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Waterfield Introduces Industry’s First Custom Backpack for the Apple Vision Pro and Accessories

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WaterField Designs introduces the first purpose-built backpack for the Apple Vision Pro, in time for Apple’s Vision Pro International Release. WaterField’s innovative Backpack for Apple Vision Pro protects and comfortably transports the Vision Pro and its accessories, as well as the auxiliary devices that improve its ease of use and productivity — a MacBook Pro, a Magic Keyboard, a trackpad, and a gaming controller.

SAN FRANCISCO, June 4, 2024 /PRNewswire-PRWeb/ — San Francisco high-end bag and case manufacturer, WaterField Designs, introduces the bespoke Backpack for Apple Vision Pro, an innovative backpack designed to carry and protect the entire Vision Pro ensemble and the supporting devices that make Apple’s new spatial computer more convenient and productive — a 16-inch MacBook Pro, a Magic Keyboard, a Magic Trackpad, and more.

We set out to create a specialized Vision Pro backpack that carries the Vision Pro along with the auxiliary devices users need to use the device most effectively and efficiently.

One custom compartment cradles the Apple Vision Pro and its accessories, and another sports two built-in sleeves for a laptop and a keyboard, with additional space for personal items. The entire Backpack for Apple Vision Pro is protected by impact-resistant foam and soft padding, making it ideal for professionals, travelers, and hobbyists who wish to carry their Vision Pro mobile office safely and comfortably.

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“Customers told us that the typing precisely with their Vision Pro was difficult and that to be truly productive, they connect the headset to other Apple devices — their Mac, keyboard, and trackpad,” said company owner, Gary Waterfield. “So, we set out to create a specialized Vision Pro backpack that carries the Vision Pro along with everything else they’d need to be effective and efficient. The result is an innovative backpack with excellent protection, easy access, and creative features all wrapped in a stylish, professional look.”

Tailored for individuals who transport the Vision Pro to and from work or on their travels, the Backpack for Apple Vision Pro offers a comfortable, elegant solution suitable for any setting. The modular backpack makes the most out of every inch of space and protects the Vision Pro on all sides. A padded, removable, middle shelf divides the pack into two independently accessible compartments. Firm foam protects the bag’s front, back, bottom, and sides and helps the Backpack for Apple Vision Pro keep its shape and stand upright. 

The lower section of the Vision Pro backpack forms a highly padded bunker for the Vision Pro and accessories with padded pockets and pouches designed to protect the computer and keep it stable. A padded “hammock” supports the Vision Pro headset (with headband attached) off the bottom of the bag. A padded “hatbox” with Ultrasuede® ZEISS Optical Insert pockets sits between the computer and headband to hold accessories and to keep the Vision Pro snugly in place. A padded pocket protects the front of the Vision Pro and holds the battery, extra headband, power adapter, cables, and Magic Trackpad. Two removable accessory pouches, tailored to fit on either side of the “hammock,” stow additional items while providing further protection and stability for the Vision Pro.

The backpack’s upper compartment includes access to a padded, built-in MacBook Pro laptop sleeve, a padded keyboard pocket, a secure zippered pocket (with a hidden AirTag pocket inside), and space for additional personal items such as lunch or a light jacket, or tech equipment such as a handheld gaming device and accessories. Each of the two main compartments is independently accessible via smooth-gliding waterproof zippers.

Flexible carrying options – ergonomic shoulder straps with moisture-wicking mesh padding, a leather-lined handle, and a wheeled suitcase passthrough — enhance convenience on the train, in the office, and at the airport.

Features at a Glance:

Extensive Organization and Protection

    Custom lower Vision Pro compartment includes a:Removable, padded “hammock” that elevates the spatial computer off the bottom of the bag,Padded accessory pocket that holds extra headband, cables, power adapter, battery, and Magic Trackpad while providing additional protection for the front of the device,Padded accessory “hatbox,” with two scratch-free Ultrasuede® ZEISS Optical Insert pockets, that fits within the headspace of the Vision Pro, keeping the headset in place,Small ballistic nylon zippered pouches that hold additional accessories or small items —custom fit to rest outside the “hammock” further securing the Vision Pro and protecting its sides.     Distinct upper compartment includes a built-in padded laptop sleeve (accommodating up to a 16-inch MacBook Pro) and a padded Magic Keyboard pocket on one side, and a zippered mesh pocket with a hidden AirTag pocket on the other.

Premium materials

     Highly water-resistant 1680 denier ballistic nylon     YKK waterproof zippers     Custom metal zipper pulls that can be locked together (lock not included)     Firm impact-resistant foam and multiple layers of fleece-like padding     Shock-absorbing neoprene-padded bottom     Removable, padded, foam and fleece middle divider     Gold, easy-clean, water-resistant liner that increases interior visibility in the upper compartment

Flexible Carry Options

    Ergonomic, neoprene-padded straps and back, each lined with moisture-wicking mesh    Leather-wrapped handle for briefcase-style carry    Wheeled suitcase passthrough

WaterField Designs actively involves its customer community in product development through its unique Community Design projects. The inspiration for the Backpack for Apple Vision Pro originated from a project aimed at crafting the ultimate Vision Pro case, and customers resoundingly asked for a customized Vision Pro backpack. The custom Backpack joins WaterField’s Shield Case for Apple Vision Pro, a compact, protective case to transport the spatial computer alone or within another bag.

The new Backpack for Apple Vision Pro joins the company’s full line of backpacks, briefcases, duffels, gaming cases, wallets, and cases for tech devices, all designed to transport and protect the gear modern professionals carry throughout their day and on their travels. All WaterField Designs products have been handcrafted to meticulous standards in San Francisco since 1998.

Availability and Pricing
Backpack for Vision Pro: $419
Color: Custom 1680 denier black ballistic nylon with a small, black, full-grain leather logo.
Materials: YKK waterproof zippers, custom metal zipper pulls (can be locked together; lock not included), gold rip-stop nylon, firm foam padding, shock-absorbing neoprene, fleece-like padding, and breathable mesh padding.
Dimensions and weight: 16.5 x 12 x 6.5 inches; 2.8 lbs.

Preorder now. First production run ships June 11, 2024.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases, and bags for a full range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at “Our Story.”

WaterField Designs, Shield Case for Apple Vision Pro, and SFBags are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2024. All Rights Reserved.

Media Contact

Heidi Marzke, Waterfield Designs, 4152970088, heidi@sfbags.com, https://www.sfbags.com 

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SOURCE Waterfield Designs

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

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SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

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