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LG Energy Solution Teams up with Analog Devices, Inc. to Gain Competitive Edge in Battery Management Total Solution

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2 years ago

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LG Energy Solution signs MoU with Analog Devices, Inc. (ADI), a global semiconductor leader with Innovative Intelligence at the Edge technologies in the field of battery management.The companies are working towards co-development of a technology that will enable precise measurement of battery cells’ internal temperature. This has potential to enhance safety and charging speed, thus further advancing the clean energy ecosystem.LG Energy Solution aims to provide differentiated customer value through its advanced battery management total solution

SEOUL, South Korea, June 4, 2024 /PRNewswire/ — LG Energy Solution (KRX: 373220) today announced it signed a Memorandum of Understanding (MoU) with Analog Devices, Inc. (ADI), a global semiconductor leader, to strengthen the competitiveness of its battery management total solution (BMTS).

Through the MoU, the companies have agreed on a two-year joint effort through which ADI will supply high-performance battery management integrated circuit (BMIC) and the two companies will co-develop algorithms that could precisely measure the internal temperatures of EV battery cells. This is expected to lead up to the development of advanced fast-charging technologies.

ADI is a well-known technology leader that has a large focus on sustainable energy. The company also has a broad product portfolio, including advanced technologies in impedance measurement.

In electrical science literature, impedance is defined as the opposition of an electrical component to alternating current and voltage in a circuit. Electrochemical Impedance Spectroscopy (EIS) is the technology that measures it at different frequencies. ADI EIS solutions utilize first-in-the-market BMIC to accurately measure the impedance at controlled frequencies. Since the impedance varies based on the battery’s state, age, and temperature, its exact measurement leads to a deep understanding and diagnosis of its internal conditions.

In a conventional battery management system (BMS), a separate temperature measurement device is attached to the exterior of a battery cell, and once it obtains information, it is then managed by BMIC. As traditional devices cannot measure the exact temperature inside an individual battery cell in real-time, a battery’s safe charging temperature must be set to a conservative number, limiting opportunities to further enhance charging speeds.

EIS solutions address these limitations by precisely estimating the internal temperature of individual battery cells without the need for a separate temperature measuring device, opening the door for improving charging speeds. In addition, these solutions are expected to contribute to improving battery performance and longevity by enhancing the safety of fast-charging and accurately assessing the charging and general status of the batteries.

Used primarily to analyze defects in used-batteries, the technology is yet to be commercialized, although many research institutions are investigating its application to EV batteries. If successful, the joint effort between LG Energy Solution and ADI would be the innovative case of applying a real-time impedance measurement case to analyzing EV batteries’ internal status.

LG Energy Solution plans to integrate its accumulated battery manufacturing and BMS capabilities with ADI’s advanced impedance measurement technology to further enhance its BMTS and deliver additional customer value.

“The joint effort with ADI, which has an innovative BMIC portfolio, will further strengthen the capabilities of LG Energy Solution’s battery management solution,” said Dalhoon Lee, Vice President and head of the BMS R&D Center at LG Energy Solution. “Through this joint effort, we will continue to enhance LG Energy Solution’s technological prowess and deliver differentiated value to our customers.”

Roger Keen, General Manager, Battery Management at ADI said, “ADI’s electrochemical impedance spectroscopy (EIS) technology is a leader in the industry for the in-application use of this amazingly insightful measurement for battery management applications. Our joint effort with LG Energy Solution furthers the contribution ADI has been bringing to the energy transition. We are enthusiastic to keep working together with LG Energy Solution to bring state-of-the-art and efficient batteries to the market, and to further advance the clean energy ecosystem.” 

About LG Energy Solution

LG Energy Solution (KRX: 373220), a split-off from LG Chem, is a leading global manufacturer of lithium-ion batteries for electric vehicles, mobility, IT, and energy storage systems. With 30 years of experience in revolutionary battery technology and extensive research and development (R&D), the company is the top battery-related patent holder in the world with over 58,000 patents. Its robust global network, which spans North America, Europe, and Asia, includes battery manufacturing facilities established through joint ventures with major automakers. Committed to building sustainable battery ecosystem, LG Energy Solution aims to achieve carbon neutrality across its value chain by 2050, while embodying the value of shared growth and promoting diverse and inclusive corporate culture. To learn more about LG Energy Solution’s ideas and innovations, visit https://news.lgensol.com.

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SOURCE LG Energy Solution

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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