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IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals

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IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large.

SAN DIEGO, June 26, 2024 /PRNewswire-PRWeb/ — IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large.

“Think of these added features as IDEA FitnessConnect® 3.0, through this partnership, not only will we continue to verify credentials and liability insurance but we can now offer enhanced features to place your profile in front of the hiring clubs/managers…”

Combining their extensive expertise and experience, the two organizations are set to revolutionize the fitness industry by providing an effective solution to the sector’s perennial recruitment issues, enhancing opportunities for fitness professionals.

IDEA is the world’s leading organization for fitness and wellness professionals; the original one-stop solution providing the education, resources, community and experiences fitness professionals need to succeed. IDEA is also the creator of FitnessConnect® which is the largest global directory of qualified/verified fitness professionals. As CEO and owner of IDEA, and recently appointed Chair of World Active, a global organization advancing the fitness industry, Amy Boone Thompson is dedicated to anticipating and meeting the needs of fitness professionals across the world.

“For IDEA members, think of these added features as IDEA FitnessConnect® 3.0, through this partnership, not only will we continue to verify credentials and liability insurance but we can now offer enhanced features to place your profile in front of the hiring clubs/managers in your community who are looking for talent with your exact expertise. Sub a class or audition for a role all by simply turning on your app,” says Thompson. “We believe our partnership with CoverMe offers a viable solution for both sides of the market. The CoverMe app connects educated, qualified and insured fitness professionals with local clubs and studios, enabling these professionals to advance their careers and boost their income. At the same time, clubs can ensure high-quality classes and sessions take place to provide an excellent member experience.”

The intuitive CoverMe app was developed by co-founders Rosanna Tucker and Beverlee Brinkworth, who have decades of hands-on operational experience owning and managing boutique venues to big-box brands. Their deep understanding of industry-wide challenges, such as managing staff and ensuring compliance with insurance and certification requirements, inspired them to create a solution that saves time and reduces stress for fitness professionals, as well as club owners and operators.

The CoverMe app seamlessly connects fitness professionals, including group fitness instructors, personal trainers, yoga teachers, sports coaches and swim instructors, with venues. This connection allows fitness professionals to boost their profiles, expand their networks and increase their earnings.

The integrated system ensures compliance, enhances communication and includes a rewards system to incentivize and retain fitness professionals.

IDEA complements the fitness professional’s ongoing career by offering low cost liability and health insurance, business tools and access to thousands of articles and online courses to provide an online learning experience, continuing education credits toward recertification and advanced specialty certificates to advance professionally.

The CoverMe app, which is already used by operators in the UK including Virgin Active, Fitness First, Lift Brands and Serco, recently launched in Australia. It makes its US debut at 2024 IDEA® World Convention, IDEA’s annual celebration designed to Inspire the World to Fitness®, which runs July 10-14, 2024, at the Los Angeles Convention Center. IDEA members can visit the CoverMe booth #718 in the West Hall to download the free app, set up their profile and have a free professional photo taken. A $1,000 prize for the best CoverMe profile will be available every day.

“Think of CoverMe as your pocket full of fitness. The app is your digital wallet, which stores your certificates and insurance, where you can manage your invoicing and enjoy partner discounts. Above all, this is your route to getting in front of the venues where you really want to work, so you can earn more money, when and where you want to,” says Rosanna Tucker, CEO of CoverMe.

A game-changer for venues too, the app enables operators to manage their teams and scout for fresh talent by posting audition requests to local and relevant professionals. Fitness professionals who join the CoverMe community also receive the recognition and reward they deserve by earning points and badges for engagement on the app. These unlock discounts and offers from well-known brands to enhance their careers.

The strategic alliance between IDEA Health & Fitness Association and CoverMe Fitness is poised to set a new standard in the fitness industry. By addressing the real-world challenges faced by fitness professionals and club owners and operators, this partnership creates an end-to-end solution and will enhance the careers of fitness professionals, ensuring better experiences for clubs and their members alike.

Online Press Release

About IDEA Health & Fitness Association

IDEA® Health & Fitness Association has served as the world’s leading organization of fitness and wellness professionals for 42 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning IDEA Fitness Journal. We also power fit pros through our fitness, business and nutrition conferences, and with hundreds of streaming videos and digital courses available on ideafit.com. We Inspire the World to Fitness® with the passion and dedication of IDEA Members in more than 80 countries. https://www.ideafit.com/.

About CoverMe Fitness

The CoverMe app streamlines team management, expanding your instructor network for emergency cover and recruitment, whilst enhancing instructor retention through an in app recognition and reward system. The app digitizes the process for instructors, studio and health club partners, empowering you to focus on delivering unappareled group exercise classes and dedicating more time to members service and product delivery.

www.covermeapp.co

For further information contact:
Louise Crossland – CoverMe App
E-Mail: Lou.crossland@covermeapp.co
www.covermeapp.co

Madeleine McCormick – IDEA® Health & Fitness Association
E-mail: mmccormick@ideafit.com
www.ideafit.com

Vicky Kiernander at Big Fish Public Relations
Tel: +44 (0)7812 381924
Email: vicky@bigfishpublicrelations.co.uk

or

Abigail Harris at Big Fish Public Relations
Tel: +44 (0)7738 331019 (WhatsApp only) or +1 (649) 342 0106
Email: abigail@bigfishpublicrelations.co.uk

Media Contact

Madeleine McCormick, IDEA Health & Fitness Association, 1 800-999-4332, press@ideafit.com, www.ideafit.com

View original content to download multimedia:https://www.prweb.com/releases/idea-health–fitness-association-partners-with-coverme-fitness-to-deliver-real-world-solutions-for-fitness-professionals-302183422.html

SOURCE IDEA Health & Fitness Association

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states-302749723.html

SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/serviceforge-plants-two-million-trees-worldwide-302748866.html

SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

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