Technology

Apple Revealed as the World’s First Trillion Dollar Brand

Published

2 years ago

June 12, 2024

World’s most valuable brands rebound with 20% growth NVIDIA rides the AI wave to join Top 10 megabrands

LONDON, June 12, 2024 /CNW/ — Apple marks an historic milestone today, becoming the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ Most Valuable Global Brands Report 2024. Holding the No.1 position for the third consecutive year, Apple is joined at the top of the ranking by Google, Microsoft, Amazon reflecting technology’s enduring place in everyday life.

“Our 2024 global report reveals that strong brands continue to thrive despite global economic uncertainty.”

McDonald’s also retains its position in the top five, with its success bolstered by its continued innovation, including its use of artificial intelligence (AI) for scenarios such as dynamic menu boards and order prediction, demonstrating how non-tech brands are also exploring AI to unlock growth. Illustrating the nascent power of AI in everyday life, NVIDIA leaps 18 places to the No.6 position in the 2024 ranking with a brand value increase of 178%. Facebook rejoins the Top 10 after a one-year absence, while Oracle joins the Top 10 for the first time.

This year’s BrandZ ranking underscores the resilience of top brands, with the total brand value of the Global Top 100 rebounding 20% to reach $8.3 trillion, close to the 2022 peak of $8.7 trillion. Since its launch in 2006, the brand value of the Global Top 100 has increased 474%. The threshold to join the Top 100 has increased 354% from $4 billion to $19 billion.

Kantar BrandZ Top 10 Most Valuable Global Brands 2024

Rank 2024

Brand

Brand Value 2024
(US$ M)

YoY Change (%)

Apple

1,015,900

15%

Google

753,474

30%

Microsoft

712,883

42%

Amazon

576,622

23%

McDonald’s

221,902

16%

NVIDIA

201,840

178%

Visa

188,929

12%

Facebook

166,751

79%

Oracle

145,498

58%

Tencent

135,215

-4%

Total Value of Global Top 100 = $8.3tn; +20%

Martin Guerrieria, Head of Kantar BrandZ, explains, “With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that meaningful, different and salient brands are best placed to weather global economic disruption. Our 2024 global report reveals that strong brands continue to thrive despite global economic uncertainty. This year, brands investing in AI are seeing remarkable gains by reaping the benefits of enhanced customer experience. But effective marketing takes many forms, whether via great content, new innovations, effective media strategy, savvy pricing and more. Crucially, investment in effective marketing helps to improve consumer predisposition and drive brand value growth, contributing significant dollar value to support sustained business success.”

Top performers highlight AI and consumer value

Alongside NVIDIA, AI-titans Adobe and AMD also made impressive gains, securing a spot among the Top 20 Risers with brand value increases of 66% and 53% respectively. Together, with resurgent growth for Instagram, Facebook and Uber, these companies highlight how technological innovations can drive consumer engagement and accelerate growth.

Success stories across category rankings

Throughout the 13 category rankings, notable shifts across various industry sectors spotlight a variety of attributes helping to drive brand equity:

Alcohol: Corona has become the most valuable beer brand. Consistent acceleration of growth globally and tapping into growing markets, like Brazil, China and South Africa while maintaining its stronghold in Mexico have been key factors in its success.Apparel: Nike retains its No.1 brand position in Apparel, but the gap between competitors has narrowed. Zara’s 47% growth made it the second biggest riser in terms of rank change in the Global Top 100, rising 24 places to No.70. Lululemon’s innovative approach to athleisure and commitment to quality delivered 24% brand value growth, lifting it into the Global Top 100 for the first time.Luxury: Louis Vuitton remains the most valuable brand in the luxury category with a brand valuation of $130 billion. Hermès has also excelled by enhancing its exclusivity and premium pricing, thriving in both US and Chinese markets, leading to a 23% growth in brand value.Media & Entertainment: Netflix reached new heights, climbing to No.4 from No.6 in the category. Its increase in brand value of 51% was driven by unprecedented subscriber growth, as well as a password sharing crackdown, highlighting the streaming service’s confidence in the strength of its customer predisposition.Retail: Amazon retains its position as the most valuable retail brand with brand value growth of 6%. Behind this, innovation around product accessibility, as well as pricing sensitivity to changing consumer behaviours delivered strong performances for Lowe’s, Aldi, TJ Maxx, as well as regional ecommerce giants Pinduoduo and Mercado Libre.

The Kantar BrandZ Most Valuable Global Brands 2024 report, including the Global Top 100 and 13 category rankings and extensive analysis are now available here.

For a quick read on a brand’s performance compared to competitors in a specific category, Kantar’s free interactive tool, BrandSnapshot powered by BrandZ, provides intelligence on 14,000 brands. Find out more here.

About Kantar BrandZ: Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.3 million consumers, for 21,000 brands in 54 markets. Discover more about Kantar BrandZ here.

About Kantar: Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

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SOURCE Kantar

Technology

Veterans Guardian Receives 2026 Gold HIRE Vets Medallion Award

Published

3 minutes ago

November 12, 2026

PINEHURST, N.C., Nov. 12, 2026 /PRNewswire/ — Veterans Guardian VA Claim Consulting is honored to announce that the U.S. Department of Labor has awarded us the 2026 Gold HIRE Vets Medallion Award. This distinction celebrates our demonstration of patriotism, and our recognition of the immense value veterans bring to the workplace. The HIRE Vets Medallion Award is the only federal award that honors organizations for their outstanding commitment to recruiting, employing, and supporting America’s veterans.

Veterans Guardian has proudly earned the HIRE Vets Medallion Award every year since 2019. The Gold HIRE Vets Medallion is awarded to companies that not only hire veterans but also actively support a workplace that honors their service, supports their career development, and appreciates the strength and leadership veterans offer. We remain committed to creating an inclusive, empowering environment where veterans’ patriotism, experience, and contributions are acknowledged and honored.

“Receiving the 2026 Gold HIRE Vets Medallion Award is a tremendous honor and a reflection of our firm commitment to those who have served our nation,” said Scott Greenblatt, LTC (RET), US Army, CEO and Founder of Veterans Guardian VA Claim Consulting. “Our veterans have dedicated themselves to protecting our freedoms, and we believe that dedication deserves to be met with meaningful opportunities, continued support, and a workplace where their service and sacrifices are truly valued. Since 2019, we’ve remained committed to empowering veterans as they transition into civilian careers, recognizing the extraordinary leadership, resilience, and experience they bring to our organization. Supporting veterans isn’t simply part of what we do—it’s the foundation of who we are and the mission that guides us forward every day.”

Veterans Guardian’s dedication to veterans goes beyond employment. Through its mission of helping veterans navigate the VA disability claims process and pursue the benefits they have earned, the company continues advocating for those who have served. This acknowledgment reflects Veterans Guardian’s commitment to creating meaningful career opportunities while fostering a workplace where veterans can thrive, contribute, and build successful futures beyond military service.

“Our veterans possess a unique strength, resilience, and skill set that greatly improves our workforce,” Greenblatt added. “Our mission and values drive our commitment to hiring and supporting veterans, and it’s gratifying to recognize the positive impact we’ve made on their lives, as well as the impact they continue to make within our organization.”

The HIRE Vets Medallion Award recognizes organizations nationwide that show outstanding commitment to veteran employment and professional development. Veterans Guardian VA Claim Consulting is deeply honored to be named a 2026 Gold Medallion recipient, reaffirming our ongoing pledge to honor, support, and encourage those who have bravely served our nation.

About Veterans Guardian VA Claim Consulting
Veterans Guardian VA Claim Consulting is a leader in assisting veterans with VA claims, providing expertise and dedicated support to help veterans secure the benefits they deserve. Founded by Scott Greenblatt, Veterans Guardian is deeply committed to supporting the veteran community through advocacy, employment, and outreach. Learn more about Veterans Guardian at vetsguardian.com.

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SOURCE Veterans Guardian

Technology

HitPaw Black Friday 2026: Save Up to 60% on AI Creative Tools

Published

3 minutes ago

November 12, 2026

NEW YORK, Nov 12, 2026 /PRNewswire/ — HitPaw, an AI-powered multimedia platform specializing in video, image, and audio enhancement, generation, and editing solutions, today announced its 2026 Black Friday Mega Deal. Running from November 10 to December 7, the campaign offers savings of up to 60% OFF on a wide range of AI-powered creative tools, giving creators, businesses, and everyday users an opportunity to upgrade their creative workflows at exceptional prices.

Explore HitPaw’s AI Creative Tools

HitPaw offers specialized AI solutions for multimedia enhancement, generation, and editing, covering a wide range of creative needs:

HitPaw VikPea (AI Video Enhancer): Upscale videos to 4K, restores damaged footage, and enhances clarity, details, and colors by reducing blur and noise.HitPaw FotorPea (AI Photo Enhancer & Generator): Enhance image quality, restore old photographs, sharpen portraits, remove unwanted objects, and create AI-generated artwork.HitPaw Edimakor (AI Video Generator & Editor): Combines AI video generation with video editing capabilities, helping users create and edit engaging videos more efficiently.HitPaw VoicePea (AI Voice Changer): Transform voices in real time with realistic AI voice effects for streaming, gaming, content creation, and online communication.HitPaw Univd (AI Video Converter & Compressor): Convert and compress videos without sacrificing quality for seamless sharing across devices and platforms.HitPaw Watermark Remover (AI Watermark & Object Remover): Remove unwanted watermarks, objects, and distractions from photos and videos with ease.

From restoring cherished memories and producing social media content to creating product visuals and promotional videos for e-commerce, HitPaw’s tools support a variety of creative needs.

Unlock Exclusive Black Friday Discounts

During the Black Friday Mega Deal, customers can enjoy special discounts across HitPaw’s product lineup:

60% OFF 5-in-1 Ultimate Bundle: Get VikPea, FotorPea, Edimakor, Univd, and Watermark Remover in one package. Ideal for creators seeking an all-in-one toolkit for AI creation, video and image enhancement, editing, and file management.50% OFF 2-in-1 Bundles: Choose from two combinations: VikPea + FotorPea or VikPea + Edimakor. The first pairs video and photo enhancement, while the second offers a one-stop workflow for AI video creation and enhancement.40% OFF Individual Products: Save 40% OFF on HitPaw VikPea and HitPaw FotorPea, ideal for users focused on improving video and image quality.30% OFF Individual Products: Get 30% OFF on HitPaw Edimakor, HitPaw VoicePea, HitPaw Univd, and HitPaw Watermark Remover, catering to video creators and users looking for flexible editing and media utilities.20% OFF HitPaw Online AI Credits: Save on AI credits for browser-based tools, including video enhancement, AI image generation, photo restoration and more. A convenient option for users who prefer online creative tools without installing software.

How to Get HitPaw Black Friday Deals

HitPaw’s 2026 Black Friday Mega Deal runs from November 10 through December 7, 2026. Customers can visit the official campaign page to explore participating products, compare available plans, and claim discounts of up to 60% OFF.

For more information checking, you may visit: HitPaw Black Friday 2026: Save Up to 60% OFF, Best Deals

ABOUT HITPAW

HitPaw is a leading AI-powered multimedia platform offering video, image, and audio generation, enhancement, and editing tools. It helps millions of creators worldwide easily produce high-quality content, from transforming media to creating new visual and audio works. Learn more at: [OFFICIAL] HitPaw – AI Video, Photo & Audio Enhancer Solutions

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This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

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SOURCE HitPaw. Co., Ltd

Technology

California Supreme Court to Decide Whether Insurers Can Hide Illegal Overcharges Behind Approved Rates, Says Consumer Watchdog

Published

3 minutes ago

November 12, 2026

Ruling Will Impact Millions of State Consumers

LOS ANGELES, Nov. 12, 2026 /PRNewswire/ — The California Supreme Court will decide whether consumers can sue insurance companies for overcharges that are illegal under Proposition 103, the insurance reform enacted by the voters 38 years ago.

The case before the court concerns a class action lawsuit brought by enlisted policyholders who are good drivers. They allege that USAA, a military insurer, charged them a higher price for auto insurance than it charged officers. Proposition 103 mandates a 20% Good Driver Discount for qualified drivers and state law requires an insurance company to offer good drivers the lowest rate available, regardless of military rank.

Proposition 103 authorizes consumers to challenge violations like that in court. However, some courts have ruled that those lawsuits cannot be brought if the insurance company can argue that the Insurance Commissioner approved the rates being charged.

About 200,000 enlisted USAA customers were overcharged. However, the Supreme Court’s decision will ultimately affect millions of Californians who buy insurance for their autos, homes and businesses.

Ninth Circuit Asks California Supreme Court to Address Pocketbook Issues

The case began in federal court in San Diego, the home of many people in military service. The United States District Court for the Southern District of California ruled that after the passage of Proposition 103, the California legislature passed a bill exempting companies that only insured military personnel from the application of Proposition 103’s protections for good drivers. The plaintiffs appealed to the Ninth Circuit, pointing out that under California’s Constitution the Legislature cannot undermine laws passed by the voters through a ballot initiative.

Before the 9th Circuit, USAA made a second argument, which had been rejected by the District Court: that other state insurance laws shield insurance companies from consumer lawsuits seeking refunds, notwithstanding Proposition 103. Plaintiffs noted that Proposition 103 specifically authorizes lawsuits under the state’s consumer protection laws.

Noting that California courts have adopted conflicting interpretations of Proposition 103, the Ninth Circuit of the United States Court of Appeal then asked California’s Supreme Court to decide these issues of state law.

Representing the enlisted military in the litigation are Consumer Watchdog, the California based non-profit that defends and enforces Proposition 103; Mehri & Skalet, a Washington, D.C.-based law firm specializing in class actions and complex litigation; Mason & Perry LLP, a class action and complex litigation firm also based in D.C., Matthew Seligman, of Grayhawk Law, [more], is leading the plaintiffs’ team before the Supreme Court.

The case is Coleman v. United Services Automobile Association, No. S298496. Review the complaint in the lawsuit. The Ninth Circuit’s certification to the California Supreme Court is available here. (Coleman v. United Services Automobile Ass’n, No. 25-793, slip op. at 3–15 (9th Cir. Sept. 10, 2026)).

Consumer Watchdog is a nonprofit, nonpartisan organization that advocates for taxpayer and consumer interests, with a particular focus on insurance, health care, privacy, energy, and corporate accountability. Consumer Watchdog represents consumers in proceedings enforcing Proposition 103’s protections.

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SOURCE Consumer Watchdog