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SoundCloud Changed Its Tune By Migrating 200 Live Campaigns to MoEngage in 12 Weeks

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Global artist-first music platform SoundCloud Taps MoEngage to Eliminate Data Silos, Increase Cross-Channel Customer Engagement for 100M+ Users, Makes Transition in Just 12 Weeks

SAN FRANCISCO, June 11, 2024 /CNW/ — MoEngage®, a leading insights-led Customer Engagement Platform, today announced that the music platform SoundCloud has successfully transitioned from Braze to MoEngage to improve cross-channel engagement with over 100 million users. MoEngage’s AI-driven platform provides SoundCloud’s marketers and product owners with streamlined access to data and deeper customer insights to help them create highly personalized cross-channel experiences that increase engagement, connect fans with artists, and build loyalty. MoEngage’s open API architecture and highly responsive customer support enabled SoundCloud to make the migration in just 12 weeks.

After seven years with their incumbent customer engagement platform, SoundCloud sought a better way to ensure real-time access and the ability to segment on customer behavior without limits on data points, such as fans who have an affinity towards certain artists based on their streaming history. While the idea of a technology overhaul seemed daunting, the digital marketing and product teams at the streaming service decided to make a technology change to solve numerous challenges with data quality, visibility, and customer support.

After a thorough vendor evaluation, SoundCloud selected MoEngage as its new unified messaging platform for its scalability, product innovation, and swift implementation capabilities. The team worked to meticulously plan and execute a smooth migration of over 200 live campaigns to more than 100 million active users. Today, the MoEngage platform helps SoundCloud accelerate user growth and provide more personalized experiences across push notifications, email marketing, and in-app campaigns.

“We consider MoEngage to be a true partner. SoundCloud now has over 90+ team members across content, product, and marketing using the platform daily to create, launch, deliver and evaluate engaging experiences for our listeners and artists,” said Hope Barrett, Director of Product Management, Marketing Technology at SoundCloud. “Their support teams helped us seamlessly migrate 200 live campaigns from Braze in 12 weeks while providing custom support to solve our biggest challenges. MoEngage plays a crucial role in helping us achieve our goals.”

“Our research shows that brands who leverage personalized engagement strategies can boost conversion rates up to 93 percent. To achieve this, brand marketers need access to accurate, real-time customer data to craft highly personalized omnichannel experiences for millions of customers. There’s little room for error in this process, especially at scale,” said MoEngage CEO Raviteja Dodda. “MoEngage is proud to provide the insights-led technology that makes it possible for SoundCloud to access the data they need to build stronger relationships with their users and connect them with the streaming content they love.”

Learn how SoundCloud went through the vendor selection process to migrate to MoEngage in just 12 weeks by attending the webcast Navigating Vendor Selection, hosted by Martech expert Scott Brinker, on June 18, 2024, at 10 am Pacific.

About MoEngage

MoEngage is an insights-led Customer Engagement platform that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that resonate with consumers. By leveraging real-time analytics and AI, MoEngage enables brands to execute personalized campaigns that significantly improve user engagement and retention.

About SoundCloud

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

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SOURCE MoEngage

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Call out – Optimize’s glass-box approach provides greater insight to explainable property-specific settings, controls, and demand. Spherexx® Expands Optimize Revenue Management with CoPilot Predictive Simulation and Strategic Governance

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New internal coaching and simulation capabilities expand predictive insight, strategic governance and user control

TULSA, Okla., Oct. 28, 2026 /PRNewswire/ — Spherexx announced the addition of CoPilot to Optimize, its neural-driven multifamily revenue management platform. CoPilot expands Optimize’s strategic governance capabilities with explainable visibility into how recommendations are developed, how operating controls influence outcomes, and how adjustments may affect future performance.

Optimize’s glass-box approach to revenue management gives greater insight into why leasing rates are recommended.

Designed to strengthen Optimize’s glass-box approach to revenue management, CoPilot provides revenue managers with greater insight into why each leasing rate is recommended based on explainable property-specific settings, controls, and demand. Users can evaluate potential adjustments while maintaining direct human oversight, decision authority, and accountability. This methodology also applies to lease-up construction apartments where previous data is nonexistent, Optimize formulated Its neural network to identify occupancy growth patterns based on lease-up data and certificates of occupancy since 2013; becoming the first revenue management platform to successfully target and exceed construction proforma expectations.

A robust, layered simulator allows revenue managers to model the potential impact of changes before implementation, helping teams understand how adaptive controls may influence future results. For each unit type, users can elect to maintain the current published leasing price, accept Optimize’s recommended leasing price, or hold a price from an earlier date. Additionally, Optimize provides a concession simulation against public comparables to reveal how the cost of recurring or one-time concessions will affect actual new lease pricing.

CoPilot consolidates these decisions within a central workspace where users can review available leasing prices by status, existing rates, recommendations, explanations for changes, and the history of prior decisions. Revenue managers can adjust directly within the workflow, while embedded training video segments provide task-specific guidance throughout the platform.

Optimize continuously incorporates client’s property data through property management software integrations, along with client-selected settings for additional intelligence providers.

Forward-looking intelligence provides revenue managers with an expanded view of asset performance. Optimize displays the property’s known upcoming performance based on scheduled expirations, notices to vacate, and future lease data. Based on this information and historical performance, Optimize forecasts future occupancy, projected renewals, and potential new move-ins three months beyond the max lease term the property offers, i.e. a twelve-month lease will forecast a 15-month horizon. Market positioning based on public-comparable data can be reviewed for rent, vacancy, concessions and leasing velocity daily, weekly, or across a custom period.

CoPilot also extends governance capabilities for affordable and rent-controlled floor plans and units, enabling additional controls for fixed maximums, lease terms, and other applicable operating parameters

“We created Optimize as one of the early neural-intelligent revenue management platforms, and its intelligence has continued to evolve,” said Becca Wilson, Owner and CEO of Spherexx. “Our original vision remains the same: give clients pertinent, accurate and accessible intelligence they can understand, evaluate, and govern. CoPilot advances that vision by allowing revenue managers to see not only what Optimize recommends, but why it recommends it, explore the potential impact of their decisions, and remain firmly in control of the outcome.”

CoPilot builds upon Optimize’s established approach to transparent revenue management by combining predictive intelligence, adaptive controls, and strategic governance within a single decision environment.

About Spherexx.com®

Spherexx.com®: Redefining Real Estate Technology

Spherexx.com® continues to lead with cutting-edge predictive, generative, agentic, AI across a suite of software solutions, setting industry benchmarks for innovation.

With over two decades of experience, Spherexx.com® delivers top-tier Software as a Service (SaaS) internet-based software, data analytics, and marketing solutions to clients across the US and Canada. Spherexx expertise spans multifamily, single-family, affordable, senior, rent control, self-storage, and manufactured housing.

Spherexx technology stack streamlines operation and enhances brand experiences for clients, and their residents, and investors. Our technology stack includes:

Website CMS/Inline EditorSEM/GEO/AEO/LLM/PPCILS SyndicationCommission & Bonus ManagementBI DashboardsCRM + AI AgentWebsite Chat & Voice AIComparable AnalyticsRevenue ManagementInteractive Site PlansTouchscreen Leasing KiosksCustom Programming

Spherexx.com® is the authoritative trusted source for innovation and transformation in real estate technology. Visit www.spherexx.com to explore the future of PropTech.

News@spherexx.com

866.491.7500

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SOURCE Spherexx

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Empowering Malaysia’s Digital Future: AWS and Elitery Celebrate Grand Finale of AWS CendekiAwan

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20 Finalist Teams from Four Top Malaysian Universities Reach the Grand Finale of AWS CendekiAwan

KUALA LUMPUR, Malaysia, Nov. 4, 2026 /PRNewswire/ — Amazon Web Services (AWS) and Elitery recently celebrated the Grand Finale of AWS CendekiAwan at Universiti Malaya (UM).

The event brings together 20 student finalist teams from four top Malaysian universities to pitch cutting-edge Generative AI solutions powered by Amazon Bedrock, tackling critical societal and enterprise challenges. Competing across five categories, the finalists will demonstrate how AI can be applied to address real-world challenges across education, healthcare, sustainability, financial inclusion, government technology, and social impact.

The CendekiAwan Malaysia program is a collaborative digital talent initiative by AWS and Elitery designed to bridge academic learning with practical industry requirements. Moving beyond theoretical AI concepts, the hands-on curriculum equipped participants from tech and non-tech backgrounds with practical skills in cloud computing, application development, and Generative AI.

Beginning at Asia Pacific University of Technology & Innovation (APU), the initiative expanded through self-learning, hands-on workshops, and showcase sessions across Multimedia University (MMU), Nilai University, and Universiti Malaya (UM). Utilizing AWS developer tools including PartyRock, Kiro, and Amazon Bedrock, students built functional prototypes from scratch. The program encouraged students to move beyond learning AI concepts and gain practical experience developing technology-driven solutions for real-world needs.

“CendekiAwan reflects our belief that AI should be built and deployed by hands and minds like these students to solve real challenges facing communities across Malaysia,” said Daniel Zhang, Regional Data Center Operations Leader Malaysia, AWS. “Together with Elitery and our partner universities, we are proud to see these students turn skills in Kiro and Amazon Bedrock into practical solutions for education, healthcare, sustainability, financial inclusion and public services.”

The showcase brings together key decision-makers across government, higher education, and industry, including representatives from Dewan Bandaraya Kuala Lumpur (DBKL). Beyond the competition, the event underscores Elitery and AWS’s shared commitment to building a resilient, future-ready AI workforce across Southeast Asia. “The CendekiAwan training programme supports Kuala Lumpur’s vision of ‘A Prosperous City for All by 2030’ by investing in talent development, strengthening capabilities, and fostering knowledge exchange. Through sustained training and collaboration, the programme seeks to contribute to a more dynamic, inclusive, and future-ready Kuala Lumpur, in line with DBKL’s commitment to the city’s socioeconomic progress and well-being,” said Ts. Kamariah binti Kamarudin, Representative of DBKL.

Representing Elitery, President Director Kresna Adiprawira said, “Through CendekiAwan, we help students move beyond learning AI concepts to building practical applications that address real-world challenges. We are proud to see their ideas turn into meaningful innovations and help shape the next generation of digital talent.”

Finalists showcase projects across five categories:

Smart Education: Enhancing learning and accessibility.Digital Health: Improving healthcare and wellbeing.Sustainable Environment & Climate: Advancing sustainability and climate resilience.Financial Inclusion & SME: Supporting business growth and financial access.GovTech & Social Impact: Improving public services and community inclusion.

Through these categories, students demonstrate how Generative AI can translate into practical applications that address challenges faced by communities, institutions, businesses, and society.

“The development process was seamless thanks to the comprehensive technology provided by AWS. For students looking to build AI-powered solutions, the most vital factor is the core idea focus on solving real-world problems.” Dewan AI — Winner, GovTech & Social Impact, Multimedia University (MMU).

As Generative AI transforms industries, CendekiAwan equips students with practical skills and innovation capabilities to develop impactful, real-world solutions through collaboration between AWS, Elitery, and Malaysian universities.

CendekiAwan Malaysia is an AWS and Elitery initiative with partner universities, equipping students from four Malaysian universities with practical cloud computing and Generative AI skills through hands-on learning, culminating in 20 finalist teams competing across five categories using Amazon Bedrock.

PT Data Sinergitama Jaya Tbk  (Elitery, IDX: ELIT)  is an Indonesian publicly listed technology company specializing in IT Managed Services, AI, and cloud solutions, serving over 200 customers across three countries. In 2026, Elitery earned the AWS Migration Competency Designation.

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SOURCE Elitery

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Small Joys, Big Market: Products That Spark Joy Take the Spotlight at 140th Canton Fair

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GUANGZHOU, China, Nov. 3, 2026 /PRNewswire/ — As emotional value becomes a key consumption driver, consumers are increasingly willing to pay for fun, companionship and peace of mind, offering an everyday interpretation of what “Better Life” truly means. This trend was on display throughout Phase 3 of the 140th Canton Fair.

Small Products, Big Feelings

In the Office Supplies Section, beyond traditional business supplies, vibrant products are capturing attention. Pens are expected to be visually appealing while staplers are designed to be cute as well as functional. Products that provide a burst of pleasure are gaining popularity.

3D stickers have emerged as a favorite among journaling enthusiasts. These stickers double as puzzles, requiring no glue and allowing users to assemble them for fun, turning decorations into interactive toys.

In the Toys Section, bag charms in various designs are ubiquitous. Meanwhile, animal-shaped sofa cushions in lazy, prone poses offer a healing touch. Filled with eco-friendly weighted glass beads, they provide a gentle hugging sensation, offering comfort and relaxation.

Emotional Comfort Across Categories

Emotional comfort was equally evident in products designed for children and pets.

A duck-shaped toy created for infants and toddlers aged 6 to 36 months attracted interest from overseas buyers. Simulating the movements of a real duck through head-turning and waddling motions alongside lights, sounds and voice guidance, the toy supports crawling, early learning and emotional comfort. Educational and bedtime-soothing modes offer music, stories, nursery rhymes and bilingual content, helping nurture development and providing a sense of security.

Meanwhile, the Pet Products and Food Section demonstrated how emotional needs also extend to animal companions. From creatively designed cat climbing structures to interactive automatic toys, exhibitors presented products aimed at enriching pets’ daily lives and strengthening the bond between pets and their owners.

As consumers increasingly seek products that deliver emotional as well as practical benefits, Phase 3 of the 140th Canton Fair offers a glimpse into evolving lifestyles and expectations. The message behind “Better Life” is clear: better living is no longer defined solely by utility, but by products that bring comfort, connection and joy.

For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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