Connect with us

Technology

New Research Finds CMOs Increasingly Value Long-Term Consumer Relationships, Yet Many Still Under Invest

Published

2 years ago

on

 Study from Fetch reveals CPG, retail and restaurant marketers prioritize retention ahead of acquisition, in light of fragmented consumer spend and attention

MADISON, Wis., June 6, 2024 /PRNewswire/ — Fetch, America’s Rewards App, partnered with Wakefield Research to survey 500 Chief Marketing Officers (CMOs) and found that CMOs have a renewed focus on consumer loyalty and nurturing existing relationships. Nine in 10 CMOs say the importance of forging long-term consumer relationships has increased over the past five years, while 60% say building a loyal base of consumers is more important than bringing in new ones. Yet, even with a greater emphasis on loyalty, 22% noted that their brands are investing less than is necessary to forge relationships that stand the test of time.

Fetch research finds renewed CMO focus on nurturing existing consumer relationships amid fragmented spend and attention.

Amid a highly competitive advertising landscape and tight marketing budgets, capturing consumers’ divided attention and fractured spend is exceedingly difficult. With the prices of consumer goods remaining high, Americans continue to seek value, turning to private label products and switching brands based on discounts to stretch their dollars.

Brand marketers are feeling the pinch – almost all CMOs reported feeling pressure to show return on investment for their campaigns (99%). While reaching new consumers remains important, many marketers are doubling down on retaining existing customers – a more cost effective, cautious strategy. These factors emerge as the impending demise of third-party cookies threatens marketers’ ability to effectively target consumers.

“The role of CMO is more challenging than ever. Marketing leaders are juggling strained budgets and an uncertain cookieless future as they search for the silver bullet to reach inflation-battered consumers,” said Wes Schroll, CEO and Founder of Fetch. “We believe that brands can build lifelong consumer connections and win in the market with personalized rewards. Rewards, like those found on Fetch, keep consumers coming back to the brands that provide them with tangible value for where they shop, what they buy and more.”

While brands recognize the benefits to building consumer relationships, there are challenges in stewarding these connections. 69% of CMOs report the lack of loyalty/rewards programs or an inability to “break through the noise” as the biggest hurdles. When it comes to solutions, many CMOs (74%) are pivoting to collecting and managing data to develop their campaigns and understand their current audiences. 77% of respondents shared that behavioral data is considered one of the most helpful ways to identify audiences with high purchase intent.

Emerging Channels to Reach Consumers

CMOs are increasingly turning to emerging channels like retail media networks (RMNs) and retail-agnostic media platforms (RAMPs) to reach consumers with this coveted high purchase intent. Eight in 10 respondents shared they were planning to increase use of RMNs in 2024 while over three-quarters of respondents shared their plans to increase their use of RAMPs. For RAMPs, those who are already using them or plan to use them this year, consumer engagement is among the top benefits reported (67%).

Fetch is a one-stop-shop for advertisers, reimagining how brands and consumers interact to not only foster lasting relationships, but also to create net-new consumer connections. With the ability to capture $152 billion in cross-vertical consumer spending annually, Fetch brings the marketing strategies of CMOs who use RMNs to new heights. With Fetch’s purchase-based data, brands are able to unlock a holistic view of consumer behavior beyond what is limited to a single RMN ecosystem. Fetch represents a new pathway for marketers to establish and nurture consumer relationships that drives desired consumer behaviors and increases market share.

Additional insights into the research can be found here.

Methodology

This survey was conducted by Wakefield Research with 500 US CMOs at retail, CPG, and restaurant brands, between December 11, 2023 and January 2, 2024. The survey was conducted via an email invitation and an online survey.

About Fetch

Fetch, America’s Rewards App, empowers consumers to Live Rewarded and helps brands create lifelong customers through the power of Fetch Points. Fetch has sweeping visibility into what consumers buy, capturing more than $152 billion worth of transactions annually using cutting-edge artificial intelligence and machine learning technologies. To date, Fetch users have submitted more than 5 billion receipts and earned nearly $910 million in rewards. The app is available to download on the App Store and Google Play Store and has more than 5 million five-star reviews from happy Fetchers.

CONTACT: Karlie Fitzgerald, k.fitzgerald@fetch.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-research-finds-cmos-increasingly-value-long-term-consumer-relationships-yet-many-still-under-invest-302165084.html

SOURCE Fetch

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

TS Imagine Expands Integration with Trumid’s Fixed-Income Trading Platform

Published

41 minutes ago

on

July 23, 2026

By

Adds Access to Trumid RFQ Automation
and Trumid Full Self Trading (FST™)

NEW YORK, July 23, 2026 /PRNewswire/ — TS Imagine, a leading global cross-asset provider of trading, portfolio, risk management and prime brokerage solutions, announced an expanded workflow integration with Trumid, a financial technology company and leading fixed income electronic trading platform.

The enhanced integration provides TS Imagine clients with broader access to Trumid’s electronic trading ecosystem, including its list-based workflows—Trumid RFQ and Portfolio Trading (PT)—while expanding RFQ automation and cross-protocol capabilities. Clients can now access:

Trumid’s RFQ network, enabling automated workflows through RFQ Auto-Submit via Trumid AutoPilot™ for RFQ, along with API-driven executionHeadless RFQ responder, initiator, and voice inquiry workflows Trumid Full Self Trading (FST™), Trumid’s automated cross-protocol execution capability connecting liquidity and execution opportunities across Trumid RFQ and Swarms, with expansion to Trumid Attributed Trading (firm dealer streams) planned for H2 2026. 

TS Imagine first integrated with Trumid in 2020, including support for Trumid’s Fair Value Model Price (FVMP™) predictive pricing model for corporate bonds.

Alexis Sainte Marie, Fixed Income Product, TS Imagine, said:

“Our expanded relationship with Trumid is an important step for TS Imagine clients seeking greater access to liquidity and workflow automation. We’ve particularly seen significant growth in areas like portfolio trading and RFQ and will continue to work closely with the Trumid team to enhance trading opportunities for our customers.”

Jason Quinn, Chief Product Officer & Global Head of Sales at Trumid, said: 

“Our mutual clients continue to benefit from the integration with TS Imagine, particularly as adoption of Trumid’s list-based workflows continues to accelerate. As clients increasingly engage across multiple Trumid trading protocols, we see additional opportunities to expand our relationship and deliver even greater value for our mutual clients.”

Trumid’s list protocols continued to deliver strong growth during Q2 2026. Trumid RFQ Average Daily Volume (ADV) increased 122% year-over-year, while automated trade volumes executed through Trumid AutoPilot™ for RFQ more than doubled. Trumid PT volume rose approximately 40% year-over-year, with the protocol recording its highest quarterly ADV alongside all-time highs in buy-side participation and lists traded. 

About TS Imagine 

TS Imagine delivers a best-in-class SaaS platform for integrated electronic front-office trading, portfolio management, prime brokerage, and financial risk management. Our global team of technologists continuously develops software and deploys new technologies that empower financial institutions to outperform markets and manage risk in real time. Many of the world’s leading financial institutions trust TS Imagine’s platform to manage their risk exposure and make better trading decisions across derivatives, equities and fixed income, cutting complexity and driving efficiencies.

About Trumid

Trumid is a financial technology company and fixed income electronic trading platform focused on US dollar-denominated Investment Grade, High Yield, Distressed, and Emerging Market bonds. Trumid optimizes the credit trading experience by combining agile technology and market expertise, with a focus on product design. The result is a differentiated ecosystem of protocols and trading solutions delivered within one intuitive platform. Learn more at www.trumid.com.

MEDIA CONTACTS

Greentarget for TS Imagine
tsimagine@greentarget.co.uk

Trumid Press
+1 (212) 618-0300
press@trumid.com

View original content:https://www.prnewswire.com/news-releases/ts-imagine-expands-integration-with-trumids-fixed-income-trading-platform-302832754.html

SOURCE Trumid

Continue Reading

Technology

Passage Preparation Wins 2026 CODiE Award for Best Professional Learning Platform

Published

41 minutes ago

on

July 23, 2026

By

CHARLOTTESVILLE, Va., July 23, 2026 /PRNewswire/ — Passage Preparation™, a division of K12 Coalition, has been named a 2026 CODiE Award Winner in the category Best Professional Learning Platform.

The CODiE Awards recognize the most innovative products, platforms and services across technology and education. Winners are selected through a rigorous evaluation process led by independent industry experts who assess each solution based on innovation, functionality, market impact, and overall value.

Selected from 228 finalists across 75 categories, the 2026 CODiE Award winners represent the solutions setting new standards for excellence and innovation.

“We are honored to receive this recognition from the CODiE Awards,” said Nathan Estel, Managing Director of Passage Preparation. “This award reflects our team’s commitment to helping aspiring educators build the knowledge, confidence, and instructional expertise they need to succeed on their licensure exams. We remain dedicated to strengthening the educator pipeline through innovative learning experiences that prepare great teachers for the classroom.”

As schools across the country face persistent teacher shortages, Passage Preparation is helping accelerate the path from aspiring educator to licensed classroom teacher. The platform provides comprehensive licensure exam preparation tailored to state certification requirements and subject areas, ensuring candidates focus on the content most relevant to their certification pathway. Developed by experienced teachers and teacher educators, every course is aligned with both licensure standards and evidence-based instructional practices, equipping candidates with the skills they need to succeed on certification exams and in the classroom.

Unlike traditional test-preparation programs that emphasize memorization and test-taking strategies, Passage Preparation builds lasting content knowledge and teaching proficiency through engaging, interactive learning experiences. Candidates benefit from diagnostic assessments that identify strengths and areas for improvement, detailed progress reporting, practice assessments, and personalized study plans. Flexible self-paced learning is complemented by live virtual cohorts that provide instructor guidance, peer collaboration, and accountability, creating a supportive professional learning community for busy educators.

Designed with accessibility and flexibility in mind, Passage Preparation includes tools such as Immersive Reader, offering real-time translation in more than 100 languages, text-to-speech functionality, customizable display settings, and other features that support diverse learning needs. The platform has consistently helped improve certification exam pass rates, enabling many candidates to earn licensure on their first attempt, saving valuable time and costs. By preparing more educators to enter the profession successfully, Passage Preparation helps districts fill critical teaching positions faster and strengthens the educator workforce nationwide.

“The 2026 CODiE Award winners represent some of the most innovative and impactful solutions in the industry,” said Jennifer Baranowski, President of the CODiE Awards. “These organizations are solving meaningful challenges, delivering measurable outcomes, and helping shape the future of technology.”

A complete list of 2026 CODiE Award winners is available at https://codieawards.com/winners.

About K12 Coalition 

K12 Coalition is a collective of specialized education products and services with a common mission to provide a great education for every student in every classroom every day. The company offers deep expertise in solving five macro K-12 education challenges: teacher certification, professional learning, literacy and math curriculum, accelerated student learning through summer school, and district support, including strategic planning and consulting. Learn more at k12coalition.com.

About Passage Preparation

Passage Preparation specializes in providing comprehensive licensure assessment preparation resources designed to bolster teacher confidence and proficiency. These learning resources equip licensure candidates with the knowledge necessary for success on exams and instill in them best teaching practices using methodologies thoughtfully curated to be engaging and aligned precisely with the content covered on the licensure exams. Passage Preparation is part of K12 Coalition, a certified B Corporation helping schools and teachers thrive nationwide.

Media Contact:
Alex Fairchild
K12Coalition@finnpartners.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/passage-preparation-wins-2026-codie-award-for-best-professional-learning-platform-302832895.html

SOURCE K12 Coalition

Continue Reading

Technology

Knox Systems Partners with Microsoft to Accelerate Secure Government Access to Commercial Innovation on Microsoft Azure

Published

41 minutes ago

on

July 23, 2026

By

Strategic collaboration helps software companies bring cutting-edge commercial technology to the U.S. Government faster through Microsoft Azure Government Cloud

NEW YORK and WASHINGTON, July 23, 2026 /PRNewswire/ — Knox Systems (Knox), the largest, longest-running federal managed cloud, today announced a collaboration with Microsoft to help commercial software companies deploy secure, mission-ready solutions on Microsoft Azure Government Cloud for U.S. Government customers.

As demand for modern AI, cybersecurity, data, and enterprise software continues to grow across the public sector, the partnership is designed to reduce the barriers that have historically prevented government agencies from accessing the same technologies already transforming the commercial market.

Knox enables software providers to achieve production-ready federal cloud environments in as little as 90 days through its pre-authorized Federal Managed Cloud. By inheriting a substantial portion of required security controls, companies can reduce the time, effort, cost, and compliance burden associated with deploying compliant government cloud solutions. Combined with Microsoft Azure’s trusted government cloud platform, the collaboration provides an accelerated path for innovative software companies seeking to serve federal civilian and defense customers.

“America’s greatest technology companies shouldn’t spend years navigating compliance before they can help solve government missions,” said Irina Denisenko, CEO of Knox Systems. “Microsoft has built one of the world’s most trusted cloud platforms for government. Knox removes the operational barriers that can keep innovative software companies from deploying secure, compliant solutions on Azure Government. Together, we’re making it dramatically faster for agencies to access the technologies they need, securely, compliantly, and at mission speed.”

The collaboration strengthens Microsoft’s ecosystem for independent software vendors (ISVs) pursuing government opportunities while expanding the pathway for AI-native, cybersecurity, enterprise software, and critical infrastructure companies to bring production workloads to Azure.

“Microsoft is committed to helping software companies innovate for government while meeting the highest standards for security and compliance,” said Jamie Harper, VP, Defense Industrial Base, Microsoft. “Our collaboration with Knox provides organizations with an accelerated path to deploy innovative solutions on Microsoft Azure Government Cloud, helping government agencies gain faster access to the technologies that support critical missions.”

Knox currently operates one of the industry’s largest FedRAMP-authorized managed cloud environments, supporting more than 70 software companies and maintaining 16 US Federal and Department of War Authorizations to Operate (ATOs). Customers including Adobe, Armis, Celonis, BigID, and other leading software providers rely on Knox to bring commercial innovation to government faster while maintaining rigorous security standards.

As AI adoption accelerates across government, the partnership reflects a shared commitment to ensuring agencies can securely leverage the same cutting-edge technologies already powering the commercial economy.

About Knox Systems

Knox Systems operates the largest managed federal cloud, trusted by top agencies and partners across defense and civilian sectors. Built for speed, resilience, and compliance, Knox delivers FedRAMP authorization in 90 days – turning the biggest bottleneck in government IT into the fastest path to modernization. Knox proudly serves Adobe, Celonis, OutSystems, Armis, BigID, and more AI and SaaS providers, accelerating secure innovation across the federal landscape. Learn more at knoxsystems.com.

Media Contact:
knox@w2comm.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/knox-systems-partners-with-microsoft-to-accelerate-secure-government-access-to-commercial-innovation-on-microsoft-azure-302832781.html

SOURCE Knox Systems, Inc

Continue Reading

Trending