Connect with us

Technology

Business Dev Expert Issues Warning about Irresponsible AI Marketing Platforms

Published

on

Shawn Bailey of Bailey & Associates LLC warns small businesses that mass marketing platforms damage brand value and risk alienating potential customers.

BOISE, Idaho, June 24, 2024 /PRNewswire-PRWeb/ — Shawn Bailey of Bailey & Associates LLC issues a warning to small and medium-sized businesses (SMBs) about the alarming increase in the use of unethical practices driven by AI-based marketing platforms. “Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation.” – Shawn Bailey

Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation

AI Automated Outreach by Any Name is Unethical

AI works by harvesting massive amounts of user data that is prevalent on the internet. By in large, most customers expect their demographic data to be readily consumed by advertisers, but adding thousands of data points from social media, streaming services, browsing history, and buyers’ intent data can leave potential customers with the idea that their privacy has been violated. This is especially true when the content in your campaign just doesn’t pass the smell test such as including an unusually high amount of detail and/or content that is ripped directly from the customers website or social posts. AI generated content can easily provide misleading messages, spam, emotional exploitation, and cultural insensitivity.

Massive Increases in Spam, Texts and Robocalls

In 2023 45.6% of all emails were spam. Already in 2024 spam is up: 46.8%Last year Americans received an average of 2 billion spam calls / month. So far this year: 12 billion / month for a total of 72 billionCurrently, US cell phone customers receive 2 billion spam texts / day.

In 2024, consumer sentiment towards companies that send spam is largely negative. Here are some key points:

Trust Issues: Consumers are increasingly wary of companies that send unsolicited messages. This practice often leads to a loss of trust and can damage a company’s reputation.Annoyance and Frustration: Many consumers find spam messages annoying and intrusive. This can result in negative feelings towards the brand and a higher likelihood of consumers blocking or reporting the sender.Privacy Concerns: With growing awareness about data privacy, consumers are more concerned about how their personal information is being used. Companies that send spam are often perceived as disregarding privacy, which can lead to further distrust.Negative Sentiment: Overall, the percentage of U.S. consumers expressing positive sentiment towards companies has declined, with a notable drop from 44% to 38% in 2024.

These factors highlight the importance of ethical marketing practices and respecting consumer preferences

Learn More About Business Development and Digital Marketing

Shawn Bailey’s Small Business Insights Weekly is an in-depth business newsletter focused on helping you develop your business. Each week, Shawn writes about the current business problems he tackled during the previous week and how he and his clients find creative solutions.

Also, today Shawn is launching a new digital marketing firm called InnovationWorx. This new brand specializes in results driven Web site design and ethical marketing practices that get results. Click this link and receive a 20% discount on your digital marketing services. Act fast, as we have limited availability.

Bailey & Associates LLC, is an experienced business development consultancy and operates anywhere in the US, except for California and New York.

InnovationWorx is a division of Bailey & Associates, LLC. InnovationWorx focuses on Owned, Earned and Paid Media, based on a custom marketing strategy that is developed for each client.

For more information about Bailey & Associates and InnovationWorx.

Shawnwbailey.com

InnovationWorx.pro

Media Contact

Shawn W Bailey, Bailey Associates LLC, 1 2089859190, shawn@shawnwbailey.com, shawnwbailey.com

View original content:https://www.prweb.com/releases/business-dev-expert-issues-warning-about-irresponsible-ai-marketing-platforms-302179953.html

SOURCE Bailey Associates LLC

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

HashKey Exchange Achieves SOC 1 Type 2 and SOC 2 Type 2 Certifications

Published

on

By

HONG KONG, May 11, 2025 /PRNewswire/ — HashKey Exchange, the largest* licensed virtual asset exchange in Hong Kong, today announced that HashKey Custody Services Limited** (abbreviated as “HashKey Exchange”) has achieved the SOC 1 Type 2 Certification and SOC 2 Type 2 Certification. The certification reinforces HashKey Exchange’s role as a trusted partner for institutional and retail clients seeking compliant, enterprise-grade solutions.

The certification reports include the auditor’s opinion affirming the suitability and operational effectiveness of controls, defined control objectives aligned with security, availability, and confidentiality criteria, rigorous testing methodologies including inspections and risk assessments, and evidence of consistent control effectiveness throughout the audit period.

The scope of the certification provides reasonable assurance that HashKey Exchange’s service commitments and system requirements are achieved based on the Trust Services Criteria relevant to security, availability, and confidentiality (“applicable trust services criteria”) set forth in TSP Section 100, 2017 Trust Services Criteria for Security, Availability, Processing Integrity, Confidentiality, and Privacy, under the AICPA Trust Services Criteria.

This achievement is significant, reflecting a well-designed system that provides reliable, secure, and resilient services for users across HashKey Exchange’s platforms, including digital asset trading, custody, and asset management solutions. The SOC 1 Type 2 audit assessed HashKey Exchange’s controls over a specified timeframe, confirming ongoing effectiveness in ensuring financial reporting accuracy, maintaining data integrity, and complying with regulatory requirements. The SOC 2 Type 2 audit evaluated HashKey’s controls over an extended period, ensuring consistent operational effectiveness in safeguarding client data, mitigating risks, and maintaining system uptime.

The certification builds on HashKey Exchange’s existing compliance framework, which includes ISO 27001 (information security management) and ISO 27701 (privacy information management), positioning HashKey Exchange as a high-level global digital asset service provider able to meet such rigorous, multi-layered standards.

The SOC 1 Type 2 Certification is accordance with International Standard on Assurance Engagement 3402, Assurance Reports on Controls at a Service Organisation (“ISAE 3402”), issued by the International Auditing and Assurance Standards Board (“IAASB”). SOC 2 Type 2 Certification based on the AICPA’s Trust Services Criteria. Both are rigorous compliance reports verifying that an organization’s controls operate effectively over a sustained period. These reports are issued by independent auditing firms accredited to assess and attest to the operational reliability of these controls.

*As of January 31, 2025, HashKey Exchange ranks 7 on CoinGecko’s global exchange list and is the highest-ranked licensed virtual asset exchange in Hong Kong.

**Note: HashKey Custody Services Limited serves the sole purpose of safeguarding custodial clients’ assets for HashKey Exchange, which can be referred to simply as HashKey Exchange.

About HashKey Exchange
On a mission to set the bar for virtual asset exchanges in compliance, safety, and security, HashKey Exchange (HBL) was granted as a licensed virtual asset exchange to provide retail services in Hong Kong. HashKey Exchange has received approval from the Securities and Futures Commission (SFC) of Hong Kong to operate a virtual asset trading platform under Type 1 (Dealing in securities) licence, Type 7 (Providing automated trading services) licence and Anti-Money Laundering and Counter-Terrorist Financing Ordinance (AMLO) licence. As HashKey Group’s flagship exchange business, HashKey Exchange provides trading services for both professional investors (PI) and retail investors. HashKey Exchange has obtained ISO 27001 (Information Security) and ISO 27701 (Data Privacy) management system certifications. HashKey Exchange does not service users from Mainland China, United States and certain other jurisdictions in compliance with laws and regulations. This material has not been reviewed by the Securities and Futures Commission of Hong Kong or any other regulator.

Stay tuned for more details about HashKey Exchange. Follow us on Twitter and LinkedIn.

Disclaimers

View original content:https://www.prnewswire.com/apac/news-releases/hashkey-exchange-achieves-soc-1-type-2-and-soc-2-type-2-certifications-302451720.html

SOURCE HashKey Exchange

Continue Reading

Technology

DynaFile Leverages the Power of Adobe Acrobat Sign to Eliminate Paper and Simplify HR Document Management

Published

on

By

DynaFile Announces Integration with Adobe Acrobat Sign to Simplify HR Document Management DynaFile has launched a new integration with Adobe Acrobat Sign to help HR teams fully digitize their document workflows. This integration allows for seamless electronic signatures and automated filing of signed documents into DynaFile’s secure, cloud-based repository, making files instantly accessible and audit-ready. The combined solution streamlines critical HR processes such as onboarding, policy acknowledgments, tax forms, and compliance documents—ideal for remote and hybrid teams. It also supports industry-specific compliance needs (HIPAA, FERPA, GLBA, FDA 21 CFR Part 11) through secure encryption, audit trails, and automated retention tools. With this integration, HR professionals can reduce paper use, boost efficiency, and ensure compliance across every stage of the employee lifecycle.

GREENWOOD VILLAGE, Colo., May 10, 2025 /PRNewswire-PRWeb/ — DynaFile, the industry-leading cloud-based document management system for HR, is proud to announce a new integration leveraging Adobe Acrobat Sign, a trusted global e-Signature solution. By combining the power of DynaFile’s automated document management with Adobe Acrobat Sign’s secure e-Signature capabilities, HR teams can now fully digitize employee file workflows in a secure, compliant, and efficient way.

We’re excited to offer our customers seamless e-Signature capabilities by integrating with Adobe Acrobat Sign. This powerful connection gives HR professionals the tools they need to eliminate paper, streamline compliance, and operate more efficiently across every stage of the employee lifecycle.

The Adobe Acrobat Sign + DynaFile integration creates an end-to-end digital document workflow, from signature collection to secure, organized file storage. Signed documents are automatically routed into DynaFile’s cloud repository. They are indexed and organized by employee and document type, making them instantly accessible, searchable, and audit-ready.

“We’re excited to offer our customers seamless e-Signature capabilities by integrating with Adobe Acrobat Sign,” said Brian McCleary, VP of Operations at DynaFile. “This powerful connection gives HR professionals the tools they need to eliminate paper, streamline compliance, and operate more efficiently across every stage of the employee lifecycle.”

Built for the Modern HR Department

Together, DynaFile and Adobe Acrobat Sign deliver a best-in-class solution that simplifies the management and e-Signature of essential HR documents, including:

New hire onboarding packets and offer letters

Employee policy acknowledgments and handbooks

I-9’s, W-4’s, and other tax documents

Benefits enrollment and change forms

Performance evaluations and disciplinary notices

Training records and compliance certifications

Employment contracts, NDAs, and separation agreements

Documents can not only be signed from any device, anywhere, but can now be easily and securely accessed by appropriate HR team members from anywhere, making this integration ideal for remote, hybrid, and distributed teams.

Compliant e-Signatures That Work Across Industries

DynaFile and Adobe Acrobat Sign bring enterprise-grade security and compliance to HR workflows across regulated industries such as healthcare, education, and finance. By combining the security features built into DynaFile and Adobe Acrobat Sign, HR departments can meet key compliance standards, including:

HIPAA (Health Insurance Portability and Accountability Act)FERPA (Family Educational Rights and Privacy Act)GLBA (Gramm-Leach-Bliley Act)FDA 21 CFR Part 11 (electronic records and signature compliance)

With built-in encryption, detailed audit trails, and automated compliance features, organizations can reduce risk while ensuring secure, legally binding digital transactions.

Compliance Made Even Easier with DynaFile

Once documents are signed via Adobe Acrobat Sign, DynaFile automatically files them in the appropriate folder, eliminating manual uploads and reducing the risk of misfiled paperwork. DynaFile’s compliance toolkit includes customizable document retention schedules, role-based access controls, and automated alerts for missing or expiring documents. Together, DynaFile and Adobe Acrobat Sign provide HR teams with a secure, fully digital solution to stay organized, compliant, and audit-ready.

“This integration brings together two trusted technologies to create a smarter, faster way to manage HR documentation,” added Brock Kane, VP of Sales and Marketing at DynaFile. “It’s a powerful upgrade for modern, digital-first HR teams.”

About DynaFile

For over 25 years, DynaFile has empowered HR teams to go paperless, improve compliance, and streamline employee file management. This cloud-based document management solution integrates seamlessly with leading HRIS and HCM platforms to provide a secure, centralized system for digital onboarding, document tracking, and long-term record retention. Trusted by HR leaders across industries, DynaFile features barcode scanning, automated workflows, and role-based access controls to keep your team organized, compliant, and audit-ready.

Learn more: www.dynafile.com

About Adobe Acrobat Sign

Adobe Acrobat Sign, part of Adobe Document Cloud, is a global leader in secure electronic signatures. Designed for ease of use, speed, and compliance, Adobe Acrobat Sign helps organizations digitally transform their document processes. With integrations across Microsoft, Salesforce, Workday, and now DynaFile, Adobe Acrobat Sign supports millions of users worldwide in creating efficient, legally binding, and fully auditable digital workflows.

Learn more: www.adobe.com/sign

Media Contact

Brock Kane, Blue Ribbon Technologies, 1 303-459-2078, bkane@dynafile.com, https://www.dynafile.com 

View original content to download multimedia:https://www.prweb.com/releases/dynafile-leverages-the-power-of-adobe-acrobat-sign-to-eliminate-paper-and-simplify-hr-document-management-302451612.html

SOURCE DynaFile

Continue Reading

Technology

TCL CSOT to Unveil Industry-Leading Display Innovations at SID Display Week 2025

Published

on

By

SAN JOSE, Calif., May 10, 2025 /PRNewswire/ — TCL CSOT, a global leader in display technologies, is set to participate in SID Display Week 2025 with a compelling showcase of innovations that will define the next generation of intelligent displays. From high-performance Inkjet Printing OLED (IJP OLED) and MLED products to advanced FMM OLED and LCD applications, TCL CSOT will present a full spectrum of future-ready display solutions under its APEX innovation platform.

“Introduced in 2024, the APEX brand represents TCL CSOT’s vision for the future of display technology—where exceptional visual performance aligns with human-centric innovation, energy efficiency, and sustainable development,” said Jun Zhao, Chief Executive Officer of TCL CSOT. “At SID 2025, the APEX platform will debut a new generation of groundbreaking technologies that reflect our continued commitment to shaping a more intelligent and environmentally conscious display era.”

Breakthroughs Across Sizes and Applications in IJP OLED

TCL CSOT has been a pioneer in IJP OLED for over a decade. With consistent investment and deep technical expertise, the company has introduced multiple world-first innovations—spanning ultra-large panels and high-resolution flexible displays. As one of the first manufacturers to achieve production-scale commercialization of IJP OLED, TCL CSOT is advancing both the performance and scalability of the technology through greater material efficiency and process flexibility.

At SID 2025, TCL CSOT will debut a complete IJP OLED family bucket—including smartphones, tablets, laptops, rollable displays, and TVs—highlighting the brand’s industry leadership in delivering eco-efficient, production-ready IJP OLED solutions across all mainstream device categories.

Advancing the Full-Spectrum MLED Ecosystem

TCL CSOT continues to push the boundaries of Micro LED technology, introducing high-contrast, high-uniformity display solutions across a wide range of form factors. As part of its MLED ecosystem strategy, the company will present next-generation innovations across scale, brightness, and integration—pushing the boundaries of Micro LED applications. These innovations signal the ongoing evolution of MLED technology into a true platform for immersive, sustainable, and intelligent visual systems.

APEX Across Categories – Comprehensive Display Innovation

In addition to OLED and MLED advancements, TCL CSOT’s APEX platform will feature a robust lineup of innovations across multiple display segments. Highlights include:

Advanced HVA and HFS technologies for improved image quality, low power consumption, and eye-care.Breakthrough FMM OLED displays for slim, high-performance consumer electronics.Next-gen automotive displays designed to elevate in-cabin interactivity, visibility, and aesthetics.

Together, these innovations reflect TCL CSOT’s comprehensive leadership across the intelligent display ecosystem—advancing user experience, technical versatility, and environmental responsibility across industries.

Exhibition Details

Event: SID Display Week 2025
Date: May 13–15, 2025
Location: San Jose McEnery Convention Center, California
Booth: #816

TCL CSOT warmly welcomes industry professionals, media representatives, and ecosystem partners to visit its booth and experience firsthand the technologies that are shaping the future of smart visual interaction. The company looks forward to engaging discussions, collaboration opportunities, and the sharing of insights that will define the next phase of display innovation.

About TCL CSOT

Established in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL CSOT) is a leading global innovator in display technologies. Its LCD, OLED, and MLED solutions power applications across TVs, smartphones, tablets, laptops, monitors, automotive systems, VR/XR, and commercial displays. With continuous investment in R&D and a strong global supply ecosystem, TCL CSOT is committed to shaping the future of display technology with intelligent, energy-efficient, and user-centric innovations. As part of TCL’s Worldwide Olympic Partnership through 2032, TCL CSOT is proud to deliver display solutions that elevate experiences on the global stage.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tcl-csot-to-unveil-industry-leading-display-innovations-at-sid-display-week-2025-302450980.html

SOURCE TCL China Star Optoelectronics Technology

Continue Reading

Trending