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Software Asset Management Market worth $7.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, June 28, 2024 /PRNewswire/ — The Software Asset Management Market is expected to grow from USD 3.5 billion in 2024 to USD 7.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 16.0% during the forecast period, according to a new report by MarketsandMarkets™. Software asset management solutions provide comprehensive tools for tracking, managing, and optimizing software assets throughout their lifecycle. To ensure efficient and accurate asset management, software asset management integrates various data sources and technologies, including real-time usage metrics, license compliance tools, contract management systems, and automation features. These solutions enable organizations to monitor software usage, identify cost-saving opportunities, ensure regulatory compliance, and enhance cybersecurity measures, ultimately supporting better decision-making and maximizing the value of their software investments.

Browse in-depth TOC on “Software Asset Management Market”

288 – Tables
52 – Figures
401 – Pages

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Scope of Report

Report Metrics

Details

Market Size Available For Years

2019–2029

Base Year Considered

2023

Forecast Period

2024–2029

Forecast Units

Value (USD Billion)

Segments Covered

Offering, Deployment Model, Organization Size, and Vertical

Regions Covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies Covered

Flexera (US), Snow Software (Sweden), USU Software AG(Germany), Ivanti (US), BMC Software (US), ServiceNow  (US), Certero (UK), Matrix42 (Germany), Broadcom (US), Eracent (US), Scalable Software    (US), Belarc (US), IBM (US), OpenText (Canada), Microsoft (US), ManageEngine (US), InvGate (Argentina), SymphonyAI (US), 1E (UK), Open iT (US), Lansweeper (Belgium), License Dashboard (UK), Xensam (Sweden), Licenseware (Romania), CoreView (US), Zylo (US), Lexcomply  (India), and StandardFusion (Canada)

By organization size, the large enterprise segment will hold a larger market size during the forecast period.

Organizations with an employee strength of more than 1,000 can be considered large enterprises. Software asset management in large enterprises is evolving beyond mere compliance and cost-saving measures. With the advent of hybrid work environments, enterprises are increasingly leveraging software asset management to drive innovation and agility. Modern software asset management solutions are integrated with advanced analytics and machine learning algorithms that provide predictive insights, enabling proactive management of software assets; this allows enterprises to anticipate future software needs and align them with strategic business goals. Additionally, software asset management in large enterprises focuses on enhancing cybersecurity. Ensuring that all software is up-to-date and properly licensed, software asset management helps minimize vulnerabilities that cyber threats could exploit. Integrating software asset management with broader IT asset management (ITAM) frameworks also enables a unified approach to managing hardware and software assets, improving overall IT governance.

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Furthermore, sustainability is becoming a significant aspect of software asset management in large enterprises. Companies now use software asset management to optimize their software usage to reduce digital waste, contributing to their overall environmental, social, and governance (ESG) goals. Software asset management tools are also being utilized to support remote work by managing software licenses and ensuring employees can access necessary tools without compromising security or compliance.

By region, the Middle East & Africa will grow at the second-highest growth rates during the forecast period.

In the Middle East and Africa region, including GCC countries, South Africa, Egypt, Nigeria, Turkey, and others, the Software Asset Management Market is expanding rapidly amid growing digital transformation initiatives and increased ICT investments. Countries across the region are enhancing their digital infrastructure to support economic growth, with software asset management playing a crucial role in managing software licenses and ensuring compliance with regulatory standards.

The market is characterized by a strong demand for software asset management solutions to optimize software usage, reduce costs, and mitigate risks associated with software audits. Local vendors like Ettesaq, specializing in software licensing consulting, help large enterprises navigate the complexities of software contracts and optimize their software portfolios. Their services cover everything from software procurement and compliance to ongoing asset management.

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The Software Asset Management Market in the Middle East and Africa is witnessing distinct trends, including heightened digital transformation efforts, increased regulatory scrutiny, and growing cloud adoption. In the Gulf Cooperation Council (GCC) countries, particularly the UAE and Saudi Arabia, there is a strong push towards intelligent government initiatives and digital economies, driving the demand for robust software asset management solutions to manage extensive software portfolios. In South Africa, businesses increasingly invest in software asset management to ensure compliance with complex software licensing agreements and optimize costs amid economic pressures. Nigeria and Kenya are emerging markets where the adoption of software asset management is accelerating, fueled by the expansion of IT infrastructures and a growing awareness of the benefits of effective software management. Across the region, incorporating AI and machine learning in software asset management tools is a key trend, enhancing predictive analytics capabilities and improving asset tracking and utilization.

Top Companies in Software Asset Management Market:

Some of the key players operating in the Software Asset Management Market are – Flexera (US), Snow Software(Sweden), USU Software AG(Germany), Ivanti(US), BMC Software(US), ServiceNow(US), Certero(UK), Matrix42(Germany), Broadcom(US),  and Eracent(US).

Browse Adjacent Markets: Software and Services Market Research Reports & Consulting

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Ping An Good Doctor Upgrades AI Doctor Service “Ping An AI Doctor”, Expanding Access to Ping An Ecosystem’s 90 Million MAUs

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HONG KONG, June 17, 2026 /PRNewswire/ — Ping An Healthcare and Technology Company Limited (“Ping An Good Doctor” or the “Company”, Stock Code: 1833.HK) has recently upgraded its AI doctor service — Ping An AI Doctor. The service has been fully integrated into a number of core applications under Ping An Group, including Ping An Jin Guan Jia, Ping An Auto Owner, Ping An Pocket Bank and Ping An Le Health, reaching 90 million monthly active users.

Powered by the Ping An Medical Master® large model, the upgraded Ping An AI Doctor has established a service model centered on “AI responses in seconds + full-process supervision by human doctors”. It is also deeply connected with the platform’s unique “online, in-hospital, in-home, and in-company” healthcare service network. By integrating intelligent medical capabilities with a full-scenario ecosystem, Ping An AI Doctor is expected to promote the scalable, routine and inclusive implementation of premium family doctor services, providing the public with digital solutions for full-cycle health management.

Ping An AI Doctor breaks through the functional limitations of conventional intelligent Q&A tools. By deeply applying AI large models to clinical assistance scenarios, it can standardize professional services such as preliminary symptom screening, condition assessment, medication safety guidance, health risk assessment and personalized plan formulation. The platform supports 24/7 uninterrupted service and intelligent responses within seconds, responding to common daily health consultation needs in as fast as three seconds. This significantly shortens the time required for the public to access basic medical services and lowers the threshold for use.

To ensure medical quality and safety, the platform has established a full-process human doctor review mechanism. All diagnosis and treatment suggestions and health guidance plans generated by AI are reviewed and calibrated by licensed practicing physicians. For difficult conditions, complex chronic diseases or potential risks of serious conditions, the system will also automatically transfer the case to human doctors for follow-up, with specialists providing one-on-one in-depth consultations, thereby achieving “intelligent acceleration and efficiency enhancement, with professional medical support as a safeguard.”

Leveraging Ping An Group’s ecosystem advantages in multi-business collaboration, users do not need to download a separate application or mini-program. Instead, they can access relevant services with one click through high-frequency Ping An ecosystem portals, including insurance, banking and auto owner services. In terms of service system development, Ping An AI Doctor integrates Ping An’s full-scenario medical resources across “online, in-hospital, in-home, and in-company” settings, forming a closed-loop health management service chain. It also offers functions such as health assessments, electronic medical records management, health checkup report interpretation and chronic disease management, covering healthy and sub-healthy populations as well as patients with common chronic diseases such as hypertension, diabetes and hyperlipidemia.

In medical service scenarios, Ping An AI Doctor connects users with more than 3,500 contracted experts from Grade A tertiary hospitals, over 5,100 partner hospitals and 240,000 branded chain pharmacies, providing one-stop services including precise triage, expert appointment booking, medical accompaniment and hospitalization assistance. Meanwhile, it supports emergency medication delivery in as fast as one hour, as well as in-home services such as home nursing, home-based health and elderly care, and postpartum recovery, further enhancing family health service scenarios.

Ping An Good Doctor will continue to deepen innovation in medical technology, iteratively enhance AI clinical assistance capabilities, and continuously expand high-quality offline medical resources and specialized health and elderly care services. The Company will further enrich full-scenario healthcare services, empower people’s health through technology, safeguard family wellbeing with professional services, and continue contributing to the digital development of Healthy China.

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SOURCE Ping An Healthcare and Technology Company Limited

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Avochato Brings HIPAA-Compliant AI Texting to Healthcare

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Healthcare organizations can now deploy AI agents on a messaging platform independently certified for security and privacy every year since 2019

MILL VALLEY, Calif., June 16, 2026 /PRNewswire/ — Avochato, the AI-powered business messaging platform, today announced HIPAA-compliant AI texting for the healthcare industry, alongside the completion of its seventh consecutive year of SOC 2 Type II and HIPAA compliance certifications by Linford & Company, LLP.

Healthcare teams have been quick to adopt texting because patients read and answer texts far faster than phone calls or emails. But most AI messaging tools were not built to handle protected health information. Avochato closes that gap: hospitals, clinics, healthcare staffing agencies, and home-care providers can now use real-time AI agents, AI-suggested replies, and conversation insights across SMS, RCS, voice, and live chat, all within a platform independently audited for security and privacy seven years running.

“AI is transforming how healthcare organizations communicate, and in this industry trust is the foundation,” said Alex De Simone, Co-founder and CEO of Avochato. “By building on Anthropic’s models with zero data retention, and pairing that with seven consecutive years of SOC 2 Type II and HIPAA compliance, Avochato customers don’t have to choose between moving fast with AI and protecting sensitive data. They can do both.”

AI Built for Regulated Conversations

With Avochato, healthcare teams can:

Fill shifts and confirm appointments faster with automated, personalized outreach at scale, plus AI-suggested responses that keep reply times lowDeploy AI agents that answer common patient and staff questions instantly and hand off seamlessly to a human when a conversation needs oneTrain AI agents on their own content, from intake FAQs to scheduling policies, using custom knowledge basesKeep every conversation visible in a shared, auditable team inbox, so no patient message or shift request slips through the cracksTrack sentiment in real time, with AI-generated ratings, conversation summaries, and suggested next actions for every conversation

“We fill shifts in minutes that used to take hours of phone calls,” said the director of operations at a national healthcare staffing agency with more than 10,000 active clinicians.

Powered by Anthropic’s Claude, with Zero Data Retention

Avochato’s HIPAA-compliant AI capabilities run on Claude, Anthropic’s family of frontier AI models known for safety and reliability in enterprise settings. For healthcare customers, Avochato runs Claude under a zero-data-retention configuration, meaning protected health information processed by the AI is never stored or used for model training. The result is AI that meets the standard healthcare compliance teams actually require, not just the standard the industry markets.

Avochato signs Business Associate Agreements with healthcare customers that choose the HIPAA plan. Healthcare organizations can learn more and start a free trial at www.avochato.com/signup.

Security That’s Verified

Avochato’s seventh consecutive SOC 2 Type II and HIPAA certifications reflect safeguards built into every layer of the platform:

Encryption of all data in transit and at restSingle Sign On with Okta, Microsoft Azure, Salesforce, and GoogleMulti-factor authentication restricts access to verified usersRole-based access controls so administrators can define exactly who sees whatContent obfuscation for sensitive information, including media attachments

About Avochato

Avochato helps teams manage calls, texts, and chats in one secure inbox. Trusted by thousands of businesses across healthcare, professional services, logistics, and more than a dozen other industries, Avochato supports two-way communication through SMS, MMS, RCS, phone calls, and live chat, with integrations for Okta, Salesforce, Slack, Microsoft Teams, and more. Learn more at www.avochato.com.

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SOURCE Avochato

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BluIP and Oracle Hospitality Implement New Platform for Loews Hotels & Co.

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LAS VEGAS, June 16, 2026 /PRNewswire/ — BluIP completed a new project for the guest engagement center at Loews Hotels & Co. This was a collaboration between Loews Customer Engagement Center and the team at BluIP with support and partnership from Oracle Hospitality OPERA Cloud. The cloud-based solution consists of communication solutions, tightly integrated with Loews’ Central Reservations and PMS platforms.

Loews had a goal to unify channels, integrate with Oracle OPERA Cloud, and provide team members with guest details the instant an interaction begins. BluIP stepped in to architect and deliver the solution.

BluIP deployed the voice, chat, messaging, analytics, and workforce management, and layered on hospitality-specific integrations that BluIP is known for in the industry. As guest inquiries arrive, the system now pulls reservation details, guest profile data, and past interactions from OPERA Cloud and presents them directly inside the agent’s guest engagement center interface. If the guest begins on chat using BluIP AIVA® — asking about pet policies or requesting to change a reservation — context follows the interaction if it’s escalated to a live agent. No one repeats confirmation numbers or dates.

“Loews set a clear bar: make every interaction feel personal and effortless,” said Armen Martirosyan, CEO at BluIP. “By pairing Loews guest engagement center platform with Oracle OPERA Cloud PMS integration and BluIP’s technical, hospitality industry, and operational expertise, we gave agents the context they need the instant they say hello, and we delivered the complete solution in five months.”

Team Members also gained an enterprise-wide, custom routing directory created by BluIP and directly integrated into Loews guest engagement center platform. With it, a call can be transferred to a hotel property, department, or individual extension with a few keystrokes—whether it’s the front desk in Coronado or a chef in Kansas City.

“Our guests should have a seamless and well executed stay,” said Heather Girolami, a Senior Vice President with Loews Hotels & Co. “Team Members now see the reservation, the dates, and the request the moment a chat or call lands. We’re taking care of our guests with less friction.”

BluIP and Oracle Hospitality completed the full deployment and integration in just five months, beginning January 1, 2025, going live in May of that year and now handling over 1.1 million interactions per month. 

“Oracle Hospitality is committed to enabling our customers to deliver exceptional, personalized guest experiences at every touchpoint,” said Tanya Pratt, global vice president, strategy and product management, Oracle Hospitality. “The Loews project demonstrates the power of Oracle OPERA Cloud’s open architecture when paired with the right partner. Loews is now delivering context-aware service across every channel via more than 1.1 million interactions per month, anchored by the guest data that lives in Oracle OPERA Cloud.”

For BluIP, this project further proves the thesis: connect platforms properly and deeply, and the interaction model changes. Hotels stop opening conversations by collecting data and can continue their focus on servicing guests. 

About BluIP
BluIP is a global carrier and leader in AI-powered communications for hospitality, healthcare, and enterprise. Its AIVA Connect platform delivers conversational AI, omni-channel engagement, analytics, and 2,800+ integrations, including 35+ PMS systems, powering more than 600,000 guest rooms worldwide. Visit bluip.com.

About Oracle Hospitality
Oracle technology serves independent hoteliers, global hotel chains, casinos, and cruise lines in over 230 countries and territories. Our cloud-native solutions connect the entire business from the front desk to the dining room and back office, and our customers use intuitive tools and AI insights to fuel frictionless guest experiences, maximize profitability, and encourage long-term loyalty. To learn more, please visit www.oracle.com/hospitality.

MEDIA CONTACT
Beth McClure
Head of Marketing, BluIP
(866) 443-6494
info@bluip.com

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SOURCE BluIP, Inc.

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