Connect with us

Technology

Beyond Traditional Advertising: Fullmoon Digital’s Strategic Move Towards Immersive Content

Published

on

Fullmoon Digital has launched its Creative Services, aimed at redefining digital marketing with innovative solutions like dynamic video ads and 3D rendering. This initiative meets the increasing demand for ethical marketing practices, focusing on consumer trust and privacy. With the digital economy evolving, Fullmoon Digital’s services are crucial for brands to adapt and thrive financially. This strategic approach is designed to boost brand visibility, enhance consumer loyalty, and drive business growth, positioning brands to effectively tackle the challenges of the digital marketing landscape.

WINDERMERE, Fla., March 4, 2024 /PRNewswire-PRWeb/ — In a strategic move to better serve clients, Fullmoon Digital announced today the launch of its state-of-the-art Creative Services, marking a significant milestone for brands navigating the complex digital environment.

By offering comprehensive creative solutions, Fullmoon Digital empowers brands to navigate these complexities, ensuring competitiveness and resonance with their target audiences.

Departing from conventional methods, these services promise to empower brands (1) with cutting-edge tools and expertise, bespoke branded content, dynamic product visuals, and full scale 3D production. These services are especially crucial in an era where privacy and consumer trust (2) are paramount. Brands that respect privacy and provide transparent, ethical use of consumer data see better ad performance and stronger customer loyalty, underscoring the importance of responsible digital marketing strategies.

Fullmoon Digital’s innovative approaches (3) signal a significant divergence from the status quo as platforms demand more content, audiences demand more authentic engagement. Without tapping into Fullmoon’s performance-driven content creation, brands risk experiencing diminished appeal, especially considering consumers’ heightened expectations for responsible engagement on social media and digital platforms, where ‘purpose-washing’ is scrutinized. The agency’s dedication to dynamic video ads and 3D rendering marks the dawn of a new marketing era focused on immersive content experiences rather than traditional methods.

This paradigm shift underscores a fundamental transformation in how brands connect with their audience. In today’s dynamic landscape, passive advertising falls short; consumers now actively seek interactive and compelling content that resonates on a deeper level and is of the time. Consumer tastes change quickly, and marketing teams need skilled brand tacticians to stay relevant. Through dynamic video ads and 3D rendering, brands can craft immersive experiences that go beyond simply capturing attention.

Moreover, these strategies not only address consumer demands but also help save creative product costs. By leveraging Fullmoon Digital’s Creative Services, brands can streamline their creative processes and produce high-quality content more efficiently, thus optimizing their budget allocation and maximizing ROI.

These strategies also speak to a larger trend in the digital marketing landscape: the growing importance of authenticity and transparency. By leveraging these services, brands can enhance visibility but also fosters consumer loyalty, leading to sustained revenue growth.

In essence, Fullmoon Digital’s launch of Creative Services is timely, reflecting the evolving landscape of digital marketing, consumer expectations, and the financial sector. By offering comprehensive creative solutions, Fullmoon Digital empowers brands to navigate these complexities, ensuring competitiveness and resonance with their target audiences. For more information, please contact Fullmoon at howl@fullmoondigital.com.

About Fullmoon Digital 
Fullmoon Digital Media, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit http://www.fullmoondigital.com.  

References:
1. Sanders, Rob. “Top Rebranding Trends for 2024.” Simplilearn.Com, Simplilearn, 7 Dec.2023, http://www.simplilearn.com/rebranding-trends-article.
2. “Digital Marketing Trends and Predictions for 2024.” Google, Google, http://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/. Accessed 4 Mar. 2024.
3. Admin. “The Impact of Digital Marketing on Business Growth.” Mediaboom, 29 Mar. 2023, mediaboom.com/news/the-impact-of-digital-marketing-on-business-growth/.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, http://jotopr.com/

View original content to download multimedia:https://www.prweb.com/releases/beyond-traditional-advertising-fullmoon-digitals-strategic-move-towards-immersive-content-302078703.html

SOURCE Fullmoon Digital

Continue Reading

Technology

HR Path Strengthens its Australian Presence with Strategic Acquisition of Payroll Experts Australia

Published

on

By

PARIS, Oct. 21, 2026 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, today announces its strategic acquisition of Payroll Experts Australia, a Brisbane-based company specialising in payroll compliance, remediation, workforce management and HR systems consulting.

Founded in 2009, Payroll Experts Australia has delivered more than 530 projects for over 260 organisations across Australia and New Zealand. Independent of any software vendor, the company supports employers across the full payroll, workforce management and HR systems lifecycle, with expertise spanning payroll compliance and audit, remediation, award and agreement interpretation, payroll processing, advisory and end-to-end systems implementation.

The acquisition strengthens HR Path’s ability to provide end-to-end HR transformation services across the ANZ market. Payroll Experts Australia’s specialist capabilities complement HR Path’s existing HRIS technology and SAP SuccessFactors expertise, enabling the combined organisation to support clients with a broader range of locally grounded services, from strategic advisory and systems implementation to payroll compliance and operational support. 

Payroll Experts Australia will continue to operate under the brand “Payroll Experts Australia, an HR Path Company”. Its leadership team and employees will remain in their current roles, ensuring continuity of service for clients while giving the business access to HR Path’s international capabilities and resources. 

The transaction builds on HR Path’s expansion in the region. HR Path has been active in Australia since 2019, following the acquisition of DDG. It opened an Australian office in 2024 and acquired RKM Consulting in 2025, strengthening its HRIS technology and SAP SuccessFactors capabilities across Australia and New Zealand.  

“The acquisition of Payroll Experts Australia, a company renowned for its expertise in payroll compliance, is a strategic move that supports our ambition to be the global reference in HR transformation,” said François Boulet, Co-founding Partner at HR Path. “Their deep knowledge and strong client relationships in Australia complement our global capabilities, enabling us to deliver even more value to our clients. This partnership is about synergy, innovation, and shared commitment to excellence.”

“We are very happy about this new chapter!” said Steve Keenaghan, Chief Executive Officer at Payroll Experts Australia. “This step opens up exciting opportunities for our team and our clients and ensures our continued growth and success. We will maintain our commitment to delivering exceptional, independent payroll expertise while exploring new possibilities within HR Path.”

Contact:

Fabienne LATOUR  Fabienne.latour@hr-path.com

 

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/hr-path-strengthens-its-australian-presence-with-strategic-acquisition-of-payroll-experts-australia-302915164.html

Continue Reading

Technology

Sungrow Powers Up for All Energy Australia 2026 With New Residential Innovation and Full Ecosystem Showcase

Published

on

By

MELBOURNE, Australia, Oct. 21, 2026 /PRNewswire/ — Sungrow, the global leader in PV inverter and energy storage solutions, is set to make a strong return to All Energy Australia 2026, the region’s largest and most influential renewable energy exhibition. It will introduce its next-generation all-in-one residential flagship PowerHarbour, alongside a comprehensive showcase of technologies for residential, C&I, and utility-scale applications.

As Australia accelerates toward a cleaner, more resilient energy future, Sungrow’s presence at All Energy will once again serve as a central meeting point for industry leaders, installers, innovators, and policymakers. The booth will offer visitors a rich blend of product demonstrations, technical insights, interactive experiences, and opportunities to connect with Sungrow’s local engineering and sales teams.

A New Addition to Residential Energy Storage

At the upcoming All-Energy 2026, Sungrow will officially unveil PowerHarbour in Australia for the first time. It is a residential all in one solution designed to simplify energy independence for homeowners. It combines sleek design, intelligent integration, advanced safety features and a modular design that can deliver up to 120kWh of capacity. The enhanced AFCI 3.0 protection makes it one of the most flexible and homeowner‑friendly systems on the market. The result is a clean, integrated solution that empowers households to take control of their energy with confidence and ease.

C&I Solutions for Diverse Applications

The exhibition will also showcase Sungrow’s C&I portfolio, including PowerKeeper, deployed across diverse Australian environments, and the ST255CS liquid-cooled BESS cabinet, designed for applications such as microgrid stability and FCAS. Together, these solutions demonstrate Sungrow’s capabilities in delivering flexible, reliable energy storage for a wide range of commercial and industrial needs.

Utility-Scale Innovation on Display

For utility developers and EPCs, Sungrow will present a full-size PowerTitan 3.0, giving visitors a rare opportunity to see the battery container up close. Together, PowerTitan 3.0 and 1+X modular inverter demonstrate advanced energy storage, grid-forming capabilities, and flexible deployment for complex project environment. Backed by dedicated local project management, comprehensive technical support, and a growing project pipeline across Australia and New Zealand.

Visit Sungrow at Booth KK123

Sungrow invites all attendees to visit Booth KK123 at All Energy Australia 2026 to experience its latest residential, commercial, and utility‑scale innovations firsthand. Attendees can expect a vibrant and engaging atmosphere throughout the day featuring lucky draws with exciting prizes, free premium coffee, photobooth and insightful presentations. The booth promises a full day of discovery, connection, and inspiration. Sungrow looks forward to welcoming partners, customers, and renewable energy enthusiasts as we continue powering Australia’s clean energy future together.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sungrow-powers-up-for-all-energy-australia-2026-with-new-residential-innovation-and-full-ecosystem-showcase-302915169.html

SOURCE Sungrow

Continue Reading

Technology

AglaiaSense and Leopard Imaging to Demonstrate Privacy-First AI Traffic Sensing at Smart City Expo World Congress in Barcelona

Published

on

By

FREMONT, Calif. and BARCELONA, Spain, Oct. 21, 2026 /PRNewswire/ — AglaiaSense and Leopard Imaging will exhibit together at Smart City Expo World Congress, November 3–5, 2026, at Fira Barcelona Gran Vía.

The two companies proposed AI-VIVA (Vision Intelligence for València and Arterials) and is selected as a finalist in the fifth urban challenge of Barcelona Innova Lab Mobility (BILM), on the application of artificial intelligence to traffic-light regulation. AI-VIVA combines AglaiaSense’s edge-AI traffic solutions with Leopard Imaging’s patented privacy architecture. At the show, the team will give a live demonstration of AglaiaSense’s signature MS500 and GS500 cameras, with the AglaiaSense AI Box, powered by NVIDIA, which adds local processing to coordinate groups of neighboring intersections.

The cameras analyze images inside the device, using the Sony IMX500 and IMX501 intelligent vision sensors. They count and classify vehicles, buses, cyclists and pedestrians in real time. Raw video is discarded on the device within 400–800 milliseconds, and only anonymous metadata is transmitted. Cities can feed that data into signal-control software to adapt traffic lights to real demand.

MS500: about 2 W average power, 1080p, powered from a standard NEMA or ZHAGA street-light socket.

GS500: about 6.5 W average, dual 4K cameras, with Ethernet, LTE Cat 4 and GPS; powered by PoE, 12–24 V DC or a NEMA adapter.

Both cameras: IP66-rated, −20 °C to +65 °C, mounted on existing poles, so no trenching or new masts are needed.

Bandwidth: more than 95% lower than CCTV-based monitoring.

“Cities want safer, smoother streets without turning every crossing into a surveillance point,” said Leon Luo, CEO of AglaiaSense. “Being named a finalist in Barcelona tells us the approach resonates.”

“Privacy has to be built into the camera, not added later,” said Bill Pu, CEO of Leopard Imaging.

AglaiaSense’s solutions are deployed across North America and Asia, and the company won first place in the Pedestrian Safety Challenge Hackathon, run by the Edge AI Foundation (formerly the tinyML Foundation) and the City of San José. In field tests, the systems achieved detection and counting accuracy above 95%. The City of Lakewood, Colorado, compared the GS500 with traditional IP cameras and LiDAR on real roads and found it more accurate, more energy-efficient, and less costly to deploy. At a high-risk crossing where pedestrians often crossed outside the crosswalk, the system alerted approaching drivers in real time.

Visit us at Pavilion 3, Level 0, Street D, Stand 71. To book a meeting, email sales@aglaiasense.com.

About AglaiaSense

AglaiaSense, is an edge-AI company specializing in privacy-first, vision-based sensing for smart cities. Its GS500 and MS500 cameras run AI on the image sensor to count and classify road users in real time and send only anonymous metadata.

About Leopard Imaging

Leopard Imaging is a global leader in high-definition embedded cameras and AI-based imaging solutions in industries including automotive, aerospace, drones, IoT, and robotics.

Media contact:

Cathy Zhao

+1 (408) 263-0988

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/aglaiasense-and-leopard-imaging-to-demonstrate-privacy-first-ai-traffic-sensing-at-smart-city-expo-world-congress-in-barcelona-302914775.html

Continue Reading

Trending