Connect with us

Technology

The Future of Sales: Unveiling Apollo.io’s Comprehensive Book “Outbound Sales”

Published

2 years ago

on

New Book Provides Timely Insights and Practical Tools for Effective Outbound Pipeline Generation for Growth-Focused Businesses

SAN FRANCISCO, June 25, 2024 /PRNewswire/ — Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has released its first Amazon Kindle book, “Outbound Sales: A multi-channel approach to growing your business by building relationships.” As a cornerstone of Apollo Academy, the company’s learning hub for world-class sales and GTM education, this in-depth guide delivers unparalleled insights as well as dozens of templates, anecdotes, and actionable frameworks for building a robust pipeline — all designed to aid various sales roles from novices to seasoned leaders. The book highlights the importance of adapting to modern outbound processes and emphasizes the ‘Full Cycle Selling’ approach to help businesses grow sustainably and profitably.

“In the process of writing this book, we found that the traditional outbound sales model is fundamentally broken, and those who fail to adapt are being left behind,” said Josh Garrison, Apollo’s VP of Content Marketing and Product Education. “For most companies, single-channel selling doesn’t work anymore. Unchecked automation will ruin your relationships and deliverability, hampering efforts to grow down the line. Misaligned incentive models create chaos instead of producing results. In short, the industry must evolve. We wrote this book to help readers migrate to the ‘Full Cycle Selling’ approach and lay out best practices for an outbound process that works today.”

Drawing on survey findings from over 250 global sales leaders and sales pros, proprietary data from millions of active Apollo users, and extensive industry interviews with 50+ veteran sales leaders, enterprise VPs, and multi-million dollar business founders, Outbound Sales offers a data-backed blueprint for modern sales strategies.

Here’s a sample of what the data reveals about the state of outbound today and the tactical shifts sales professionals need to consider:

Low Conversion Rates: With 71 percent of surveyed sales professionals converting less than 10 percent of their leads to paying customers, there is room for significant improvement in lead qualification processes.Time Consumed in Admin Tasks: 41 percent of surveyed sales professionals spend 1-3 hours daily on admin work, time that could be dedicated to core sales activities.Multiple Touchpoints Required: 40 percent of respondents say it takes at least six touchpoints to secure a qualified meeting, reflecting the complexity of reaching and engaging today’s buyers who often require multiple interactions before they engage.Concerns About Email Deliverability: With mailbox providers tightening their spam filters, 60 percent of respondents are concerned about email deliverability. This indicates a need for optimized and compliant email strategies for effective deliverability rates.Effective Use of LinkedIn: Survey data shows that 58 percent of respondents using LinkedIn as an outbound channel are converting their prospects in five touch points or less. This points to the effectiveness of LinkedIn for personal branding, targeted networking, and direct outreach in sales strategies.Automation in Pipeline Processes: 89 percent of surveyed sales professionals have automated parts of their pipeline generation, reflecting widespread adoption of artificial intelligence (AI) technology to streamline lead generation and management processes.

The book delves deeper into these issues, proposing actionable strategies and expert-backed methods that have contributed to tripled meeting rates and driven multi-million-dollar valuations, equipping readers with the tools necessary to enhance their sales performance amidst evolving market conditions.

Experts featured in Outbound Sales:

“I met with 20 of the greatest GTM minds on the planet. CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads and 90 percent agreed that the SDR role is basically dead. Why? 1) It’s been used incorrectly 2) The economics are off in most cases 3) It’s a vestige of the ZIRP/Grow-at-all-costs era 4) They aren’t staying with their employer 5) Results are tanking.” — Mark Kosoglow, Former CRO at Catalyst Software”A couple of years ago you could get away with lazy pipeline generation. That just doesn’t fly anymore. The core tactical work of personalization — high-quality, human interactions, deep sequences that run long, carry across multiple channels, and reflect a deep level of engagement and research – used to be what the high-performers did. But today, that’s the bar.” — Stevie Case, CRO at Vanta”AI-generated copy is so hot. Everyone wants to use it to create messaging, but nobody wants to consume AI content. AI is only as good as the data you have. Use AI as a starting point and then take the time to actually adjust it yourself.” — Florin Tatulea, Head of Sales Development at Common Room

Outbound Sales is available to read for free at bit.ly/outbound-sales-book. A press kit with high-resolution images featured in the book is available here. To sign up for free, visit www.apollo.io.

About Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. The company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 275 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-future-of-sales-unveiling-apolloios-comprehensive-book-outbound-sales-302181972.html

SOURCE Apollo.io

Related Topics:
Continue Reading

Technology

BIT Asset Management Receives FINMA Approval for Switzerland’s First and Europe’s Only Spot Bitcoin ETF

Published

49 minutes ago

on

October 22, 2026

By

The first exchange-traded fund under Swiss law to invest directly in bitcoin, approved for retail investors in Switzerland

ZURICH, Oct. 22, 2026 /PRNewswire/ — BIT Asset Management AG (“BIT AM”), the wholly owned Swiss asset management subsidiary of BIT (www.bit.com), announced that the Swiss Financial Market Supervisory Authority (FINMA) has approved the Bitcoin Fund ETF (Ticker: BBIT). As confirmed in FINMA’s announcement, it is the first exchange-traded fund in Switzerland to invest directly in bitcoin. It is currently Europe’s only spot bitcoin ETF.

The fund is expected to begin trading on SIX Swiss Exchange in November.

Bitcoin Fund ETF (BBIT)

A spot bitcoin ETF is designed to track the price of bitcoin and can be traded through an ordinary brokerage account. It holds bitcoin directly rather than futures or derivatives. This is the structure that brought bitcoin into mainstream portfolios in the United States, where BlackRock’s iShares Bitcoin Trust (IBIT) and ten other spot bitcoin ETFs launched in January 2024.

Most bitcoin products listed in Europe today are exchange-traded products (ETPs), which are debt instruments that carry issuer risk. The Bitcoin Fund ETF is instead a Swiss collective investment scheme. Its assets are held separately from those of the fund management company and are ring-fenced for investors. The fund is open to retail investors in Switzerland, not only qualified investors.

“Switzerland has established itself as a leading hub for digital assets, combining a strong financial sector, regulatory clarity and an innovative ecosystem,” said John Ge, CEO of BIT Group. “For BIT Group, this makes Switzerland a natural choice for our continued international expansion. Launching the first Swiss Bitcoin ETF is an important milestone for us, reflecting our long-term commitment to the Swiss market and our ambition to bridge traditional finance with emerging technologies.”

“With BBIT, we set out to create a truly Swiss Bitcoin ETF, from fund management and custody to its listing on SIX Swiss Exchange. Investors gain direct exposure to Bitcoin through a FINMA-approved Swiss investment fund, benefiting from the regulatory oversight and investor protections of Switzerland’s established collective investment scheme framework.” said Dominik Oggenfuss, CEO of BIT Asset Management. “Investors can now access bitcoin through an ordinary Swiss bank account, with Swiss fund governance, independent custody and daily transparency on holdings.”

Disclaimer: Investing in the Bitcoin Fund ETF involves a high degree of risk, and you may lose all of your capital. The fund is classified under the Swiss regulatory category “Other alternative investment funds” with particular risk and invests exclusively in Bitcoin, which is extremely volatile. The investment fund risks are not comparable to those of securities funds, and temporary borrowing may increase its total risk exposure to a maximum of 125% of its net asset value. Investors should read the fund documentation and risk warnings before investing. The fund is approved for public offering in Switzerland only. This announcement is for information only and is not an offer or solicitation in any jurisdiction. It is not directed at persons in the US or at U.S. persons.

About BIT Asset Management

BIT Asset Management AG is a Zurich-based manager of collective assets regulated by FINMA, and a wholly owned subsidiary of BIT. Formerly Crypto Finance (Asset Management) AG, it was acquired in full by the Group in 2024 and renamed Matrixport Asset Management AG before taking its current name. It offers regulated funds, exchange-traded products, actively managed certificates and discretionary asset management services, bridging traditional finance and digital assets. The company is led by CEO Dominik Oggenfuss.

About BIT

Founded in 2019 as Matrixport, BIT is an all-in-one digital asset platform headquartered in Singapore. It offers trading, investment, payment, custody and real-world asset tokenization. Through its subsidiaries, BIT holds Trust or Company Service Provider and Money Lender licences in Hong Kong, Major Payment Institution license in Singapore, and a FINMA licence as a manager of collective assets in Switzerland. Through its subsidiaries, BIT operates as an Appointed Representative in the UK, is registered as a Money Services Business in the US and is a member of the Swiss self-regulatory organisation VQF.

View original content:https://www.prnewswire.com/news-releases/bit-asset-management-receives-finma-approval-for-switzerlands-first-and-europes-only-spot-bitcoin-etf-302916555.html

SOURCE BIT Asset Management AG

Continue Reading

Technology

BIT Asset Management Receives FINMA Approval for Switzerland’s First and Europe’s Only Spot Bitcoin ETF

Published

49 minutes ago

on

October 22, 2026

By

The first exchange-traded fund under Swiss law to invest directly in bitcoin, approved for retail investors in Switzerland

ZURICH, Oct. 22, 2026 /PRNewswire/ — BIT Asset Management AG (“BIT AM”), the wholly owned Swiss asset management subsidiary of BIT (www.bit.com), announced that the Swiss Financial Market Supervisory Authority (FINMA) has approved the Bitcoin Fund ETF (Ticker: BBIT). As confirmed in FINMA’s announcement, it is the first exchange-traded fund in Switzerland to invest directly in bitcoin. It is currently Europe’s only spot bitcoin ETF.

The fund is expected to begin trading on SIX Swiss Exchange in November.

Bitcoin Fund ETF (BBIT)

A spot bitcoin ETF is designed to track the price of bitcoin and can be traded through an ordinary brokerage account. It holds bitcoin directly rather than futures or derivatives. This is the structure that brought bitcoin into mainstream portfolios in the United States, where BlackRock’s iShares Bitcoin Trust (IBIT) and ten other spot bitcoin ETFs launched in January 2024.

Most bitcoin products listed in Europe today are exchange-traded products (ETPs), which are debt instruments that carry issuer risk. The Bitcoin Fund ETF is instead a Swiss collective investment scheme. Its assets are held separately from those of the fund management company and are ring-fenced for investors. The fund is open to retail investors in Switzerland, not only qualified investors.

“Switzerland has established itself as a leading hub for digital assets, combining a strong financial sector, regulatory clarity and an innovative ecosystem,” said John Ge, CEO of BIT Group. “For BIT Group, this makes Switzerland a natural choice for our continued international expansion. Launching the first Swiss Bitcoin ETF is an important milestone for us, reflecting our long-term commitment to the Swiss market and our ambition to bridge traditional finance with emerging technologies.”

“With BBIT, we set out to create a truly Swiss Bitcoin ETF, from fund management and custody to its listing on SIX Swiss Exchange. Investors gain direct exposure to Bitcoin through a FINMA-approved Swiss investment fund, benefiting from the regulatory oversight and investor protections of Switzerland’s established collective investment scheme framework.” said Dominik Oggenfuss, CEO of BIT Asset Management. “Investors can now access bitcoin through an ordinary Swiss bank account, with Swiss fund governance, independent custody and daily transparency on holdings.”

Disclaimer: Investing in the Bitcoin Fund ETF involves a high degree of risk, and you may lose all of your capital. The fund is classified under the Swiss regulatory category “Other alternative investment funds” with particular risk and invests exclusively in Bitcoin, which is extremely volatile. The investment fund risks are not comparable to those of securities funds, and temporary borrowing may increase its total risk exposure to a maximum of 125% of its net asset value. Investors should read the fund documentation and risk warnings before investing. The fund is approved for public offering in Switzerland only. This announcement is for information only and is not an offer or solicitation in any jurisdiction. It is not directed at persons in the US or at U.S. persons.

About BIT Asset Management

BIT Asset Management AG is a Zurich-based manager of collective assets regulated by FINMA, and a wholly owned subsidiary of BIT. Formerly Crypto Finance (Asset Management) AG, it was acquired in full by the Group in 2024 and renamed Matrixport Asset Management AG before taking its current name. It offers regulated funds, exchange-traded products, actively managed certificates and discretionary asset management services, bridging traditional finance and digital assets. The company is led by CEO Dominik Oggenfuss.

About BIT

Founded in 2019 as Matrixport, BIT is an all-in-one digital asset platform headquartered in Singapore. It offers trading, investment, payment, custody and real-world asset tokenization. Through its subsidiaries, BIT holds Trust or Company Service Provider and Money Lender licences in Hong Kong, Major Payment Institution license in Singapore, and a FINMA licence as a manager of collective assets in Switzerland. Through its subsidiaries, BIT operates as an Appointed Representative in the UK, is registered as a Money Services Business in the US and is a member of the Swiss self-regulatory organisation VQF.

View original content:https://www.prnewswire.com/news-releases/bit-asset-management-receives-finma-approval-for-switzerlands-first-and-europes-only-spot-bitcoin-etf-302916555.html

SOURCE BIT Asset Management AG

Continue Reading

Technology

ISHCMC expands academic pathways, giving students more ways to shape their futures

Published

49 minutes ago

on

October 22, 2026

By

New Personalized Diploma Program builds on ISHCMC’s academic legacy, offering greater choice for Grades 11 and 12 while retaining the full IB Diploma Programme.

HO CHI MINH CITY, Vietnam, Oct. 22, 2026 /PRNewswire/ — The International School Ho Chi Minh City (ISHCMC) will introduce a new Personalized Diploma Program (PDP) from August 2027, expanding academic choices for students in Grades 11 and 12 alongside its established International Baccalaureate Diploma Programme (IBDP).

Building on a learning community shaped by generations of students, educators and families since 1993, the expanded model gives students more ways to shape their senior studies around their strengths, interests and future ambitions. Through a combination of academic choice and educator guidance, ISHCMC aims to help each student make informed decisions about their next steps while contributing to a community that continues to grow with every generation.

Different pathways. A future shaped over generations.

The full IBDP will remain an important part of ISHCMC’s academic offering. The PDP provides an alternative for students seeking a different combination of subjects, bringing together individual IB Diploma courses, Advanced Placement (AP) courses and ISHCMC courses within a personalized program.

Both pathways lead to the ISHCMC High School Diploma, with additional qualifications available depending on the courses taken and assessments completed. Students completing the full IBDP may also earn the IB Diploma by meeting the International Baccalaureate’s requirements. Students following the PDP may earn individual IB course and AP certificates, depending on their course choices and assessment results.

The expanded model recognizes that students may have different interests, strengths and intended university destinations. Rather than expecting every student to follow the same route, ISHCMC will support students in exploring the options available and building an academic program suited to their goals.

“At ISHCMC, every generation benefits from what those before them have built, while adding something of their own. Expanding our academic pathways is about giving students more ways to build on their strengths, pursue their ambitions and shape their futures, supported by the experience and community that have grown here over generations.” Mr. Marco Longmore, Head of School.

Guidance that carries learning forward

Choosing a senior academic pathway is an important decision for students and their families. University requirements vary by country, institution and degree program, making informed subject selection an essential part of planning for life after school.

ISHCMC’s High School and Future Pathways teams will work with students and families to explore course options, understand relevant university entry requirements and make considered decisions about their academic direction. Both pathways can support university applications, with eligibility depending on the qualifications completed and the requirements of each university and program.

The PDP is not intended to be a less demanding alternative to the full IBDP. It offers a different way to structure senior studies around individual goals and course choices, with the expectations and requirements of each course remaining central to the student’s academic experience.

“Every student’s next steps will look different, and our role is to help them understand what those steps require. By working closely with students and families, we can connect individual interests with informed academic choices, helping students approach their future plans with greater clarity and purpose.” Mr. Kohulan Jeganathan, High School Principal.

The new model will begin in August 2027. Ahead of entry into Grades 11 and 12, ISHCMC will work with students and families to explain the available pathways, explore course options and support planning for the transition into senior school. Families can contact the ISHCMC High School and Future Pathways teams to discuss the options and relevant academic requirements.

About the International School Ho Chi Minh City

Established in 1993, the International School Ho Chi Minh City (ISHCMC) is a full-continuum IB international school in Ho Chi Minh City, Vietnam, offering education from Early Years through Grade 12. Its community brings together families from more than 60 nationalities.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ishcmc-expands-academic-pathways-giving-students-more-ways-to-shape-their-futures-302916587.html

SOURCE International School Ho Chi Minh City

Continue Reading

Trending