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Software Asset Management Market worth $7.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, June 28, 2024 /PRNewswire/ — The Software Asset Management Market is expected to grow from USD 3.5 billion in 2024 to USD 7.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 16.0% during the forecast period, according to a new report by MarketsandMarkets™. Software asset management solutions provide comprehensive tools for tracking, managing, and optimizing software assets throughout their lifecycle. To ensure efficient and accurate asset management, software asset management integrates various data sources and technologies, including real-time usage metrics, license compliance tools, contract management systems, and automation features. These solutions enable organizations to monitor software usage, identify cost-saving opportunities, ensure regulatory compliance, and enhance cybersecurity measures, ultimately supporting better decision-making and maximizing the value of their software investments.

Browse in-depth TOC on “Software Asset Management Market”

288 – Tables
52 – Figures
401 – Pages

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Scope of Report

Report Metrics

Details

Market Size Available For Years

2019–2029

Base Year Considered

2023

Forecast Period

2024–2029

Forecast Units

Value (USD Billion)

Segments Covered

Offering, Deployment Model, Organization Size, and Vertical

Regions Covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies Covered

Flexera (US), Snow Software (Sweden), USU Software AG(Germany), Ivanti (US), BMC Software (US), ServiceNow  (US), Certero (UK), Matrix42 (Germany), Broadcom (US), Eracent (US), Scalable Software    (US), Belarc (US), IBM (US), OpenText (Canada), Microsoft (US), ManageEngine (US), InvGate (Argentina), SymphonyAI (US), 1E (UK), Open iT (US), Lansweeper (Belgium), License Dashboard (UK), Xensam (Sweden), Licenseware (Romania), CoreView (US), Zylo (US), Lexcomply  (India), and StandardFusion (Canada)

By organization size, the large enterprise segment will hold a larger market size during the forecast period.

Organizations with an employee strength of more than 1,000 can be considered large enterprises. Software asset management in large enterprises is evolving beyond mere compliance and cost-saving measures. With the advent of hybrid work environments, enterprises are increasingly leveraging software asset management to drive innovation and agility. Modern software asset management solutions are integrated with advanced analytics and machine learning algorithms that provide predictive insights, enabling proactive management of software assets; this allows enterprises to anticipate future software needs and align them with strategic business goals. Additionally, software asset management in large enterprises focuses on enhancing cybersecurity. Ensuring that all software is up-to-date and properly licensed, software asset management helps minimize vulnerabilities that cyber threats could exploit. Integrating software asset management with broader IT asset management (ITAM) frameworks also enables a unified approach to managing hardware and software assets, improving overall IT governance.

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Furthermore, sustainability is becoming a significant aspect of software asset management in large enterprises. Companies now use software asset management to optimize their software usage to reduce digital waste, contributing to their overall environmental, social, and governance (ESG) goals. Software asset management tools are also being utilized to support remote work by managing software licenses and ensuring employees can access necessary tools without compromising security or compliance.

By region, the Middle East & Africa will grow at the second-highest growth rates during the forecast period.

In the Middle East and Africa region, including GCC countries, South Africa, Egypt, Nigeria, Turkey, and others, the Software Asset Management Market is expanding rapidly amid growing digital transformation initiatives and increased ICT investments. Countries across the region are enhancing their digital infrastructure to support economic growth, with software asset management playing a crucial role in managing software licenses and ensuring compliance with regulatory standards.

The market is characterized by a strong demand for software asset management solutions to optimize software usage, reduce costs, and mitigate risks associated with software audits. Local vendors like Ettesaq, specializing in software licensing consulting, help large enterprises navigate the complexities of software contracts and optimize their software portfolios. Their services cover everything from software procurement and compliance to ongoing asset management.

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The Software Asset Management Market in the Middle East and Africa is witnessing distinct trends, including heightened digital transformation efforts, increased regulatory scrutiny, and growing cloud adoption. In the Gulf Cooperation Council (GCC) countries, particularly the UAE and Saudi Arabia, there is a strong push towards intelligent government initiatives and digital economies, driving the demand for robust software asset management solutions to manage extensive software portfolios. In South Africa, businesses increasingly invest in software asset management to ensure compliance with complex software licensing agreements and optimize costs amid economic pressures. Nigeria and Kenya are emerging markets where the adoption of software asset management is accelerating, fueled by the expansion of IT infrastructures and a growing awareness of the benefits of effective software management. Across the region, incorporating AI and machine learning in software asset management tools is a key trend, enhancing predictive analytics capabilities and improving asset tracking and utilization.

Top Companies in Software Asset Management Market:

Some of the key players operating in the Software Asset Management Market are – Flexera (US), Snow Software(Sweden), USU Software AG(Germany), Ivanti(US), BMC Software(US), ServiceNow(US), Certero(UK), Matrix42(Germany), Broadcom(US),  and Eracent(US).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

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Technology

Statement – Leaders’ call on the fight against cancer

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ÉVIAN, France , June 16, 2026 /CNW/ – “We, the Leaders of the G7, reaffirm our commitment to accelerate the fight against cancer. Partner countries of the G7, Brazil, Egypt, India, Kenya, and the Republic of Korea, also support this call on the fight against cancer.

Cancer kills nearly 10 million people each year worldwide and new cases are projected to increase by 80 per cent globally by 2050, given the aging of the population and its interactions with environmental and behavioural risk factors, placing an ever-greater burden on societies, health systems and economies. Improvements in access to cancer prevention – including through screening, diagnosis and care – can and should be made. While major scientific advances have been achieved in several critical areas, progress should be accelerated by alignment of research efforts and faster translation of innovation into care. In this regard, we welcome that such advances have brought the elimination of cervical cancer within reach and we will accelerate our efforts to that end.

We are determined to deepen international scientific cooperation, close persistent gaps in prevention and early detection, and ensure that progress in oncology reaches every patient. While acknowledging our existing financing efforts and the shared global responsibility, where we have taken a leadership role, we commit to strengthening our endeavours to advance cancer research and development.

We commend the scientific advances made through international, regional and national initiatives. We have made concrete progress on aligning our cancer research programmes, strengthening collaboration between leading cancer institutes and advancing interoperable data standards for paediatric and adolescent cancers.  

Accelerating international data access for paediatric, adolescent and young adult cancers

We recognise that no single country possesses sufficient data to generate robust evidence across the full range of paediatric, adolescent and young adult tumour types. Building on existing international, regional and national initiatives – in accordance with our legislation, priorities, capacities and resources, and in compliance with applicable rules on privacy, data protection and intellectual property rights – we intend to work towards:

Promoting collaboration between existing data resources and programmes, where appropriate, to bridge national registries, advance interoperability standards and enable responsible cross-border data collaboration, in accordance with applicable legal and regulatory frameworks while respecting national competences.Supporting large-scale, multi-dimensional data integration, including clinical, genomic and imaging data, which enables safe and secure data use without the necessity for direct data transfer, drawing on artificial intelligence, where appropriate and according to legal regulatory frameworks.Building on existing international, regional and national initiatives to avoid duplication, close gaps and strengthen international research collaboration for paediatric, adolescent and young adult cancers.

Intensifying our fight against cancers with poor prognosis

We recognise that mortality from cancers with poor prognosis is one of the foremost global scientific challenges. Building on existing international, regional and national initiatives, we intend to work towards:

Supporting research on cancers with poor prognosis and the work towards establishing a shared international definition and research agenda for cancers with poor prognosis, recognising them as a major global challenge.Setting ambitious targets for the roll out of screening programmes and for the diagnosis of more cancers at stage 1, as appropriate within national health systems and country contexts, to improve survival rates for cancers with poor prognosis, and in particular to significantly reduce lung cancer mortality in the next ten years.Fostering innovative international research programmes, improving cooperation on clinical trials and accelerating the translation of scientific advances – including through digital technologies, artificial intelligence and quantum research – into clinical practice for patients.

Strengthening access to quality cancer care for all

We recognize that access to quality cancer care for all remains a pressing challenge. We intend to work towards:

Supporting country-led efforts to strengthen resilient and self-reliant health systems capable of delivering high-quality cancer care for all.Encouraging the development of comprehensive cancer centres, as anchors of research excellence, care quality and education internationally.Promoting the secure, responsible and trustworthy use of evidence-based digital technologies, artificial intelligence and quantum research to improve early detection, support clinical decision-making, strengthen palliative care and expand the reach of evidence-based care for all, while preserving patients’ privacy.

We will remain engaged and review progress on these commitments.

This call for action reflects the outcome of the discussion between G7 members, benefiting from productive exchanges of views with partner countries.”

This document is also available at https://pm.gc.ca

SOURCE Prime Minister’s Office

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Insight Global Expands Global Operations with New Team in Bogotá, Colombia

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Expansion strengthens operational capabilities and supports the company’s continued global growth

ATLANTA, June 16, 2026 /PRNewswire/ — Insight Global today announced the expansion of its global operations with the addition of a capability center in Bogotá, Colombia, the latest in a series of global expansion efforts to support clients and consultants.

The Bogotá center, which officially launched on June 1, supports a wide range of functions for the global enterprise, including corporate, client, and consultant delivery functions. With over 1,500 active workers on projects in Latin America, the Bogotá teams will serve as an integral function to ensure the same excellence in employee, client, and consultant experience that Insight Global is known for around the world.

“This location is such a strategic play for us at Insight Global. It will serve as an extension of our middle and back-office functions as well as being our hub for Latin American Operations,” said Chris Abbeduto, Vice President – Global Operations. “The rapid growth that we continue to see for nearshore capabilities really drives the need for a regional center of excellence in LATAM, and we couldn’t be more excited with the amazing talent pool and cultural fit that we see in Colombia.”

The initiative has been more than a year in the making and represents a strategic investment in Insight Global’s future. The Bogotá team is comprised of fully bilingual Insight Global employees fluent in both Spanish and English who are fully integrated into the company’s culture, systems, and training programs from day one. Bogotá was selected in part for its strong talent market and alignment with U.S. business hours, enabling seamless collaboration across teams.

Insight Global’s Staffing, Consulting, and AI services are fulfilled by nearly 40,000 employees in over 40 countries for over 3,200 companies around the world.

To learn more about Insight Global’s international capabilities, visit here.

About Insight Global

Insight Global is an international talent and consulting company that delivers business outcomes in an ever-changing world. We obsess over solving problems and building solutions that move our customers further, faster.

With access to top talent in more than 50 countries, our tech-enabled recruiters can build teams quickly. Our technical experts across Cloud, AI, Data, Enterprise Operations, and Applied Engineering deliver solutions tailored to each customer’s needs. As those needs evolve, so do we.

As we evolve, though, we stay true to our purpose: to develop our people personally, professionally, and financially so they can be the light to the world around them. It shows up in everything we do, from investing in our people to delivering results for our customers to making a meaningful impact in our communities.

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SOURCE Insight Global

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Opsera Launches BrickForge by Opsera, a Purpose-Built AI Operational Command Center for Enterprise Data Teams, on Databricks Marketplace

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Built on the Databricks platform, BrickForge delivers a unified operational command center for Databricks environments

SAN FRANCISCO, June 16, 2026 /PRNewswire/ — Databricks Data + AI Summit – Opsera, the leader in AI-powered software delivery, today announced the availability of BrickForge on Databricks Marketplace, an open marketplace for data, analytics, and AI, powered by OpenSharing. A purpose-built AI Application, BrickForge gives enterprise data teams what they have been missing: a native command center to observe, diagnose, fix, and govern their entire Databricks estate — without adding infrastructure or touching business data.

Opsera will showcase BrickForge at the Databricks Data + AI Summit, Booth #223. To learn more, visit opsera.ai/brickforge.

The trigger is real. A recent Databricks State of AI Agents report stated that 80% of databases on its platform are now created by agents, not humans. As organizations produce more data products and pipelines alongside this agentic growth, operational complexity grows with it — compliance posture drifts, SQL workloads accumulate security exposure, recovery plans go untested, and deployments introduce configuration risk.

BrickForge addresses that through the BrickForge Operational Loop — a four-stage continuous process for governing Databricks estates at the pace of AI:

Observe: Live Databricks health monitoring across every cluster, job, Delta Live Tables (DLT) pipeline, warehouse, and AI endpoints. When something drifts or degrades, teams see it before it becomes an incident. No log-diving. No waiting for users to report errors.

Diagnose: AI-assisted root-cause analysis that surfaces the exact issue — configuration drift, a YAML delta, a SQL vulnerability, a compliance control slipping — with prioritized remediation options before engineers are paged.

Fix: Human-authorized remediation in minutes, not hours. Declarative Automation Bundles (DABs) generation, 3-stage YAML validation, multi-environment promotion and migration — every action is version-controlled, auditable, and executed with explicit confirmation.

Govern: Continuous posture monitoring against SOC 2, HIPAA, PCI-DSS, and ISO 27001. Per-control verdicts, evidence citations, audit-ready reporting, AI-generated Disaster Recovery plans, workspace replication, and executable RTO/RPO drills — so compliance and resilience are always current, not a fire drill.

“The way enterprises operate their data estate hasn’t kept pace with how fast AI agents are generating pipelines and products,” said Kumar Chivukula, co-founder and CEO of Opsera. “Bringing BrickForge to the Databricks Marketplace gives data teams an operational command center to observe, diagnose, remediate, and govern — with compliance, policy, operational health and disaster recovery built in.”

BrickForge runs natively inside a customer’s existing Databricks tenant under a Zero Business Data Contact principle — evaluating metadata and infrastructure patterns, not row-level data. No new infrastructure. No data egress Data Processing Agreement (DPA). No new vendor trust boundary. What typically takes weeks of security reviews and months of architecture approvals is compressed to days.

“Customers consistently ask us for easier, more secure ways to discover, access, and share data and AI assets across their organizations and ecosystems,” said Stephen Orban, SVP, Product Ecosystem & Partnerships at Databricks. “By bringing BrickForge to the Databricks Marketplace, Opsera and Databricks are helping our joint customers accelerate innovation and unlock more value from their data on an open, governed platform.”

BrickForge extends the company’s AI-SDLC platform — which includes the Forge AI software factory — to enterprise data teams, adding operational governance and intelligence to the full software and data delivery lifecycles.

About Opsera 
Opsera helps enterprises operationalize AI-driven software delivery through its AI-SDLC platform, combining intelligent orchestration, operational intelligence, and an open ecosystem of AI tools and partners. By understanding the intent and context of development workflows, Opsera empowers teams to embrace spec-driven development and leverage agentic workflows to automate complex pipelines safely. By helping customers navigate their AI journey at their own pace, Opsera enables organizations to govern, measure, and scale AI-generated software with confidence.

Media Contact:
Terri Douglas
Catapult PR-IR
tdouglas@catapultpr-ir.com

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SOURCE Opsera

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