Technology

Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI

Published

2 years ago

March 4, 2024

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than other video formats

SAN FRANCISCO, March 4, 2024 /PRNewswire/ — Liftoff, the leading growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyzes trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per install (CPI) on Android is lower across all ad types, with native ads offering the strongest value at $0.65. On iOS, banner ads deliver the most cost-efficient results with a $1.37 CPI. The data also revealed a substantial variance in video ad pricing between platforms, averaging $1.15 on Android versus over twice that at $2.83 on iOS.

The report is based on findings from over 602 billion impressions across 49.4 million clicks and 144 million installs between January 1, 2023, and January 1, 2024.

Key findings include:

For gaming apps, native ads win on iOS, while playables conquer Android

When analyzing the CPI of ad formats across different platforms, native ads proved to be the most cost-effective on iOS at $3.09. In contrast, playables were identified as the best budget-friendly option on Android at $0.60. The cost of playables on Android was less than half the cost of native ads, at $1.22.

For gaming apps, playable ads are 20x more likely to drive installs than banner ads

When it comes to mobile games, ad conversions can be tricky. However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads. They are 20 times more likely to do so. That said, native and banner ads still generate the most ROI 7 days post-install, with native ads at 20.26% and banner ads at 18.20%. However, the expectations of the game and the genre it belongs to can greatly affect the ROI outcomes.

For e-commerce apps, Android’s affordability wins with $0.65 native ads

When it comes to e-commerce advertising on mobile, there are some notable differences in performance and pricing between platforms. Overall, Android ads tend to be cheaper. Specifically for native ad formats, the best rate on Android is $0.65. For iOS, banner ads are the most cost-effective at $1.37. Looking at ad performance, video ads are significantly more likely to drive app installs compared to banners—by as much as 1400%. However, after an app is installed, native and banner ads are better at driving that critical first purchase. Install-to-purchase conversion rates for native and banner ads are over 30%, while video and interstitial ads see lower rates around 16%.

For finance apps, interstitial ads see 18x higher conversion rates compared to banner ads

When it comes to finance apps, there are major discrepancies in performance and pricing between platforms. Specifically looking at average install costs, Android hovered just under $1 across ad formats. However, three out of four formats on iOS exceeded $5, with interstitial ads costing over five times more than Android. For conversion rates, banner ads saw the lowest install likelihood for finance apps, while video and interstitial fared over 15 and 18 times higher, respectively.

UGC holds the key to unlocking advertising ROI

Liftoff’s top advertisers are employing user-generated content (UGC) for user acquisition (UA) and retargeting campaigns. UGC ads created by the Liftoff Influence team, which fosters direct relationships with influencers, assists with UGC ad production and scales UGC campaigns, exhibit a 20% lower CPI than other video creatives. Influencer UGC also showed a four times stronger return on advertising spend (ROAS) when tested against brand content, with a 152% increase on average in impression-to-install conversion rates.

Generative AI tools are already transforming ad technology and performance as well, with 91% of organizations expecting their productivity to increase from implementing generative AI, from using AI to source ideas to generating images. “When it comes to creative, the name of the game is efficiency. Leverage Gen AI for faster, more scalable creative ideation and production. On the commercial side, AI automation can help you get sales and operations teams the information they need at unprecedented speeds,” said Aidan Quest, Senior Director of Generative AI at Liftoff.

For more details about Liftoff and to download the full report, visit here.

Methodology

The 2024 Mobile Ad Creative Index report, published by Liftoff, presents a comprehensive analysis of the mobile advertising landscape. The report draws on internal data analysis conducted between January 1, 2023, and January 1, 2024, examining over 602 billion impressions, 49.4 million clicks, and 144 million installs to deliver insights on the performance of mobile ad formats. The report evaluates the effectiveness of various mobile ad formats, including banners, interstitials, playables, videos, and native ads. The report’s findings provide valuable insights into the evolving mobile advertising landscape and are a valuable resource for marketers and advertisers seeking to optimize their mobile advertising strategies.

About Liftoff

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

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Technology

GIGABYTE Named Official PC Monitor Sponsor of FINAL FANTASY XIV Fan Festival 2026 in Anaheim

Published

52 minutes ago

April 23, 2026

LOS ANGELES, April 23, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer company, today announced its role as the Official PC Monitor Sponsor of the FINAL FANTASY XIV Fan Festival 2026, taking place from April 24 to April 25 at Anaheim Convention Center in California, USA. As part of the sponsorship, GIGABYTE will power the event’s PvP tournament stage with its MO27Q2A OLED gaming monitors, delivering an immersive and competitive gameplay experience for both players and fans.

At the center of the showcase is the GIGABYTE MO27Q2A, the OLED gaming monitor engineered to elevate the experience of FINAL FANTASY XIV. From richly detailed environments and dramatic lighting effects to fast-paced raid mechanics and PvP encounters, the MO27Q2A enhances every aspect of gameplay with deep contrast, vibrant color accuracy, and ultra-fast 0.03ms response time. Its OLED panel brings Eorzea to life with true blacks and exceptional clarity, while 280Hz high refresh rates ensure smooth, responsive performance during intense battles, making it an ideal display for both competitive play and immersive exploration.

Beyond the MO27Q2A monitor, GIGABYTE’s expanding monitor lineup continues to deliver cutting-edge display technology for gamers and creators alike. Featured models include the MO27U2 and MO32U, offering high-resolution visuals and immersive performance for both competitive and cinematic experiences, as well as the GO27Q24G, designed for smooth, responsive gameplay with high refresh rates and versatile performance in the budget friendly segmentation.

To further celebrate the partnership, GIGABYTE will be hosting a special social media giveaway in collaboration with the FINAL FANTASY XIV team, featuring 30 exclusive merchandise prizes. Fans can participate via a Gleam-powered campaign by following GIGABYTE and FINAL FANTASY XIV social channels for a chance to win. The giveaway will run from April 23 to April 30, inviting the community to engage and celebrate the event together.

With its focus on OLED innovation, high refresh rates, and gamer-centric features, GIGABYTE continues to push the boundaries of display performance, empowering players to experience their favorite titles with unmatched precision and immersion.

For more information on GIGABYTE monitors and the giveaway experience, please visit the official event page to learn more.

Media Contact:
GIGABYTE USA PR Team
City of Industry, California
gbtusa_marketing@gigabyteusa.com

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SOURCE GIGABYTE

Technology

Fun Services Announces Full Integration of Cliffhanger Productions Amusements Operations Beginning 2026

Published

52 minutes ago

April 23, 2026

TOTOWA, N.J., April 23, 2026 /PRNewswire/ — Fun Services is proud to announce the full transition and integration of Cliffhanger Productions Amusements operations under the Fun Services brand, effective January 1, 2026.

Following the acquisition of Cliffhanger Productions Amusements contracts in 2023, Fun Services has continued to operate and service events under the Cliffhanger name during a multi-year transition period. Beginning in 2026, all clients, events, and bookings will be managed directly through Fun Services.

This transition marks a significant milestone in the company’s growth, reinforcing its commitment to delivering high-quality amusement rentals, event services, and customer support across the region.

“Over the past few years, we’ve worked closely with Cliffhanger clients to ensure a seamless experience,” said Anthony Lombardi III, CEO of Fun Services. “As we move into 2026, we’re excited to officially bring all operations to Fun Services, allowing us to expand offerings, streamline service, and continue building strong relationships with our clients.”

Fun Services will continue to provide the same popular attractions and event equipment that clients have come to expect, including:

Mechanical ridesCarnival game trailersInflatablesFull-service event setups

Clients can expect enhanced booking processes, expanded inventory options, and continued reliability backed by the Fun Services team.

Anthony Lombardi, Owner of Fun Services, added, “This transition allows us to grow while maintaining the quality and consistency that Cliffhanger clients are used to. Our focus remains on making every event successful, safe, and memorable.”

All existing contracts and relationships will be honored, with no disruption to scheduled events. Clients will now work directly with Fun Services for all future bookings, inquiries, and event planning needs.

For more information or to book an event, please contact:

Fun Services
(973) 450-9610
info@njfunservices.com
https://eventsbyfunservices.com

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SOURCE Events by Fun Services

Technology

Alchemy Technology Group Acquires IOvations to Grow Its Northeast Presence

Published

52 minutes ago

April 23, 2026

HOUSTON, April 23, 2026 /PRNewswire/ — Alchemy Technology Group, an IT advisory, consulting, and reseller firm and a portfolio company of Avance Investment Management, has acquired IOvations, a Burlington, Massachusetts-based cybersecurity solution provider.

The acquisition expands Alchemy’s cybersecurity portfolio and further extends its geographic reach into the Northeast, giving customers access to deeper expertise in cloud security, advanced threat detection, and Zero Trust architectures. IOvations brings long-standing customer relationships and proven experience helping organizations build modern security strategies.

“IOvations is a perfect fit in our acquisition strategy,” said Wes Davis, Co-CEO and Co-Founder of Alchemy Technology Group. “They have a terrific, longstanding customer base in a dynamic growth market for us. We love quality businesses built on the same core principals as Alchemy: trusted relationships, elite domain expertise, and a history of execution.”

For IOvations’ customers and partners, joining Alchemy provides access to a broader set of capabilities while preserving the specialized security focus they rely on today.

“Becoming part of Alchemy strengthens our ability to support our clients and their evolving needs,” said Jim Sacco, CEO and Founder at IOvations. “Our clients will gain access to expanded expertise in cloud, data, digital workspace, AI, and application development, while continuing to work with the same IOvations team they know and trust. Culturally, there is a strong alignment around our client-first approach, focusing on positive outcomes, investing in technical talent, and building long-term relationships.”

This transaction marks Alchemy’s second acquisition in as many months. With the support of Avance, Alchemy intends to continue its strategy of building a national platform through targeted acquisitions that complement its strong organic growth.

About Alchemy Technology Group

Alchemy Technology Group is an award-winning reseller of next-generation technology solutions and a provider of high-touch consulting and advisory services. Focused on critical software solutions such as cybersecurity, digital workspace, data, cloud, application development, and AI, Alchemy was purpose-built to go beyond the offerings of a traditional VAR and take a truly client- and vendor-centric approach. For more information, visit www.alchemytechgroup.com.

About IOvations

IOvations is a Burlington, Massachusetts-based cybersecurity solutions provider focused on helping customers protect critical systems, data, and users. The company specializes in modern security architectures with a focus on Zero Trust strategies and protecting critical infrastructure. IOvations works closely with customers to design and operate practical, resilient security programs that keep pace with evolving risks and regulatory requirements. For more information, please visit www.iovations.com.

About Avance Investment Management

Avance Investment Management is a private equity firm with a passion for building great businesses in partnership with talented founders and management teams. Avance focuses primarily on thematic investments within the Services, Technology, and Consumer areas in the U.S., seeking attractive opportunities with catalysts for growth and fragmented spaces with consolidation opportunities. Avance’s team has a long history of partnering with founder-owned businesses, industry executives, and management teams and aims to add value to each investment through the application of its STAGE™ value creation framework. Avance has offices in New York and Miami. For more information, please visit www.avanceinv.com.

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SOURCE Alchemy Technology Group, LLC