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Genuin, the First Community Media Network, Adds Experienced Industry Veterans to the C-Suite to Accelerate Growth

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2 years ago

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Matthew Wurst Joins as Chief Marketing Officer; Rahul Sheth Appointed as Chief Financial Officer

NEW YORK, June 5, 2024 /PRNewswire-PRWeb/ — Genuin, the innovative vertical video community platform, is proud to announce the addition of two seasoned leaders to its executive team. Matthew Wurst has been named the company’s first Chief Marketing Officer (CMO), while Rahul Sheth joins as the company’s first Chief Financial Officer (CFO). These strategic hires bolster Genuin’s leadership group, positioning the company for unprecedented growth and success in the community-building sector.

By fostering engagement through organic and sponsored content, Genuin is redefining the landscape of community-based marketing.

Genuin is a pioneering platform that connects retailers, brands, media networks, creators, and consumers through vertical video. By fostering engagement through organic and sponsored content, Genuin is redefining the landscape of community-based marketing.

Founded by Bhargav Patel, former co-founder, CEO, and Chairman of IQM, Genuin is on the cusp of scaling its operations with a team approaching 50 employees globally.

“The marketing and media industry is experiencing a significant shift towards community-based marketing,” Patel said. “Brands are moving away from mass media and focusing on authentic connections, leveraging first-party data and short-form video. Matt is widely known and beloved as a leader in our space, instrumental in transforming 360i into a world-class integrated marketing firm. Rahul’s expertise in scaling tech companies, raising capital, and financial planning will be invaluable as Genuin enters its next phase of expansion.”

Genuin’s AI-driven, no-code solution allows brands to retain first-party data, create engaging content, and monetize their communities. This innovative approach provides a third option for digital advertising, beyond on-site and off-site channels: Community Media Networks.

Matthew Wurst – CMO

Wurst brings over 25 years of marketing expertise to Genuin. In his role as CMO, Wurst will oversee all strategic branding and marketing initiatives, including revenue marketing, corporate marketing, and product marketing. His extensive background includes executive positions with leading agencies and tech startups. As the co-founder of Mint, a blockchain-based marketing solution, he pioneered innovative Web3 experiences for top-tier clients.

“Genuin is at the forefront of this evolution, offering a unique platform that empowers brands to own their video-based communities, foster social engagement, and generate revenue from their media spend,” Wurst said. “I’m beyond ecstatic to usher in a bold new plan as Community Media Networks are giving brands new platforms for content distribution, keeping media dollars within their own ecosystems, driving down customer acquisition costs, and amplifying lifetime value.”

Rahul Sheth – CFO

Sheth joins Genuin with two decades of experience in finance leadership, specializing in financial planning, strategies and operations, as well as capital market (debt and equity raises), IPO readiness and IPO registration. He is passionate about growing businesses, efficiently and effectively. Genuin is his 5th startup, one of past four successfully completed IPO and listed in NYSE (ticker “DOCN”), another became an Unicorn with multi billion dollars valuation (Socure), 3rd one successfully closed Series C and on hyper growth mode (Carbyne). Prior to working in Corporates, he spent more than 12 years working in Big4 (EY / KPMG) and Top 10 consulting firms in various roles from assurance to advisory.

“I am thrilled to join Genuin as the CFO to help the company execute its strategic plans, accelerate growth and deliver value for its shareholders. I look forward to partnering with the exceptionally talented Genuin team on its next phase of scale and product innovation, and on a mission to build a first community media network to help brands own their communities and create new revenue streams,” commented Sheth.

About Genuin:

Genuin was founded in 2021 as a vertical video community platform that connects retailers, brands, media networks, creators, and consumers. By fostering engagement through relevant organic and sponsored content, Genuin empowers brands to create thriving communities and drive new revenue opportunities. Genuin communities are widely distributed across the web, providing retailers with a video feed and community platform integrated into their apps and websites. Consumers can access these communities directly, interact with content, and drive demand, while retailers monetize their communities with sponsorships and new revenue streams.

For more information about Genuin and its innovative community-building platform, visit https://begenuin.com/

Media Contact

Dori Busell, Genuin, 1 9176893415, Dori@dk-pr.com, https://begenuin.com/

View original content:https://www.prweb.com/releases/genuin-the-first-community-media-network-adds-experienced-industry-veterans-to-the-c-suite-to-accelerate-growth-302164615.html

SOURCE Genuin

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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