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HDC 2024 Global Eco Summit: Cultural Elements in Tourism Driving Global Success

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DONGGUAN, China, June 25, 2024 /PRNewswire/ — Huawei shared during Global Eco Summit as part of the annual Huawei Developer Conference (HDC) 2024, on the importance of Chinese tourists’ favouring cultural elements in domestic and overseas travel – the central theme of discussion.

China’s Cultural Tourism Market: Unlocking Great Potential

Quest Mobile research revealed significant trends in user engagement and online advertising in China, including strong market interest in beauty, luxury goods, general e-commerce, and automobiles; and a rapidly growing cultural and tourism market, with content platforms becoming vital in shaping consumer trends.

The World Tourism Barometer Q1 2024 notes China’s expected return to 80% by the end of 2024, surpassing 2019 levels by the end of 2025. Chinese international tourism has shifted towards diversified, immersive travel destinations, with Gen Z and millionaires seeking unique experiences to share online. Language translators, QR code payments, accurate navigation, and automatic recommendations, will be pivotal in attracting Chinese travellers, presenting the opportunity for brands to leverage mobile ads.

Quest Mobile’s research indicates strong recovery of outbound tourism in China, with increasing user discussions and a year-on-year growth in monthly active users for outbound travel-related apps. Its younger demographic is influenced by visa-free policies and exchange rates.

Local entertainment and tourism are booming – with key mobile internet sub-sectors, flight information, travel tools, train services, and hotel services seeing significant YoY growth. Movie and performances grew by 50.7%, flight information by 37.1%, travel tools by 35.4%, train services by 28.8%, and hotel services by 20.7%.

Additionally, Chinese travellers are focusing on cultural elements. Domestically, county-level cities are attracting young users through music festivals and cultural tourism IPs. Cultural and tourism bureaus are collaborating with content platforms and brands to promote local culture and tourism.

With over 580 million global MAUs of Huawei devices globally, Petal Ads is uniquely positioned to connect brands with the Chinese audience, particularly in the luxury and travel sectors. Their latest offering, the Petal Business Index (PBI), empowers brands to understand consumer considerations of brands within the Huawei Ecosystem. It serves as a barometer of brand marketing momentum. Leveraging the PBI helps brands reach Chinese audiences through Petal Ads, by providing precise insights into consumer behaviour and preferences.

Reaching Premium Chinese Tourists: Tailored Strategies

Huawei last Friday hosted a workshop for Barcelona Tourism stakeholders in Beijing, China, discussing strategies for attracting premium Chinese tourists to Barcelona. This included de-seasonalising tourism in Barcelona by increasing visitors during peak periods (Lunar New Year, Golden Week), decentralising tourism by extending average length of stay and offering high-quality experiences in lesser-known tourist spots, and raising average spend by offering more attractive local products including Michelin-starred restaurants, luxury retail spots, and wineries.  

About Petal Ads   

Petal Ads, Huawei’s mobile ad platform, connects publishers, advertisers, and marketers globally. Boasting over 360,000 publishers and a wide industry range with more than 200 sectors, it enables agencies and businesses to reach over 730 million new customers worldwide. https://ads.huawei.com/

Photo – https://mma.prnewswire.com/media/2447381/Huawei_Consumer_Business_Group.jpg

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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