Technology

Nearly 75 million Americans are unwittingly sharing their data online

Published

2 years ago

March 4, 2024

New Blis research shows that 29% of Americans are unaware of consenting to be anonymously identified when sharing their email or phone number to access a website

NEW YORK, March 4, 2024 /PRNewswire/ — Blis, the integrated ad planning, buying and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, 38% of consumers who are aware of it still find it invasive.

Publishers and platforms that use emails or phone numbers as advertising signals, such as The TradeDesk’s Unified ID, may face consumer backlash. More pragmatically for advertisers, these solutions don’t do what marketers are hoping for. A previous Blis study revealed that half of mobile audiences and almost half of desktop audiences are already unreachable across the open internet. And now, according to the new findings, advertisers choosing to use Unified ID solutions in the hope of regaining access to that missing portion of the audience may actually be still missing them or, even more concerningly, continuing to make consumers feel that advertising is invasive.

The study also shows that a significant part of consumers still need help understanding the value exchange of advertising. Almost a third (28%) of consumers either don’t understand or are unsure why advertising is crucial to keeping the Internet free. However, 84% of media agencies assume the opposite, showing a disconnect between what media planners think consumers know and what they genuinely do.

The research shows that while Google began phasing out support for third-party cookies in Chrome, over half (61%) of marketers and media planners haven’t yet tested the Chrome Privacy Sandbox. Of the 39% of respondents that have tested it, 56% work in media agencies, and 44% are brand marketers. As the latest IAB Tech Lab report pointed out, Privacy Sandbox presents numerous problems, such as supporting certain use cases such as lookalike modeling, frequency capping, and interoperability.

“As we’ve been saying for years, finding cookieless solutions that truly allow advertisers to reach their audiences accurately is not an easy task”, said Aaron McKee, CTO at Blis. “However, most of the solutions out there just partially support advertisers in reaching the audience, which is already unreachable since third-party cookies started to be removed from the open internet. The crucial point to remember is that brands must find a good balance between their chosen solutions to ensure consumers don’t feel uncomfortable with ads. After all, their privacy concerns are exactly what brought the industry to where we are.”

Blis commissioned an independent study from Sapio Research among a representative group of 2000 consumers and 200 media agencies and brands across the US. The main findings, along with recommendations, are available In their latest report: 2024 and the Great Privacy Disconnect.

About Blis
Blis is an omnichannel advertising platform unlike any other. With award-winning geo-powered advertising solutions and integrations with the best data partners globally, Blis enables planners to build effective omnichannel audiences without relying on IDs. These audiences are ready for activation through one visual, easy-to-use platform, helping the world’s largest brands and media agencies achieve their goals across screens.

Established in 2004, Blis operates in over 40 offices across five continents, working with the world’s largest brands across all verticals, including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz, Peugeot, and every major media agency.

To learn more, visit blis.com.

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Technology

Air and Fathom5 Partner to Modernize Naval Fleet Readiness

Published

56 minutes ago

July 20, 2026

ARLINGTON, Va. and AUSTIN, Texas, July 20, 2026 /PRNewswire/ — Air, the leader in Enterprise Readiness, and Fathom5, a technology company dedicated to secure infrastructure for AI-powered machines, today announced a strategic partnership to transform the U.S. Navy’s maintenance, repair, and overhaul (MRO) capabilities.

The collaboration follows Fathom5’s selection as a winner in the Defense Innovation Unit’s NextMRO Prize Challenge Phase III, which aims to replace antiquated, siloed logistics frameworks with integrated, data-driven software. Fathom5 won based on its ability to transform real-world Navy data into intuitive, sailor-facing applications at the tactical edge.

To scale this solution for enterprise-wide Navy procurement, Fathom5 and Air are uniting Fathom5’s industry-leading, warship-deployed Condition-Based Maintenance AI with Air’s Enterprise Readiness platform. Air’s platform is purpose-built to close the “Readiness Gap”—the dangerous chasm between what the front line needs and what the enterprise delivers. It fuses predictive analytics, supply chain visibility, and repair cycle forecasting into a unified system that operates across Organizational, Intermediate, and Depot maintenance.

Together, the companies will address the Navy’s most critical sustainment vulnerabilities with the ability to:

Eliminate data silos and provide a single, authoritative source of truth.Use natural language to query technical manuals, analyze parts availability, proactively forecast issues, and identify alternative vendors in seconds, andAllow forward-deployed Sailors to execute work orders offline in Degraded, Denied, Intermittent, and Limited (DDIL) environments.

Proven Defense Impact

Air brings a successful track record of optimization across the Department of War. In recent sustainment operations, Air delivered a 99.6% reduction in part identification time, identifying replacement parts and suitable substitutes in minutes instead of days. By accelerating part allocation and replacing manual processes, the platform has saved commands hundreds of down days annually while sustaining 90% equipment readiness across echelons.

“This partnership will be pivotal as we work to close the Readiness Gap,” said Tara Murphy Dougherty, CEO of Air. “Together, Fathom5 and Air are uniquely positioned to accelerate Naval logistics by drastically shortening turnaround times, maximizing asset availability, and executing modern digital workflows at the speed of operational demand.”

“The future of naval readiness depends on giving Sailors the right information at the right time, wherever the mission takes them,” said Zac Staples, Founder and CEO of Fathom5. “By combining Fathom5’s AI-powered Condition-Based Maintenance capabilities with Air’s Enterprise Readiness platform, we’re helping transform maintenance from a reactive process into a predictive, data-driven advantage. Together, we’re enabling a more resilient fleet that can sustain operations in contested environments while keeping more ships mission-ready.”

About Fathom5

Fathom5, headquartered in Austin, Texas, develops secure digital infrastructure and advanced actuator technologies that strengthen the resilience and readiness of complex industrial systems. The company has achieved significant milestones, including delivering the first program-of-record artificial intelligence system deployed aboard a U.S. Navy warship and securing 17 patents across actuator technology and cybersecurity. Through its flagship Nsyte platform, Fathom5 provides secure edge infrastructure for maintenance and readiness applications, enabling advanced analytics and actionable insights at the point of need. For more information, please visit www.fathom5.com.

About Air

Air, formerly Govini, created Enterprise Readiness, a new category of AI-native systems that close the Readiness Gap, the dangerous chasm between what the front line needs and what the national security enterprise can deliver. Air Enterprise Readiness platform aligns development, production, delivery, and sustainment into one coordinated execution system, revealing true capacity, exposing real constraints, coordinating critical resources, and executing at the speed of operational demands.The result: the national security enterprise has what it needs to succeed. For more information on Air and the Enterprise Readiness platform, visit www.air.ai.

Media Contacts

Fathom5: coleman@zilkermedia.com

Air: media@air.ai and air@weareinvariant.com

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SOURCE Air

Technology

DoubleLine Paper: Honebuto Shock: Japan Courts a Truss-Like Redux

Published

56 minutes ago

July 20, 2026

TAMPA, Fla., July 20, 2026 /PRNewswire/ — Sell-offs in Japanese Government Bonds (JGBs) and the yen have put Japanese Prime Minister Sanae Takaichi on notice, a DoubleLine paper argues, that Japan’s creditors have little tolerance for her government’s unorthodox proposal for a mixture of unfunded fiscal expansion with docile central-banking.

Surveying the “Honebuto shock,” so-named after debt-and-yen sell-off following Tokyo’s annual fiscal policy statement, Bill Campbell, head of the DoubleLine’s Global Sovereign & Emerging Markets team, sees parallels to the gilts and British pound revolt over a 2022 proposal for unfunded fiscal expansion by U.K. Prime Minister Liz Truss that swiftly brought down her government.

“Having committed to more than 370 trillion yen of public-private investment through fiscal 2040, the government is calling for monetary policy “in coordination with” that growth agenda,” Mr. Campbell writes. “In the eyes of the financial markets, this demand for the subordination of monetary policy to a political platform only adds fuel to the fire beneath a central bank already under criticism for what critics deem an overly cautious rate-hiking path.”

Mr. Campbell warns, “The Takaichi government should not assume the JGB market, having found its voice, will prove more patient than the gilts market that laid low the Truss government in 2022. In today’s inflationary climate, fiscal credibility is earned, not presumed – even in the G-7 countries. And a G-7 sovereign who embarks on unfunded fiscal expansion risks courting a buyers’ strike.”

The paper, titled “Honebuto Shock: Japan Courts a Truss-Like Redux,” is available here: https://doubleline.com/wp-content/uploads/DoubleLine_Honebuto-Truss-Redux_Campbell_071526.pdf

Mr. Campbell heads the Global Sovereign & Emerging Markets team at DoubleLine and serves as the lead Portfolio Manager for emerging markets and international fixed-income strategies. He is a permanent member of the firm’s Fixed Income Asset Allocation Committee. Mr. Campbell has written extensively in research papers and client briefings on evolving trends and episodic developments in global fixed income and currency markets. He holds a B.S. in Business Economics and International Business, as well as a B.A. in English, from Pennsylvania State University and an M.A. in Mathematics, with a focus on Mathematical Finance, from Boston University.

About the Global Sovereign & Emerging Markets Team

The Global Sovereign & Emerging Markets team at DoubleLine manages $XX billion in assets in sovereign debt, including U.S. Treasuries and non-U.S. sovereign issues, and corporate fixed income securities by issuers domiciled in ex-U.S. developed and emerging markets. The team comprises 14 investment professionals, including portfolio managers, analysts and traders.

About DoubleLine

DoubleLine Capital LP is an investment adviser registered under the Investment Advisers Act of 1940. DoubleLine’s offices can be reached by telephone at (813) 791-7333 or by email at info@doubleline.com. In addition to its headquarters in Tampa, Fla., and an office in Los Angeles, DoubleLine has offices in Dubai, London and Tokyo. Media can reach DoubleLine by email at media@doubleline.com.

DoubleLine® is a registered trademark of DoubleLine Capital LP.

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Technology

Signeasy expands beyond eSignatures with Intelligent Contract Management for growing businesses

Published

56 minutes ago

July 20, 2026

The platform combines eSignatures, AI-powered contract insights, renewal tracking, and a centralized contract repository to help businesses manage contracts from signature to renewal.

DALLAS, July 20, 2026 /PRNewswire/ — Signeasy today announced its Intelligent Contract Management platform, extending its product capabilities into every stage of the contract lifecycle. The platform gives Finance, Legal, Sales, HR, Procurement, and Operations teams one place to sign, manage, and get insights from every contract.

For most growing businesses, the real work starts after a contract is signed. Renewal dates, payment terms, obligations, and key clauses end up scattered across inboxes, shared drives, and spreadsheets. Without a large legal operations team, keeping track of them is manual, reactive work.

Signeasy’s Intelligent Contract Management platform closes this gap. It brings eSignatures, a contract repository, and contract intelligence into one platform.

“Contracts touch every part of a business — Finance, Legal, Sales, HR, Procurement, Operations — but the tools to effectively manage them have always been built for enterprise legal teams. We built Intelligent Contract Management so lean teams get the same contract visibility and intelligence as companies five times their size.”

— Sunil Patro, Founder & CEO, Signeasy

Signeasy’s Intelligent Contract Management platform includes:

Centralized Contract Repository: Store every executed contract in one searchable place — no digging through inboxes or shared drives.Conversational AI search: Ask questions about any contract in plain language, follow-up, and get answers with context instead of reviewing documents manually. Customer data is never used to train AI models.Key Term Extraction: Surface payment terms, renewal dates, obligations, and termination clauses instantly.Renewal Tracking and Alerts: Get automated reminders before contracts expire or auto-renew, so commitments never catch teams by surprise.Team Workspaces: Share visibility into contract status, with confidentiality controls for every team that touches contracts.eSignatures: Collect legally binding signatures from anywhere, on any device, and automate approval workflows to get contracts signed faster.

There’s no six-month implementation cycle. Businesses can bulk import existing contracts and onboard teams within hours with hands-on support from Signeasy.

Signeasy’s Intelligent Contract Management platform is available now. Visit www.signeasy.com to request a demo.

About Signeasy

Signeasy is an Intelligent Contract Management (ICM) platform built for growing businesses managing contracts across Finance, Legal, Sales, HR, Procurement, and Operations. Teams can prepare, sign, track, and manage contracts from one platform, with AI-powered workflows, integrations for Microsoft, Google, and HubSpot, and enterprise-grade security and compliance. Over 48,000 businesses globally use Signeasy to cut contract cycle times, reduce risk, accelerate revenue, and drive better business outcomes.

Media contact
Dhivya Venkatesan
Signeasy
Email: dhivyav@signeasy.com

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SOURCE Signeasy