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Anti-Counterfeit Packaging Market size is set to grow by USD 170.9 billion from 2024-2028, booming E-commerce industry boost the market, Technavio

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NEW YORK, June 19, 2024 /PRNewswire/ — The global anti-counterfeit packaging market size is estimated to grow by USD 170.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 16.71%  during the forecast period. Booming E-commerce industry is driving market growth, with a trend towards advent of smart and intelligent packaging. However, high cost of anti-counterfeit technology  poses a challenge. Key market players include Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Anti-Counterfeit Packaging Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.71%

Market growth 2024-2028

USD 170.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.88

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key countries

US, Germany, France, China, and India

Key companies profiled

Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp.

Market Driver

Smart and intelligent packaging is a cutting-edge technology that enhances product value and quality by monitoring and reporting product conditions to consumers. This innovation offers various benefits, including product authenticity confirmation, extended shelf life, and problem alerts. The use of advanced technologies like microsensors, printed electronics, and RFID chips further strengthens its anti-counterfeit capabilities. Despite being in its early stages, this market holds significant growth potential due to ongoing advancements. 

The Anti-Counterfeit Packaging Market is experiencing significant growth due to the increasing trend of counterfeit products in various industries. Brands are investing in advanced technologies like holograms, QR codes, and track-and-trace systems to protect their products from counterfeiting. The use of branded packaging and secure seals is also on the rise. Companies are focusing on creating complex packaging designs to make it difficult for counterfeiters to replicate. The use of chemicals and materials that are difficult to imitate is also becoming popular. The cost of counterfeit products can be detrimental to businesses, so investing in anti-counterfeit packaging is a necessary expense. The future of anti-counterfeit packaging looks promising with the continuous development of new technologies. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•  The RFID technology and anti-counterfeit packaging market face significant challenges due to high initial deployment costs. On average, implementing RFID chips into the supply chain costs over USD10,000. Active tags with additional features can cost over USD100. These costs hinder adoption, particularly for small- and medium-sized vendors. The deployment of flexible solutions, essential for adapting to changing business requirements, also involves high costs. The rise in mobility and remote managing of manufacturing sites adds to these expenses. Despite expected declines in authentication equipment prices, the high initial investment remains a barrier to market growth. Companies must aggressively market the benefits of these solutions to overcome reluctance to invest.

•  The Anti-Counterfeit Packaging Market faces several challenges in ensuring product authenticity and consumer protection. Disruptive technologies like Brand Protection Codes, Holograms, and Track-and-Trace systems are crucial in combating counterfeit activities. However, costs associated with these technologies can be prohibitive for some businesses. Additionally, the need for global standards and regulations to govern anti-counterfeit packaging is essential. Consumers expect reliable and secure packaging solutions, and failure to meet these expectations can result in reputational damage and financial losses. Furthermore, the rise of e-commerce and cross-border trade increases the complexity of anti-counterfeit measures. Proactive strategies, such as regular audits and collaborations with industry stakeholders, can help mitigate these challenges.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This anti-counterfeit packaging market report extensively covers market segmentation by 

Application 1.1 Healthcare products1.2 Consumer goods1.3 OthersTechnology 2.1 Authentication2.2 TraceabilityGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Healthcare products-  The Anti-Counterfeit Packaging Market is a significant business sector, focusing on preventing the production and distribution of counterfeit goods. This market utilizes various technologies such as holograms, RFID tags, and tamper-evident labels to ensure product authenticity. Companies invest in these solutions to protect their brand reputation and consumer trust. The market’s growth is driven by increasing consumer awareness and stringent regulations against counterfeit products.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Anti-Counterfeit Packaging Market is experiencing significant growth due to the rising incidents of counterfeiting, particularly in eCommerce and luxury packaging sectors. Brand protection is a top priority for businesses, leading to the adoption of track-and-trace solutions such as QR codes and Blockchain technology. These technologies enable the creation of trackable packaging solutions, enhancing product authenticity and reducing supply chain disruptions. Strict regulations and global trade expansion are also driving market growth. However, a lack of awareness and historical performance concerns may hinder future growth prospects. Environmental concerns are also being addressed through the use of sustainable raw materials in anti-counterfeit packaging solutions.

Market Research Overview

The Anti-Counterfeit Packaging Market is a significant industry that focuses on developing and implementing innovative solutions to prevent the production and distribution of counterfeit goods. This market encompasses various technologies such as holograms, RFID tags, microprinting, and tracking codes to ensure product authenticity. The use of advanced materials and techniques in anti-counterfeit packaging is on the rise, driven by the increasing global trade and the need for consumer protection. The market is also influenced by regulatory frameworks and industry standards that mandate the use of anti-counterfeit measures. The growth of e-commerce and the proliferation of counterfeit goods online further underscore the importance of this market. The market is expected to witness robust growth in the coming years due to these factors.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationHealthcare ProductsConsumer GoodsOthersTechnologyAuthenticationTraceabilityGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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From IFA Berlin to CES 2027: OlloBot Continues Its Journey in Emotional Companionship

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HONG KONG, Oct. 31, 2026 /PRNewswire/ — AI companion robot brand OlloBot made its European debut at IFA Berlin 2026, where its AI companion robot OlloNi SS1 was named an Honoree in the Best in Home & Entertainment category of the IFA Innovation Awards. The recognition, alongside feedback from visitors at the show, offered further encouragement for OlloBot’s belief that the future of home robotics lies not only in what robots can do, but also in the connections they can build with people.

In the Top 10 Trends in China’s Robotics and Embodied Intelligence Market for 2026, IDC identifies the evolution of educational and companion robots into all-age home intelligent terminals as a key trend. The report highlights a growing emphasis on long-term companionship, contextual understanding and ongoing content services, with value extending beyond specific functions to lasting relationships and services.

OlloBot is building its identity around this shift. Rather than developing humanoid robots or devices primarily centered on task execution, the brand is exploring a different path through what it calls “Cyber Pet,” an emerging category of home companions designed around emotional relationships. Its approach starts with a simple question: how can a robot become a familiar and meaningful presence in someone’s life?

For OlloBot, the answer lies in restraint. A companion robot should not replace human relationships or compete for a user’s constant attention. It should learn when to engage and when to step back. The goal is not about delivering a moment of novelty or amusement. It is about creating a unique relationship that can expand with each interaction and gradually become personally meaningful.

“We believe home robots need to enter the household through emotional connection,” said Lyn Fang, founder of OlloBot. “Technology can create the conditions for interaction, but meaningful companionship comes from how those interactions make people feel over time.”

At IFA, the enthusiasm from visitors offered a tangible reflection of this approach. Under the theme “Touch. Feel. Bond.,” OlloBot created an open, home-inspired setting where visitors could interact with OlloNi SS1 directly. Powered by OlloBot’s proprietary EmpathCore emotional engine and Affinilog interaction system, OlloNi SS1 engages dynamically through touch, sound and facial expressions. OlloNi SS1 also appeared in IFA’s “Robots on the Runway” showcase, where its emotional engine enabled it to react to its surroundings in real time. Visitors were not simply examining a device or comparing functions. They were exploring how it responded to them. The experience reinforced the brand’s conviction that, in the home, emotional connection can matter as much as technical capability.

Next stop: Las Vegas

The recognition and feedback at IFA mark an encouraging step as OlloBot continues to advance its product development and commercialization. Looking ahead to CES 2027, OlloBot is set to take the next step in its journey by introducing two all-new robot family members: a desktop lamp-form robot and OlloBot Gen 2. Visitors will also get a first look at a rich lineup of IP merchandise and ecosystem peripherals built around the flagship OlloVerse universe. Please stay tuned—OlloBot looks forward to welcoming everyone in Las Vegas and sharing how its expanding ecosystem continues to redefine emotional companionship in the home.

About OlloBot

OlloBot is an AI companion robot brand developed by Ollobot Robotics Limited, a Hong Kong-based company and part of BizConf Technology Co., Ltd. (SZSE: 300578).

The company focuses on embodied intelligence and family-oriented AI companion robots designed to support more natural interaction, emotional presence and connection in modern homes. Through its Cyber Pet concept, OlloBot aims to explore how AI and robotics can become a more meaningful and approachable part of everyday family life.

For more information, please visit ollobot.com.

YouTube:https://www.youtube.com/@ollo_botFacebook:https://www.facebook.com/ollobotofficialInstagram:https://www.instagram.com/ollo_botThreads:https://www.threads.com/@ollo_botTikTok:https://www.tiktok.com/@ollo_botX:https://x.com/OLLOBOT_Real

 

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SOURCE OlloBot

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A new way to explore Japan with AI: Naviu AR Travel Companion for Japan Launches November 1 2026

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Patent pending geospatial technology brings 29 language guidance and city scale AR navigation to travelers

TOKYO, Oct. 31, 2026 /PRNewswire/ — Naviu, a business under TANGLE Inc., offering an AI-powered augmented-reality travel companion for Japan, launches on iOS and Android on November 1. Built on patent-pending geospatial technology, Naviu places AR content and navigation accurately in the real world across entire cities, without requiring a visual positioning system.

Travelers can ask Naviu about anything around them and receive answers in any of 29 languages, grounded in their exact location. A semi-transparent AR path provides turn-by-turn guidance, an AI companion walks with the traveler, and the app reveals side-street cafes, local landmarks, and other places that conventional maps and guidebooks may overlook.

About Naviu

Naviu combines an ask-anything AI guide, city-scale AR navigation, photo recognition, bespoke trip planning, and an optional cultural storytelling companion. Its spatial content network also allows brands, cities, and creators to place interactive 3D and AR content in the real world. AR experiences are already live at landmarks including Senso-ji, Tokyo Skytree, Tokyo Tower, Meiji Jingu, and Tokyo Station.

Naviu is available on the App Store and Google Play.

Official site: naviu.app

Key Features

Ask-anything AI guide: Conversational answers about any place in 29 languages, grounded in precise location dataCultural storytelling and guidance: An optional companion mode that guides travelers street by street and narrates local history and storiesAR navigation: A semi-transparent augmented-reality path overlaid on real streets across entire citiesPhoto recognition: Travelers can point the camera at a temple, sign, or storefront and ask what it isBespoke trip planning: Itineraries built around dietary needs, interests, accessibility, and available timeSpatial content network: Brands, cities, and creators can place interactive 3D and AR content in the real world

Statement from the Head of Naviu

“The hard part of traveling in Japan isn’t getting lost. It’s standing in front of something remarkable with no idea what it is. Naviu answers that question in your own language, right where you’re standing, so the city opens up instead of staying a backdrop.”
Jack Mead
CEO of Ashita Co. and Head of Naviu

About TANGLE Inc

TANGLE Inc. is the Tokyo-based company behind the tour operators TOMOGO! and Untold Japan. Its mission, Make the City Yours, reflects a decade of helping travelers discover Japan beyond the guidebook and now extends that experience into software through Naviu.

Company

TANGLE Inc.

Headquarters

Tokyo, Japan

Representative Director

Kengo Goto

Business

TOMOGO!, Untold Japan, and development and operation of Naviu

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SOURCE TANGLE Inc.

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Karma Automotive Announces Eximius, the Bespoke Vehicle Program for Elite Clients Seeking Singular Expressions of Extreme Performance and Bold Craftsmanship

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The First Eximius Creation, “Eximius 1,” is a Menacing Four-Seater Built for the Track which Makes its World Premiere at the 2026 Concours at Wynn Las Vegas

LAS VEGAS, Oct. 31, 2026 /PRNewswire/ — Karma Automotive builds vehicles in the hundreds rather than the thousands, attracting a highly individualistic clientele seeking a unique statement. For those who wish to go further still, and explore new possibilities beyond the extensive options for personalization available through the Studio program, Karma has created the Eximius bespoke vehicle program. Eximius clients may modify the vehicle’s body, performance and powertrain, collaborating with Karma’s design and engineering teams to build a One-of-One statement which will never be repeated.

Karma Eximius clients may modify the vehicle’s body, performance and powertrain to build a One-of-One statement

The first vehicle from Karma Eximius debuts today at the 2026 Concours at Wynn Las Vegas. A menacing four-seater purpose-built for the track, “Eximius 1” is in ongoing development with its commissioning client, who is not revealed at this time. Upon delivery in 2027, “Eximius 1” will be fitted with an extreme-performance Plug-in Series Hybrid utilizing a 6.2 Liter V8 producing nearly 1200hp (550hp ICE, 645hp battery), delivering acceleration from 0-60mph in 2.7 seconds and a top speed in excess of 200mph (estimated). As these parameters would demand, “Eximius 1” will be equipped with carbon-ceramic brakes and two-piece slotted brake rotors, and Ohlins semi-active suspension.

“‘Eximius 1’ began as a conversation with an elite client who loves their Karma Revero, but wanted something more extreme and unexpected, which was music to our ears,” says Marques McCammon, President and Chief Executive, Karma Automotive. “The Eximius program effectively deletes the word ‘no’ from conversations about what’s possible,” he continues, “and as a four-seat track weapon packing what’ll be the most powerful Plug-in Series Hybrid powertrain and vehicle ever developed, ‘Eximius 1’ shatters expectations and further establishes Karma as a manufacturer of exotic, uniquely American vehicles.” 

Exterior Design
“Eximius 1” is an imposing vehicle to behold, exhibiting the muscularity and eyepopping strength of a superhero. Every panel – excluding the body surface outer – is constructed of pre-impregnated carbon fiber, and the vehicle is 50mm wider due to its wheel arch extensions. The front doors and hood have a unique technical fade from glossy, exposed regular carbon fiber to signature Borealis Blue paint.

The front carbon splitter sets an aggressive tone and is flanked by massive side air intakes incorporating Karma’s Target Acquisition Lighting, rotated 45º to create a distinctive ‘><‘ DRL graphic identity. On the hood, the dramatic arc of the Comet Line – which is inspired by Halley’s Comet is it streaks across the evening sky – widens from its apex towards the base of the windshield; vents above the front fenders release air pressure from the wheel housings and add further visual intrigue. Moving to the side of the vehicle, the front fenders aft of the wheels feature Karma’s signature “Backslash” bearing the number “5,” which is of particular significance to the commissioning client. 21″ Magnesium wheels with center-locks reduce rotating and unsprung mass, and are finished in satin black. Aft of the driver’s side front wheel, twin exhaust tips announce the fearsome new powertrain.

The full-width rear GT wing maximizes stability and downforce at high speeds, and continues the distinctive ‘><‘ DRL graphic identity established at the front of “Eximius 1.” The rear fascia also boasts large side air intakes which are connected by a dominant diffuser to manage underbody airflow.

Interior Design
An aura of intensity continues to the interior of “Eximius 1.” In concert with the exterior, blue-tinted carbon-fiber adorns the seats, flat-bottom steering wheel and doors; for aesthetics and weight-savings, all four doors are manufactured in exposed carbon fiber with one purposeful arm pad on each door. The seats, which are Recaro carbon fiber buckets up front, are trimmed with blue Alcantara and blue Italian leather with Moondust Alcantara upper sections, creating an articulated, form-fitted feel. To support high-speed driving and intense braking force, the accelerator, brake pedal and dead pedal are billet machined aluminum.

The instrument panel is reimagined in glossy carbon fiber and incorporates anodized billet aluminum HVAC vents. The carbon fiber center console is simplified to include the essentials only: the PRND gear selector, window switches, key fob holder, and Emergency kill switch. This console extends through to the rear compartment, to which the client’s custom-fitted carbon fiber racing helmet is held in place by a center-latched strap matching the blue seat belts.

About Karma Automotive
Karma Automotive is America’s only full-line ultra-luxury vehicle manufacturer, and a pioneer of Plug-in Series Hybrid vehicles which it manufactures at its Karma Innovation and Customization Center (KICC) in Moreno Valley, CA. Its Executive, Product Development, and Design headquarters are located in nearby Irvine, CA. The Karma portfolio embodies California’s spirit of innovation and entrepreneurial boldness, reflected by the signature Comet Line which is the central hallmark of Karma’s new design language. The Gyesera Grand Coupe, a Plug-in Series Hybrid four-seater, arrives at dealerships in December 2026; and the Amaris GT 2-Door Plug-in Series Hybrid arrives in Q4 2027. The Karma Kaveya Super Coupe, with over 1,000HP and butterfly-doors, will arrive in Q1 2028, to be followed by the Karma Ivara GT-UV: both EVs will incorporate SDVA (Software-Defined Vehicle Architecture) developed with leading technology partners. For more information, visit www.karmaautomotive.com) 

Media Contact:

Joe Richardson, (917) 716-6617
Joe@BeautifulNoisePR.com 

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SOURCE Karma Automotive

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