New online casino enters one of North America’s largest regulated gaming markets as New Jersey experiences its busiest period for new operator launches in years

ATLANTIC CITY, N.J., July 22, 2026 /PRNewswire/ — G2 Digital has launched Vegas Club Casino in New Jersey, introducing a new real-money online casino to one of the nation’s largest and most competitive regulated gaming markets. Operating under a market access partnership with Caesars Entertainment, Vegas Club Casino is fully licensed and regulated by the New Jersey Division of Gaming Enforcement.

Founded by gaming industry veterans Greg Carlin and Dan Alexander, Vegas Club Casino takes players back to a time when Las Vegas casinos were owned and operated by entrepreneurs, not large corporations. Carlin and Alexander have prioritized long-term player relationships over short-term profits, which is reflected in transparent promotions, straightforward rewards, and bonus offers designed with fewer restrictive conditions than are common across the industry.

Vegas Club Casino is Carlin’s first online casino launch since departing Rush Street Interactive and Rush Street Gaming, which he co-founded and led as CEO. Alexander helped launch PlayStar in New Jersey and played a key role in growing the company into one of the state’s top ten online casino operators.

“Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP,” said Greg Carlin, Co-Founder and CEO of G2 Digital. “Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino. We look forward to earning players’ loyalty through fair play and a fun, exciting experience.”

The launch comes during an unusually active period for New Jersey’s online casino industry. Vegas Club Casino is one of three new online casino brands to debut in the state in June, matching the number of new launches during the previous four-and-a-half years combined. New Jersey’s online casino market is also posting record results, generating $271 million in gross gaming revenue in June, up 17.5% year-over-year, while first-half gross gaming revenue exceeded $1.59 billion, a 15.0% increase from the same period in 2025.

Players 21 and older who are physically located in New Jersey can download the Vegas Club Casino app for iOS and Android or visit NJ.PlayVegasClub.com to register. The platform features hundreds of slot titles, classic table games, and a range of player rewards and promotions.

Promotional terms and conditions apply. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.

About G2 Digital, LLC

Founded by Greg Carlin and Dan Alexander, G2 Digital is an iGaming operator built on decades of casino industry experience. Carlin currently owns and manages Granite State Gaming & Hospitality, developer and operator of the Beach Club Casino and Lilac Club Casino in New Hampshire. He previously co-founded and served as CEO of Rush Street Gaming, which developed seven land-based casino properties across North America, and Rush Street Interactive, a leading online casino and sports betting operator throughout the Americas.

Alexander brings nearly 15 years of experience in regulated online gaming markets and, most recently, helped launch PlayStar in New Jersey, where he was part of the startup team that grew the company into one of the state’s top ten operators. Through G2 Digital, the founders plan additional launches in Alberta, Ontario, and Pennsylvania, subject to regulatory approvals.

Media Contact: Elizabeth Lockett, elizabeth@princetonsc.com, (609) 408-5018

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SOURCE G2 Digitial

Unlocking Guidelines proprietary ad spend and pricing data inside any LLM or enterprise AI workflow using its new MCP server technology.

NEW YORK, July 22, 2026 /PRNewswire/ — Guideline, a leading provider of ad intelligence and media plan management technology, today announced the launch of its Ad Intelligence MCP Server. The new capability gives clients a secure, standards-based way to access Guideline’s proprietary ad spend, pricing and market intelligence from MCP-compatible AI applications, including supported configurations of ChatGPT, Claude, Gemini, Microsoft Copilot and customers’ own proprietary agents.

As enterprise work moves from dashboards toward conversational agentic interfaces, there is a growing need to enable AI agents to reach authoritative and accurate data. The Ad Intelligence MCP Server brings that data into the AI environments customers already govern. Authorized users can ask questions in natural language, retrieve the data covered by their subscription and use it alongside approved internal information – without repeatedly exporting reports or building a bespoke point-to-point integration for each AI application.

“MCP brings Guideline’s verified market intelligence directly into the AI workflows where critical decisions are now being made. Customers can use independent evidence to plan, negotiate and evaluate investments without being locked into a single model or interface. That is the future of enterprise intelligence: trusted data, available wherever the work happens,” said Vincent Mifsud, Chief Executive Officer of Guideline.

From dashboard access to decision-ready intelligence

The Ad Intelligence MCP Server can support workflows across the advertising ecosystem:

Agencies can compare category investment, pricing and share-of-voice benchmarks while preparing a pitch, brief or client recommendation.

Brands can benchmark media investment against their category and subcategory inside the AI tools used by marketing, procurement and finance teams.

Media owners can examine category demand and pricing benchmarks before sales meetings and negotiations.

Institutional investors can test revenue assumptions against observed advertising-spend signals and incorporate the findings into research workflows more quickly.

Built for choice, control and interoperability

The Model Context Protocol is an open standard for connecting AI applications to external tools and data. Introduced by Anthropic and donated in December 2025 to the Agentic AI Foundation, a directed fund under the Linux Foundation, MCP is supported across leading AI and enterprise-development platforms. Building on an open protocol allows Guideline clients to use the agent environment that best fits their governance, security and workflow requirements rather than being locked into a single model or interface.

“MCP separates the intelligence from the interface,” said Danny Bohannon, Chief Technology Officer of Guideline. “A client can use Guideline’s AI Agent, an enterprise assistant or a proprietary agent while access remains governed by the same Guideline permissions. That gives customers practical choice today and a more adaptable architecture as models and workflows continue to evolve.”

The launch extends Guideline’s AI strategy. It follows the company’s Media Plan Management MCP Server, introduced in March 2026, and complements Guideline’s native AI Agent. Together, these options allow customers to work directly in Guideline, connect an approved external agent, or use both depending on the task.

The Guideline Ad Intelligence MCP Server is available now to eligible Guideline Ad Intelligence clients. Available datasets, functionality and supported agent configurations vary by subscription and deployment.

For more information or to request a briefing, visit www.guideline.ai or contact your Guideline account representative.

About Guideline

Guideline is a global provider of ad intelligence and media plan management technology for the world’s leading brands, agencies, media owners and investors. Its solutions help enterprises understand advertising markets, manage media plans and make more informed decisions across the buying and selling ecosystem.

Guideline’s media plan management solutions support more than $300 billion in managed media budgets across more than 60,000 active media plans and 10,000+ monthly users. Its proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries worldwide.

For more information, visit www.guideline.ai.

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SOURCE Guideline

National HVAC Leader Brings Trusted Heating and Cooling Services to Fast-Growing Houston Market

RICHARDSON, Texas, July 22, 2026 /PRNewswire/ — Service Experts, one of the nation’s leading residential HVAC service companies, is NOW OPEN in Fulshear, Texas, bringing trusted heating and cooling services to homeowners in one of the fastest-growing communities in the Houston market. Located at 32126 Hunt Road, Suite 303 in Brookshire, the Fort Bend County location serves homeowners in Fulshear, Brookshire, Richmond, Rosenberg, Sealy, Needville, and the surrounding communities. 

The location is owned and operated by Norv Parsell and Emily Arnim. Parsell, a former Chief Data Officer with more than 25 years of experience leading data, technology, and AI initiatives across Fortune 50 companies and high-growth startups, brings a technology-first approach to building and operating the business. Arnim has spent more than a decade working with premium consumer brands in customer experience, lifecycle marketing, and brand strategy. Together, they’re combining advanced technology with exceptional local service to reimagine what homeowners should expect from an HVAC company.

“We’re building the kind of company we’d want taking care of our own home,” said Parsell. “That means investing in great people, standing behind our work, and treating every customer with the honesty, professionalism, and respect they deserve.”

“Home is where life’s most important moments happen, and we never forget what it means when someone trusts us enough to invite us in,” added Arnim. “We want every homeowner to feel confident they’re receiving exceptional service from people who genuinely care about their home and our community.”

With the opening of Service Experts Fulshear, the pair are focused on building a family-centered business designed for long-term growth while delivering reliable, high-quality home services to residents. The pair are already exploring opportunities to expand into nearby territories.

“We’re proud to welcome Norv and Emily to the Service Experts franchise system as we continue expanding into new communities,” said Nick Ridgway, Vice President of Franchise Development for Service Experts. “Each new opening allows us to bring our proven service model to more homeowners while partnering with local owners who are committed to building strong teams, culture, and relationships within their communities.”

Backed by decades of corporate operating experience, Service Experts’ franchise model is designed to give owners a faster path to scale, with established systems, national vendor relationships and a proven service platform already in place. As the company continues expanding its franchise footprint, additions like the Fulshear territory reflect growing demand from experienced professionals seeking to transition into essential service industries.

To learn more about Service Experts, visit www.serviceexperts.com. To learn more about franchising opportunities with Service Experts, visit www.serviceexperts.com/franchising.

ABOUT SERVICE EXPERTS: 
Founded in 1996 and headquartered in Richardson, Texas, Service Experts is one of the largest residential HVAC service providers in the United States. The company operates a nationwide network of locally operated service centers delivering heating, cooling, plumbing and electrical solutions. For nearly three decades, Service Experts has combined deep local expertise with the scale and resources of a national organization to provide proactive, reliable home system care proven by its average rating of 4.9 out of five stars on Google across hundreds of thousands of reviews. Service Experts is owned by Brookfield Infrastructure, a leading global owner and operator of critical infrastructure, reinforcing its long-term commitment to operational excellence and customer service. Learn more at ServiceExperts.com or follow Service Experts on Facebook and LinkedIn.

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SOURCE Service Experts LLC