Technology

TRIPLELIFT KICKS OFF CANNES WITH A LINEUP OF NEW CAPABILITIES

Published

2 years ago

June 17, 2024

The ad tech firm announces investment in advancements across Native, Retail Media, Connected Television, and their latest launch of Audiences

NEW YORK, June 17, 2024 /PRNewswire/ — As the industry gathers at Cannes, TripleLift is recapping the first half of the year with a number of capabilities advancements. The company is making significant improvements staying at the forefront of industry transformation and is committed to offering its partners the highest standard of innovation. Whether it’s across native, retail media, connected television, or data signals and addressability, TripleLift is keeping a close pulse on industry needs and aligning to cohesively create better experiences.

Taking Back Native
As a company born out of native advertising, TripleLift continues to lead this space. This year, they are bolstering their native offering with a number of high-impact, component-based ad formats that include video and other rich media elements. These flexible creative formats incorporate a number of creative components that can be rendered on pages to either match the look and feel of the publisher’s site, or the advertiser’s on-site shopping experience (a capability that no other SSP on the market is offering). Success metrics that these new high-impact formats have already seen include a 30% increase in CTR across component formats, in comparison to standard displays, 4x increase in CTR compared to standard display. TripleLift’s innovative creative formats are the direct driver behind these improved results.

Forging the Path in Retail Media
As the leader in native advertising, TripleLift is the platform best suited to support Walled Garden reach extension and Retail Media off-site advertising use cases. As a component-based SSP, TripleLift is uniquely positioned to offer premium Retail Media solutions for large platforms that could seek to deliver ads outside of their owned & operated properties and expand their ads business off-network via an audience extension. This market is experiencing attractive tailwinds as retail media platforms build off-network advertising strategies, find themselves inventory-constrained, and determine the partners they need to support their growth. Triplelift’s Retail Media solution is driven by stitching together component-based ads and innovation in Native protocols, making them scalable and addressable programmatically.

Most importantly, TripleLift’s Retail Media solution is uniquely integrated into native advertising placements on more than 1,000 publishers.

Creating New Signals for Success
Last year, TripleLift launched its addressability solution that created a new signal for audience targeting for the modern, more privacy-forward Internet – TripleLift Audiences is building a better ad experience for the digital advertising ecosystem. In collaboration with publishers, TripleLift has scaled Audiences to enable audience targeting on 90% of web bid requests. That includes 30B daily impressions across 13B content assets. With the support of TripleLift’s unparalleled network of publisher partners, the SSP’s Audience solution now has more than 1B first-party consumer profiles and now has the ability to process heavy commercialization, and release brand new segments and ensure minimum KPIs. Audiences contain more than 1,300 off-the-shelf segments available, including age and gender, behavior interest, contextual, purchase intent, and conquesting segments. Previous solutions across the ecosystem have only had the ability to guarantee finding these segments, whereas Audiences has just proved the guarantee of performance behind it. This is a testament to TripleLift’s accelerated momentum of success with new data available, a growing roster of clients, and continuous performance and test success. To date, more than 50 brands have run campaigns with TripleLift Audiences during its Beta program and more than 90% of them came back to run additional campaigns on the platform.

Enhancing the Future of Connected Television
TripleLift has spent the last 3 years investing heavily in creative CTV ad experiences that go beyond the standard ad break, creating incremental inventory for buyers. While this solution has been in its early stages with premier partners, TripleLift is announcing the milestone of reaching critical mass with In-Show ad formats that are available across more than 70 channels. Moreover, the digital advertising platform has seen a notable increase in interest from advertisers who are looking to enhance their CTV experiences. To provide cohesive creativity, TripleLift has taken the same creative technology and applied it to traditional Spots as well. These enhanced spots utilize the same experiences to uniquely feature components such as products, QR codes, calls to action, sponsorships, and more. The result being an overall better performance for brands and publishers and higher attention rates for advertisers. Ultimately, resulting in better audience experiences for publishers.

Specifically, advertisers are reaping benefits from these enhanced spot offerings. Enhanced spots notably boost both brand awareness and purchase intent. According to a recent study, the Product Spotlight format led to a 72% increase in favorable purchase intent. Publishers QR enhanced spots have proven to be more informative than a traditional CTV spot and were rated the same ad likability, thus enhancing publisher revenue without compromising quality of the stream.

As TripleLift joins the industry in celebration of top-notch creativity and innovation at this year’s Cannes Lions Festival, they are simultaneously celebrating a year of client and partner success. But that’s not the end of it, the company looks forward to continuing to evolve culturally and technologically by pushing boundaries, fostering meaningful partnerships, and transforming the future success of advertising.

JOIN TRIPLELIFT AT CANNES 2024:
To discuss innovations further with TripleLift, request a meeting, and attend events being hosted at Cannes, you can learn more here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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SOURCE TripleLift

Technology

eSign.AI Named Sole Electronic Signature Technology Provider for Hong Kong Government’s CorpID Project, Building the Foundation for Digital Signing Infrastructure in Hong Kong

Published

4 hours ago

May 8, 2026

HONG KONG, May 8, 2026 /PRNewswire/ — As Hong Kong’s Digital Corporate Identity Platform (CorpID) counts down to its phased launch, eSign.AI has been appointed as the sole electronic signature vendor in the project, responsible for delivering core digital signing capabilities including digital signatures, certificate management, and signature verification services. CorpID is led by Nexify, a seasoned government systems integrator, as the prime contractor. The platform is expected to launch in phases starting late 2026, with multiple CorpID-based e-government services going live in mid-2027.

CorpID: Government-Grade Digital Identity Infrastructure for Hong Kong Enterprises

The Digital Corporate Identity Platform (CorpID) is an enterprise-level digital services platform launched by the Hong Kong SAR Government, developed under the oversight of the Digital Policy Office (DPO). It is designed to serve as the business equivalent of “iAM Smart,” providing a unified digital identity foundation for Hong Kong enterprises. CorpID’s core mission is to build an integrated digital government infrastructure — offering unified identity authentication, digital signing, form pre-filling, and e-licence storage — replacing paper-heavy, cumbersome traditional processes and enabling smart city development through seamless data connectivity.

The platform is open to companies incorporated under the Companies Ordinance (Cap. 622) and businesses registered under the Business Registration Ordinance (Cap. 310), including sole proprietorships and partnerships. The DPO requires all enterprise-related e-government services to support CorpID within 18 months of launch, and will continue expanding ecosystem coverage through sandbox initiatives, cross-industry identity standard interoperability, and fully online registration processes.

eSign.AI: The Digital Signing Engine Behind CorpID

eSign.AI is an AI-native electronic signature and contract automation platform built for enterprises worldwide, offering a complete signing framework from simple electronic signatures to the highest-level compliant digital signatures — meeting diverse regulatory requirements across industries and jurisdictions.

On the identity verification front, eSign.AI has completed integration with iAM Smart, enabling individual identity verification through Hong Kong’s citizen digital identity system, and providing legally valid digital certificate services for both enterprises and individuals.

Looking ahead, the eSign.AI SaaS platform will be deeply integrated with CorpID, providing enterprise and individual identity verification for Hong Kong businesses, and supporting both electronic and digital signing that complies with Hong Kong’s Electronic Transactions Ordinance — connecting the full digital contracting lifecycle for government and enterprise alike.

Getting Ahead of the AI Era: From eSignGlobal to eSign.AI

The electronic signature industry is undergoing a structural shift from “tooling” to “intelligence.” Market data underscores this acceleration: the AI-powered contract analysis tools market has grown from USD 3.32 billion in 2025 to USD 4.3 billion in 2026, at a CAGR of 29.6%. Signing is just one node in the contract lifecycle — document generation, workflow orchestration, compliance tracking, and post-execution management are all being transformed by AI, and the industry window is closing fast.

In April 2026, the company officially rebranded from eSignGlobal to eSign.AI, completing its strategic transformation from an e-signature tool provider to an AI-native contract automation platform. As the company’s spokesperson noted, this rebrand is not cosmetic — it is an acknowledgment of where the product actually is. Customers were already using eSign.AI to automate workflows that go far beyond the signature itself.

eSign Automation Skill was launched alongside the rebrand — an AI-powered signing automation framework for enterprise workflows that enables complete contract signing through natural language interaction, with no manual intervention required. Whether it is single-party approval, multi-party sequential signing, or large-scale parallel execution, an AI Agent can orchestrate the entire workflow in a single call. All signature initiations and status queries return structured JSON outputs, directly parseable by leading large language models and intelligent workflow systems.

eSign Automation is now available in the OpenClaw ecosystem and supports integration via Claude MCP, ChatGPT, and other leading AI platforms.

By combining AI automation capabilities with CorpID’s government-grade digital identity infrastructure, eSign.AI delivers a complete solution for Hong Kong enterprises — from identity verification to intelligent signing to full workflow automation.

About eSign.AI

eSign.AI (formerly eSignGlobal) is an AI-native electronic signature and contract automation platform built for enterprises worldwide. The platform serves over 100 countries and regions, covering core industries including financial services, manufacturing, real estate, human resources, and healthcare — with 1,500+ scenario applications and 3,000+ ecosystem partners. eSign.AI holds ISO 27001, ISO 27701, and ISO 27018 certifications and supports major regulatory frameworks including the U.S. ESIGN Act / UETA, EU eIDAS, HIPAA, GDPR, and 21 CFR Part 11. Infrastructure is anchored by independent data centers in Hong Kong, Singapore, and Frankfurt, Germany.

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SOURCE eSignGlobal

Technology

The 9th AskGamblers Awards Finalists Announced as Voting Starts

Published

4 hours ago

May 8, 2026

The highly anticipated 9th AskGamblers Awards has officially moved into the voting phase. Following a rigorous selection process, the finalists across 5 premier categories have been revealed: Best Casino, Best New Casino, Best New Slot, Best Sportsbook, Best Provider. Players are invited to cast their votes until 11 June.

BELGRADE, Serbia, May 8, 2026 /PRNewswire/ — The voting stage of the 9th annual AskGamblers Awards has officially begun. The list of finalists is announced, and the first votes are already coming in.

Players will have a chance to vote for their favourites until 11 June, when the winners will be announced at the gala ceremony in Belgrade. There’s a total of 5 categories where popular votes are taken into consideration:

Best CasinoBest New CasinoBest SportsbookBest New SlotBest Game Provider

There aren’t any big changes to the voting process compared to last year. The votes from the prominent members of AskGamblers Forum will be counted in as well, while some award winners will be announced directly by the AskGamblers teams.

These include: Best Crypto Casino, Best Partner, and Best Manager categories, while the AskGamblers Superstar Award is expected to be handed to the operator that illustrates the brand values best.

Dijana Radunović, General Manager at AskGamblers, is excited for voting to start: “We’re seeing some familiar contestants, but there are a lot of new names, so it will be exciting to see who comes up on top.”

“We invite players to vote for their favourites! This is a chance for you to speak your mind and support operators and games that shape this industry,” Radunović added.

Before the AskGamblers Awards Ceremony that takes place on 11 June, Charity Night is scheduled for 10 June.

About AskGamblers

AskGamblers.com strives to provide current, objective, and accurate information and guide its users towards a safe gaming experience. The way we deliver our services, from the online casino, sportsbook, slot, and bonus reviews to our trusted Complaint Service, is best described by our motto: ‘Get the truth. Then play.’

For more information about AskGamblers and AskGamblers Awards, please contact dijana.radunovic@g2m.com.

This information was brought to you by Cision http://news.cision.com

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Technology

SUNMI Wins 2026 Red Dot Design Awards with Five Products, Leading Global Commercial Industrial Design

Published

4 hours ago

May 8, 2026

SINGAPORE, May 8, 2026 /PRNewswire/ — The winners of the 2026 German Red Dot Design Award were officially announced. Five of SUNMI Technology’s flagship products won awards: the CPad Business Tablet, CPad PAY, FLEX 3 Interactive Display, the V3 handheld POS Terminal and L3 Industrial PDA. These products stood out with three core design concepts: integration, versatility and human-centricity.

Known as “The Oscars” of global industrial design, the Red Dot Award has strict evaluation criteria covering aesthetics, ergonomics, scenario adaptability and sustainability. SUNMI adheres to original commercial scenario customization, rejecting crudely modified consumer devices. All winning products are originally developed for real commercial scenarios such as cash register, food delivery, industrial inspection and store operations, covering the entire commercial track with high scenario adaptability. Meanwhile, it practices ESG concepts, adopting eco-friendly materials and modular structures to extend equipment service life, reduce consumable consumption, and implement low-carbon and long-term design, which perfectly meets the Red Dot’s sustainability evaluation criteria.

Simplify Complexity: With highly integrated design, SUNMI eliminates the “patchwork feeling” of cluttered devices and tangled cables in traditional commercial scenarios, streamlining store operations and saving space.All-in-One Versatility: Beyond a single tool function, SUNMI’s products achieve flexible transformation through modular and multi-form designs to proactively adapt to changing business needs. The CPad series with modular accessories and FLEX 3’s Lego-style modular design enable multi-scenario application and long-term reuse.Human-Centric Design: Every detail is human-oriented, focusing on real pain points to enhance scenario experience. The L3 Industrial PDA reduces high-frequency work fatigue through scientific weight distribution; the V3 Smart POS Terminal balances large-screen visibility and grip comfort; CPad PAY integrates full-link functions to simplify workflows.

These honors stem from SUNMI’s long-term commitment to a sustainable society, original commercial R&D and ESG. In the future, SUNMI will uphold its core concepts, expand the boundaries of commercial industrial design, and empower global businesses with user-oriented, eco-friendly and high-value products.

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