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Chicory Positions Contextual Commerce as a Key Strategy in the Third-Party Cookieless Era

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In the ever changing digital landscape, the strategy is key to reaching consumers in the right mindset

NEW YORK, June 26, 2024 /PRNewswire/ — Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this year’s Retail Media Summit to explore why contextual commerce is a winning strategy ahead of cookie loss.

The session; Contextual Commerce: A Key Alternative for Thriving in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase’s Retail Media Summit in Chicago.

Despite delays in the rollout of third-party cookie deprecation, marketers have been testing various strategies in a bid to future-proof marketing efforts. This extends into the ever-growing retail media and commerce media spaces as marketers look for alternative strategies to reach and influence consumers. For Chicory and Mars United Commerce, Contextual Commerce offers a new complementary and brand-safe tactic to retail media network offerings and is quickly gaining popularity. By using contextual commerce, brands can deliver against different key performance indicators using ads in highly relevant contexts to drive multiple marketing objectives.

In addition to the panel, Chicory will be showcasing its newest ad solutions. Known for driving lower funnel impact, the expansion of its ad product suite now enables Chicory to influence consumers across the entire buying journey by driving increased awareness (Chicory Reach), consideration, and product discovery (Chicory Portfolio). Finally, as part of Chicory Aisle, retailers can also integrate a digital shelf into online recipes and support weekly deals.

“Contextual Commerce is the bridge that allows for a full funnel media solution, making brand media work harder and retail media more efficient,” said Julia Miller, Group VP Commerce Media, Mars United Commerce. “Having been a partner for some time, we have tested Chicory’s expanded contextual ad solutions with our brand clients and have seen really strong, early results by layering on these additional tactics across the entire funnel.”

“We believe in the power of contextually relevant environments -such as recipes – to drive results as they enable advertisers to reach consumers in the right mindset which is the key to success,” said Yuni Baker-Saito, CEO and Co-founder. “With the rise of retail media, we have established ourselves and contextual commerce media as a complementary tactic and these new ad products will help solidify that.”

Founded in 2013 as a shoppability company, Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with brand-safe, relevant content. This combination along with Chicory’s proprietary shoppable tech enables the company to develop insights that power their optimization tactics and help customers better understand their target audience. Chicory has seen tremendous growth over the past 10+ years. Most recently, the company expanded its leadership team and welcomed its first Chief Financial Officer, moved into a new office space in the heart of Silicon Alley in NYC, and was named one of Inc. Magazines Best Workplaces for 2024.

Today Chicory sees 123M shoppers across its network of 5200+ recipe sites and is integrated with more than 70 retailers. With the rise of retail media, the company has been able to establish itself as a key strategic partner in the off-site strategy for major retailers. Key partners and customers include Mars United Commerce, Giant Eagle, and Chobani.

Notes to editors:

About Chicory
Chicory is the only end-to-end contextual commerce media platform. It combines the power of contextually relevant and brand-safe content and engaging media with a commerce experience powered by proprietary technology to deliver results and insights for its customers.The platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory’s contextual advertising and shoppable recipe solutions can be found on over 5,200 websites and food blogs, including Taste of Home, The Kitchn and The Food Network. Sites enabled with Chicory’s technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 70+ leading retailers.

About Mars United Commerce
Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/

For press enquiries:
Karolina Throssell
Iden
Karolina@iden.global 

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SOURCE Chicory

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Ineffable Intelligence Selects Google Cloud To Power Its Superintelligence Mission

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Following a rigorous evaluation of the infrastructure market and a historic $1.1 billion seed round, Ineffable Intelligence enters agreement with Google Cloud to develop the world’s first “superlearner”

LONDON, June 16, 2026 /PRNewswire/ — Google Cloud Summit London ’26 — Google Cloud and Ineffable Intelligence today announced a strategic partnership in which Google will provide the specialized infrastructure for Ineffable’s new frontier AI lab. Under the agreement, Ineffable Intelligence, the London-based startup founded by AlphaGo visionary David Silver, has selected Google Cloud as its preferred cloud partner, utilizing Google’s world-class AI-optimized technology to advance the next frontier of artificial intelligence: systems that learn continuously from their own experience.

The partnership follows Ineffable Intelligence’s historic $1.1 billion seed round, the largest of its kind in European history. Ineffable Intelligence will utilize Google Cloud’s high-performance computing capabilities to accelerate its mission of developing a “superlearner.” This partnership will also see Ineffable Intelligence deploy one of the largest clusters of A5X, powered by NVIDIA Vera Rubin NVL72 GPUs on Google Cloud, delivering massive computational scale.

Experience-based learning places fundamentally different demands on computing infrastructure than training on static datasets. Rather than learning from static datasets, these systems generate, evaluate, and learn from vast amounts of experience in real time, requiring enormous computational scale, high-performance networking, and tightly integrated training and inference systems. Google Cloud’s infrastructure will provide the foundation for this next generation of AI development.

Powering frontier AI with Google Cloud’s AI stack

While the industry has seen a surge in simple GPU-renting agreements, Ineffable Intelligence chose Google Cloud for its integrated AI Hypercomputer architecture. Unlike a standard “box of chips” approach, Google Cloud provides a systems-level optimization that combines performance-engineered GPUs with high-efficiency AI networking and storage.

“Training frontier models requires more than just raw compute; it requires a sophisticated orchestration of hardware and software,” said David Silver, CEO and Founder of Ineffable Intelligence. “We evaluated the space and chose Google Cloud as the best fit for our reinforcement learning infrastructure. We aren’t just looking for processors; we are building a resilient and scalable environment to make ‘first contact’ with superintelligence, AI that transcends human limitations in science, mathematics, and technology.”

Europe’s new frontier in AI

The collaboration signals a shift in the global AI landscape, positioning Ineffable Intelligence as a cornerstone of Europe’s growing AI ecosystem. By basing operations in London and leveraging Google Cloud’s secure infrastructure, Ineffable is poised to attract the continent’s premier engineering talent to solve the world’s most complex technical challenges.

“We are honored that the Ineffable Intelligence team has chosen Google Cloud to power its mission,” said Thomas Kurian, CEO of Google Cloud. “Ineffable is leveraging our full-stack AI Hypercomputer, from Jupiter networking to our optimized storage, to ensure its researchers can focus on breakthroughs, not bottlenecks. This partnership reflects how leading AI innovators are choosing Google Cloud to move faster and focus on revolutionary research and real-world impact.”

About Ineffable Intelligence
Ineffable Intelligence is the frontier AI company on a mission to make first contact with superintelligence. Founded by David Silver in London, it aims to create a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs. This superlearning capability – the ability to endlessly discover knowledge and skills, without relying on human data – will be driven by the world’s most powerful reinforcement learning algorithms. The superlearner is expected to rediscover and then transcend the greatest inventions in human history, such as language, science, mathematics and technology – a scientific breakthrough of comparable magnitude to Darwin.

About Google Cloud
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

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SOURCE Google Cloud

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Univers Unveils Next Generation Platform for Physical AI at VivaTech 2026

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One Univers. One Intelligence Fabric. One Platform for the Physical World.

PARIS, June 16, 2026 /PRNewswire/ — At VivaTech 2026, Univers unveiled the next generation of its industry-leading platform suite: a Platform for Physical AI that enables enterprises to transform energy, infrastructure and industrial operations into a source of enduring competitive advantage.

As Europe seeks to strengthen industrial competitiveness, energy resilience and technological leadership, organizations face a growing challenge: applying AI reliably across the physical systems that power economies. While generative AI is transforming information work, the next frontier is enabling assets, facilities, energy systems and operations to sense, decide and act in real time.

Built on years of experience managing complex physical infrastructure, the Univers Platform for Physical AI brings together AI, energy and operational intelligence through a unified Intelligence Fabric. The platform continuously learns from operational outcomes, creating what Univers calls Compounding Intelligence—a growing intelligence advantage that enables organizations to deploy generative, agentic and autonomous AI in mission-critical environments with confidence.

Today, Univers connects over 400 million devices and manages more than 1,000 GW of energy assets and globally, orchestrating complex operational workflows across energy, building, transportation, logistics and industrial sectors.

“Europe’s next competitive advantage will be built not only on AI, but on the ability to apply AI to the physical world,” said Valerio Dilda, Senior Vice President, Europe, Univers. “The organizations that move first to build compounding intelligence across their operations will create a lasting advantage in productivity, resilience and innovation. Our Platform for Physical AI provides the foundation to make that possible.”

With four Centers of Excellence focused on Solar, Wind, Mobility and Energy and Resources across Europe alone, Univers helps enterprises unlock greater value from existing infrastructure while accelerating the transition from digital intelligence to autonomous operations.

About Univers

Univers operates one of the world’s largest real-time intelligence platforms for physical infrastructure, managing more than 1,000 GW of energy assets and connecting over 400 million devices globally. Through its Platform for Physical AI, Univers helps organizations orchestrate complex energy, infrastructure and operational systems with intelligence that continuously learns and improves over time.

View original content:https://www.prnewswire.co.uk/news-releases/univers-unveils-next-generation-platform-for-physical-ai-at-vivatech-2026-302798852.html

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DXC Expands Relationship with Norske Skog to Modernize Network and Technology Operations

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Multi-year partnership delivers a modern, secure network solution while broadening DXC’s role across Norske Skog’s technology environment

OSLO, Norway, June 16, 2026 /PRNewswire/ — DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner today announced an expansion of its long-standing relationship with Norske Skog, a leading producer of publication paper and recycled containerboard in Norway. DXC will design, implement and operate a new software-defined wide area network (SD-WAN)—a modern, software-driven network that securely connects sites and —over the next four years, while also serving as its primary technology partner and trusted advisor across its broader technology estate.

Norske Skog’s network is the critical backbone connecting the company’s physical locations including offices and mills. Because the infrastructure plays a central role in ensuring availability and security, reliable service delivery is paramount. In selecting DXC to support the transformation of its network services, Norske Skog sought a more robust and responsive solution to improve service quality. DXC’s new network solution is designed to deliver stronger security, improved performance, greater scalability, and simplified management across Norske Skog’s locations.

“We are pleased to expand our long-standing partnership with DXC Technology as we modernize our network infrastructure. With a new software-defined wide area network, we will benefit from secure, scalable connectivity across our sites, improving performance and supporting our continued digital development. We also value DXC as a trusted advisor across our broader technology landscape.” Says Børge Teigland, CIO Norske Skog

“Expanding our relationship with Norske Skog reflects the trust we’ve built over time and DXC’s ability to deliver in critical environments,” said Espen Olsen, Managing Director DXC Norway. “By modernizing Norske Skog’s network infrastructure and taking on a broader role across their technology operations, we’re helping build a stronger, more secure foundation that supports the business today and as it evolves.”

DXC Technology is a long-standing partner to Norske Skog with more than 20 years of experience delivering end-to-end business and IT services. Today, DXC manages a significant part of Norske Skog’s IT estate, reflecting a deep and strategic partnership built on trust, reliability, and consistent delivery. As a trusted advisor, DXC continues to support Norske Skog across infrastructure, applications, and operational services, helping to modernize and optimize its technology landscape.

About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world’s most complex technology estates. Learn more on dxc.com.

About Norske Skog
Norske Skog is a producer of packaging paper and publication paper across four mills in Europe. Packaging paper includes testliner and fluting and publication paper includes newsprint and magazine paper. The annual production capacity of packaging paper is 0.8 million tonnes, and the annual production capacity of publication paper is 1.2 million tonnes. Packaging paper and publication paper are sold through sales offices and agents. Norske Skog has approximately 1 650 employees and the parent company, Norske Skog ASA, a public limited liability company, is incorporated in Norway and has its head office in Oslo. The company is listed on Oslo Stock Exchange with the ticker NSKOG.

MEDIA CONTACT: Ashley Houk-Temple, Media Relations, ashley.houktemple@dxc.com 

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