Technology

Shoplazza Empowers Flaxmaker’s Global Expansion in Women’s Swimwear Market

Published

2 years ago

May 29, 2024

XI’AN, China, May 29, 2024 /PRNewswire/ — Shoplazza has been instrumental in aiding Flaxmaker, a women’s swimwear brand, in overcoming the challenges of global expansion and achieving significant growth from scratch. With the rapid growth of global cross-border e-commerce, Chinese brands are increasingly pursuing international markets. However, challenges such as technical limitations and lack of comprehensive service support often impede their progress. Shoplazza, renowned for its superior cross-border e-commerce SaaS services, has effectively supported Flaxmaker, which specializes in design-centric swimsuits, in their global market entry and expansion, thus reinforcing the international presence of Chinese brands.

Established in Xi’an in 2021, Flaxmaker has consistently focused on overseas markets, opting to sell via independent websites. Initially, the brand explored various categories but after thorough market research and consideration, chose to specialize in swimwear. This decision was driven by the significant potential of the swimwear market and Flaxmaker’s strategic insight into the niche market for conservative vacation swimwear.

Flaxmaker conducted an exhaustive analysis of market demands and consumer preferences in the competitive swimwear sector, particularly among younger consumers. They identified a growing demand for conservative vacation swimwear among consumers over 30, a segment notably underserved by existing brands. “We quickly seized this market opportunity, redefined our product focus, and committed to providing top-quality swimwear for this demographic,” stated the founder of Flaxmaker.

Flaxmaker is distinguished by its creative product designs, featuring floral elements that infuse their swimwear with artistry and fashion. Whether through two-dimensional prints or three-dimensional ruffled designs, these swimwear pieces allow wearers to experience the elegance and gentleness of floral aesthetics. This design philosophy is not only inspired by the team’s aesthetic aspirations but also by successful strategies from niche competitors.

Regarding marketing, Flaxmaker leverages its independent website to effectively attract a substantial customer base through precise targeting and advertising. The brand also actively engages on various social media platforms, particularly Facebook, which plays a crucial role in their promotional activities. Through continuous interaction and feedback from users, Flaxmaker can finely tune their offerings and service to better meet market demands and enhance their brand visibility and competitiveness.

To support Flaxmaker’s swift development, Shoplazza provided a tailored SaaS solution for the apparel sector, enabling the brand to establish a cost-effective and efficient overseas website and facilitating their breakthrough growth. With Shoplazza’s assistance, Flaxmaker is better positioned to adapt to market shifts, understand customer needs more precisely, and steadily strengthen their brand influence.

The founder of Flaxmaker commends Shoplazza for their professionalism and impactful technology: “Shoplazza’s expert team and high-quality services have significantly streamlined our path to global markets. We look forward to continuing our collaboration with Shoplazza to further the global reach of the Flaxmaker brand.”

As a leader in China’s cross-border e-commerce SaaS arena, Shoplazza consistently prioritizes customer needs and is dedicated to delivering top-tier, professional services. Moving forward, Shoplazza will continue to enhance its offerings in the cross-border e-commerce domain, driving innovation and improving its services to assist more Chinese brands in achieving global success.

Flaxmaker’s successful international expansion not only revitalizes the local economy in Xi’an but also serves as a valuable model for other companies looking to venture abroad. With a commitment to “innovation, quality, and service,” Flaxmaker aims to elevate their product and service standards continually and deliver superior swimwear and shopping experiences to customers worldwide. This collaboration is expected to propel more Chinese brands onto the global stage, realizing their aspirations for international growth.

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SOURCE Shoplazza

Technology

Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

Published

35 minutes ago

May 4, 2026

HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

Technology

Marketna: Launching Smart Arabic Platform for Digital Classified Ads

Published

35 minutes ago

May 4, 2026

DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

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Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

Technology

2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

Published

36 minutes ago

May 4, 2026

HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK