Technology
Higher Education M-Learning Market size is set to grow by USD 90.65 billion from 2024-2028, Increased penetration of internet spurring widespread adoption of mobile-based learning to boost the market growth, Technavio
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2 years agoon
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NEW YORK, June 26, 2024 /PRNewswire/ — The global higher education m-learning market size is estimated to grow by USD 90.65 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 28.96% during the forecast period. Increased penetration of internet spurring widespread adoption of mobile-based learning is driving market growth, with a trend towards inclusion of gamification to drive learner engagement levels. However, increase in number of free online courses poses a challenge. Key market players include 2U Inc., Adobe Inc., City and Guilds Group, D2L Inc., Docebo Inc., Edubrite Systems Inc., Educomp Solutions Ltd., Ellucian Co., Epignosis LLC, Microsoft Corp., Novac Learning, Oracle Corp., Pearson Plc, Platinum Equity Advisors LLC, PowerSchool Holdings Inc., Providence Equity Partners LLC, Litmos US L.P., Simplilearn, Thoma Bravo LP, and Thought Industries.
Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report
Forecast period
2024-2028
Base Year
2023
Historic Data
2018 – 2022
Segment Covered
Type (Non-learning applications and Learning applications), Courses (Technical courses and Non-technical courses), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)
Region Covered
North America, APAC, Europe, South America, and Middle East and Africa
Key companies profiled
2U Inc., Adobe Inc., City and Guilds Group, D2L Inc., Docebo Inc., Edubrite Systems Inc., Educomp Solutions Ltd., Ellucian Co., Epignosis LLC, Microsoft Corp., Novac Learning, Oracle Corp., Pearson Plc, Platinum Equity Advisors LLC, PowerSchool Holdings Inc., Providence Equity Partners LLC, Litmos US L.P., Simplilearn, Thoma Bravo LP, and Thought Industries
Key Market Trends Fueling Growth
The higher education m-learning market is experiencing growth due to gamification, which integrates game design elements with educational content. This approach enhances learner engagement and motivation, particularly during subject insight sessions. Gamification includes features like leaderboards, contests, points, rewards, and badges. Interactive tools, such as quizzes and lab experiments, also contribute to learner engagement. Vendors like Docebo Inc. Offer gamified learning experiences, which are crucial for successful course completion. The increased motivation from understanding concepts through gamification is driving market growth.
The higher education market is witnessing a significant shift towards mobile learning (m-learning). This trend is driven by the convenience and flexibility offered by mobile devices. According to recent studies, the global m-learning market in education is projected to grow at a CAGR of over 20%. This growth is attributed to the increasing adoption of mobile devices by students and educators, advancements in technology, and the availability of a wide range of educational apps and content. Furthermore, the COVID-19 pandemic has accelerated the adoption of m-learning as a viable alternative to traditional classroom learning. The future of higher education lies in the integration of technology and mobile learning to enhance the learning experience.
Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report
Market Challenges
The proliferation of free online courses and content on the Internet from providers like edX Inc. And Lynda.com, as well as universities such as MIT, Stanford, Yale, and Peking University, poses a significant challenge to the growth of the global higher education m-learning market. These open-source solutions, including MOOCs, are increasingly popular among learners due to the availability of free courses. While advanced-level certifications require a nominal fee, the widespread use of these resources is expected to hinder market expansion during the forecast period.The higher education market is increasingly adopting mobile learning (m-learning) to deliver flexible and accessible education. However, several challenges exist in implementing m-learning effectively. One major challenge is ensuring a consistent learning experience across various devices and platforms. Another challenge is providing reliable internet connectivity to support real-time interaction and multimedia content. Additionally, integrating m-learning with existing learning management systems can be complex. Furthermore, ensuring data security and privacy is crucial in the digital age. Lastly, affordability and accessibility remain key concerns for students and institutions alike. Addressing these challenges will be essential for the continued growth and success of the higher education m-learning market.
For more insights on driver and challenges – Download a Sample Report
Segment Overview
This higher education m-learning market report extensively covers market segmentation by
Type 1.1 Non-learning applications1.2 Learning applicationsCourses 2.1 Technical courses2.2 Non-technical coursesGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa
1.1 Non-learning applications- The higher education m-learning market is driven by the use of authoring tools for creating mobile content. These tools include cloud-based and desktop applications, LMS, and PowerPoint plug-ins. Cloud technology and SaaS enable easier access to content and reduced costs for educational institutions. The blended learning approach, which combines traditional and mobile learning, is increasingly popular. SaaS-based LMS offers benefits like easy access, reduced capital expenses, and integrated training services. Higher education providers offer mobile learning programs using cloud-based platforms to cater to the growing demand for both technical and non-technical training.
For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report
Research Analysis
The Higher Education M-Learning Market represents a significant growth opportunity in the realm of digital education. With the proliferation of portable electronic devices such as smartphones and tablets, mobile learning has become an integral part of modern education. This market encompasses various components including learning management systems, eLearning materials, and interactive experiences. Virtual and augmented reality technologies add an engaging dimension to mobile learning, while digital materials and online courses facilitate flexible and convenient education. Artificial intelligence plays a crucial role in personalizing learning experiences and enhancing student engagement. Mobile devices and online learning applications offer a wide range of benefits, making them indispensable tools in higher education.
Market Research Overview
The Higher Education M-Learning Market refers to the use of mobile technology for delivering educational content and facilitating learning outside of traditional classrooms. This market has experienced significant growth due to the flexibility and convenience it offers to students. Mobile learning applications enable access to educational resources, interactive learning experiences, and real-time communication with instructors and peers. The use of artificial intelligence and machine learning in M-Learning platforms enhances personalized learning and improves student engagement. The integration of multimedia content, such as videos and animations, further enhances the learning experience. The market is driven by factors such as increasing smartphone penetration, growing internet connectivity, and the need for flexible and affordable education solutions. The future of Higher Education M-Learning lies in the integration of emerging technologies like Virtual Reality, Augmented Reality, and Blockchain to create immersive and secure learning environments.
Learn and explore more about Technavio’s in-depth research reports
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
TypeNon-learning ApplicationsLearning ApplicationsCoursesTechnical CoursesNon-technical CoursesGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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Technology
Healthcare Data Center Market to Reach USD 37.11 Billion by 2035 as AI Genomics, EHR Resilience and Hosted Capacity Reshape Healthcare Infrastructure – DC Market Insights
Published
14 minutes agoon
October 23, 2026By
Market grows at a 9.15% CAGR from USD 15.46 billion in 2025; AI genomics and research computing expands 16.71% a year, while North America holds 46.0% of spending
LONDON, Oct. 23, 2026 /PRNewswire/ — The “Healthcare Data Center Market – Growth, Share, Opportunities & Competitive Analysis, 2026-2035” report has been added to the DC Market Insights offering. The global Healthcare Data Center Market was valued at USD 15.46 billion in 2025, is estimated at USD 17.34 billion in 2026, and is projected to reach USD 37.11 billion by 2035, growing at a CAGR of 9.15% from 2025 to 2035. DC Market Insights finds that healthcare infrastructure is splitting between general-purpose EHR workloads that increasingly move to hosted environments and higher-value AI, imaging, research and resilience workloads that require dedicated or colocated capacity.
Healthcare Data Center Market at a Glance
Metric
Value (DC Market Insights estimate)
Market size, 2020
USD 9.77 billion
Market size, 2025 (base year)
USD 15.46 billion
Market size, 2026
USD 17.34 billion (+12.16% year on year)
Market size, 2030
USD 25.10 billion
Market size, 2035
USD 37.11 billion
CAGR 2025-2035
9.15% (low case 7.13%, high case 10.69%)
Largest component
IT hardware, 70.7% of 2025 value
Fastest-growing workload
AI genomics and research computing, 16.71% CAGR
Leading region
North America, 46.0% (USD 7.11 billion)
Fastest-growing region
Asia Pacific, 11.72% CAGR
Largest end user
Hospitals and health systems, 47.0% of 2025 value
Key Takeaways
IT hardware accounts for USD 10.93 billion, or 70.7% of 2025 market value, reflecting the high server, storage and accelerator content of clinical and research workloads.AI genomics and research computing is the fastest workload, rising 16.71% a year from USD 2.30 billion in 2025 to USD 10.78 billion by 2035.Hospitals and health systems remain the largest end user at USD 7.27 billion in 2025, while pharmaceutical and life sciences grows fastest among end users at 11.61% a year.On-premises owned sites hold 60.0% of 2025 value, but wholesale and build-to-suit grows 14.01% a year as research and AI clusters move into purpose-built capacity.North America leads with 46.0% of 2025 spending, while Asia Pacific grows fastest at 11.72%; India is the fastest-growing large country at 18.37% a year.
Scope & Segmentation – Healthcare Data Center Market
The report analyzes the market across the following segments:
Component: IT Hardware; Colocation and Hosting Services; Electrical and Mechanical Infrastructure; Construction and Fit-OutEnd User: Hospitals and Health Systems; Pharmaceutical and Life Sciences; Payers and Health Insurers; Health IT and Medtech Vendors; Public Health and Research InstitutesWorkload: EHR and Clinical Applications; Medical Imaging and PACS; AI Genomics and Research Computing; Claims and Revenue Cycle; Backup and Disaster Recovery; Collaboration and Other WorkloadsDeployment Model: On-Premises Owned Sites; Retail Colocation; Wholesale and Build-to-Suit; Vendor-Hosted Private CloudGeography: North America; Europe; Asia Pacific; Latin America; Middle East and Africa, with 12 country forecasts
Report Updated: Oct. 22, 2026
Get Free Sample Report – Healthcare Data Center Market
“Healthcare data center demand is moving in two directions at once: hospitals are reducing general-purpose owned halls while AI, imaging, research and cyber-resilience requirements add denser, higher-value infrastructure. Our model shows AI genomics and research computing growing 16.71% a year and wholesale or build-to-suit capacity growing 14.01%, while the owned-site share falls from 60.0% in 2025 toward 45.0% by 2035. That makes compliant hosted capacity, AI-ready infrastructure and recoverability the strongest growth pools through the forecast period.”
— Amit Jain, Senior Consultant, ICT & Emerging Technologies, DC Market Insights, report author
Why This Report Matters
Healthcare data centers sit at the intersection of patient-data availability, clinical application performance, medical imaging, pharmaceutical research and cyber resilience. The report helps health systems, life sciences companies, colocation operators, cloud and hosting providers, equipment vendors and investors size infrastructure demand while separating public-cloud migrations that leave the market from leased and owned capacity that remains in scope.
Key Attributes
Report attribute
Details
Historical Period
2020-2024
Base Year
2025
Forecast Period
2026-2035
Market Size 2025
USD 15.46 billion
Market Size 2026
USD 17.34 billion
Market Size 2035
USD 37.11 billion
CAGR 2025-2035
9.15% (low 7.13%, high 10.69%)
Leading Region
North America, 46.0%
Report Format
PDF + Excel
How Big Is the Healthcare Data Center Market in 2026?
DC Market Insights values the Healthcare Data Center Market at USD 17.34 billion in 2026, 12.16% above 2025, as backup sites, AI clusters for drug discovery and leased halls for electronic health records are added faster than hospital server rooms close. The model places healthcare IT load at 3,300 MW in 2025 and projects it to double to 6,600 MW by 2035, with accelerator racks taking a larger share of the mix.
Year
Market size
2020
USD 9.77 billion
2025
USD 15.46 billion
2026
USD 17.34 billion (+12.16% year on year)
2030
USD 25.10 billion
2035
USD 37.11 billion
Source: DC Market Insights, Healthcare Data Center Market report, Oct. 22, 2026.
Why Do AI and Research Workloads Raise Healthcare Data Center Spend?
AI infrastructure changes the value of each megawatt. DC Market Insights estimates a conventional healthcare MW carries about USD 3.05 million a year of hardware, while an AI MW carries about USD 8.30 million. That premium comes from GPU systems, high-speed networking, large research datasets and the supporting power and cooling required for accelerated computing. The result is that market value grows faster than healthcare IT load as the accelerator share rises from about 5% in 2025 toward 22% by 2035.
Which Component Leads Healthcare Data Center Spending?
IT hardware remains the largest component, but colocation and hosting services grow faster as providers absorb EHR, imaging, backup and research workloads that institutions no longer want to operate in ageing hospital server rooms.
Component
2025 value
Share 2025
2035 value
CAGR
IT Hardware
USD 10,931.24M
70.7 %
USD 24,479.40M
8.40 %
Colocation and Hosting Services
USD 3,136.32M
20.3 %
USD 9,496.08M
11.72 %
Electrical and Mechanical Infrastructure
USD 967.87M
6.3 %
USD 2,058.14M
7.84 %
Construction and Fit-Out
USD 427.77M
2.8 %
USD 1,078.98M
9.69 %
DC Exclusive: Hospital Data Center Exit Tracker
DC Market Insights tracks 14 named healthcare infrastructure moves from 2014 through 2026. Ten moved workloads to public cloud, two went to colocation and two built new owned sites. The pattern explains why owned data centers can lose share even while the overall market expands: general-purpose EHR estates leave older halls, while AI and research clusters arrive as new owned, wholesale or colocated capacity. The model therefore takes the owned-site share from 60.0% in 2025 toward 45.0% by 2035.
Workload
2025 value
Share 2025
2035 value
CAGR
EHR and Clinical Applications
USD 4,638.95M
30.0 %
USD 8,907.02M
6.74 %
Medical Imaging and PACS
USD 2,783.38M
18.0 %
USD 6,309.14M
8.53 %
AI Genomics and Research Computing
USD 2,297.83M
14.9 %
USD 10,777.50M
16.71 %
Claims and Revenue Cycle
USD 2,010.22M
13.0 %
USD 4,082.39M
7.34 %
Backup and Disaster Recovery
USD 2,164.85M
14.0 %
USD 4,453.51M
7.48 %
Collaboration and Other Workloads
USD 1,567.97M
10.1 %
USD 2,583.04M
5.12 %
Which Region Leads the Healthcare Data Center Market?
North America leads because the United States combines a large installed hospital base, near-universal certified EHR adoption and significant pharmaceutical research infrastructure. Asia Pacific grows fastest as India, China and other markets add local capacity under health-data localization and digital-health programs.
Indicator
2025 / Base
Outlook
Leading region
North America, 46.0% (USD 7.11B)
USD 15.77B by 2035; remains the largest regional spending pool
Fastest-growing region
Asia Pacific, 11.72% CAGR
Reaches USD 9.83B by 2035 as India and China add domestic health-data capacity
Fastest large country
India, 18.37% CAGR
USD 247.41M in 2025 to USD 1.34B by 2035
Largest country
United States, USD 6.49B in 2025
Remains the largest national market through the forecast
How Could the 2035 Forecast Change?
The 2035 outcome depends on how quickly hospital EHR estates move to public cloud, how much pharmaceutical AI is purchased as cloud capacity rather than dedicated infrastructure, and how strongly resilience rules push institutions to maintain recoverable private or colocated capacity.
Scenario
Assumption
2035 value
CAGR 2025-2035
Low
Faster EHR migration to public cloud; more pharma AI bought as cloud capacity
USD 30.80B
7.13 %
Base
Healthcare IT load reaches 6,600 MW; 22% on AI racks; 55% leased
USD 37.11B
9.15 %
High
Stricter 72-hour restore requirements and more drug makers build owned AI factories
USD 42.68B
10.69 %
Competitive Landscape and Recent Developments
The five largest colocation providers account for about 31% of the USD 3.14 billion healthcare colocation and hosting market in 2025, leaving the sector fragmented. Competition spans colocation, EHR hosting, cloud services, AI hardware and the power and cooling systems required for hospital and life-sciences infrastructure.
Companies profiled include:
Equinix; Digital Realty; Iron Mountain Data Centers; CyrusOne; NTT DATA; Epic Systems (Epic Hosting); Oracle (Oracle Health); Microsoft (Nuance); Amazon Web Services; Google Cloud; Dell Technologies; Hewlett Packard Enterprise; NVIDIA; Cisco Systems; Schneider Electric; Vertiv.
In July 2026, WellSpan Health completed the move of more than 300 applications and 7.5 PB of data to AWS in 17 weeks.In April 2026, the U.S. Department of Veterans Affairs requested USD 4.2 billion for its EHR in fiscal 2027, including USD 745 million for infrastructure readiness.In February 2026, Eli Lilly’s LillyPod AI factory with more than 9,000 petaflops went live in Indianapolis.In February 2026, five Ontario hospitals in Transform Shared Service Organization moved their EHR to Oracle Cloud Infrastructure, cutting page-load time by 71%.In January 2026, NVIDIA and Eli Lilly agreed to invest up to USD 1 billion over five years in an AI co-innovation lab.In November 2025, India notified the DPDP Rules with an 18-month phased timeline.
Frequently Asked Questions
What is the size of the Healthcare Data Center Market?
USD 15.46 billion in 2025 and USD 17.34 billion in 2026, projected to reach USD 37.11 billion by 2035 at a 9.15% CAGR.
Which component leads the market?
IT hardware, with USD 10.93 billion or 70.7% of 2025 spending.
Which workload grows fastest?
AI genomics and research computing, at 16.71% a year through 2035.
Which healthcare end user spends the most?
Hospitals and health systems, with USD 7.27 billion or 47.0% of 2025 market value.
Which region leads?
North America with USD 7.11 billion or 46.0% of 2025 value; Asia Pacific grows fastest at 11.72% a year.
Who are the leading suppliers?
Equinix, Digital Realty, Iron Mountain Data Centers, CyrusOne and NTT DATA are among the leading colocation providers, alongside major healthcare hosting, cloud, hardware and infrastructure vendors.
Methodology
DC Market Insights builds the healthcare data center market bottom-up from 3,300 MW of healthcare IT load in 2025 and spending per MW for hardware, colocation and hosting, electrical and mechanical infrastructure, and construction and fit-out. The model separates conventional and AI MW, applies leased-capacity economics, and reconciles end-user, workload, deployment, regional and country splits to the total market before applying forecast assumptions.
Download Sample Report – Healthcare Data Center Market
Related Reports from DC Market Insights
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AI Data Center Market
Data Center Outsourcing Market
Multi-Tenant Data Center Market
Data Center Virtualization Market
DC Market Insights Data & Tools
Explore live datasets and decision tools used across DC Market Insights research:
Data Center Database
Data Center Map
Data Center Operators
Global Capacity Tracker
Deal Tracker
Power & Policy Tracker
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Deal Comps
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About DC Market Insights
DC Market Insights is a dedicated research and consulting firm that empowers data center leaders with actionable intelligence. We combine rigorous market research, advanced analytics and practical advisory support to help organizations make confident decisions in an increasingly complex digital infrastructure landscape. Our goal is to transform data into clarity, giving clients the ability to act decisively on strategy, investment and execution.
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Technology
City of Hope Cancer Center Chicago Unites Industry Leaders for Health Technology Innovation Roundtable
Published
14 minutes agoon
October 23, 2026By
CHICAGO, Oct. 23, 2026 /PRNewswire/ — Faster access to care, more affordable treatment and policies that support innovation were central themes of a Health Technology Innovation Roundtable convened by City of Hope® Cancer Center Chicago on Thursday, October 15, at its hospital in Zion.
The discussion brought together Congressman Brad Schneider (IL-10) and leaders from City of Hope, Vantive and Zocdoc to examine how technology can help bend the health care cost curve, connect patients with care sooner and expand access to specialized treatment.
“Thank you to City of Hope in Zion for graciously hosting our recent roundtable to discuss how emerging health technologies are shaping patient care, access, and affordability,” said Schneider. “I am proud to represent a district where so many people work in the life sciences field to advance innovation. This convening was an important opportunity to hear directly from health technology innovators about the progress they are making to better connect patients with lifesaving care and how we can work together. I will continue to partner with City of Hope and the health technology experts throughout our district to ensure more people have access to the cutting-edge treatment and testing they deserve.”
The conversation spanned digital appointment scheduling, home dialysis, surgical robotics, artificial intelligence and remote monitoring. Zocdoc’s digital marketplace connects patients with available appointments, helping fill openings that might otherwise go unused. Vantive’s work in kidney care, including home dialysis, illustrated how technology can expand options for where and how patients receive treatment. City of Hope’s experience with advanced surgery and wearable devices highlighted opportunities to bring specialized expertise closer to patients and support recovery at home.
“Technological advancements continue to evolve rapidly, and keeping up with them can feel like a job unto itself,” said Pete Govorchin, president of City of Hope Chicago. “Having an opportunity to pause and reflect on the progress we have seen thus far, as well as look ahead to what’s next alongside a distinguished panel of respected professionals, is critical.”
The discussion also addressed barriers that can keep innovation from reaching patients, including state licensing requirements, limited broadband, outdated regulations and reimbursement challenges. Access for rural communities and veterans was a recurring concern, alongside the need to measure how new technologies improve outcomes and reduce avoidable costs.
“As both a developer and adopter of advanced surgical technologies, City of Hope is well positioned to provide practical, evidence-based insights into how robotic surgery and other procedures, delivered remotely, could improve access, enhance quality, and support the future of patient-centered care,” said Dr. Yuman Fong, a City of Hope surgical oncologist.
Joining Schneider, Govorchin and Fong were Chris Toth, CEO of Vantive; Kyle Jackson, Vantive’s executive director of government affairs and market development; and Ilyssa Meyer, Zocdoc’s director of government affairs.
“I was proud to be part of an important convening of health technology experts discussing how we can continue to work together to connect more patients to care and innovative treatment. Rep. Schneider’s leadership on the bipartisan, bicameral Health ACCESS Act is an important next step in turning the innovations discussed at the recent roundtable into broader access to care,” added Meyer. “By reducing barriers to digital health services and online appointment scheduling, the bill can help connect more patients with the care they need.”
About City of Hope
City of Hope’s mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the United States, and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked among the nation’s top cancer centers by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, Orange County, California, campus, a network of clinical care locations across Southern California and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas. City of Hope’s affiliated group of organizations includes Translational Genomics Research Institute and AccessHope™. For more information about City of Hope, follow us on Facebook, X, YouTube, Instagram and LinkedIn.
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SOURCE City of Hope Cancer Center Chicago
Technology
Kin Becomes First U.S. Home Insurer to Enable WebMCP for AI Shopping
Published
14 minutes agoon
October 23, 2026By
Consumers can now use ChatGPT to efficiently shop Kin’s digital home insurance experience
CHICAGO, Oct. 23, 2026 /PRNewswire/ — Building on its recent announcement that AI shopping agents like Meta’s Muse are welcome to shop on Kin.com, Kin is making its digital home insurance experience even easier for AI to shop. Kin, the direct-to-consumer provider of insurance and home finance solutions for homeowners, today announced that it has enabled WebMCP in its digital quoting experience. The new capability gives ChatGPT a faster and more efficient way to interact with Kin.com on a consumer’s behalf.
Homeowners can go from their AI agent prompt to a customized Kin home insurance quote ready for purchase in minutes due to the data-informed Kin.com quoting process.
“We said that Kin will win the AI shopping experience, and we meant it,” said Kin Founder and CEO Sean Harper. “People are going to increasingly ask AI to do the tedious work of shopping for them. We want someone to be able to tell ChatGPT, ‘Help me shop for home insurance,’ and make it incredibly easy for that AI agent to shop Kin.”
Unlike plug-ins that require installation, WebMCP is an open web standard which lets AI agents work directly with Kin.com, creating a more efficient way to interact with Kin’s digital experience, and making it easier for them to help consumers shop for home insurance. For consumers, that means AI can do more of the repetitive work involved in insurance shopping, while Kin makes its experience easier for those AI agents to navigate.
Built for the Way Consumers Will Shop
The launch builds on Kin’s announcement that it would welcome Meta’s Muse and other AI shopping agents to Kin.com rather than block them. In Kin’s testing, Muse was able to retrieve home insurance quotes after asking consumers only a handful of questions. Likewise, with ChatGPT, Kin testing found consumers could easily price out home insurance in a clear side-by-side view with minimal questions. The technology improves daily, and Kin is committed to implementing open standards like WebMCP, which ChatGPT supports for paid users on its browser-based platform. While free ChatGPT accounts cannot use this protocol, consumers can still easily get a quote at kin.com.
Kin was built to sell home insurance directly to consumers through a digital experience, without relying on external agents. It also analyzes thousands of data points about individual homes, meaning much of the information needed to generate a quote can already be gathered without asking the homeowner.
“We didn’t have to reinvent Kin for AI shopping,” Harper said. “We already built a direct digital experience, we already have the data to answer most of the questions about a home, and we don’t depend on someone in the middle to sell the product. AI shopping rewards a lot of the things we’ve been building for years.”
A New Way to Shop for Insurance
Kin expects AI agents to become increasingly capable of helping consumers gather information, understand coverage and shop across insurance providers. As those capabilities improve, Kin plans to continue making its digital experience easier for both people and the AI agents working on their behalf.
“Five years from now, opening a bunch of browser tabs and filling out the same information over and over is going to seem pretty antiquated,” Harper said. “You’ll tell your AI what you need and it will go do the work. We’ve built Kin to win in that world.”
About Kin
Kin helps homeowners save money, simplify tasks, and protect their most valuable assets. By offering direct-to-consumer digital home and auto insurance alongside home finance services, the company focuses on supporting underserved homeowners in states with high catastrophic risk. Kin provides more convenient and affordable home and auto insurance coverage by eliminating the need for external agents and analyzing thousands of data points to provide transparent, accurate pricing. Kin’s AI-native technology platform delivers a seamless customer experience, customized options, and fast, high-quality service. To learn more, visit www.kin.com.
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SOURCE Kin Insurance, Inc.
Healthcare Data Center Market to Reach USD 37.11 Billion by 2035 as AI Genomics, EHR Resilience and Hosted Capacity Reshape Healthcare Infrastructure – DC Market Insights
City of Hope Cancer Center Chicago Unites Industry Leaders for Health Technology Innovation Roundtable
Kin Becomes First U.S. Home Insurer to Enable WebMCP for AI Shopping
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