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Think AI Is Just a Fad? Here’s Why You’re Dead Wrong and Missing Out

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2 years ago

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Why your business is failing without AI – learn Logan Busic’s insider tips today!

CHARLESTON, S.C., June 24, 2024 /PRNewswire-PRWeb/ — In an era where efficiency and personalization are paramount, Logan Busic, founder of Busic Digital, reveals how harnessing artificial intelligence (AI) can propel your business to new heights. This insider look at Logan’s journey offers actionable insights on leveraging AI to outperform competitors and achieve unparalleled results.

“Learn AI because it’s a force multiplier. You can get three to four times as much work done with AI than without.” – Logan Busic, Founder of Busic Digital

From Mundane to Extraordinary: Automate Your Workflow with AI

Logan Busic’s fascination with AI began with a desire to streamline his workflow. “I started using AI to supercharge my workflow, from generating ideas to automating repetitive tasks, even responding to emails,” Logan shares. This approach has not only saved time but has also allowed for a more strategic focus on innovative marketing campaigns, giving Busic Digital a significant competitive edge.

Achieve More Enrollments: AI-Powered Chatbots That Convert

One of the standout successes of Busic Digital involves a partnership with a local college. By implementing an AI-powered chatbot on the college’s website, Busic Digital transformed visitor engagement into increased enrollments. “The chatbot interaction led to more enrollments, demonstrating the power of AI in driving meaningful engagement,” Logan explains. This case study illustrates the tangible benefits of AI in real-world applications, offering a blueprint for similar successes in other businesses.

Explosive Growth on Social Media: AI for Content Creation

Another compelling example of AI’s impact is seen with a jewelry store client. By using AI to manage social media, Busic Digital helped the client achieve remarkable growth. “We set up AI to generate posts and captions, and even create video content using Opus,” Logan notes. The result? A substantial increase in followers and sales. This showcases how AI can optimize social media strategies, making them more effective and efficient, and directly benefiting the bottom line.

Overcoming the AI Learning Curve: A Worthwhile Investment

Despite the initial challenges of integrating AI, Logan emphasizes the long-term benefits. “The biggest challenge with AI is the initial learning curve,” he admits. However, by utilizing tools like voice-to-text for AI platforms such as ChatGPT, Logan and his team quickly adapted. His advice is clear: “Learn AI because it’s a force multiplier. You can get three to four times as much work done with AI than without.” This insight underscores the importance of mastering AI to stay competitive and maximize productivity.

Actionable Steps for Implementing AI in Your Business

To harness the power of AI, Logan Busic suggests a practical approach. Start by identifying repetitive tasks within your operations, such as data entry, scheduling, and basic customer service inquiries. Tools like Tidio for customer service automation and Zapier for workflow automation can handle these routine tasks, freeing up your team to focus on more strategic activities. Enhance client engagement by addressing slow response times and gaps in availability using AI-powered chatbots. Streamline content creation with voice-to-text technology and AI-driven editing tools. Otter.ai can transcribe spoken words into text, which can then be refined using Grammarly or ChatGPT 4.0, speeding up the process and ensuring high-quality content. For AI content creation, tools like Opus can help generate engaging content, optimize social media posts, and create videos for platforms like Instagram Reels and TikTok. “By using these tools, we’ve significantly improved our efficiency and effectiveness,” Logan notes. By following these steps, businesses can streamline operations and significantly enhance both internal workflows and customer interactions.

Becoming a Thought Leader: Industry Recognition and Insights

Logan’s expertise has been recognized by leading publications, with features in Business Insider and AP News. His vision for the future is forward-thinking: “Over the next 5-10 years, the only businesses standing will be the ones who’ve learned to use AI.” This bold prediction highlights the critical role of AI in the evolving business landscape and positions Logan as a thought leader in the industry.

Future-Proof Your Business: Expansion Plans for Busic Digital

Looking ahead, Logan plans to expand Busic Digital’s reach into more industries, including non-profits, especially those related to the military, reflecting his own background. “We already work with colleges, small businesses, and local organizations. I would like to work with more non-profits, especially military-related ones,” he says. This strategic expansion aligns with his belief that AI is the future of business, offering a path to sustainable growth and success.

Conclusion: Transform Your Business with AI

Logan Busic’s journey with AI at Busic Digital is a powerful example of how embracing technology can transform a business. By automating repetitive tasks, enhancing creative processes, and driving engagement through AI, Logan has positioned Busic Digital as a leader in the digital marketing space. His story is not just about technological innovation but about vision, perseverance, and the relentless pursuit of excellence.

For more information on how Busic Digital can help your business harness the power of AI, visit Busic Digital.

Media Contact

Logan Busic, Busic Digital, 1 4062008123, logan@busicdigital.com, https://busicdigital.com/

View original content to download multimedia:https://www.prweb.com/releases/think-ai-is-just-a-fad-heres-why-youre-dead-wrong-and-missing-out-302179132.html

SOURCE Busic Digital

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RefrigiWear® Unveils New Heated PPE System at ASSP Safety26 Expo

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45 minutes ago

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June 15, 2026

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ANAHEIM, Calif., June 15, 2026 /PRNewswire/ — RefrigiWear®, the leading manufacturer of insulated PPE and workwear for the global cold chain, announced the new ThermaSync™ Jacket and ThermaSync™ Glove, an integrated heated workwear system designed to keep workers warm, productive and protected even in temperatures down to -15°F.

ThermaSync™ combines heating technology with a completely unique connection to deliver warmth from core to fingertips.

The new products will debut at the ASSP Safety26 Conference & Expo, June 15–17, in Anaheim, California.

Connected Warmth from Core to Fingertips

ThermaSync™ combines battery-powered heating technology with industrial-grade durability and a completely unique connection between the products to deliver synchronized warmth from core to fingertips.

“Cold environments create real challenges for workers, affecting comfort, dexterity, productivity and job performance. Worn together, ThermaSync™ products create a connected system that maintains consistent warmth across the body and hands,” says RefrigiWear CEO Ryan Silberman.

The result is an innovative solution for insulated PPE that helps workers stay safe, comfortable and focused on the job.

ThermaSync™ Jacket

Even before powering up, the ThermaSync™ Jacket is insulated for protection in temperatures down to -15°F. Heating elements across the chest and back, plus high- and low-heat settings, let workers adjust warmth as activity levels or conditions change.

The jacket features durable abrasion-resistant, water-resistant materials, multiple pockets and an adjustable hem to block cold drafts, along with one rechargeable lithium-ion battery pack that provides up to 8 hours of heat per charge.

ThermaSync™ Glove

Also insulated for -15°F temperatures, the ThermaSync™ Glove uses magnetic connectors to draw power from the ThermaSync™ Jacket, delivering extra warmth across the back of the hand and fingers. This unique connector amplifies cold protection to your hands because if your hands are cold, it is hard to focus on anything else.

A waterproof design and grip-enhancing synthetic leather palm support secure material handling. Touchscreen-capable thumb, index and middle fingers let workers use screens without exposing hands to cold temperatures.

Experience ThermaSync™ at Safety26

ASSP Safety26 attendees are invited to visit RefrigiWear Booth #4415 for demonstrations of the ThermaSync™ Jacket and ThermaSync™ Glove.

About RefrigiWear

Founded in 1954 by Myron Breakstone, RefrigiWear makes the toughest workwear for the toughest workers and for the coldest conditions. With a long history rooted in real-world experience, RefrigiWear understands the challenges of working in extreme cold, helping the company deliver high-quality insulated workwear that stands up to the coldest, dirtiest, harshest conditions imaginable. Learn more at RefrigiWear.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/refrigiwear-unveils-new-heated-ppe-system-at-assp-safety26-expo-302800795.html

SOURCE REFRIGIWEAR

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PSignite, the company behind the CPGvision platform, is recognized by The Silicon Review as one of the Most Reputable Companies of the Year 2026

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45 minutes ago

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June 15, 2026

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NEW YORK, June 15, 2026 /PRNewswire/ — PSignite, a leading provider of innovative software solutions in the trade and revenue management space, today announced that it has received The Silicon Review’s Most Reputable Companies of the Year 2026 award. Click the link below for the interview with PSignite CEO, Jon Flaherty.

https://thesiliconreview.com/magazine/profile/why-tpm-and-rgm-success-depends-on-adoption-not-just-software 

About PSignite

PSignite is a leading provider of advanced software solutions for the consumer packaged goods industry. With a focus on utilizing artificial intelligence and machine learning to help companies optimize their trade promotion funds and grow revenue profitably, PSignite offers innovative platforms designed to streamline processes and deliver actionable insights. For more information, visit cpgvision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/psignite-the-company-behind-the-cpgvision-platform-is-recognized-by-the-silicon-review-as-one-of-the-most-reputable-companies-of-the-year-2026-302800802.html

SOURCE PSignite

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GateKeeper to Showcase Proximity-Based Identity Access for Shared Workstations at Identiverse 2026

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45 minutes ago

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June 15, 2026

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GateKeeper will showcase its proximity-based passwordless MFA and identity access platform at Identiverse 2026 at Booth #113, highlighting how it helps mission-critical industries secure shared workstations without slowing down frontline workflows. The press release positions GateKeeper as a solution for improving identity assurance, user accountability, audit visibility, and frictionless access across manufacturing, healthcare, law enforcement, and other high-security environments.

LAS VEGAS, June 15, 2026 /PRNewswire-PRWeb/ — Untethered Labs, Inc., creator of GateKeeper Proximity, today announces that it will showcase GateKeeper Proximity and GateKeeper IDP at Identiverse 2026, taking place June 15–17 at Mandalay Bay in Las Vegas. Attendees can visit GateKeeper at Booth #113 for live demonstrations focused on passwordless workstation access, shared workstation accountability, and stronger identity assurance for mission-critical environments.

” At Identiverse, we are showing how GateKeeper extends passwordless MFA and identity assurance to the frontline environments where speed, accountability, and security all have to work together.” Siddharth Pothbare.

GateKeeper is addressing a persistent identity challenge for organizations where shared workstations, fast user switching, operational uptime, and auditability all matter. While many organizations have invested in cloud SSO, MFA, and identity governance, shared endpoint environments remain difficult to secure without adding friction to daily workflows.

Manufacturing floors, healthcare clinics, law enforcement facilities, and other high-throughput operations often require multiple users to access the same endpoint throughout the day. In these environments, long passwords, shared credentials, frequent password resets, and incomplete user traceability can create both security risk and productivity drag. GateKeeper helps organizations reduce reliance on passwords while tying workstation access events back to the individual user.

GateKeeper combines proximity-based authentication with centralized access management and identity provider capabilities. Users can authenticate with a GateKeeper token, supported NFC/RFID badge, or mobile credential, helping organizations enforce consistent MFA while maintaining a fast and familiar user experience. The result is stronger identity assurance from the workstation to applications, without forcing frontline teams into slower or more disruptive login processes.

“Identity programs have made major progress in the cloud, but shared workstations remain one of the hardest environments to secure without disrupting operations,” said Siddharth Pothbare, CEO at Untethered Labs. “At Identiverse, we are showing how GateKeeper extends passwordless MFA and identity assurance to the frontline environments where speed, accountability, and security all have to work together.”

At Booth #113, GateKeeper will demonstrate how organizations can:

Replace shared passwords with token, badge, or mobile-based passwordless authentication.Tie workstation access events to individual users, even in shared workstation environments.Enforce phone-free MFA consistently across mission-critical endpoints and applications.Improve workflow speed for operators, clinicians, officers, and frontline staff.Generate clean audit logs that support compliance, investigations, and access reviews.Extend identity assurance from workstation login to downstream application access through GateKeeper IDP capabilities.

GateKeeper’s approach has already helped mission-critical organizations reduce login friction while improving security and accountability. In one customer deployment, Major Tool & Machine reported significant time savings compared to conventional authentication methods.

“While conventional two-factor authentication methods could have cost the company over 240 hours of login time for 14,000 logins in one month, GateKeeper took only 20 hours of time to log in. GateKeeper made the computers secure, and cost 90% less in time as compared to any other authentication method.” — Tom Riddle, Network Administrator, Major Tool & Machine

About Untethered Labs, Inc.

Untethered Labs, Inc. is the creator of GateKeeper Proximity (https://gkaccess.com) a passwordless authentication and access management platform designed for environments where security, speed, and accountability are critical. GateKeeper helps organizations secure workstation access, enforce MFA, streamline user authentication, and maintain audit visibility across shared and dedicated endpoint environments.

Media Contact

GateKeeper Proximity, Untethered Labs, Inc., 1 2405475446, info@gkaccess.com, www.gkaccess.com 

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/gatekeeper-to-showcase-proximity-based-identity-access-for-shared-workstations-at-identiverse-2026-302799979.html

SOURCE Untethered Labs, Inc.

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