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International study shows: companies underestimate the lead time and complexity of digital transformation projects

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Companies under pressure: Organizational adjustments are the main driver of IT transformations worldwide (36%). Sustainability is a key transformation motive for only 15%.During the transformation process, companies particularly underestimate communication between departments and divisions (39%) and the adequate provision of resources (30%).German companies are in third place when it comes to preparing their IT for the integration of future-oriented technologies (e.g. AI). Pioneers are Switzerland (47%) and the USA (43%).

BIELEFELD, Germany and Walldorf, Germany, June 24, 2024 /PRNewswire/ — Technological progress, new consumer habits and global developments are forcing companies to constantly adapt their IT systems. The fact that such projects are usually more complex and time-consuming than expected is demonstrated by the latest figures from the International Transformation Study 2024, which is conducted annually by  the internationally operating SAP© consulting company NTT DATA Business Solutions AG together with IT service provider Natuvion GmbH. The study provides descriptive insights into the IT transformation practices of companies with the aim of providing managers with a compass for future projects. More than 1,200 CEOs, CIOs and IT decision-makers from a total of 15 countries were surveyed on ongoing or completed transformation projects.

 

 

Pressure to adapt to technology is increasing worldwide

Technological developments and the pressure on the economy to adapt are putting companies under pressure. At 36%, companies cite organizational adjustments (restructuring) as the most common reason for an IT transformation. In the automotive industry, which is undergoing a massive upheaval due to the switch to electromobility in particular, restructuring even tops the list of motives for transformation at 48%. The booming life sciences sector is doing similarly. Here, too, organizational adjustments came first with 38%.

Immediately after this, respondents across all participating countries chose the introduction of new technologies such as artificial intelligence as the second most common transformation motive with 27%. In a comparison of countries, Switzerland and the USA lead the table of pioneers with 47% and 43% respectively. German companies are in third place: 37% of them stated that they had started their IT transformation in order to introduce modern technologies such as AI.

 

Growing demand for transformation expertise

A key finding of the Transformation Study 2024 is that companies often underestimate the challenges of their IT transformation – above all the organization of communication between departments and divisions (39%) during the process. The lack of existing transformation knowledge in companies (33%) and the difficulty of conducting a detailed analysis of the existing IT landscape and data (29%) are also particularly striking. In direct comparison to the previous year, the number of those who identified a lack of transformation expertise in their own company even increased by 5%. More than a third of all respondents therefore rated the option of engaging external consultants at an early stage and thus closing the existing skills gap as the second most important organizational measure for the successful implementation of their transformation project.

“The study clearly shows that a lack of expertise and a shortage of skilled workers are the main factors slowing down the transformation of companies. However, innovative and efficient IT is crucial in order to remain competitive,” explains Norbert Rotter, CEO of NTT DATA Business Solutions AG and EVP of NTT DATA, Inc. “The strategic management of transformation projects is therefore becoming increasingly relevant for companies worldwide. We involve managers and employees in the change process at an early stage and use our 35 years of expertise to ensure that our customers achieve their transformation goals on time and within budget.”

 

More data protection and cloud applications

For around a quarter of respondents, the integration of modern technologies such as artificial intelligence is already the primary reason for their IT transformation. If we restrict the range of respondents to representatives of top management, it becomes clear that data protection was rated even more important than AI. A full 44% of board members and managing directors state that data protection was a particularly important driver of their transformation.

The trend of moving applications to cloud platforms also continues unabated. Around 56% of companies state that they are using more cloud services as part of their transformation. In all countries surveyed, greater flexibility and faster customization options are the main reasons for cloud use (39%). Other reasons for increased cloud use include the acceleration of business processes (38%) and, once again, faster and easier access to technical innovations such as automation (37%). Better scalability (16%) and greater data security (13%) are also of key importance for cloud use.

Patrick Dahse, Managing Director of Natuvion GmbH, which has been part of NTT DATA Business Solutions since August 2022, emphasizes the central importance of data quality for transformation projects: “Good data has always been the basis and fuel for innovative processes and in the age of AI, its importance continues to increase. The study results confirm this and show that Only those who keep their data in the appropriate quality, harmonized and centrally available will be able to make optimal use of the blessings of technical developments in the future.”

The full results of the “Transformation Study 2024” can be found here.

 

About NTT DATA Business Solutions

NTT DATA Business Solutions is a leading global IT service provider with a focus on SAP and a powerful partner network. With more than 35 years of experience, we support companies worldwide on their way to the Intelligent Enterprise. We deliver end-to-end solutions that sustainably accelerate growth and success – from strategic consulting and implementation to managed services and beyond. As a global strategic SAP partner, we drive innovation and use the latest technologies to advise our customers individually and across industries. Our more than 15,300 dedicated employees in over 30 countries are at work every day.

NTT DATA Business Solutions is part of NTT DATA. Headquartered in Tokyo, the trusted global business and technology leader generates revenues of over 30 billion US dollars. As One NTT DATA, we serve 75% of the Fortune Global 100 and help our clients innovate, optimize and transform processes for their long-term success. NTT DATA is part of the NTT Group.

 

About Natuvion

Natuvion is a digital relocation company. Natuvion moves business-critical data and processes from one technological platform to another! The Natuvion experts are always called upon when medium-sized and large companies want to modernize, optimize, separate, merge or rebuild their IT systems! This exclusive expertise in technical transformation enables Natuvion customers to always use their data and processes on the most modern and innovative technologies. As Inc. 5000 and FT 1000, the Natuvion Group has been one of the most dynamically growing software and IT consulting companies in Europe for 4 consecutive years.

Press Contact NTT DATA Business Solutions

Jasmin Straeter

Head of Global Communications

NTT DATA Business Solutions AG

Königsbreede 1, 33605 Bielefeld, Germany

T: +49 521 9 14 48 108

E-Mail: Jasmin.Straeter@nttdata.com

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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SOURCE CSTS Enterprises

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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SOURCE Swanson Vitamins

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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SOURCE JETOUR

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