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EMA Research Report Offers Strategic Insights to Optimize Data Movement Strategies

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2 years ago

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A recent survey of 264 IT and business professionals conducted by EMA reveals the growing demand for robust, scalable, and secure data movement strategies amid digital transformation journeys

LAFAYETTE, Colo., June 5, 2024 /PRNewswire-PRWeb/ — Enterprise Management Associates (EMA™), a leading IT and data management analyst research and consulting firm, today announced the release of its new report, “Data in Motion: Orchestrating File Transfers and Data Pipelines in the Cloud Era.” Authored by Dan Twing, president and chief operating officer at EMA, this report offers a detailed analysis of the current trends, challenges, and advancements in enterprise data movement, with a particular focus on the integration of multi-cloud environments and the ongoing impact of digital transformation. The study also provides insights into how modern enterprises manage the complex landscape of data transfer, emphasizing the evolving role of workload automation (WLA) and managed file transfer (MFT) technologies.

As organizations continue to navigate their digital transformation journeys, the need for efficient, secure, and scalable data movement strategies has never been more critical.

“As organizations continue to navigate their digital transformation journeys, the need for efficient, secure, and scalable data movement strategies has never been more critical. Our latest research highlights the pivotal roles of workload automation, managed file transfer, and iPaaS technologies in addressing the complexities of modern IT environments,” said Twing.

In an era when enterprise IT landscapes are continually evolving, the strategic movement of data has become a cornerstone of maintaining agility, competitive edge, and operational efficiency. As businesses pivot toward a data-centric model, the ability to transfer data efficiently and securely across multifaceted and distributed systems has risen to paramount importance. With the integration of cloud services and the imperative of digital transformation, managing the flow of data within and across organizational boundaries has become exponentially complex and critical.

This report takes a comprehensive look at data movement within the contemporary enterprise, analyzing roles of both scheduled and real-time data movement, the impact of cloud services integration, and the use of diverse environments. It then focuses on the specifics of moving data in files, highlighting the crucial role of workload automation in orchestrating data workflows. Moreover, it addresses the critical concerns around security and compliance in data transfer processes, illuminating the methods and practices that secure data movement from end to end.

Ultimately, the goal of this report is to provide IT executives, data architects, cloud strategists, and other key stakeholders with an insightful overview of the present landscape, imminent challenges, and emerging trends surrounding enterprise data movement. It also distills essential trends, highlights common challenges, and projects the future direction of data movement strategies amid unceasing technological progress.

Some of the findings included in the report are:

88% of survey respondents agree or strongly agree that digital transformation is requiring more from file transfer and data moving software.The burgeoning data volumes, reported by 42%, along with the need for streaming data, underscore the escalating demand for more sophisticated, robust, and scalable file transfer and data moving solutions.The role of WLA in orchestrating data movement is expanding, with 80% of survey participants indicating the use of WLA in file transfer activities.72% of respondents have adopted real-time data integration, reflecting the growing necessity for data to be instantly accessible, fostering nimbleness in business operations.90% of respondents deem compliance requirements extremely or very important.

This independent research is sponsored by Coviant Software, Beta Systems, and Redwood Software.

A detailed analysis of the research findings is available in the report, “Data in Motion: Orchestrating File Transfers and Data Pipelines in the Cloud Era.“

You can get highlights from the report when you attend the research webinar, Orchestrating Data Transfers in the Digital Era: Navigating Challenges and Solutions for Multi-environment Data Pipelines.

About EMA
Founded in 1996, EMA is a leading IT analyst research firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals, and IT vendors at https://www.enterprisemanagement.com

Media Contact

Raleigh Gould, Enterprise Management Associates, 303-543-9500, rgould@emausa.com, https://www.enterprisemanagement.com

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SOURCE Enterprise Management Associates

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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