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Hennessey Digital’s Study of 1,400 Law Firm Identifies the Fastest-Responding Personal Injury Firms; Finds 56% Are Slow to Respond or Are Nonresponsive

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Response times to online leads are critical for companies – especially in competitive industries, such as legal. A new study of nearly 1,400 law firms by digital marketing agency Hennessey Digital reveals 56% of law firms are slow to respond – or don’t respond at all. Those who do respond are doing so at record pace, using email, text and phone calls, as determined by year-over-year data the agency has collected for the annual report on lead form responsiveness. Discover the fastest- and slowest-responding cities, the fastest-responding personal injury law firms, website trends including the number of firms with Spanish or multi-language features on their site, and other valuable insights to help companies get the most out of their law firm digital marketing ROI.

LOS ANGELES, June 27, 2024 /PRNewswire-PRWeb/ — With online access at our fingertips, are law firms keeping up with online leads? Annual research from Hennessey Digital, the leading digital marketing agency specializing in law firm SEO, reveals that 27% of U.S. law firms do not respond to online leads, while the 73% that do are doing so in record time.

The trends toward faster response times, personalized communication, and advanced website translation tools like HD Translate, reflect Hennessey Digital’s commitment to helping law firms achieve greater success in a competitive market.

Conducted with a mystery-shopper approach, Hennessey Digital’s Lead Form Response Time Study provides an industry benchmark through the analysis of the response times to online leads of nearly 1,400 law firms. The report details the shift in lead form responsiveness over the last four years, identifies the fastest and slowest-responding cities in the U.S, and highlights trends in law firm websites.

The agency also publishes a list of the fastest-responding firms and issues Response Time awards, recognizing law firms who respond in under 20 minutes. This year, nearly 400 law firms are being recognized for their excellence in lead form responsiveness. See who made the list.

“The legal industry is known for being a highly competitive market. We publish this research to equip lawyers with critical insights into the efficacy of online leads and responses, and empower them with knowledge about innovations and trends that impact online engagement with prospective clients,” said Hennessey Digital CEO and Founder Jason Hennessey.

Key Findings:

Fifty-six percent of law firms are slow to respond – or don’t respond at all: 29% take more than 30 minutes to respond, while 27% of law firms do not respond to online leads. Not only is this key in standing out in communities they serve, law firms are missing substantial opportunities for new cases. It also exposes a critical gap in the ability to accurately measure the effectiveness of their digital marketing.Increase over four years in law firm response rates: 73% of law firms respond to online leads. There is no change in response rates compared to 2023, however this marks a significant 14% increase in law firms responding to online leads since 2021 when the agency began measuring online lead performance across the legal industry.Accelerated response times: The median response time to online leads has decreased to 13 minutes in 2024, down from 20 minutes in 2023. Notably, 28% of firms now respond in under 5 minutes, a dramatic rise from 18% in 2023.Personalization is prevalent – and important: 93% of email responses to online leads have a personal touch. According to Hennessey Digital analysts, adoption of AI-supported tools, improvement in email automation technology, and continued value placed on human authenticity and interaction are likely factors driving this trend.The future of text messaging is here: Ever imagine texting with your lawyer? Text messaging features are now present on 10% of law firm websites, indicating a growing trend towards real-time engagement.

Hennessey, whose innovative idea for the study that has become an anticipated report in the industry, notes the data emphasizes the importance of swift engagement in converting leads into clients, and measuring the ROI of law firm digital marketing.

Fastest Responding Cities

Cleveland, OH – 0 min

Little Rock, AR – 1 min

Oklahoma City, OK – 1 min

Savannah, GA – 1 min

Raleigh, NC – 2 min

Slowest Responding Cities

Charlotte, NC – 106 min

Norfolk, VA – 104 min

Syracuse, NY – 68 min

Portland, OR – 66 min

Boston, MA – 49 min

*Reflects median response time in markets with five or more law firms responding to online leads. The full list of the top 10 fastest- and slowest-responding cities is available on hennessey.com.

“Our findings show that law firms who prioritize fast and effective responses to online leads are in the best position to maximize their digital marketing investments and dominate their market,” said Hennessey. “The trends toward faster response times, personalized communication, and advanced website translation tools like HD Translate, reflect our commitment to helping law firms achieve greater success in a competitive market.”

For the second consecutive year, 35% of law firm websites feature Spanish or multi-language translation options. This number is expected to increase with the introduction of HD Translate, a cutting-edge, AI-powered website translation tool developed in-house by the engineers at Hennessey Digital. HD Translate is designed with search engine optimization and search engine rankings in mind. It not only makes it easier for companies to have a website accessible to website visitors in their native language, but boosts law firm SEO by publishing pages that are indexed by Google and appear in search results in that native language.

Teaming up as a sponsor of the study is Legal Conversion Center, a full-service legal intake provider for law firms that provides tailored solutions and improves lead conversion rates.

Check out the full report on hennessey.com, including the full list of fastest- and slowest-responding cities, fastest-responding law firms, and tips for increasing online leads and improving the intake process for law firms.

(Original source)

About Hennessey Digital:

Founded in 2015 by internationally-recognized entrepreneur and best-selling author Jason Hennessey, Hennessey Digital is a multi-award winning digital marketing agency for top law firms and other industries. Specializing in technical SEO, content marketing, SEO for lawyers, paid media, pay-per-click advertising (PPC), conversion rate optimization (CRO), and website development, Hennessey Digital helps clients get more qualified leads and high-value cases through holistic marketing strategies and innovation in marketing technology. Hennessey Digital is an all-remote company that has received nods from the US Agency Awards and the US Search Awards, as well as The Financial Times list as one of the fastest-growing companies in the Americas. It’s been honored on the Inc. 5000 list of fastest-growing private companies in America for five consecutive years, and is a 2x recipient of the Quartz Best Company for Remote Workers honors.

Follow Hennessey Digital on Social Media:

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Media Contact

Cindy Kerber Spellman, Hennessey Digital, 1 310-594-8692, cindy@hennessey.com, https://hennessey.com

View original content to download multimedia:https://www.prweb.com/releases/hennessey-digitals-study-of-1-400-law-firm-identifies-the-fastest-responding-personal-injury-firms-finds-56-are-slow-to-respond-or-are-nonresponsive-302184088.html

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TrailIntel Acquires GPS Trailmasters Software Platform to Advance Next-Generation Outdoor Navigation

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This advancement significantly expands the capabilities available to riders, introducing a more powerful, connected, and scalable navigation experience across Garmin, Mobile and Web.

STRONG, Maine, April 23, 2026 /PRNewswire-PRWeb/ — TrailIntel, the industry’s leading vertically integrated outdoor technology platform, today announced the acquisition and integration of GPS Trailmasters’ Garmin and mobile software products. This milestone builds on the longstanding relationship between the two companies and marks a significant step forward in delivering a more connected, intuitive, and scalable navigation experience for outdoor enthusiasts across North America.

“This is a major leap forward for outdoor recreation,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving trusted mapping while delivering a more connected, simplified navigation experience on and off the trail.”

For over 18 years, GPS Trailmasters has been a trusted leader in electronic trail mapping, known for delivering highly accurate and reliable data to riders throughout the Northeastern United States. By integrating this proven dataset into TrailIntel’s modern platform, the combined solution introduces enhanced functionality, real-time capabilities, and a streamlined user experience across both Garmin and mobile devices.

TrailIntel’s mission is to deliver a complete, easy-to-use platform that connects planning, navigation, real-time trail conditions, and community engagement—enhancing safety, simplifying operations, and improving the outdoor experience.

“The evolution of GPS Trailmasters into TrailIntel represents a major leap forward for the outdoor recreation industry,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving the trusted mapping foundation riders rely on, while introducing a more powerful, connected experience that simplifies navigation and expands what’s possible both on and off the trail.”

As part of the transition, Eric Murphy, owner of GPS Trailmasters, joins TrailIntel as Chief Geospatial Officer, where he will lead mapping strategy, expansion, and ongoing data development across all supported regions. “I’ve always believed in building high-quality maps and strong relationships within the riding community,” said Murphy. “With TrailIntel, we’re able to take everything GPS Trailmasters has built and scale it nationally, while continuing to deliver the same level of quality, service, and trust our customers expect.”

What This Means for Riders. The integration delivers a seamless upgrade for existing GPS Trailmasters customers, while introducing new capabilities across the TrailIntel platform: for Garmin users: simplified installation and map updates, expanded device compatibility, automatic route syncing from TrailIntel, streamlined experience with no third-party software required.

For Mobile Users: Real-time trail updates and conditions, offline navigation and breadcrumb tracking, turn-by-turn routing, community-driven insights and shared content advancing the outdoor experience.

The combination of GPS Trailmasters’ trusted mapping data with TrailIntel’s modern technology platform creates a comprehensive solution designed to serve the entire outdoor ecosystem: riders gain better planning tools, safer navigation, and more confidence on the trail. Clubs benefit from improved tools to manage, maintain, and grow their trail systems. Businesses and communities gain increased visibility and new opportunities driven by outdoor tourism

A key initiative of TrailIntel is continuing to support the organizations that sustain outdoor recreation, including opportunities to drive engagement and funding back to local clubs and trail systems.

Expanded Role for GPS Trailmasters. GPS Trailmasters will continue to operate under its brand, taking on an expanded role focused on nationwide hardware distribution and support, including: garmin device sales, ride Ready tablets, mounting systems and accessories.

This evolution allows GPS Trailmasters to extend its reach beyond the Northeast while supporting the growing demand for integrated hardware and software solutions.

A Pivotal Moment for Outdoor Recreation. The integration represents a long-term investment in the future of outdoor navigation, one that prioritizes accuracy, usability, and real-time connectivity. By combining legacy expertise with modern technology, TrailIntel is redefining how riders discover, plan, and experience the outdoors.

About TrailIntel:

TrailIntel is the industry’s first vertically integrated outdoor technology platform, designed to connect riders, clubs, businesses, and first responders through mapping, navigation, and real-time data. The platform delivers a seamless experience across mobile, web, and Garmin devices, helping users plan smarter and explore with confidence. For more information about TrailIntel, visit www.trailintel.com and follow along on Facebook and Instagram at @TrailIntel.

About GPS Trailmasters:

GPS Trailmasters has been a trusted provider of trail mapping technology for over 18 years, delivering high-quality GPS-based navigation solutions for snowmobile and ATV riders. The company will continue operations as a leading hardware provider supporting the TrailIntel ecosystem. For more information about GPS Trailmasters, visit www.gpstrailmasters.com and follow along on Facebook.

Media Contact

Brian Gavin, Trailintel, 1 207-241-4745, brian@trailintel.com, trailintel.com

View original content:https://www.prweb.com/releases/trailintel-acquires-gps-trailmasters-software-platform-to-advance-next-generation-outdoor-navigation-302750997.html

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Z3 Technology Enables Rapid Project Development with the EXOSENS MicroCube XP Thermal Cores

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LINCOLN, Neb., April 23, 2026 /PRNewswire/ — Z3 Technology, LLC, a leader in embedded camera encoding systems, today announces the release of our CIB-EX22 Camera Interface Board, which enables direct control and power to the EXOSENS MicroCube 640 XP shutterless thermal camera from Z3 OEM Video Encoder solutions through an LVDS digital video output connector, via 30-pin KEL cable. Jumpstart your camera system development with Z3’s cutting-edge hardware encoding technology for real-time video streaming.

Designed for efficiency and performance, our video encoders combine top-tier video compression and ultra-low bandwidth usage into a solution consuming <5W of power. Full camera and encoder control is available through serial or remote APIs, while multiple UART and GPIO interfaces enable seamless integration with external devices such as pan/tilt mounts, heater and wiper triggers, GPS, and range finders. User custom development is supported through our comprehensive SDK and OEM Starter Kits, allowing for rapid adaptation of evolving mission requirements. Hardware Specification documents, 3D model files, and interface schematics are available upon request to accelerate development progress. Z3 Technology solutions support simultaneous video streaming and recording across a wide range of camera models, delivering flexible, reliable video performance at the tactical edge.

“Z3 Technology is excited to announce our support of EXOSENS MicroCube XP series of shutterless thermal camera cores. Our new CIB-EX22 will enable seamless integration and control via our series of Z3 OEM Video Encoders for numerous markets including unmanned vehicles, security, surveillance, and remote sensing,” said Aaron Caldwell CEO of Z3 Technology, LLC.

Our miniature Q603 product line is the perfect platform to compliment efforts that the EXOSENS team has shown, considering the minimal footprint design of the MicroCube 640 XP. Development teams contemplating the addition of a 2nd thermal sensor or a visible zoom block camera should look no further than our FV2K and FV4K models, which have an additional video input for dual camera streaming up to 4Kp30. Proven product applications include camera systems in industries like Security & Surveillance, Unmanned Systems, and Military Video Solutions.

“In a win-win approach, this first bundle CIB-EX22 / MicroCube 640 XP values the true SWaP approach of EXOSENS LWIR thermal cores, required for highly integrated electro-optic systems,” said Mr. Guillaume Bunoz, Executive General Manager of EXOSENS Advanced Imaging Business Unit. “Microcube XP features many USPs (e.g. 1pt-NUC shutterless, tunable functions, OSD, low latency) that make it successful, especially in UAS market segment. This bundle with Z3 enables users to easily implement the DV CMOS 16 bits variant, beside the existing popular MIPI and UVC product versions of the MicroCube 640 XP.”

Explore What’s Possible with Z3 Technology
All Z3 video solutions are Made in the USA and fully compliant with NDAA, TAA, REACH, and RoHS requirements. Product design and manufacturing are performed by Z3 Technology, LLC, an ISO 9001–certified manufacturer.

Z3’s flexible embedded video encoder solutions can help power your next innovation. Learn more about our hardware encoding solutions and contact us to discuss your integration needs.

For more information on Z3 Technology’s SD to 4K Embedded Encoders and Camera Solutions, contact us today. Email sales@z3technology.com or visit our website at https://z3technology.com/products/oem/ to explore available options.

All product and company names mentioned within are trademarks™ or registered® trademarks of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/z3-technology-enables-rapid-project-development-with-the-exosens-microcube-xp-thermal-cores-302751003.html

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CareScout Joins Ensight™ Intelligent Quote LTC & Life Marketplace

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Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform.

SAN DIEGO, April 23, 2026 /PRNewswire-PRWeb/ — Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform. This partnership marks a significant milestone for CareScout, signaling its rapid growth and commitment to a more integrated model for planning, finding, and funding care.

“By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

CareScout Care Assurance is a simple, personalized LTC insurance solution designed to help protect clients and their families from future care costs. When choosing CareScout, policyholders gain access to a unified ecosystem that brings together financial protection, expert guidance, and connections to trusted care providers – supporting families across every stage of the aging journey.

“CareScout represents an important and unique value-added addition to the growing range of solutions available in the long-term care market,” said Bill Unrue, CEO of Ensight. “We are thrilled to add the CareScout Care Assurance solution to the Ensight Intelligent Quote marketplace, providing distributors and financial professionals access to a holistic insurance product that expands the value of financial protection with additional integrated services.”

A modern LTC solution built for families, not just policyholders:

Care Assurance connects policyholders and their families to CareScout’s platform, helping them navigate care decisions, identify quality providers, and access trusted resources. This integrated approach reflects CareScout’s belief that insurance alone is incomplete without services, and that families benefit most when coverage, navigation, and support are unified.

“Families don’t experience aging or caregiving in silos,” said Samir Shah, CEO of CareScout. “By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

Supporting advisors in a changing long-term care landscape:

Ensight’s Intelligent Quote Platform enables financial professionals to efficiently illustrate and compare life, LTC, and annuity products while supporting more informed client conversations. With the addition of CareScout Care Assurance, Ensight’s growing distributor community gains access to an innovative solution built for today’s realities: rising longevity, increasing caregiving responsibilities, and families seeking clarity across planning, care, and funding.

About Ensight™

Ensight™ is the leading cloud-based insurance sales acceleration platform for more than 500 life, long-term care (LTC) and annuity distributors, thousands of financial professionals, as well as many of the largest North American insurance carriers. Headquartered in San Diego, California, Ensight helps drive sales growth and productivity, while addressing the entire sales lifecycle experience – from prospect to policyholder, new business to inforce.

To learn more about Ensight, visit https://www.ensightcloud.com/

About CareScout

CareScout helps older adults and their families navigate the aging journey, find, and fund quality care. Inspired by a mission to simplify and dignify the aging experience, we’re building an integrated ecosystem of care and funding solutions. To learn more about CareScout, visit www.CareScout.com. CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW). CareScout is the marketing name for CareScout Holdings, Inc., its affiliates and entities. Affiliates and entities are solely and separately responsible for their own financial and contractual obligations.

Media Contact
Matt Essick, Ensight, 1 (619) 430-0587, messick@ensightcloud.com, https://ensightcloud.com
Evans Mandes, CareScout, 1 804-629-6582, evans.mandes@carescout.com, https://www.carescout.com/ 

View original content:https://www.prweb.com/releases/carescout-joins-ensight-intelligent-quote-ltc–life-marketplace-302750986.html

SOURCE Ensight

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