SAN FRANCISCO, July 22, 2026 /PRNewswire/ — Anyone who has built a wearable knows this story. The device spends almost all of its life asleep, sipping current at nanoamp levels. Then it bursts awake at tens of milliamps. A sensor read. A heart rate sample. A BLE sync. Each event lasts milliseconds, and each one is a withdrawal from a battery the size of a fingernail.

Battery life is won or lost in those transitions. Until now, optimizing them meant an engineer sitting at a bench, staring at current waveforms, changing one line of firmware at a time.

Today, Embedder and Joulescope announced an integration that closes that loop. The partnership comes a few weeks after the launch of the Joulescope JS320, the most accurate Joulescope yet. The JS320 sees currents down to 0.1 nanoamps, 5x finer than its predecessor. It captures the smallest sleep currents and the largest radio bursts in the same measurement, with more dynamic range than any Joulescope before it — and it stays accurate through the transitions, exactly where wearable firmware lives and dies.

While these upgrades already improve the life of anyone making a battery-powered device, extracting their full value still requires a near-perfect understanding of datasheets that run thousands of pages, schematics, and the thousands of lines of code unique to every device. That is the gap this integration closes.

Embedder is an AI coding agent built for firmware. It reads the datasheet, the schematic, and the errata. It writes the code. And now, connected to a Joulescope, it measures the result on real hardware. The agent changes the firmware, flashes the board, and reads the actual energy cost of every operation from the JS320. If the change saves power, it keeps it. If it does not, it tries another approach — no guesswork, no waiting for an engineer to free up bench time. The loop runs until the power budget is met.

The same loop then becomes a permanent guardrail. Every new commit gets measured on real silicon. If a firmware change quietly doubles sleep current, the build fails before the regression ever reaches a customer. Power consumption becomes something teams test, not something they discover.

“Joulescope integration for Embedder is like a cheat code to extend battery life. Now, firmware energy optimization is only a prompt away, delivering immediate productivity improvements for both new and existing Joulescope customers. Our partnership ensures that Embedder generates the best quantified, automated firmware improvements.”

— Matt Liberty, Creator, Joulescope

“Our customers, from two-person startups to large enterprises, already love the Joulescope integration. Making the partnership official means we can go much further together. We are excited about what comes next.”

— Bob Wei, CTO & Co-Founder, Embedder

Embedder supports over 500 hardware platforms, 3,600+ verified peripherals, and 30+ bench instruments, including the full Joulescope line. The integration is available today at embedder.dev. The JS320 is available now at joulescope.com.

View original content:https://www.prnewswire.com/news-releases/embedder-and-joulescope-partner-to-close-the-loop-on-firmware-power-optimization-302831412.html

SOURCE Embedder Tech Inc.

New online casino enters one of North America’s largest regulated gaming markets as New Jersey experiences its busiest period for new operator launches in years

ATLANTIC CITY, N.J., July 22, 2026 /PRNewswire/ — G2 Digital has launched Vegas Club Casino in New Jersey, introducing a new real-money online casino to one of the nation’s largest and most competitive regulated gaming markets. Operating under a market access partnership with Caesars Entertainment, Vegas Club Casino is fully licensed and regulated by the New Jersey Division of Gaming Enforcement.

Founded by gaming industry veterans Greg Carlin and Dan Alexander, Vegas Club Casino takes players back to a time when Las Vegas casinos were owned and operated by entrepreneurs, not large corporations. Carlin and Alexander have prioritized long-term player relationships over short-term profits, which is reflected in transparent promotions, straightforward rewards, and bonus offers designed with fewer restrictive conditions than are common across the industry.

Vegas Club Casino is Carlin’s first online casino launch since departing Rush Street Interactive and Rush Street Gaming, which he co-founded and led as CEO. Alexander helped launch PlayStar in New Jersey and played a key role in growing the company into one of the state’s top ten online casino operators.

“Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP,” said Greg Carlin, Co-Founder and CEO of G2 Digital. “Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino. We look forward to earning players’ loyalty through fair play and a fun, exciting experience.”

The launch comes during an unusually active period for New Jersey’s online casino industry. Vegas Club Casino is one of three new online casino brands to debut in the state in June, matching the number of new launches during the previous four-and-a-half years combined. New Jersey’s online casino market is also posting record results, generating $271 million in gross gaming revenue in June, up 17.5% year-over-year, while first-half gross gaming revenue exceeded $1.59 billion, a 15.0% increase from the same period in 2025.

Players 21 and older who are physically located in New Jersey can download the Vegas Club Casino app for iOS and Android or visit NJ.PlayVegasClub.com to register. The platform features hundreds of slot titles, classic table games, and a range of player rewards and promotions.

Promotional terms and conditions apply. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.

About G2 Digital, LLC

Founded by Greg Carlin and Dan Alexander, G2 Digital is an iGaming operator built on decades of casino industry experience. Carlin currently owns and manages Granite State Gaming & Hospitality, developer and operator of the Beach Club Casino and Lilac Club Casino in New Hampshire. He previously co-founded and served as CEO of Rush Street Gaming, which developed seven land-based casino properties across North America, and Rush Street Interactive, a leading online casino and sports betting operator throughout the Americas.

Alexander brings nearly 15 years of experience in regulated online gaming markets and, most recently, helped launch PlayStar in New Jersey, where he was part of the startup team that grew the company into one of the state’s top ten operators. Through G2 Digital, the founders plan additional launches in Alberta, Ontario, and Pennsylvania, subject to regulatory approvals.

Media Contact: Elizabeth Lockett, elizabeth@princetonsc.com, (609) 408-5018

View original content:https://www.prnewswire.com/news-releases/g2-digital-launches-vegas-club-casino-in-new-jersey-as-online-casino-market-continues-record-growth-302832327.html

SOURCE G2 Digitial

Unlocking Guidelines proprietary ad spend and pricing data inside any LLM or enterprise AI workflow using its new MCP server technology.

NEW YORK, July 22, 2026 /PRNewswire/ — Guideline, a leading provider of ad intelligence and media plan management technology, today announced the launch of its Ad Intelligence MCP Server. The new capability gives clients a secure, standards-based way to access Guideline’s proprietary ad spend, pricing and market intelligence from MCP-compatible AI applications, including supported configurations of ChatGPT, Claude, Gemini, Microsoft Copilot and customers’ own proprietary agents.

As enterprise work moves from dashboards toward conversational agentic interfaces, there is a growing need to enable AI agents to reach authoritative and accurate data. The Ad Intelligence MCP Server brings that data into the AI environments customers already govern. Authorized users can ask questions in natural language, retrieve the data covered by their subscription and use it alongside approved internal information – without repeatedly exporting reports or building a bespoke point-to-point integration for each AI application.

“MCP brings Guideline’s verified market intelligence directly into the AI workflows where critical decisions are now being made. Customers can use independent evidence to plan, negotiate and evaluate investments without being locked into a single model or interface. That is the future of enterprise intelligence: trusted data, available wherever the work happens,” said Vincent Mifsud, Chief Executive Officer of Guideline.

From dashboard access to decision-ready intelligence

The Ad Intelligence MCP Server can support workflows across the advertising ecosystem:

Agencies can compare category investment, pricing and share-of-voice benchmarks while preparing a pitch, brief or client recommendation.

Brands can benchmark media investment against their category and subcategory inside the AI tools used by marketing, procurement and finance teams.

Media owners can examine category demand and pricing benchmarks before sales meetings and negotiations.

Institutional investors can test revenue assumptions against observed advertising-spend signals and incorporate the findings into research workflows more quickly.

Built for choice, control and interoperability

The Model Context Protocol is an open standard for connecting AI applications to external tools and data. Introduced by Anthropic and donated in December 2025 to the Agentic AI Foundation, a directed fund under the Linux Foundation, MCP is supported across leading AI and enterprise-development platforms. Building on an open protocol allows Guideline clients to use the agent environment that best fits their governance, security and workflow requirements rather than being locked into a single model or interface.

“MCP separates the intelligence from the interface,” said Danny Bohannon, Chief Technology Officer of Guideline. “A client can use Guideline’s AI Agent, an enterprise assistant or a proprietary agent while access remains governed by the same Guideline permissions. That gives customers practical choice today and a more adaptable architecture as models and workflows continue to evolve.”

The launch extends Guideline’s AI strategy. It follows the company’s Media Plan Management MCP Server, introduced in March 2026, and complements Guideline’s native AI Agent. Together, these options allow customers to work directly in Guideline, connect an approved external agent, or use both depending on the task.

The Guideline Ad Intelligence MCP Server is available now to eligible Guideline Ad Intelligence clients. Available datasets, functionality and supported agent configurations vary by subscription and deployment.

For more information or to request a briefing, visit www.guideline.ai or contact your Guideline account representative.

About Guideline

Guideline is a global provider of ad intelligence and media plan management technology for the world’s leading brands, agencies, media owners and investors. Its solutions help enterprises understand advertising markets, manage media plans and make more informed decisions across the buying and selling ecosystem.

Guideline’s media plan management solutions support more than $300 billion in managed media budgets across more than 60,000 active media plans and 10,000+ monthly users. Its proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries worldwide.

For more information, visit www.guideline.ai.

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SOURCE Guideline