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Huawei Fosters Stronger Ties Between Europe and China at ITB China 2024

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SHANGHAI, May 31, 2024 /PRNewswire/ — Petal Ads, Huawei’s mobile advertising platform, had a rewarding time at ITB China 2024, fostering deeper ties between Europe and China. Held at the Shanghai World Expo Exhibition and Convention Center, ITB China is one of the most important B2B travel trade shows for the Chinese market – drawing tourism and travel leaders, and international visitors from across the globe.

 

Running from 27 May to 29 May, the event kicked off with Huawei delivering a keynote speech showcasing Petal Ads’ game changing, one-stop advertising solutions to drive growth in the tourism industry both locally and internationally. Huawei also shared key achievements in helping travel and luxury partners expand successfully.

Petal Ads’ Data-Driven Advertising Solutions Drive Global Connectivity

Bringing borderless opportunities to European industry partners seeking to connect with Chinese consumers, Petal Ads leverages AI, big data, and online and offline channels, on top of its deep understanding of China’s market.

This allows Petal Ads to identify the preferences of Chinese consumers; developing targeted marketing strategies that help partners connect with this audience and discover new market opportunities. The smart marketing platform draws comprehensive data from the Huawei ecosystem built on their interconnected system of hardware, software, and services.

Petal Ads is equipped to meet the advertising goals of tourism partners – no matter which stage they may be at. Huawei’s diverse touch points of devices, including Huawei media and third-party apps also draw consumers in through native advertisements, live videos, and more, with localised creative content that showcase the scenic views and stories of tourist destinations.

Additionally, Skytone, a Huawei-developed app, delivers high-speed network access for compatible Huawei or Honor smartphones in over 100 countries and regions in a single touch.

Huawei Nurtures Partnerships in Tourism, Luxury, Education

Looking ahead, Huawei will continue to strengthen ChinaEurope relations through mutually beneficial partnerships in tourism, luxury, and education. By leveraging their combined expertise, Huawei is constantly improving on their suite of innovative, full-service advertising solutions.

For instance, Huawei is working with online tourism service platforms to develop advertising strategies, and to build reliable data models and visual dashboards based on key metrics of travel destinations. Ultimately, this offers more valuable insights, which tourism partners can draw upon to elevate their strategies. The platform is also working with leading brands in tourism, automobile, and luxury to continuously upgrade their capabilities.

At ITB China 2024, demonstrating their commitment to fostering closer ties between Europe and China, Huawei enjoyed a productive meeting with representatives from tourism industry stakeholders, such as the Europe Travel Commission, TourSpain, and Visit Portugal.

 

About Petal Ads

Petal Ads is a fast-growing and industry-leading mobile ad platform powered by Huawei Technologies for publishers, advertisers and marketers who want to drive growth and extend their audience.

Petal Ads achieves this through its extensive platform of over 360,000 publishers globally and advertisers coming from a diverse range of over 200 industries, with agencies and businesses reaching over 730M new customers.

Petal Ads provides first-class targeting solutions harnessing hardware, software, and service insights, and using knowledge gained from first party data and through an intelligent system of user tags to help advertisers with audience calculation, insight analysis, and retargeting.

The award-winning, cost-effective advertising platform is perfect for those who want to reach untapped and valuable new audiences. Chosen by well-known partners, Petal Ads is committed to security and user privacy, coupled with local and global support teams offering customised solutions.

For more information on Petal Ads, visit: ads.huawei.com

Photo – https://mma.prnewswire.com/media/2425858/Huawei_1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/huawei-fosters-stronger-ties-between-europe-and-china-at-itb-china-2024-302159715.html

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/serviceforge-plants-two-million-trees-worldwide-302748866.html

SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

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