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Green Technology & Sustainability Global Market Report 2024: Increasing Consumer and Industrial Interests in Clean Energy Resources to Conserve Environment

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DUBLIN, March 6, 2024 /PRNewswire/ — The “Global Green Technology & Sustainability Market by Offering (Solutions, and Services), Technology (IOT, Al & ML, Cloud Computing, Edge Computing, Digital Twin, Blockchain), Vertical (Manufacturing, Energy & Utilities) and Region – Forecast to 2030” report has been added to ResearchAndMarkets.com’s offering.

The global market for green technology and sustainability is projected to grow from USD 28.6 billion in 2024 to USD 134.9 billion by 2030, at a CAGR of 29.5% during the forecast period. Global businesses are undergoing a significant transformation by embracing green technology and sustainability initiatives. Key drivers include increasing environmental awareness, stringent regulations, and the pursuit of cost efficiencies. Companies are incorporating eco-friendly practices across their operations, from supply chain management to product development.

Renewable energy adoption, waste reduction strategies, and sustainable sourcing are becoming standard practices. Moreover, businesses are recognizing the competitive advantage of portraying a green image, attracting environmentally conscious consumers and investors. This shift towards sustainability is reshaping industries, fostering innovation, and aligning businesses with the growing global emphasis on environmental responsibility.

The retail & consumer goods vertical is projected to hold the largest CAGR during the forecast period

The retail and consumer goods sector is poised for significant growth in the green technology and sustainability space. This growth is driven by several key factors. There is a substantial increase in consumer demand for eco-friendly and sustainable products, particularly among the younger generations. This demand is pushing retailers to offer more sustainable options. Also, regulatory pressure is mounting, compelling retailers to integrate sustainability practices across their supply chains. Additionally, technological advancements and the adoption of sustainability-enhancing technologies are playing a pivotal role in making the retail sector more sustainable. These factors collectively point to a robust growth trajectory for the retail & consumer goods sector in the green technology & sustainability domain.

Among technology, IoT to account for the largest market during the forecast period

The Internet of Things (IoT) is significantly impacting the green technology and sustainability market. IoT is emerging as a viable technology for environmental sustainability solutions due to its ability to offer efficiency, accessibility, and real-time monitoring and control of environmental conditions. IoT devices can collect and share data, enabling the automation of smart decisions to reduce waste and environmental impact. In the context of green technology and sustainability, IoT is being used in various applications such as smart grids for optimizing electricity distribution, monitoring soil conditions in agriculture, and promoting sustainable farming practices. The IoT segment held a dominant market share in the green technology and sustainability market, and its ability to enhance resource efficiency and environmental monitoring positions it as a key player in driving the market’s growth.

Among Services, professional services is anticipated to account for the largest market share during the forecast period

Professional services firms are playing a crucial role in driving the growth of the green technology and sustainability market. According to SAP Insights, professional services firms are prioritizing measures that help them run more efficiently and reduce their environmental impact, such as office utilization and travel. They are also connecting sustainability to their overall service delivery and innovation strategies. Additionally, professional and managed services, including consulting, integration, deployment, support, and maintenance, are among the big growth areas in the market. Green IT consulting firms can help organizations mitigate transition risks in green IT and software adoption, and by nurturing a collaborative ecosystem of stakeholders within the value chain, organizations can benefit from green IT and software.

North America to account for the largest market size during the forecast period

The region’s growth can be attributed to its initiatives and investments in promoting sustainable policies and the purchase of sustainable products and services. Major players in the green technology and sustainability market, such as Microsoft, GE, IBM, Oracle, Engie Impact, and many more are based in North America. These companies are expanding their business presence globally by embracing various corporate mergers and partnerships. The North American Climate, Energy, and Environment Partnership encourages the adoption of sustainable policies and the purchase of sustainable products and services, prioritizing soil health, biodiversity, and ecosystem services. Overall, North America’s leadership in green technology & sustainability is driving the market’s growth and setting a global example for other regions to follow.

Key Topics Covered:

Executive Summary

Global Green Technology & Sustainability Market and Growth Rate, 2019-2023 (USD Million, Y-O-Y)Global Green Technology & Sustainability Market and Growth Rate, 2024-2030 (USD Million, Y-O-Y)Solutions Segment to Account for Larger Market During Forecast PeriodCloud Deployment Mode to Account for Larger Market Share During Forecast PeriodProfessional Services Segment to Account for Larger Market Share During Forecast PeriodConsulting Services Segment to Hold Largest Market During Forecast PeriodInternet of Things Segment to Account for Largest Market During Forecast PeriodEnergy & Utilities Segment to Account for Largest Market Share During Forecast PeriodNorth America to Account for Largest Market Share During Forecast Period

Premium Insights

Attractive Opportunities in Green Technology & Sustainability Market – Emergence of Advanced AI Technologies to Fuel Demand for Green Technology & Sustainability SolutionsOverview of Recession in Global Green Technology & Sustainability Market – Green Technology & Sustainability Market to Witness Minor Decline in Y-O-Y Growth in 2024Green Technology & Sustainability Market: Top Three Technologies, 2024-2030 – IoT Segment to Account for Largest Market Share During Forecast PeriodGreen Technology & Sustainability Market, by Offering and Key Vertical, 2024 – Solutions and Energy & Utilities Segments to Account for Significant Market Shares in 2024Green Technology & Sustainability Market, by Region, 2024 – North America to Account for Largest Market Share During Forecast Period

Market Dynamics

Drivers

Growing Environmental Awareness and ConcernsRise in Government Initiatives for Low-Carbon PoliciesIncreasing Consumer and Industrial Interests in Clean Energy Resources to Conserve EnvironmentSurging Demand for AI-Driven Recycling Technologies to Fuel Green Innovations and Sustainability

Restraints

High Costs for Deployment of Green Technology and Sustainability SolutionsLack of Robust Infrastructure

Opportunities

Rise in Initiatives to Tackle Climate Change and Air PollutionAdoption of Advanced Technologies Across IndustriesTransformation of IT and Telecom Infrastructure for Low Carbon Emissions

Challenges

Lack of Tailored Solutions to Address Unique Environmental IssuesLack of Regulations for Green TechnologyDynamic Nature of Consumer Preferences

Case Study Analysis

Engie Impact Guided Isbank to Build Energy-Efficient Data Centers to Attain SustainabilityArizona State Government Deployed Sensus’ Smart Solution to Improve Water InfrastructureSmart City of Varanasi in India Opted for Oizom Air Quality Monitoring Equipment to Reduce PollutionGE Helped Bord Gais Energy Reduce Unplanned DowntimeIndriati Hospital in Indonesia Implemented Schneider Electric’s Ecostruxure Solution to Attain SustainabilityEnviance System Helped Koch Fertilizer Centralize Documentation and Deploy New Internal Programs FasterJCB Manufacturing Plant in India Opted for Oizom Dust Monitoring Solutions for Better Working EnvironmentOizom’s Polludrone Smart Solution Helped Mumbai-based Palava City Achieve Real-Time Air Quality MonitoringHavertys Furniture Company Opted for Engie Impact Data-Driven Energy Management Strategy to Establish Sustainability

Technology Analysis

Key Technologies

AI & MLCloud ComputingInternet of ThingsBig Data Analytics

Complementary Technologies

Smart Sensor TechnologiesRenewable Energy StorageSustainable Manufacturing

Adjacent Technologies

Blockchain3D PrintingDigital TwinNanotechnology

Business Models of Green Technology & Sustainability Market

Digital Marketplaces ModelSharing Economy ModelProduct-As-A Service ModelReuse and Recycling Services ModelEnvironmental Credits and Carbon Markets Model

Companies Profiled

GEIBMSalesforceMicrosoftSchneider ElectricWolters KluwerSAPSiemensOracleSensusEngie ImpactAWSGoogleABB LtdHuaweiBt GroupUl SolutionsDiligentIdeagenAmcs GroupCorityIntelexTreeniIsometrixConsensysCropx TechnologiesHortauPycnoWintEnvirosoftTrace GenomicsTaranisOizomTreevia Forest TechnologiesFactlinesEnechange LtdEcocartAquipor Technologies

For more information about this report visit https://www.researchandmarkets.com/r/5yerbo

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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