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The Future of Sales: Unveiling Apollo.io’s Comprehensive Book “Outbound Sales”

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New Book Provides Timely Insights and Practical Tools for Effective Outbound Pipeline Generation for Growth-Focused Businesses

SAN FRANCISCO, June 25, 2024 /PRNewswire/ — Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has released its first Amazon Kindle book, “Outbound Sales: A multi-channel approach to growing your business by building relationships.” As a cornerstone of Apollo Academy, the company’s learning hub for world-class sales and GTM education, this in-depth guide delivers unparalleled insights as well as dozens of templates, anecdotes, and actionable frameworks for building a robust pipeline — all designed to aid various sales roles from novices to seasoned leaders. The book highlights the importance of adapting to modern outbound processes and emphasizes the ‘Full Cycle Selling’ approach to help businesses grow sustainably and profitably.

“In the process of writing this book, we found that the traditional outbound sales model is fundamentally broken, and those who fail to adapt are being left behind,” said Josh Garrison, Apollo’s VP of Content Marketing and Product Education. “For most companies, single-channel selling doesn’t work anymore. Unchecked automation will ruin your relationships and deliverability, hampering efforts to grow down the line. Misaligned incentive models create chaos instead of producing results. In short, the industry must evolve. We wrote this book to help readers migrate to the ‘Full Cycle Selling’ approach and lay out best practices for an outbound process that works today.”

Drawing on survey findings from over 250 global sales leaders and sales pros, proprietary data from millions of active Apollo users, and extensive industry interviews with 50+ veteran sales leaders, enterprise VPs, and multi-million dollar business founders, Outbound Sales offers a data-backed blueprint for modern sales strategies.

Here’s a sample of what the data reveals about the state of outbound today and the tactical shifts sales professionals need to consider:

Low Conversion Rates: With 71 percent of surveyed sales professionals converting less than 10 percent of their leads to paying customers, there is room for significant improvement in lead qualification processes.Time Consumed in Admin Tasks: 41 percent of surveyed sales professionals spend 1-3 hours daily on admin work, time that could be dedicated to core sales activities.Multiple Touchpoints Required: 40 percent of respondents say it takes at least six touchpoints to secure a qualified meeting, reflecting the complexity of reaching and engaging today’s buyers who often require multiple interactions before they engage.Concerns About Email Deliverability: With mailbox providers tightening their spam filters, 60 percent of respondents are concerned about email deliverability. This indicates a need for optimized and compliant email strategies for effective deliverability rates.Effective Use of LinkedIn: Survey data shows that 58 percent of respondents using LinkedIn as an outbound channel are converting their prospects in five touch points or less. This points to the effectiveness of LinkedIn for personal branding, targeted networking, and direct outreach in sales strategies.Automation in Pipeline Processes: 89 percent of surveyed sales professionals have automated parts of their pipeline generation, reflecting widespread adoption of artificial intelligence (AI) technology to streamline lead generation and management processes.

The book delves deeper into these issues, proposing actionable strategies and expert-backed methods that have contributed to tripled meeting rates and driven multi-million-dollar valuations, equipping readers with the tools necessary to enhance their sales performance amidst evolving market conditions.

Experts featured in Outbound Sales:

“I met with 20 of the greatest GTM minds on the planet. CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads and 90 percent agreed that the SDR role is basically dead. Why? 1) It’s been used incorrectly 2) The economics are off in most cases 3) It’s a vestige of the ZIRP/Grow-at-all-costs era 4) They aren’t staying with their employer 5) Results are tanking.” — Mark Kosoglow, Former CRO at Catalyst Software”A couple of years ago you could get away with lazy pipeline generation. That just doesn’t fly anymore. The core tactical work of personalization — high-quality, human interactions, deep sequences that run long, carry across multiple channels, and reflect a deep level of engagement and research – used to be what the high-performers did. But today, that’s the bar.” — Stevie Case, CRO at Vanta”AI-generated copy is so hot. Everyone wants to use it to create messaging, but nobody wants to consume AI content. AI is only as good as the data you have. Use AI as a starting point and then take the time to actually adjust it yourself.” — Florin Tatulea, Head of Sales Development at Common Room

Outbound Sales is available to read for free at bit.ly/outbound-sales-book. A press kit with high-resolution images featured in the book is available here. To sign up for free, visit www.apollo.io.

About Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. The company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 275 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.

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Protiviti Congratulates Brand Ambassador Matt Fitzpatrick as Fitzpatrick Brothers Win Zurich Classic of New Orleans

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Alex Fitzpatrick Earns PGA TOUR Card

MENLO PARK, Calif., April 26, 2026 /PRNewswire/ — Protiviti Golf Brand Ambassador and professional golfer Matt Fitzpatrick continued his strong 2026 season with a victory at the Zurich Classic of New Orleans alongside his brother, Alex Fitzpatrick. The Fitzpatrick brothers delivered a composed and cohesive performance throughout the team-format event, completing rounds of 64-65-57-71 (-31). The win secured Alex Fitzpatrick his first PGA TOUR card, marking a significant milestone in his professional career.

This marks Matt Fitzpatrick’s third win of the season, most on the PGA Tour, the 14th professional win of his career, and fifth on the PGA Tour. Fitzpatrick is currently No.1 on the FedEx Cup ranking and No. 3 in the Official World Golf Ranking, the highest ranking of his career. 

To commemorate Fitzpatrick’s win, Protiviti donated 25,000 meals through its “Birdies for Meals” campaign. Since its launch in 2021, the Birdies for Meals program has already donated more than 825,000 meals to people in need. 

“Congratulations to Matt Fitzpatrick and Alex Fitzpatrick on an outstanding victory—an inspiring showcase of chemistry and consistency. We also applaud Alex on earning his PGA TOUR card, a significant step in his career,” said Joseph Tarantino, Protiviti’s president and CEO. “In celebration of this win, Protiviti will donate 25,000 meals through our Birdies for Meals campaign, extending the impact well beyond the course.”

As Matt Fitzpatrick’s Official Performance Data Partner, Protiviti collaborates closely with Matt and his coaching team to enhance performance through advanced analytics and technology. By leveraging Microsoft technologies, Protiviti has developed a custom analytics platform, tailored dashboards, and a mobile application that streamline data collection and deliver real-time, shot-level insights. These tools enable more informed, data-driven decision-making across practice and competition, helping identify trends, refine preparation, and improve consistency. Learn more at www.protiviti.com/golf-data.

“It has been an incredible opportunity to work with Matt and see Protiviti’s work play a role in his on-course success. Just as we do with many clients, our team has built a bespoke program leveraging emerging technologies, advanced analytics and artificial intelligence to provide Matt, his caddie, and coaches with analysis and insights that aid in his preparation and guide strategy for each event he plays,” said Nick Ciafardini, associate director, Innovation for Protiviti.

“This win is surreal for me, especially doing it alongside my brother. I’m incredibly proud of Alex earning his PGA TOUR card—it’s a huge milestone for him and one we’ll always share. I’m also so grateful for the unwavering support from my family, my team, and my partners at Protiviti, whose data-driven approach to performance has become a key part of my preparation and constant pursuit of improvement,” said Matt Fitzpatrick.

After taking control with a historic 15-under in the fourball third round, the Fitzpatrick brothers briefly dropped the lead in the final round. With the tournament on the line at the 18th, they delivered a clutch closing sequence to seal the victory. Matt’s precision tee-to-green and Alex’s timely putting proved decisive, highlighting their chemistry under pressure.

Other notable Fitzpatrick wins include the 2015 British Masters, 2016 Nordea Masters, the 2016, 2020, and 2025 DP World Tour Championships. On the PGA Tour, Fitzpatrick also won the 2022 U.S. Open, RBC Heritage (2023 & 2026) and the 2026 Valspar Championship. He has been a Protiviti brand ambassador since 2020.

For more information about Protiviti’s golf brand ambassador program, please visit www.protiviti.com/golf.

About Protiviti 
Protiviti (www.protiviti.com) is a global consulting firm that helps clients transform and protect their businesses, and respond to planned and unexpected events. Through a network of more than 90 offices in over 25 countries, Protiviti and its independent and locally owned member firms deliver deep expertise and tailored capabilities across technology, artificial intelligence, data, operations, finance, legal, compliance, HR, marketing, digital, risk, and internal audit – enabling organizations to accelerate innovation, navigate risks and safeguard what matters most.

Named to the Fortune 100 Best Companies to Work For® list since 2015, Protiviti Inc. has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti Inc. is a wholly owned subsidiary of Robert Half (NYSE: RHI).

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Plug and Play partners with the Nigerian Institution of Marine Engineers and Naval Architects to elevate Nigeria’s maritime ecosystem

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SINGAPORE, April 27, 2026 /PRNewswire/ — Plug and Play, the world’s largest open innovation platform headquartered in Silicon Valley, announced a strategic partnership with the Nigerian Institution of Marine Engineers and Naval Architects (NIMENA) to accelerate the transformation of Nigeria’s maritime sector into a globally competitive innovation hub.

The partnership will connect Nigeria’s maritime ecosystem to global standards, networks, and capital by leveraging Plug and Play’s international corporate partnerships, accelerator expertise, and cross-border innovation infrastructure.

At its core, the collaboration will launch a dedicated maritime & energy innovation platform focused on advancing engineering-led technologies across maritime, energy, supply chain, and logistics sectors. The initiative will involve the development of a startup pipeline between Nigeria and Singapore, widely regarded as one of the world’s most advanced maritime & energy innovation ecosystems serving as a neutral and trusted testbed for technology validation. 

Through this program, selected startups will receive:

Access to cutting-edge technologies and global industry insightsStructured mentorship from international maritime & energy innovation leadersPilot and proof-of-concept opportunities in a globally benchmarked ecosystemCommercialization pathways into the Nigerian marketBusiness development and investor-readiness supportOpportunities for cross-border partnerships and market expansion

By ensuring that solutions being scaled into Nigeria have been validated in overseas markets the program minimizes adoption risks while accelerating technology transfer and investment flows into the Nigerian maritime & energy sector.

“Engineering-driven innovation is critical to solving some of the world’s most complex challenges—from sustainable shipping to the decarbonization of marine operations,” said Jupe Tan, Managing Partner, APAC, Plug and Play. “By partnering with NIMENA, we are creating a trusted bridge between global innovation ecosystems and Nigeria’s maritime & energy sector, unlocking pathways for international collaboration and long-term competitiveness.”

“This partnership marks a transformative step for Nigeria’s energy and maritime innovation ecosystem,” said Dr. Eferebo Sylvanus, National Chairman, NIMENA. “By aligning with global standards and connecting our local talent to international platforms, we are creating new opportunities for Nigerian innovators to scale their solutions beyond borders while strengthening our national capabilities.”

Addressing Critical Ecosystem Gaps

1. Strengthening Ecosystem Alignment

To address fragmentation across government, academia, and industry stakeholders, Plug and Play has conducted a comprehensive ecosystem assessment. This data-driven evaluation examines capital access, talent pipelines, infrastructure readiness, and regulatory frameworks—culminating in a Strategic Ambition and Vertical Map for Nigeria’s maritime sector.

2. Creating a Stronger Investment Pipeline

While sector-specific funding opportunities exist, structured validation and vetting mechanisms remain limited. Under this partnership, Plug and Play will curate high-potential stage agnostic startups directing capital toward scalable, innovation-driven ventures with strong technical and commercial viability.

3. Enabling Global Market Access

The partnership will provide stage-agnostic startups with exposure to large corporations, regulators, and investors. Successful technologies will transition into exploring scaling opportunities in Nigeria for commercialization, positioning Nigeria as a high-growth destination for innovation across Africa.

A Bridge Between Global Trust and Local Scale

More than an accelerator program, the Plug and Play–NIMENA partnership is designed as a long-term platform for trust-building, knowledge transfer, and ecosystem anchoring.

Singapore will serve as the gateway for technology validation and international credibility, while Nigeria will serve as the destination for scaling, commercialization, and impact. This dual-ecosystem model ensures that cutting-edge solutions are introduced with global benchmarks while enabling sustainable, locally anchored growth.

As international startups expand into Nigeria, they will establish local operations, drive knowledge transfer, build intellectual property, and create high-value employment opportunities. Over time, this approach will not only attract foreign innovators but also catalyze the rise of homegrown Nigerian startups capable of contributing solutions to the global maritime industry.

By combining NIMENA’s technical leadership with Plug and Play’s global innovation infrastructure, the partnership represents a decisive step toward positioning Nigeria as an innovation hub for Africa, and a leader for maritime, energy, and adjacent industries for the region, ultimately strengthening competitiveness, accelerating entrepreneurship and advancement of technologies in their market, and aligning the national ecosystem with global best practices.

For partnership and participation inquiries:

Industry stakeholders interested in partnering are invited to connect with the team. We are actively seeking corporate and institutional partners to collaborate on pilot projects, proof-of-concept initiatives, and ecosystem development efforts. Global startups developing solutions across maritime, energy, logistics, supply chain, and related sectors are also encouraged to reach out to be considered for participation in the program.

For more information, please contact  nimena-program@pnptc.com

About the partners:

About Plug and Play

Plug and Play is the leading global innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, Plug and Play operates in more than 60 locations across five continents, helping corporate partners and founders in every stage of the innovation journey — from education to execution. Plug and Play runs startup acceleration programs, corporate innovation services, and an in-house venture capital platform that has invested in hundreds of successful companies, including Dropbox, PayPal, Honey, LendingClub, N26, and Rappi. For more information, visit https://www.plugandplayapac.com/

About the Nigerian Institution of Marine Engineers and Naval Architects (NIMENA)

The Nigerian Institution of Marine Engineers and Naval Architects (NIMENA) is a professional body consisting of Naval Architects, Marine Engineers, and allied professions. NIMENA is dedicated to strengthening professional standards, fostering technological innovation, promoting capacity, and sustainable development in Nigeria’s maritime sector. The institution provides thought leadership, professional development opportunities, technical workshops, and industry events to support maritime engineering excellence and capacity building. For more information, visit https://nimena.org.ng/home.html

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TPIsoftware Wins “Taiwan SMART 50 Award” for Its FHIR-Based Medical AI Application

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TAIPEI, April 26, 2026 /PRNewswire/ — TPIsoftware (TPEx: 7781) was honored with the first Taiwan SMART 50 Award for creating a FHIR-based Medical AI Application.

Organized by the Ministry of Health and Welfare, the award encourages the development of smart health apps that align with the SMART on FHIR standard to enable secure and real-time data sharing across different hospitals. 50 apps were selected from 115 submissions through an open call. These apps will be listed on the Taiwan Health App Space (THAS) as part of the country’s initiative to foster data interoperability in healthcare.

TPIsoftware’s submission of an AI-powered procedural coding tool, which is a module of its healthcare solution digiCare, has been proven to be practically effective and compliant with SMART on FHIR.

The procedural coding app uses Natural Language Processing (NLP) to identify whether a contrast agent is applied or specify anatomical sites in a radiology report. The tool generates suggested codes once clinical details are recognized, which medical professionals can then review and manually revise. The automated workflow improves coding accuracy, reduces denied claims and ensures compliance with ICD-10-PCS and DICOM. The data entry process is streamlined since the tool is compatible with existing systems such as EHR and HIS, freeing up staff to handle complex patient concerns and care journeys.

“Being named one of the SMART 50 Apps demonstrates our R&D capacity in supporting healthcare transformation. The standardized framework enables hospitals and medical centers to provide informed, high-quality care with greater consistency, security and plug-and-play simplicity,” said Pierre Hsia, Executive Vice President of Enterprise Application Development Division at TPIsoftware.

TPIsoftware General Manager Yilan Yeh attributed the accolade to the company’s domain expertise and years of experience in highly-regulated industries. “Partnerships among industry leaders, academic institutions, healthcare providers and government agencies are nurtured to support patient-centered care, clinical decisions and treatment. Following the model of the US All of Us Research Program, we are committed to building Taiwan’s national database aligned with the TW Core Implementation Guide (IG) and FHIR standard, where data are made accessible within an open, standardized ecosystem.”

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