Partnership gives GlobalTix partners access to AI-powered tools and marketing support designed to help teams create more, move faster and drive demand.

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — GlobalTix, Asia-Pacific’s leading reservation and distribution platform for attractions, tours and activities, today announced a partnership with Mavic, an AI brand marketing platform, giving its partners new capabilities to market their experiences and reach travellers more effectively.

The partnership is part of GlobalTix’s broader commitment to support partners’ growth, including building demand before a booking happens.

GlobalTix works with businesses of all sizes, from major attractions with dedicated marketing teams to independent operators managing bookings, operations and marketing all at once. For smaller businesses especially, keeping up with social media, content and changing traveller trends can be challenging.

Mavic is designed to make modern marketing more accessible, going beyond AI content generation to bring the entire marketing workflow together — from planning and creating on-brand images, videos and copy to publishing across social channels, tracking performance and optimising results.

For smaller operators, this offers a more accessible way to build a consistent digital presence without a large marketing team. For established teams, AI can take on more day-to-day workload, freeing them to focus on higher-value work. Businesses needing more support can also tap Mavic’s managed marketing services.

“Attractions should be focused on what they do best — creating great experiences for their guests, not worrying about their next social media post,” said Chan Chee Kong, COO of GlobalTix. “Through our partnership with Mavic, we want to take the complexity out of marketing, using AI to help our partners reach more travellers and grow their businesses without adding to their workload.”

“AI should make marketing easier, not give businesses another tool to manage,” said Jess Tang, Founder & CEO of Mavic. “We’ve built Mavic to take care of the heavy lifting, from understanding what content works to creating, publishing and optimising it. That means attractions can stay focused on delivering great experiences, while AI helps them stay visible, engage travellers and drive demand.”

The partnership is now available to GlobalTix partners. Those interested in exploring Mavic’s AI-powered marketing solutions can get in touch with their GlobalTix account manager to learn more.

For multi-media assets, please refer to this link.

About GlobalTix

GlobalTix is Asia-Pacific’s leading reservation and distribution platform, providing end-to-end solutions for attractions, tours, and activities while connecting operators with travel sellers worldwide. GlobalTix supports more than 180,000 experiences and over 15,000 reseller partners.

Visit www.globaltix.com.

About Mavic

Founded in 2023 and headquartered in Singapore, Mavic is an AI brand marketing platform that makes brand-quality marketing accessible to every business. Mavic turns a company’s brand into an AI-ready system that plans, creates, publishes and optimises on-brand marketing, with access to leading AI models in one place and managed services for teams that need extra support. Mavic has powered almost 10,000 brands worldwide.

Visit www.mavic.ai.

Media contact: partners@mavic.ai 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/globaltix-partners-with-mavic-to-help-attractions-grow-with-ai-powered-marketing-302915357.html

SOURCE Mavic.ai

The Frame owners in NSW and Victoria display more living-room masterpieces than all other Australian states combined[1].

The Northern Territory is Australia’s fastest-growing base for The Frame lovers with Art Store[2] bringing the best of The Louvre to the Aussie outback[3].

Samsung Australia is offering up to 1,300 one year Samsung Art Store Vouchers for eligible The Frame or The Frame Pro purchases between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026. Conditions apply[4]. 

SYDNEY, Oct. 22, 2026 /PRNewswire/ — As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6] while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

With Samsung’s 2026 The Frame available in 43-inches to 98-inches[13], Australians may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which hangs in MoMA, New York measures 73.7 x 92.1 cm – approximately three inches larger than a 43-inch The Frame[14]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[15].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[16]. 

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[17] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

ENDS

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

View original content:https://www.prnewswire.com/apac/news-releases/samsung-australian-the-frame-tv-owners-consume-almost-60-million-hours-of-art-from-home-in-six-months-302916159.html

SOURCE Samsung Australia

As AI deployments transcend organizational, geopolitical, and human boundaries, APAC leaders must strengthen governance to scale AI responsibly

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The rapid proliferation of shadow AI, combined with embedded SaaS capabilities, business-funded experiments, and locally selected AI platforms, will outpace institutional controls and create a new class of AI-driven technical debt: unmanaged risk, weakened governance, duplicated capabilities, and undocumented dependencies.

In 2027, the defining imperative for APAC leaders will be to shift their focus from how quickly they can deploy AI to how effectively they can control it, govern it, and remain accountable for its use. Forrester’s Predictions reports offer forward-looking insights into trends to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key predictions for APAC in 2027 include:

One in five large, regulated enterprises will approve Chinese open-weight models. Minimum viable sovereignty is expanding beyond data residency to model and inference control. More visibility into model weights and biases gives enterprises more control over where and how AI runs. As a result, a self-hosted Chinese model will gain approval because it meets operational sovereignty requirements, even as its provenance raises broader geopolitical concerns.An employee’s personal AI agent will trigger an incident at a Fortune 500 company. As consumer AI adoption accelerates, employees will increasingly bring personal AI agents into the workplace, blurring the lines between personal and professional boundaries to access corporate devices, credentials, and data to perform work-related tasks. Since existing security controls verify identity and access rather than intent, an agent pursuing a benign task could misuse its access or expose sensitive company information.Ten of APAC’s largest consumer-facing brands will differentiate on human assurance. To deliver personalized experiences in an AI-led world, leading brands will make human oversight the norm in high-consequence interactions involving financial risk, emotional vulnerability, or complex decisions. In high-trust industries such as financial services and healthcare, brands will continue to pair AI-powered experiences with access to human experts and licensed advisors.

“In 2027, the challenge for Asia Pacific organizations will be to establish AI governance protocols in a region with distinctly diverse markets, regulatory requirements, and levels of AI readiness,” said Frederic Giron, vice president and senior research director at Forrester. “Organizations that adapt their governance to local sovereignty requirements while investing in building long-term trust and resilience with their customers will be better positioned to capture AI’s value.”

Resources:

Register to attend Forrester’s Predictions 2027 APAC webinar covering technology and security topics.Download Forrester’s 2027 Predictions guides for B2B go-to-market leaders; B2C marketing, CX, and digital leaders; and technology and security leaders.Visit Forrester’s Predictions 2027 hub to access additional complimentary resources.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/forresters-2027-asia-pacific-predictions-one-in-three-large-enterprises-will-face-a-shadow-ai-agent-governance-problem-302915229.html

SOURCE Forrester