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Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

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LONDON, May 24, 2024 /PRNewswire/ — Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC) is expanding its market intelligence relationship with leading attention research company Lumen to now include data integration.

Under the terms of the agreement, attention data from the Lumen’s Attention Measurement Platform – which includes expected average viewing time and attentive seconds per thousand impressions – will be integrated into channel planning tools and processes within Omni, the open operating system that supports all Omnicom agencies. The addition of the Lumen attention benchmarks further advances OMG’s industry-leading attention-based planning capabilities, adding additional depth and breadth of insights to the existing attention datasets within Omni that enable attention to be leveraged as a KPI for media decisioning and creative optimization across OMG agencies OMD, PHD and Hearts & Science.

Over the past eight years, OMG has partnered with Lumen and other leading experts in attention measurement on hundreds of studies involving over 640,000 individuals worldwide, collecting nuanced attention benchmarks that offer invaluable insight into how content is consumed across various devices, channels, platforms, and formats. Activated within Omni, these datasets have enabled more precise channel selection tailored to the attention needs of individual campaigns.

“With the addition of the Lumen data, planning teams across OMG will have greater visibility into the attention value that each channel and format generates for their clients, ensuring optimal delivery of the right level of attention based on brand, brief and budget,” says OMG EMEA CEO Dan Clays.

Adds Mike Follett, CEO of Lumen, “The combination of Lumen’s attention data with OMG’s best-in-class Omni channel planning capabilities translates to a significant leap forward in leveraging attention to drive better outcomes for marketers.” 

About Omnicom Media Group 
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

About Lumen Research
Lumen is the world’s leading attention technology company, with large-scale biometric datasets based on real-world and predictive eye-tracking technology that helps brands and agencies plan, buy and optimise media campaigns on the basis of human attention with creative, programmatic, and measurement solutions. Founded in 2013, Lumen is headquartered in London with offices in New York and LA.

View original content:https://www.prnewswire.com/apac/news-releases/omnicom-media-group-expands-its-partnership-with-lumen-further-advancing-attention-based-planning-capabilities-across-its-regions-302154918.html

SOURCE Omnicom Media Group

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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TCL Solar: Powering Pakistan with advanced solar module innovation

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LAHORE, Pakistan, April 19, 2026 /PRNewswire/ — TCL Solar made a strong impact at this year’s Solar Pakistan exhibition (17th-19th April, at Expo Centre Lahore) by unveiling a range of advanced solar solutions designed to meet the growing demand for low-carbon energy in South Asia and the Middle East.

The new T5 Pro solar module represents a major leap in N-type TOPCon technology, delivering breakthroughs in both conversion efficiency and power output. It is designed to be the new flagship product in the industry, offering enhanced performance and long-term value.

Key Highlights of the T5 Pro:

A unique product design: The T5 Pro specificity remains in its design architecture, with an overlapping tri-cut cell construction. This innovative structure significantly boosts the module’s performance, ensuring superior output and higher energy yield.

Product Reliability: The T5 Pro’s low-current technology ensures precise temperature control, with hotspot temperatures up to 45°C lower than conventional modules. This reduces the risk of fire hazards and improves overall module longevity. The module has also passed rigorous reliability tests, making it ideal for diverse applications, including commercial rooftops and ground-mounted power stations.

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

Superior Heat Dissipation: The ultra-thin glass design enhances heat dissipation, lowers operating temperatures and reduces overall weight and making the modules ideal for aging rooftops or structures with limited structural integrity.

Building on the momentum at Solar Pakistan 2026, TCL SOLAR and TAIMOOR TRADING CO. have signed a Memorandum of Understanding (MOU), marking a key step in advancing solar energy solutions. This partnership aims to expand clean power access and drive sustainable development across Pakistan and beyond, with a shared focus on innovation and a low-carbon future.

Focusing on innovation, efficiency, and reduced environmental impact, TCL Solar continues to lead the way in solar technology in Pakistan and across the region, providing solutions that meet today’s energy needs while enabling measurable emissions reductions across the energy value chain.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar

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TCL Solar: Powering Pakistan with advanced solar module innovation

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LAHORE, Pakistan, April 19, 2026 /PRNewswire/ — TCL Solar made a strong impact at this year’s Solar Pakistan exhibition (17th-19th April, at Expo Centre Lahore) by unveiling a range of advanced solar solutions designed to meet the growing demand for low-carbon energy in South Asia and the Middle East.

The new T5 Pro solar module represents a major leap in N-type TOPCon technology, delivering breakthroughs in both conversion efficiency and power output. It is designed to be the new flagship product in the industry, offering enhanced performance and long-term value.

Key Highlights of the T5 Pro:

A unique product design: The T5 Pro specificity remains in its design architecture, with an overlapping tri-cut cell construction. This innovative structure significantly boosts the module’s performance, ensuring superior output and higher energy yield.

Product Reliability: The T5 Pro’s low-current technology ensures precise temperature control, with hotspot temperatures up to 45°C lower than conventional modules. This reduces the risk of fire hazards and improves overall module longevity. The module has also passed rigorous reliability tests, making it ideal for diverse applications, including commercial rooftops and ground-mounted power stations.

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

Superior Heat Dissipation: The ultra-thin glass design enhances heat dissipation, lowers operating temperatures and reduces overall weight and making the modules ideal for aging rooftops or structures with limited structural integrity.

Building on the momentum at Solar Pakistan 2026, TCL SOLAR and TAIMOOR TRADING CO. have signed a Memorandum of Understanding (MOU), marking a key step in advancing solar energy solutions. This partnership aims to expand clean power access and drive sustainable development across Pakistan and beyond, with a shared focus on innovation and a low-carbon future.

Focusing on innovation, efficiency, and reduced environmental impact, TCL Solar continues to lead the way in solar technology in Pakistan and across the region, providing solutions that meet today’s energy needs while enabling measurable emissions reductions across the energy value chain.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar

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