EAGAN, Minn., July 23, 2026 /PRNewswire/ — Today ImageTrend is pleased to announce that the State of Iowa has amended its EMS data system contract to incorporate ImageTrend’s Community Health module into the statewide EMS Registry. This enhancement is fully funded by the Centers for Medicare & Medicaid Services (CMS) through a $65,900 federal award supporting work under the Rural Health Transformation grant.

The Community Health module is ImageTrend’s dedicated electronic medical record solution for Mobile Integrated Health (MIH) programs. Through this addition, Iowa will have a unified documentation platform to support EMS-led Mobile Integrated Health demonstration projects across the state.

The module provides tools for documenting home visits, chronic disease follow-up, telehealth engagements, and high-utilizer outreach, key components of Iowa’s Healthy Hometowns initiative. Integrating these capabilities strengthens statewide data collection and improves the ability to measure outcomes, reduce emergency department utilization, and support maternal and community health.

The Community Health registry is supported by the Centers for Medicare & Medicaid Services (CMS) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $209,040,063.71, with 100 percent funded by CMS/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by, the Iowa Department of Health and Human Services, CMS/HHS, or the U.S. Government.

About ImageTrend

ImageTrend helps emergency response teams who struggle with documentation overload by giving them one AI-powered operating system so they can command with confidence and protect more lives with better decisions.

Founded in 1998, the company serves more than 9,000 agencies across Fire, Emergency Medical Services, and Hospital segments. With its deep industry knowledge and advanced data analytics capabilities, the software provider helps its customers streamline operations, shape long-term strategies, and dramatically improve outcomes. Its comprehensive software solutions and dedicated team provide the confidence and intelligence that first providers need to tackle today’s challenges and prepare for tomorrow’s uncertainties.

View original content to download multimedia:https://www.prnewswire.com/news-releases/imagetrend-supports-state-of-iowa-with-addition-of-community-health-module-to-ems-and-trauma-registry-302833618.html

SOURCE ImageTrend LLC

Co-Hosted by Industry Leaders Justin Nuñez and Mike Valdes-Fauli, New Media Platform Explores the Deals, Investments and Cultural Forces Driving Sports Forward

MIAMI, July 23, 2026 /PRNewswire/ — ITOB: Inside the Owner’s Box, a new media platform at the intersection of sports + capital, launched this week across all digital distribution channels. 

ITOB is the co-creation of executives with decades of experience at iconic organizations: Justin Nuñez held leadership roles at Goldman Sachs and TPG Capital before co-founding a professional boxing league, which has since merged operations with TKO Group’s Zuffa Boxing. He currently advises professional athletes on their personal investments, as well as sports franchises on strategic growth and ownership initiatives. Mike Valdes-Fauli is the President of Chemistry Cultura, a full-service marketing agency working with Carnival, Coca-Cola, FIFA, NFL; and is also a Co-Founder of LiS: Latinos in Sports™, the central hub connecting leagues, teams and brands with the powerful Hispanic community

“The sports industry has grown exponentially across every metric imaginable, including franchise valuations, media rights agreements, international expansion and more,” said Justin Nuñez, Co-Founder of ITOB. “Given our backgrounds at the intersection of business and sports, we felt compelled to share a unique perspective and take the audience into the mindset of decision-making at the highest levels.”

ITOB begins its journey with a bi-weekly video podcast providing in-depth analysis of the latest deals and most prevalent industry trends, including private equity’s entrée into franchise ownership, the boom in sports real estate, cultural impact on fandom, digital AI disruption and more. Each episode includes a guest interview, and the first three feature Emilio Estefan, Multi-Platinum, Grammy-winning producer and the first Latino franchise owner in the NFL history; Josh Childress, former NBA player and Founder of private equity firm, CrestHaven Capital; and Daniel Suarez, NASCAR’s first foreign-born winner of a Major National Cup Championship.

ITOB is charting a path to multi-channel extensions, including industry convenings, a digital newsletter, and longer-form docu-content to build IP at the intersection of sports and business. 

“We’re keenly aware the world doesn’t need another podcast, unless it delivers something fresh, informative and unexpected,” said Mike Valdes-Fauli, Co-Founder of ITOB. “We aspire to be the secret weapon for sports industry leadership seeking an edge, with incisive commentary, unparalleled access…and a little fun along the way.”

ITOB is produced by Stay Tranquilo, a digital media company and podcast network specializing in passion points like sports, travel and wellness. Episodes drop every other Wednesday and are available on YouTube, Apple, Spotify, and the Stay Tranquilo network.

View original content to download multimedia:https://www.prnewswire.com/news-releases/itob-inside-the-owners-box-launches-at-the-intersection-of-sports-and-capital-302833620.html

SOURCE ITOB: Inside the Owner’s Box

Winners across 18 categories reflect the modern talent attraction practices reshaping how employers compete for and win top talent

BOSTON, July 23, 2026 /PRNewswire-PRWeb/ — Rally® Recruitment Marketing today announced the winners of the 2026 Rally® Awards™, the industry’s leading global competition recognizing outstanding work in Recruitment Marketing and Employer Branding. Now in its 7th year, the Rally Awards spotlight the practitioners and teams pushing the field forward and proving that Recruitment Marketing delivers measurable business impact.

This year’s entries hit a new high, a sign of just how central Recruitment Marketing and Employer Branding have become to winning the competition for talent. Whether a lean in-house team or a global TA organization, employers are putting real investment behind the people, platforms and campaigns that shape how candidates see them — particularly as expectations shift and the channels people use to evaluate employers keep multiplying.

“Every year, this competition raises the bar for what great Recruitment Marketing looks like,” said Lori Sylvia, Founder & CEO of Rally. “This year’s winners are proof that the discipline has matured — they’re using data to make smarter decisions and storytelling to build authentic connection with candidates. The impact of their work shows up in employer reputation, in culture and in the business results that follow. Congratulations to all of the 2026 Rally Award winners!”

Among those honored are Brittany Washington, 2026 Recruitment Marketing Rising Star, and Sam Wood, who received the distinction of 2026 Recruitment Marketer of the Year. Their recognition reflects a broader shift across the industry: more organizations are standing up dedicated Recruitment Marketing and Employer Branding functions, creating real career paths for professionals working at the intersection of talent, marketing and communications. This year’s Rally Award winners sit at the leading edge of that shift, setting the standard for what’s possible with creativity, rigor and measurable results.

2026 Rally Award Judges:

Winners were selected by an independent panel of 19 peer judges—respected leaders from across the Rally community.

Phyllis Badgett – Associate Manager, Candidate MarketingNicole Bartman – Director of Talent Attraction & Early Career, Avis Budget GroupTammy Dean-Embry – North American Employer Brand Sr. Manager, Schneider ElectricVicki Gibbs – Manager, Employee Journey and Brand, Western Financial GroupTu-Anh Pham Grabenkort – Employer Branding Manager, MotorolaYvette Hansen – Director, TA Strategy & Enablement, Penn MedicineRaven Hazlett – Global Early Talent and Diversity Recruitment Marketing Specialist, EatonAnne Hurley – Director, Talent Branding, NBCUniversalJames Linnington – Sr. Recruitment Marketing SpecialistAndrew Matthews – Talent Media Lead, GMRachel Mehlan – Talent Management & Acquisition Lead – ANZ, AstraZenecaSarah Osborne – Corporate Communications Manager – Employer Brand and Recruitment Marketing, Mutual of OmahaJennifer Pickard – Global Head of Talent Attraction and Marketing, General MotorsHeidi Raymond – Talent Attraction Manager, Family DollarMike Russo – Global Employer Brand, ThumbtackVanessa Sain-Dieguez – Sr. Director Talent AttractionShannon Smedstad – Director, Talent Acquisition Excellence – Global Recruitment Marketing and Employer Brand, Fresenius Medical CareRobert Stabbert – Employer Branding, Talent Marketing, & Strategic Programs Manager, lifexsightSarah Stotts – Global Employer Brand Marketing Communications Sr. Specialist, Cummins

Many judges are past winners themselves and bring deep expertise in employer branding, social recruiting, content strategy and recruitment marketing analytics. Entries were evaluated on strategy, creativity, execution and business impact.

2026 Rally® Award™ Winners by Category

Best Employer Brand Video

First Place: VEG ER for Pets — “The VEG Beat”

Second Place: Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “What’s it like working at Sony Music?”

Third Place: Highmark Health — Jeannine Volchko, Jeremy Dean, Mike Cope, Amy Feldman — “Remarkable Together: The Wexford Moms Story”

Best Use of Employee Generated Content

Winner: Ford Motor Company — “Ford Intern Social Ambassador Program”

Best Talent Newsletter

First Place: Credicorp — “CREAting Credicorp: A premium talent newsletter that builds long-term executive relationships”

Second Place: ADT — “The Power of Organic Reach: Storytelling that turns clicks into quality applicants”

Best Use of Organic Social Media in Recruitment Marketing

First Place: UBS — “At UBS, you’re in the driver’s seat of your career.”

Second Place: Ford Motor Company — “New Hire Spotlight Series”

Third Place: IQVIA — “Perfectly Imperfect: How IQVIA Transformed Engagement With Real, Relatable Social”

Best Use of Paid Social Media in Recruitment Marketing

First Place: Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place: UBS — “Curiosity powers. AI enables.”

Best Use of Video in Recruitment Marketing

First Place: Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place (tie): Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie): Picnic Technologies — “Back to School”

Third Place: Highmark Health — “The Real Pitt – A Glimpse into Real-Life Emergency Nursing”

Best Recruitment Marketing Campaign (Solo / Small Team)

First Place: VCA Animal Hospitals — Ally Brown — “Your Power Has a Purpose”

Second Place (tie): Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie): Galt — Lisa A. Doyle — “The Untapped Workforce — Putting Ability to Work!”

Best Recruitment Marketing Campaign (Large Team)

First Place: UBS — “Curiosity powers. AI enables.”

Second Place: Travel + Leisure Co. — “Turning Proximity Into Pipeline: How Travel + Leisure Co. Activated a Sports Partnership to Drive Talent Acquisition”

Third Place: Sage plc — “Atlanta is ‘Ready To Win’ with Sage”

Best Content Marketing Program

First Place (tie): Credicorp — “To The Next Level: A micromentorship content program designed for how Gen Z actually learns”

First Place (tie): Credicorp — “Genias STEM: A content marketing program designed to expand the female technology talent pipeline”

Second Place: UBS — “Curiosity powers. AI enables.”

Third Place: Ford Motor Company — “Ford Places and Spaces Video Series”

Best Employer Brand Launch

First Place: VEG ER for Pets — “Turning #lifeatVEG into a Shared Language”

Second Place: Bright Horizons — “You’re the difference: The secret sauce behind Bright Horizons’ employer brand”

Third Place: Credicorp — “Credicorp Early Talent Strategy: Launching Credicorp’s early-career employer brand as a growth platform for future leaders”

Best Careers Blog

Winner: BASIS International Schools — “Stories That Move Around the World”

Best Use of Recruitment Marketing Technology

Winner: Bon Secours Mercy Health — “Building an internal, Recruitment Marketing engine at scale”

Best Careers Site

First Place: National Grid — Lucinda Thomas, Bryan Adams, Jennifer Douet, Jim Taylor, Grace Kenyon — “Superpowered candidate experience”

Second Place: Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “Sony Music Careers Website”

Best Launch of Recruitment Marketing Strategy

First Place: Gerber Collision & Glass — Lauren Olauson, Veronica Downey, Hannah Busekrus — “Great Teams Don’t Happen by Accident: Architects of the Revenue-Driven Recruitment Blitz”

Second Place: VEG ER for Pets — “From EVP to Ecosystem: Scaling #lifeatVEG”

Best Agency Partner
Winner: Stories Incorporated

Best Technology Partner
Winner: Happydance

2026 Recruitment Marketing Rising Star
Winner: Brittany Washington

2026 Recruitment Marketer of the Year
Winner: Sam Wood

About the Rally® Awards

The Rally® Awards is a prestigious, global, peer-reviewed competition that recognizes excellence in recruitment marketing and employer branding strategy. Created by Rally® Recruitment Marketing, the competition spotlights the professionals who are transforming how employers attract, engage and recruit talent. Now in its 7th year, the Rally Awards celebrates the strategies and results that move our industry forward, with the goal of sharing what works with our global community of 50,000 practitioners.

About Rally®

Rally® Recruitment Marketing is the largest online community for learning modern talent attraction strategies. Through expert-led content, training and technology, we empower practitioners in recruitment marketing, employer branding and talent acquisition to attract top talent and advance their careers. Rally is also the creator of Rally Inside™, an AI-powered recruitment marketing platform that uses data and insights to help employers create content that performs across every recruiting channel. Learn more at rallyrecruitmentmarketing.com.

2026 Rally Award Winner Quotes

Award recipients credited their teams and leadership for championing employer branding and recruitment marketing as strategic priorities, calling out the role that support played in earning this recognition.

Sam Wood, Director, Employer Branding, VEG ER for Pets

“On behalf of the entire VEG team, we are so grateful for this recognition from Rally. These wins belong to the VEGgies across our hospitals and headquarters who bring our culture to life every day and who trusted us to tell their stories with honesty and heart. On a personal note, being named Recruitment Marketer of the Year is one of the greatest honors of my career. I found my professional home in Employer Brand after a career pivot, so this recognition is especially meaningful — not just as a personal milestone, but as a celebration of a profession built on authenticity, listening, creativity, and helping people find the place where they can do their best work.”

Brittany Washington, Certified Recruitment Marketing Leader

“Being named the 2026 Rally Recruitment Marketing Rising Star is a meaningful milestone in my professional journey. It reflects not only the work I’ve put into developing my skills in recruitment marketing and employer branding, but also the curiosity and commitment that have driven me to keep learning and improving in this space. I’m grateful for the guidance, collaboration, and encouragement from the people I’ve learned alongside, and I’m excited to keep pushing forward—continuing to grow into a more thoughtful, impactful contributor to recruitment marketing and employer brand work in the years ahead.”

Kayla Branham, Head of Employer Brand & Recruitment Marketing, ADT

“We’re incredibly proud to be recognized by the Rally Awards for Best Talent Newsletter. This award reflects our focus on delivering meaningful, engaging content while amplifying the authentic voices of our employees. It’s a testament to the collaboration across our teams that enables us to bring ‘Life at ADT’ to life and attract talent that continues to propel our industry forward. Thank you to Rally and the judges, and congratulations to this year’s winners advancing talent marketing.”

Allison Crenshaw, Senior Manager, Employment Marketing, BASIS Overseas Educational Services

“We are honored to receive recognition from the Rally Awards for our Best Careers Blog. This award is especially meaningful to our team because employer branding is crucial to our organization, and our blog is a vital part of how we have built one of the most recognizable employer brands in our industry. When a candidate is considering moving across the world for a job, our careers blog provides the location information, first hand experiences, and leadership insights necessary to make a well-informed leap to teach in a new country . We are proud that this award recognizes the comprehensive library of resources and meaningful content we have built, and we are grateful to be named alongside other leading organizations as a winner this year.”

Amy Lane, Recruitment Marketing & Brand Strategy Manager, Bon Secours Mercy Health

“This recognition reflects the commitment, innovation, and creative thinking of the Recruitment Marketing & Brand Strategy team. By centralizing analytics and achieving full-funnel visibility, we’ve enabled faster decisions, smarter investments, and sustained hiring performance across a multi-brand, multi-market health system. Most importantly, these efforts have helped create a more seamless and engaging candidate experience, connecting talented individuals to meaningful careers that support our mission of serving communities with compassionate care. We’re grateful for what we’ve achieved together and remain focused on continuing to innovate, elevate the candidate experience, and deliver measurable results for Bon Secours Mercy Health.”

Susie Billingsley, Director, Candidate Experience & Early Talent, Bright Horizons

“We are honored to be recognized by Rally for Best Employer Brand Launch, a reflection of the passion, creativity, and partnership across our Talent Attraction and Marketing teams. Our ‘You’re the difference’ brand launch was more than just a campaign. It was about bringing our purpose to life in a way that inspires our people and creates meaningful connections with future talent.”

Marie-des-neiges Vendeuvre, Head of Employer Branding and Emerging Talent, Credicorp

“This recognition is a meaningful reflection of our commitment to building a differentiated employer brand grounded in purpose, talent, and long-term value creation. We are especially proud of how this work translates into attracting and developing the next generation of leaders for our organization and the region.”

Employer Branding Team, Ford Motor Company

“The Ford team is honored to be recognized for our work! We are in great company; it’s so nice to see all the creative work our peers are doing across the profession. We’re proud of what we accomplished, but more than anything, we’re proud of how we accomplished it together. It’s truly rewarding for our team to be able to put a spotlight on Ford employees and what working here means to them. To everyone who let us share their stories and experiences – thank you. Thanks, too, to Rally and the judges for the recognition!”

Lisa Doyle, President & CEO, Galt

“We are thrilled to have Galt’s The Untapped Workforce campaign recognized by Rally. This recognition validates our belief that hiring people with disabilities is not charity, it is a strategic business value. Recruitment marketing helps us challenge assumptions, educate employers, and elevate talent that has too often been overlooked. I appreciate Sherry McHale and Allied Insight’s partnership in helping bring this important message to a broader audience.”

Lauren Olauson, Sr. Recruiting Operations Specialist, Gerber Collision & Glass

“We are thrilled to be recognized! Recruitment marketing and employer branding are vital to our organization because our industry is facing a widening technician talent gap and we’re aware that our brand is what sets us apart. Winning this award also validates our core belief that great teams don’t happen by accident. We are incredibly proud of the grit our team displayed. They didn’t just embrace a new way of working; they executed it through cross-functional collaboration—you know, as a great team. This recognition speaks volumes about the culture of innovation we are building at Gerber Collision & Glass.”

Bryan Adams, Founder & CEO, Happydance

“We’re incredibly proud to receive this recognition from Rally, because it reflects what we care about most: helping organizations turn employer brand into careers website experiences that genuinely move people. A great careers site is never just a destination for jobs. It should help candidates understand the story, the culture, the opportunity, and whether it feels right for them. I’m especially proud of the energy our team puts into customer success, partnership, and responsive support, because exceptional candidate experiences only happen when great technology and great service work together.”

Lisa Kepler, Associate Director, Global Communications, Talent Attraction & Branding, IQVIA

“At IQVIA, our people’s passion for our mission shines brightest when it’s real and unscripted. In 2025, we made a bold choice to put authentic employee voices front and center, and I couldn’t be prouder of how our team brought those stories to life across our global social channels. This recognition from Rally for Best Use of Organic Social is a powerful validation of that approach — and of the impact our people’s voices can have when we let them lead.”

Jennifer Douet, Lead Employer Brand Specialist, National Grid

“This recognition is a testament to the passion, creativity and collaboration of our team. We set out to create a careers experience that truly reflects the people, purpose and opportunities that make National Grid unique. To see that work recognised by our industry is incredibly rewarding and reinforces the importance of putting candidates at the heart of everything we do.”

Sofia Cassuti, Business Manager, Employer Branding, Picnic Technologies Netherlands

“We’re proud to be recognized at the Rally Awards. Being highlighted by industry professionals is a real honor, and a meaningful reminder of why we do this work. This achievement is a testament to our team’s talent and the authenticity at the heart of the Picnic employer brand. It fuels us to keep pushing the boundaries of candidate experience and employer storytelling.”

Anna Fleetwood, Global Talent Brand and Experience Director, Sage

“What makes this award particularly meaningful to us is that it recognises work that delivered genuine business impact. We partnered with Territorial to solve a very real hiring challenge in Atlanta and created a campaign that cut through a crowded market. The result was almost 9,000 applications in 3.5 months, and a much stronger profile for Sage among sales talent. It’s proof that employer brand can be both creative and commercially effective.”

Lauryn Sargent, Partner and Co-founder, Stories Incorporated

“We are thrilled and honored to be recognized as Rally’s Best Agency Partner. We have tremendous respect for the Rally community and for this awards program, especially knowing the winners are selected by a panel of leaders from across the industry. This award reflects something our team cares deeply about: being true partners to our clients as they bring their cultures and employer brands to life through authentic storytelling. We’re grateful to our talented team for their hard work and dedication, and to the organizations that inspire us every day through the work we do together.”

Jonna Sjövall, Head of Junior Talent & Talent Attraction, UBS

“We’re thrilled to have won four Rally Awards this year and to be recognized alongside the world’s best in employer branding and recruitment marketing. This recognition reflects the creativity, passion and dedication of our Employer Branding and Talent Attraction team, and our commitment to creating campaigns that connect with audiences in meaningful ways. We’re incredibly proud of what we’ve achieved together and are more committed than ever to connecting top talent around the world with exciting career opportunities at UBS. A big shoutout to all the 2026 Rally Award winners – it’s an honor to celebrate with such an inspiring group!”

Ally Brown, Brand Manager, Employer Brand & Recruiting, VCA Animal Hospitals

“As a past Rally Awards judge, I know it’s tough competition, so I’m very proud to win this award. What I really loved about the campaign is how we recorded the associates’ real stories and overlaid them on top of existing photography and fun graphics. It was a fresh approach that didn’t require additional filming and felt really personal. I really believe creativity is the key to driving better results.”

Elizabeth Clerke, Executive Manager, Recruitment Marketing, Westpac

“I was thrilled to see our campaign recognised by Rally, across both Best Video in Recruitment Marketing and Best Recruitment Marketing Campaign – Solo Practitioner. The campaign was built on insights from our people and reflects the day-to-day experience of the engineering hub, rather than something created from the outside in. That’s what made it connect with candidates. Rally plays a significant role in recognising the craft of recruitment marketing, and in bringing more attention to the impact it can have when it’s grounded in genuine insight.”

Media Contact

Lori Sylvia, Rally Recruitment Marketing, 1 508-372-0744, info@rallyawards.com, https://rallyawards.com/

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SOURCE Rally Recruitment Marketing