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Rethinking retention: Academic strategies to retain distance education students

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FORT WORTH, Texas, June 4, 2024 /PRNewswire/ — 

The following is written by Carlos Morales, Ph.D., President, TCC Connect, a member of the American Association of Community Colleges.

Prior to the global pandemic, the primary focus in higher education analytics involved enrollment and student success rates. Post-pandemic, the focus shifted to retention and completion rates. This is especially true for institutions in Texas, thanks to the 2023 implementation of House Bill 8. Funding models are now heavily based on retention and completion metrics.

According to the National Student Clearinghouse Research Center in 2021, post-secondary retention rates in the United States declined most in the community college sector (-2.1 percentage points) during the pandemic. The decline proved more dramatic in Texas, where community college enrollment fell 11% during the pandemic, representing a loss of about 80,000 students, according to data from the Texas Education Coordinating Board.

Community college leaders surveyed in 2021 reported increasing student retention rates as one of their top two priorities: a comprehensive approach including flexible scheduling of courses and enhanced support services is a common strategy. While student retention is dependent on external factors — work demands, finances, personal motivation, health, childcare, etc. — research also shows a direct correlation between distinct online course elements and class retention. Executive leadership often discusses the topic of retention; yet faculty and instructional designers hold the keys to building relationships and retaining students for an institution.

Tarrant County College is an urban, Hispanic-serving institution with six campuses. TCC Connect Campus, formed in 2014 and entering its tenth year, is the centralized provider of online courses and programs for the college. TCC Connect Campus continually exceeds the national student retention rate. In Spring 2023, the retention rate was 90%, up from 88% in 2021.

This data reflects an understanding that empowering faculty is paramount to successful student retention. We employ academic strategies and campus processes directly supporting faculty efforts to retain students in their online courses, including:

Online Instructor Certification (OIC)Peer Developed Courses (PDC)E-Faculty CoachingOnline Faculty Performance Indicators (FPI)Supplemental Evaluation FeedbackAdoption of Quality Matters (QM) Review StandardsData DashboardsCampus Data TeamFaculty & Leadership Resource RepositoriesCourse Readiness Checklist

Alignment of academic strategies and campus processes is paramount. For example, the Course Readiness Checklist:

ensures that a course is student-ready and includes fully accessible content organized into sequenced modules with a Start Here page, per Peer Developed Course design principles; this aids student retention by offering students a consistent navigation experience. Students can focus on content rather than learn how to locate information or interact with the learning management system.includes criteria based on QM standards to check prior to the start of a course; this aids student retention by including all policies, student support services, links, handbooks, etc. Students can quickly locate the resources they need, minimizing frustration.automates requests to an instructional designer, e-faculty coach or department chair. The faculty member has instant access to support in preparing their online class. This allows them greater opportunity to focus on pedagogical elements and interaction, prioritizing their student-centric role.

Retaining students at the community college level requires collaborative, innovative and fluid thinking. Understanding the data — why students leave and why they stay — is the first step. Acknowledging that faculty are a great asset in building relationships — one student and one course at a time — comes next. The community college leader must support faculty and include academic initiatives in the comprehensive approach to increase overall student retention.

Quality courses, delivered by enthusiastic educators, motivate students to stay and progress towards graduation.

Uniquely American, community colleges serve more than 10 million students annually, providing critical access to higher education in academic and workforce development. As the voice of the nation’s community colleges, the American Association of Community Colleges (AACC), delivers educational and economic opportunity for more than 10 million diverse students in search of the American Dream. Uniquely dedicated to access and success for all students, AACC’s member colleges provide an on-ramp to degree attainment, skilled careers, and family-supporting wages. Located in Washington, D.C., AACC advocates for these not-for-profit, public-serving institutions to ensure they have the resources and support to increase economic mobility for all. https://www.aacc.nche.edu/

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SOURCE American Association of Community Colleges

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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