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Anti-Counterfeit Packaging Market size is set to grow by USD 170.9 billion from 2024-2028, booming E-commerce industry boost the market, Technavio

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NEW YORK, June 19, 2024 /PRNewswire/ — The global anti-counterfeit packaging market size is estimated to grow by USD 170.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 16.71%  during the forecast period. Booming E-commerce industry is driving market growth, with a trend towards advent of smart and intelligent packaging. However, high cost of anti-counterfeit technology  poses a challenge. Key market players include Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Anti-Counterfeit Packaging Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.71%

Market growth 2024-2028

USD 170.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.88

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key countries

US, Germany, France, China, and India

Key companies profiled

Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp.

Market Driver

Smart and intelligent packaging is a cutting-edge technology that enhances product value and quality by monitoring and reporting product conditions to consumers. This innovation offers various benefits, including product authenticity confirmation, extended shelf life, and problem alerts. The use of advanced technologies like microsensors, printed electronics, and RFID chips further strengthens its anti-counterfeit capabilities. Despite being in its early stages, this market holds significant growth potential due to ongoing advancements. 

The Anti-Counterfeit Packaging Market is experiencing significant growth due to the increasing trend of counterfeit products in various industries. Brands are investing in advanced technologies like holograms, QR codes, and track-and-trace systems to protect their products from counterfeiting. The use of branded packaging and secure seals is also on the rise. Companies are focusing on creating complex packaging designs to make it difficult for counterfeiters to replicate. The use of chemicals and materials that are difficult to imitate is also becoming popular. The cost of counterfeit products can be detrimental to businesses, so investing in anti-counterfeit packaging is a necessary expense. The future of anti-counterfeit packaging looks promising with the continuous development of new technologies. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•  The RFID technology and anti-counterfeit packaging market face significant challenges due to high initial deployment costs. On average, implementing RFID chips into the supply chain costs over USD10,000. Active tags with additional features can cost over USD100. These costs hinder adoption, particularly for small- and medium-sized vendors. The deployment of flexible solutions, essential for adapting to changing business requirements, also involves high costs. The rise in mobility and remote managing of manufacturing sites adds to these expenses. Despite expected declines in authentication equipment prices, the high initial investment remains a barrier to market growth. Companies must aggressively market the benefits of these solutions to overcome reluctance to invest.

•  The Anti-Counterfeit Packaging Market faces several challenges in ensuring product authenticity and consumer protection. Disruptive technologies like Brand Protection Codes, Holograms, and Track-and-Trace systems are crucial in combating counterfeit activities. However, costs associated with these technologies can be prohibitive for some businesses. Additionally, the need for global standards and regulations to govern anti-counterfeit packaging is essential. Consumers expect reliable and secure packaging solutions, and failure to meet these expectations can result in reputational damage and financial losses. Furthermore, the rise of e-commerce and cross-border trade increases the complexity of anti-counterfeit measures. Proactive strategies, such as regular audits and collaborations with industry stakeholders, can help mitigate these challenges.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This anti-counterfeit packaging market report extensively covers market segmentation by 

Application 1.1 Healthcare products1.2 Consumer goods1.3 OthersTechnology 2.1 Authentication2.2 TraceabilityGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Healthcare products-  The Anti-Counterfeit Packaging Market is a significant business sector, focusing on preventing the production and distribution of counterfeit goods. This market utilizes various technologies such as holograms, RFID tags, and tamper-evident labels to ensure product authenticity. Companies invest in these solutions to protect their brand reputation and consumer trust. The market’s growth is driven by increasing consumer awareness and stringent regulations against counterfeit products.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Anti-Counterfeit Packaging Market is experiencing significant growth due to the rising incidents of counterfeiting, particularly in eCommerce and luxury packaging sectors. Brand protection is a top priority for businesses, leading to the adoption of track-and-trace solutions such as QR codes and Blockchain technology. These technologies enable the creation of trackable packaging solutions, enhancing product authenticity and reducing supply chain disruptions. Strict regulations and global trade expansion are also driving market growth. However, a lack of awareness and historical performance concerns may hinder future growth prospects. Environmental concerns are also being addressed through the use of sustainable raw materials in anti-counterfeit packaging solutions.

Market Research Overview

The Anti-Counterfeit Packaging Market is a significant industry that focuses on developing and implementing innovative solutions to prevent the production and distribution of counterfeit goods. This market encompasses various technologies such as holograms, RFID tags, microprinting, and tracking codes to ensure product authenticity. The use of advanced materials and techniques in anti-counterfeit packaging is on the rise, driven by the increasing global trade and the need for consumer protection. The market is also influenced by regulatory frameworks and industry standards that mandate the use of anti-counterfeit measures. The growth of e-commerce and the proliferation of counterfeit goods online further underscore the importance of this market. The market is expected to witness robust growth in the coming years due to these factors.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationHealthcare ProductsConsumer GoodsOthersTechnologyAuthenticationTraceabilityGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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ScienceOra Demonstrates AI-Assisted Hydrogen-Production Catalyst Design Workflow at Tencent Global Digital Ecosystem Summit

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The workflow spans literature analysis, candidate design, experimental planning and industrial decision support, extending AI4S into materials research

SHENZHEN, China, Oct. 30, 2026 /PRNewswire/ — Wenge AI demonstrated an AI-assisted hydrogen-production catalyst design workflow supported by ScienceOra at the 2026 Tencent Global Digital Ecosystem Summit. The demonstration showed how AI for Science (AI4S) can connect literature analysis, catalyst candidate design, experimental planning and industrial decision support, helping materials researchers translate scientific evidence into actionable research plans.

ScienceOra is Wenge AI’s intelligent research decision platform, built on the ScienceOne Scientific Foundation Model. For specialist research tasks such as materials development, the platform brings together scientific models, professional literature, research data and tools to support information access, research-plan development and scientific decision-making.

From literature analysis to catalyst candidate design

The demonstration focused on the design of a high-entropy alloy catalyst for the alkaline hydrogen evolution reaction. To address the need for high activity and durability, ScienceOra searched professional literature and drew on published research methods and elemental properties to support the development of candidate designs. It also cross-checked optimization proposals against relevant literature, providing researchers with references that could be reviewed and verified.

Rather than simply generating material formulations, the workflow connects documentary evidence, materials knowledge and specific design objectives to support more targeted analysis of candidate solutions. Researchers remain responsible for assessing scientific validity and determining subsequent research directions.

From experimental planning to industrial decision support

For experimental planning, ScienceOra can assist in developing research protocols around candidate designs, helping researchers organize experimental variables and producing testing standard operating procedures (SOPs) and related reference information for subsequent validation.

For industrial applications, the platform can also support comparative analysis across dimensions such as the feasibility of scaled hydrogen production, performance at industrially relevant current densities, durability, raw-material availability and compatibility with mass-production synthesis processes. It can then assist in establishing decision priorities, screening criteria and process-improvement recommendations.

Candidate designs, experimental plans, process recommendations and references can be consolidated into a structured research report, helping R&D teams assess scientific evidence alongside engineering constraints. AI provides analytical and decision support, while experimental testing and scientific validation remain essential parts of materials research.

Previously disclosed collaboration reports design efficiency and activity improvements

In a previously disclosed industry–research collaboration on hydrogen-production catalyst design, ScienceOra supported literature analysis and research-plan development. The collaboration reported a 38% improvement in catalyst activity and reduced the design stage from several months to 30 minutes. The case illustrates the potential of domain-specific AI to connect scientific literature, research design and engineering requirements.

ScienceOra was recently made available on Tencent WorkBuddy, with an initial offering of more than 30 research expert agents and skills covering literature analysis, research hypotheses, plan design, modeling and simulation, validation analysis and research communication. The conference demonstration further illustrated how ScienceOra can be applied to specialist materials research, as AI4S moves beyond general information processing toward support for research workflows and industrial R&D decision-making.

For more information, visit https://www.scienceone.ai/portal/.

About Wenge AI

Wenge AI (1956.HK) is a provider of artificial intelligence technology and service platform products for enterprises. With self-developed large models as its core, the company helps enterprises build practical intelligent platforms and applications. Founded by a team of AI scientists from the Chinese Academy of Sciences, Wenge AI has deep technological expertise in large models, cognitive intelligence and complex-system modeling, and is committed to advancing AI from technological capabilities to enterprise-level applications.

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SOURCE Wenge AI

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Cake Digital Bank Wins Gold at Qorus-Infosys Finacle Banking Innovation Awards 2026

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ROME, Oct. 31, 2026 /PRNewswire/ — Cake Digital Bank, a digital-only bank from Vietnam, has won Gold at the Qorus-Infosys Finacle Banking Innovation Awards 2026 for its initiative, “Reinventing Financial Experiences Through an AI-First Banking Model.” Cake was the only financial institution from Vietnam recognized at this year’s awards.

The winners were celebrated in Rome, Italy, during Infosys Finacle Conclave 2026. The 13th edition of the awards attracted 538 submissions from 206 financial institutions across 68 countries, with 37 institutions recognized across ten award categories. The selection process combined voting by industry peers with evaluation by an expert jury of 81 senior banking executives.

The award-winning institutions included leading international banking names such as Santander, Commonwealth Bank, DBS, Maybank, and CaixaBank, reflecting the global scope and competitive landscape of the awards.

John Berry, Chairman of Qorus, observed that the banking industry is entering a new era in which AI is becoming integral to innovation, transforming initiatives and expanding the possibilities of financial services.

Building an AI-First Banking Model from the Ground Up

As artificial intelligence becomes increasingly central to banking innovation, financial institutions face a growing challenge: translating technological capabilities into better customer experiences, greater operational efficiency, and sustainable business performance.

Cake’s AI-first approach reflects this industry shift while taking a different starting point. Rather than integrating AI into established banking processes, Cake was built as a digital-only bank from the outset, embedding AI, data, and automation into its technology architecture, operating model, and customer journeys.

This greenfield foundation has enabled Cake to develop an integrated AI-first banking model, where technology supports how the bank makes decisions, manages operations, and delivers financial services at scale.

Supported by its independently developed core banking and card management systems, Cake applies AI across the banking value chain, from customer onboarding, credit assessment, and fraud prevention to risk management, customer service, and personalized financial recommendations.

Beyond operational efficiency, Cake has also invested in localized AI capabilities designed specifically for Vietnamese users, enabling more accessible, responsive, and personalized financial experiences.

Scaling Growth with Efficiency and Sustainable Business Performance

Nearly six years since its launch, Cake has grown to serve more than 8 million customers, demonstrating the scalability of its branchless digital banking model.

Cake achieved positive EBITDA in Q3 2024, just 3.5 years after launch, marking a significant milestone in demonstrating the viability of its digital-only banking model. The bank subsequently recorded 173% year-on-year revenue growth in 2025, followed by a further 121% growth in 2026, reflecting sustained business momentum as it continues to scale. Meanwhile, average revenue per user (ARPU) increased from USD 12 in 2024 to USD 44 in 2026, highlighting Cake’s ability to generate greater value from its growing customer base.

Beyond customer acquisition, Cake’s growth strategy increasingly focuses on deepening customer relationships and expanding the range of financial needs served through its platform and partner ecosystems. This approach reflects the bank’s evolution toward a mature digital banking model, where scale is complemented by stronger customer engagement, operational efficiency, and long-term business sustainability.

Nguyen Huu Quang, CEO of Cake Digital Bank, said:

“Winning Gold at the Qorus-Infosys Finacle Banking Innovation Awards is a meaningful international recognition of Cake’s AI-first banking model. From the beginning, our ambition has been to build a digital bank that combines technological innovation with sustainable business performance, while making financial services simpler, more accessible, and more relevant to customers. This recognition reinforces our commitment to delivering world-class banking experiences for Vietnamese users and continuing to advance our AI-first capabilities.”

The Gold Award marks another milestone in Cake’s development as a next-generation AI-first digital bank. It also demonstrates how a banking model developed and scaled in an emerging market can deliver meaningful customer and business outcomes, contributing practical perspectives to the global conversation on the future of digital banking.

In September 2026, Cake was also named “Vietnam’s Best Digital Bank” by Euromoney under its Group Level Banking Awards, further recognizing the bank’s progress in strategy, technology, and business performance.

About the Qorus-Infosys Finacle Banking Innovation Awards

The Qorus-Infosys Finacle Banking Innovation Awards are jointly organized by Qorus, a global association for retail financial institutions, and Infosys Finacle, a digital banking solutions provider. Now in their 13th edition, the awards recognize innovative initiatives and banking models that deliver meaningful impact across the global financial services industry.

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SOURCE Cake Digital Bank

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KSAT and Morehead State University Partner to Expand Lunar Communications Infrastructure

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Partnership strengthens the KSAT Lunar Network and supports deep space and lunar exploration

DENVER and MOREHEAD, Ky., Oct. 31, 2026 /PRNewswire/ — Kongsberg Satellite Services (KSAT), a leading provider of ground station networks and satellite operations, today announced a strategic partnership with Morehead State University (MSU) to enhance the KSAT Lunar Network, supporting the growing demand for communications and tracking services for deep space and lunar missions.

The partnership leverages MSU Space Science Center’s established deep space communications capabilities, including its 21-meter and 12-meter-class antennas in Morehead, Kentucky, to further increase the KSAT Lunar Network. Together, the partnership enables mission operators to maintain reliable links with spacecraft operating beyond Earth orbit by adding network capacity and resiliency over the Eastern United States.

“Partnering with MSU advances KSAT’s ability to deliver the communications infrastructure required for the accelerated demand for deep space and lunar missions. We are especially thrilled about this partnership as it helps enable science and exploration space missions today, while developing the next-generation workforce to support the long-term development of the U.S. cislunar economy,” said Dan Adams, General Manager of KSAT Inc.

“This partnership reflects our commitment to supporting the future of space exploration through innovation, education, and collaboration,” said Dr. Benjamin K. Malphrus, Executive Director of Space Science Center. “Working with KSAT provides exciting opportunities for our students and researchers while enabling us to contribute directly to the thriving commercial sector.”

KSAT and MSU share a strong commitment and heritage of supporting NASA’s Artemis program, most recently the Artemis II mission, and the broader science and exploration, as well as inspiring the next generation. In addition to expanding KSAT Lunar capabilities, the partnership will create even more opportunities for student involvement and workforce development through KSAT’s internship programs, helping prepare the next generation of engineers and space professionals for careers in the rapidly growing space sector.

About KSAT:

Kongsberg Satellite Services (KSAT) is the leading commercial provider of Ground Station Services, Earth Observation Services, and Satellite Operations Services. Headquartered in Tromsø, Norway, the company operates the largest commercial satellite ground station network worldwide, including facilities in Svalbard and Antarctica to provide unique southern hemisphere coverage. Through KSAT Inc., KSAT’s U.S. based full-capability subsidiary, KSAT delivers mission-critical infrastructure for customers in government, civil, and commercial space in the United States, as well as the global space industry. 

About MSU:
Morehead State University (MSU) is a comprehensive, regional university located in Appalachian Kentucky in the Daniel Boone National Forest. MSU is known for excellence in STEM fields and pre-professional programs. The Space Science Center is MSU’s Program of Distinction and manages a significant research and development portfolio in small satellite systems, having executed 7 smallsat missions to date. The Center operates a 21-meter ground station and a 12-meter tracking antenna that provides lunar tracking services and smaller aperture ground stations for satellite telecommunications support. The Center also supports innovative undergraduate, graduate and a Doctor of Engineering program in Space Systems Engineering.

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