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Digital Marketing Software (DMS) Market size is set to grow by USD 105.8 billion from 2024-2028, New data sources, regulatory innovations boosting market growth to boost the market growth, Technavio

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NEW YORK , June 24, 2024 /PRNewswire/ — The global digital marketing software (DMS) market  size is estimated to grow by USD 105.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.16%  during the forecast period.  New data sources, regulatory innovations boosting market growth is driving market growth, with a trend towards spread of social media and e-commerce platforms. However, data privacy and security concerns  poses a challenge. Key market players include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises and Small and medium enterprises (SMEs)), Service (Professional services and Managed services), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.

Key Market Trends Fueling Growth

The Digital Marketing Software (DMS) market is experiencing significant growth due to the increasing demand for online marketing solutions. Social media platforms like Instagram, LinkedIn, and Facebook provide new opportunities for businesses to engage with their audiences and boost brand awareness. With over half the global population using smartphones, e-commerce platforms are increasingly popular for both shopping and marketing. DMS solutions offer additional features such as lead generation, customer engagement, and relationship management, making them essential tools for businesses aiming to increase online presence and sales. 

The Activision, Publishing, and Machinima industries are driving the Digital Content Management System (DCMS) market. The demand for Advertising and Analytics in these sectors is significant. The Cloud-based DMS solutions are popular due to their ease of use and cost-effectiveness. The trend towards remote work and digital transformation has accelerated the adoption of DMS. The market is also witnessing a surge in demand for Marketing and Content Management solutions. The Cost-effective and efficient solutions provide businesses with the ability to manage and distribute digital content effectively. The Remote workforce can access and collaborate on content in real-time, making it an essential tool for modern businesses. The Future of DMS looks promising with advancements in Technology and the increasing need for efficient content management solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•         The adoption of Digitalizing Software (DMS) in organizations faces barriers due to data privacy and security risks. Cloud security management is complex for vendors, as hacking and breaches are on the rise. Open-source code in cloud infrastructure increases the likelihood of flaws. Public clouds, with their multi-tenant nature, are particularly vulnerable. Cyber-attackers can easily access cloud-based data storage systems. Vendors must encrypt client data, implement multi-factor authentication, and comply with regulatory guidelines to mitigate these concerns and ensure market growth.

•         The Digitalizing Software (DMS) market is experiencing significant growth as more businesses adopt technology to manage their documents and processes. However, this transition comes with challenges. One major challenge is ensuring data security and compliance with various regulations. Another challenge is integrating DMS with other business systems and applications. Additionally, training employees to use the new technology effectively can be time-consuming and costly. Furthermore, customizing DMS to meet specific business needs can also be a complex process. Lastly, maintaining the system and providing technical support are ongoing responsibilities. Despite these challenges, the benefits of DMS, such as increased efficiency and productivity, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This digital marketing software (dms) market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Small and medium enterprises (SMEs)Service 2.1 Professional services2.2 Managed servicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  The large enterprise segment dominates the Digital Marketing Software (DMS) market due to the rising adoption of digital marketing tools like CRM, email marketing, and content management. These tools help manage large customer databases effectively. In 2023, Google Ads introduced an innovative auto-generated ad tool using generative AI, enhancing DMS capabilities and simplifying ad generation for businesses.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the contemporary business landscape, the Digital Marketing Software (DMS) market plays a pivotal role in marketing process automation for brands looking to adapt to modern advertising strategies. Mobile advertising, a significant segment of this market, leverages technology to reach consumers as their behavior shifts towards remote working and online platforms. Big data analysis, predictive analytics, and CRM software are essential tools for businesses to understand customer preferences and tailor their offerings. Augmented Reality (AR) and Virtual Reality (VR) technologies offer innovative ways to engage consumers, while digital media consumption continues to soar on social media platforms like Instagram. Data security and privacy protection are paramount concerns for DMS providers, as they guard against malware injections, insecure applications, phishing attacks, and social engineering tactics. Wired and wireless communication channels are integral to the DMS ecosystem, enabling seamless integration with various social media platforms. Brands must maintain a strong visual identity across these channels to stand out in the competitive marketplace. WhatsApp, as a popular communication tool, also presents opportunities for businesses to engage with their audience effectively.

Market Research Overview

The Digitalizing Software (DMS) market encompasses solutions that enable organizations to manage and store documents electronically. These systems streamline business processes, enhance security, and promote efficiency. Key features of DMS include document imaging, workflow automation, and retrieval capabilities. The market is driven by the increasing demand for paperless offices and the need to improve document management processes. Additionally, the integration of artificial intelligence and machine learning technologies is revolutionizing DMS, offering advanced functionalities such as predictive analytics and automated classification. The global DMS market is expected to grow significantly in the coming years due to these factors and the ongoing digital transformation trend.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSmall And Medium Enterprises (SMEs)ServiceProfessional ServicesManaged ServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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TransPerfect Legal Recognizes Its 2026 Pro Bono Partners

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Key Takeaways

Translation and interpretation services for partner firm Fenwick and legal aid organizations.Helps immigrants, asylum seekers, and other vulnerable populations access the US legal system.Language support remains critical to ensuring equal access to justice.

NEW YORK, Oct. 26, 2026
/PRNewswire/ — TransPerfect Legal, the global leader in legal technology, AI, and advisory services, today announced that in honor of the 2026 National Celebration of Pro Bono, it is recognizing the legal aid organizations and partner firms it has supported this year with translation and interpretation services. These partnerships extend legal access to immigrants, asylum seekers, and other vulnerable populations who depend on accurate language support to navigate the US legal system.

The National Celebration of Pro Bono, sponsored by the American Bar Association October 25–31, brings attention to the importance of pro bono legal services and honors the lawyers and organizations working to expand access to justice.

This year, TransPerfect provided translation and interpretation services at reduced rates to Fenwick in support of the following pro bono efforts:

Fenwick — Immigration clinics and mattersCommunity Legal Services in East Palo Alto (CLSEPA) — U Visa Project with attorneys (full-scope work); passport and asylum clinicsCo-Counsel NYC — Naturalization clinicsImmigration Institute of the Bay Area (IIBA) — Naturalization clinicsLawyers’ Committee for Civil Rights of the San Francisco Bay Area (LCCRSF) — Asylum clinicsNew York Legal Assistance Group (NYLAG) — Asylum, naturalization, and TPS clinicsTahirih Justice Center — Immigration intake and U visa clinics

The need for pro bono legal support remains significant. The Pro Bono Declaration of the Americas states that “members of the legal profession have a responsibility to provide pro bono legal services”—a responsibility the Declaration links to the profession’s broader role in society and its commitment to a fair and equitable legal system.

“Access to justice depends on access to language,” said Eric Elting, Regional Director. “When someone can’t understand the proceeding that will decide their asylum claim or their immigration status, the legal system isn’t actually open to them. That’s the gap our pro bono partners work to close every day, and we’re proud to support that work.”

TransPerfect President and Co-CEO Phil Shawe commented, “Since our humble beginnings in NYC, we are proud to have performed pro bono legal work, including work to eliminate language barriers in legal processes. These efforts continue to this day.”

About TransPerfect Legal
TransPerfect Legal is the global leader in legal technology, AI, and advisory services for Am Law 200 and Global 100 law firms as well as corporate legal departments. With offices in more than 150 cities worldwide, solutions include forensic technology and consulting, eDiscovery and early data assessment, managed review and legal staffing, language services, deposition and trial support, and paper discovery, all offered alongside the Reef Technology ecosystem, TransPerfect Legal’s suite of proprietary applications that address the needs of legal and regulatory practitioners around the world. For more information, please visit www.transperfectlegal.com.

About TransPerfect
TransPerfect is the world’s largest provider of language and AI solutions for global business. From offices in over 150 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

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SOURCE TransPerfect

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Forum Edge AI Announces $94.4 Million Definitive AI Cloud Services Compute Agreement with Fireworks

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PALM BEACH, Fla., Oct. 26, 2026 /PRNewswire/ — Forum Markets, Incorporated (“Forum” or “the Company”) (Nasdaq: FRMM), an innovator in sourcing and operating cash-generating assets in AI infrastructure, commercial aerospace and AI-powered consumer finance, today announced that Forum Edge AI LLC (“Forum Edge”), the Company’s joint venture with Edge Node Inc., has entered into a definitive agreement with Fireworks, the specialized intelligence platform, for a 36-month reservation of Nvidia B300 GPU capacity at its existing, powered data center facility in Dallas.

The agreement carries a combined total contract value of approximately $94.4 million, reflecting GPU capacity and associated CPU management node fees payable over the 36-month term. Fireworks has provided a substantial prepayment deposit, which will be credited against fees due across the term.

The GPUs are expected to be deployed at Forum Edge’s Dallas data center in late December or early January. The Dallas facility is one of the sites included in Forum’s initial AI infrastructure investment and features existing permits, power access and physical infrastructure.

“This agreement is an important proof point for our AI infrastructure strategy and reflects our focus on bringing revenue generating GPUs to market quickly in a modular manner,” said McAndrew Rudisill, chairman and chief executive officer of Forum Markets, Incorporated. “We have a strong partnership with Fireworks and are excited about our growth trajectory as we scale our AI infrastructure business. This is the first finalized contract Forum Edge is executing against and the first of several exciting partnerships we expect to deploy into our unique footprint.”

Fireworks provides inference, training, and routing that help enterprises deploy and scale generative AI applications in production. The company was most recently valued at approximately $17.5 billion, with backers including Nvidia, Atreides Management, Index Ventures and TCV. Fireworks’ scale and the caliber of its financial backers reflect the type of high-quality counterparty Forum has identified in its off-take partnerships.

Hosted AI, Inc., through its AI commercialization network/mesh and platform, facilitated the relationship between Forum Edge AI and Fireworks.

The agreement represents Forum Edge’s first contracted customer commitment and supports Forum’s broader strategy of deploying disciplined, risk-adjusted capital into cash-generating AI infrastructure assets.

About Forum Markets, Incorporated

Forum Markets, Incorporated (Nasdaq: FRMM) is an innovative company that sources and structures cash-generating assets with attractive risk-adjusted returns in aerospace, AI, and AI-powered consumer finance. The company draws on proprietary origination pipelines and strategic co-investment partnerships to scale its portfolio and generate durable operating income. Forum integrates traditional asset management principles with hands-on operational execution as it builds a new framework for how real-world assets are owned, managed, and monetized. For more information, please visit forum-markets.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the future performance and growth of the Company; the ability of the Company to execute its plans, the assets to be held by the Company, the Company’s current and anticipated yield strategies, and future performance. Forward-looking statements are subject to numerous risks and uncertainties, many of which are beyond the Company’s control, and actual results may differ materially. Applicable risks and uncertainties include, among others, the risk that the proposed transactions described herein may not be completed in a timely manner or at all, including the risk that the parties do not execute definitive documentation for the joint venture or any individual project; the risk that anticipated site capacity, power availability, permitting, equipment delivery or customer contracts are delayed or not obtained; the risk that equipment financing is not available on the terms or in the amounts assumed, or at all; risks relating to the Company’s recently completed offering, including dilution to existing stockholders and the risk that the net proceeds are insufficient to fund the initial projects as contemplated or are applied to uses other than those described herein; risks associated with the Company’s guarantee obligations in support of project-level financing; failure to realize the anticipated benefits of the stock repurchase program, previously announced private placements, sale of convertible notes, and related transactions, including the Company’s ability to achieve profitable operations; the Company’s ability to repurchase shares of common stock, the timing thereof, purchase price thereof, and the fact that repurchases may not be undertaken under the stock repurchase program; fluctuations in the market price of ETH that will impact the Company’s accounting and financial reporting; government regulation of tokenized securities; risks relating to the treatment of assets for U.S. and foreign tax purposes; changes in securities laws or regulations; changes in business, market, financial, political and regulatory conditions; risks relating to the Company’s OTC transaction, including the Company’s ability to repay such facility, covenants associated therewith and security interests associated therewith; risks relating to the Company’s previously announced ATM offering, including potential downward pressure on the Company’s stock price associated therewith; risks relating to the Company’s operations and businesses; risks related to increased competition in the industries in which the Company does and will operate; risks relating to significant legal, commercial, regulatory and technical uncertainty regarding digital assets generally; expectations with respect to future performance, growth and anticipated acquisitions; potential litigation involving the Company; global economic conditions; geopolitical events and regulatory changes; access to additional financing, and the potential lack of such financing; and the Company’s ability to raise funding in the future and the terms of such funding, including dilution caused thereby, as well as those risks and uncertainties identified and those identified under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, as well as the supplemental risk factors and other information the Company has or may file with the SEC, including those disclosed under Item 8.01 of the Current Reports on Form 8-K filed by the Company with the SEC. Readers are cautioned not to place undue reliance on these statements. Investors should also be aware that under U.S. generally accepted accounting principles (GAAP), certain crypto assets must be measured at fair value, with changes recognized in net income for each reporting period. These fair value adjustments may cause significant fluctuations in the Company’s balance sheet and income statement from period-to-period. In addition, for certain crypto assets, including ETH, which the Company holds as collateral against a loan, impairment charges may be required to be reported in net income if the market price of such assets falls below the cost basis at which those assets are carried on the balance sheet. Readers are encouraged to read the Company’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and the Company undertakes no obligation to update any forward-looking statements except as required by law. The Company’s business is subject to substantial risks and uncertainties, including those referenced above. Investors, potential investors, and others should give careful consideration to these risks and uncertainties.

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SOURCE Forum Markets, Incorporated

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Perhaps Agency Expands Network Relationships for Emerging Brands

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Perhaps Agency’s new FuseTwo partnership and AvantLink certification give emerging brands broader access to networks, partnerships and expertise as rising paid-media costs push advertisers toward new acquisition channels.

LAS VEGAS, Oct. 26, 2026 /PRNewswire-PRWeb/ — Perhaps Agency, a full-funnel partner marketing agency specializing in affiliate and influencer marketing, announced the continued expansion of its strategic relationships with networks across the partner marketing industry, including FuseTwo, a recently launched partner marketing platform, and AvantLink, an affiliate marketing platform. These relationships give Perhaps Agency’s clients broader access to networks, technology and partnership opportunities as emerging brands seek growth channels beyond paid media.

“Every network relationship we add gives our clients another route to find the right partners. Our partnerships with FuseTwo and AvantLink build on that, and we’ll keep expanding our list of strategic partners that serve emerging brands.” — Jen Root, Managing Director, Perhaps

Rising costs across paid social and search have pushed many brands to look for acquisition channels they can scale without expanding an internal team or committing to a large retainer. Partner marketing is one route: it brings affiliate, influencer, creator and media partnerships together in one performance-based program. For growing brands, the right network relationships can determine whether an affiliate or influencer program gets off the ground. Perhaps builds and maintains those relationships on its clients’ behalf, while strengthening its ability to identify strategic opportunities and connect brands with the partners that support their growth.

Perhaps Agency’s partnership with FuseTwo, a partner marketing platform built for growing brands, offers Perhaps clients additional opportunities, resources and expertise. These brands gain access to the FuseTwo platform, which brings affiliate, influencer, creator and media partners into a single system with unified attribution. FuseTwo’s cookieless affiliate attribution and tracking, real-time reporting and AI-assisted automation give the Perhaps team faster data across every program the agency manages, supporting publisher recruitment and partner program optimization.

This approach pairs human expertise with accelerated technology. The Perhaps team, with more than two decades of combined partner marketing experience, continues to make the strategic calls, while the FuseTwo platform speeds up the analysis behind them.

As part of the partnership, Perhaps Agency is able to offer certain promotional features through the Perhaps + FuseTwo Growth Launch Offer, available to brands that register with FuseTwo through Perhaps. The features include FuseTwo covering a brand’s first month of Perhaps partner marketing management services, including strategy, recruitment and hands-on support, and Perhaps covering the brand’s FuseTwo platform setup fee. FuseTwo also offers qualifying migrating advertisers 0% transaction fees when they bring a qualifying group of active publishers to the platform. Subsequent management services are subject to the applicable service agreement, and additional terms and eligibility requirements may apply.

Beyond its partnership with FuseTwo, Perhaps is now an AvantLink Certified Agency Partner, demonstrating the company’s expertise and commitment to building network relationships for clients. AvantLink, an affiliate marketing platform, offers an agency certification program for agencies within its ecosystem. The program validates practical expertise in affiliate strategy, partner management, attribution and technology capabilities.

The certification signifies three areas: credibility, capability and visibility. Credibility reflects demonstrated knowledge of affiliate marketing strategy and program management. Capability reflects an understanding of partner relationships, attribution models, reporting and optimization. Visibility reflects opportunities for agency recommendations, preferred partner listings and co-marketing collaboration.

For Perhaps Agency, this status reinforces its expertise in affiliate marketing strategy and publisher partnerships. For growing brands, it means working with an agency that combines experienced program management with access to established affiliate marketing technology, which can help reduce the complexity of launching, managing and scaling a partner program.

About Perhaps: Perhaps Agency is a full-funnel U.S. partner marketing agency, serving as an affiliate marketing agency and influencer marketing agency for emerging and mid-market brands across Apparel, Beauty, Health & Wellness, Home Goods, CPG, DTC and more, including affiliate marketing for Shopify brands, WooCommerce affiliate marketing and affiliate marketing for CPG brands. Perhaps combines affiliate network management, influencer and creator management and Performance PR into a single, integrated partner marketing program. The Perhaps team brings more than two decades of combined affiliate and influencer marketing experience. Learn more at Perhaps.com.

Media Contact

Jen Root, Perhaps, 1 (786) 396-9863, pr@perhaps.com, www.perhaps.com

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