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Beroe introduces on-demand geopolitical risk analysis through PRISM enabling C-Suite to protect against ongoing supply chain disruptions

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Blending a macro view of global risks with detailed category-specific procurement intelligence to enable fast, informed procurement decisions 

RALEIGH, N.C. and NEW YORK, March 6, 2024 /PRNewswire/ — Beroe, the provider of a SaaS procurement intelligence and analytics platform used by over 80% of Fortune 500 companies, today announced a strategic partnership with PRISM, the global geopolitical and macro risk advisory service. Through this partnership, Beroe’s customers will benefit from integrated alerts, reports and insights generated by PRISM’s political risk experts into Beroe LiVE.Ai, its AI-Powered Procurement Intelligence Platform.

With current and increasing geopolitical uncertainty, it is crucial for businesses operating global supply chains to know what is happening on a day-to-day basis and how these factors may impact their business, and what this means for their procurement operations. 

The 360-degree view of geopolitical and economic factors from PRISM allows Chief Procurement Officers (CPOs), Chief Finance Officers (CFOs) and other C-Suite leaders and their teams to proactively identify and prepare for supply chain risks and disruptions before these impact their business.

All Beroe LiVE.Ai users will immediately have access to top-level PRISM insights, with additional in-depth analysis available for an additional charge. Customers will benefit from forward-looking push alerts as well as visibility of industry implications and impact simulations available at the fingertips. 

Beroe provides highly granular AI-powered data and intelligence that helps inform and enable procurement decisions across industry sectors for a wide range of global players. Beroe LiVE.Ai is an AI-powered Procurement Intelligence Platform that surfaces immediate detailed insights to users. The Beroe LiVE.Ai engine also integrates with leading Source-to-Pay, contracting software solutions and enterprise messaging solutions. 

“Over the past few years, we have witnessed a large number of highly disruptive worldwide events, unparalleled in the modern era not only for their scale but also the impact on global businesses,” said Valekumar Krishnan, Chief Content Officer at Beroe Inc. “While procurement teams have had to react today to risks and disruption to international supply chains, CPOs are having to make strategic decisions for tomorrow against a backdrop of near-constant flux. Access to timely, accurate and insightful intelligence is critical to successfully plan and build a resilient supply chain. By integrating PRISM’s research and analysis into our AI-powered procurement intelligence platform we are supporting our customers with access to the most comprehensive suite of the best possible data and insights with which to run their businesses.” 

PRISM’s insights on global risks, including geopolitics, domestic politics, ESG, and economic shifts, complement Beroe’s existing data and information sources, providing actionable intelligence to help both C-Level and Procurement specialists to make strategic decisions around major world events likely to impact production, supply chain and distribution. PRISM provides tailored research, data, analysis, and expertise, helping senior executives and their teams make strategic decisions in high stakes environments. 

“Geopolitics and economic uncertainty are the biggest causes of risk to supply chains today. A solution for macro risk tracking is imperative for companies operating on a global scale to be ready for the next major disruption,” said Johan Gott, Co-founder of PRISM. “By integrating our intelligence-led and supply-chain focused macro expertise into Beroe’s market-leading solution we are providing Chief Procurement Officers and their teams of specialists with the full package of insights to help mitigate risk, manage suppliers and ultimately maximise business returns.” 

About Beroe 

Beroe, has been on procurement’s leading edge since the company’s founding in 2005, bringing a world of insights forward. The unique combination of Beroe’s expertise, artificial intelligence tools, and vast amounts of data, enable organizations to make smarter, faster, better procurement decisions. Not tomorrow, not today, but now. Beroe helps thousands of organizations sift through the data noise, mitigate risk, face fewer surprises, and ultimately gain a competitive edge. To learn more, please visit – https://www.beroeinc.com. 

About PRISM 

PRISM is the world’s first macro risk advisory firm dedicated to tackling the geopolitical challenges facing supply chain and procurement leaders. PRISM provides research, analysis and expertise with a focus on simplifying the complexity of the global macro landscape to enable strategic decision-making.

By combining dedicated geopolitical and macro risk expertise with a global network of researchers and cutting-edge technology, PRISM’s services provide the most focused and tailored supply chain macro research available. 

Media Contact:
Rob McMurtrie
VP of Corporate Communications
Beroe
Rob.McMurtrie@Beroe-Inc.com

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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