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Automotive Powertrain Testing Services Market size is set to grow by USD 2.74 billion from 2024-2028, Rise in demanding consumer base and government’s enforcement to upgrade to newer emission norms to boost the market growth, Technavio

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NEW YORK, July 1, 2024 /PRNewswire/ — The global automotive powertrain testing services market size is estimated to grow by USD 2.74 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 8.22% during the forecast period. Rise in demanding consumer base and government’s enforcement to upgrade to newer emission norms is driving market growth, with a trend towards development of computer and it-enabled powertrain testing systems. However, capital-intensive nature of testing facilities and equipment for powertrain testing poses a challenge. Key market players include A and D HOLON Holdings Co. Ltd., Akkodis, ATS Automation Tooling Systems Inc., AVL List GmbH, Cambustion Ltd., Cosworth Group Holdings Ltd., FEV Group GmbH, HORIBA Ltd., IAV GmbH, Industrieanlagen Betriebsgesellschaft mbH, Intertek Group Plc, IPG Automotive GmbH, MAHLE GmbH, Mtech UK Associates Ltd., Mustang Advanced Engineering, Ricardo Plc, SGS SA, TEOS Powertrain Engineering, and thyssenkrupp AG.

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (ICE powertrain and Hybrid and electric powertrain), Vehicle Type (Passenger vehicle and Commercial vehicle), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

A and D HOLON Holdings Co. Ltd., Akkodis, ATS Automation Tooling Systems Inc., AVL List GmbH, Cambustion Ltd., Cosworth Group Holdings Ltd., FEV Group GmbH, HORIBA Ltd., IAV GmbH, Industrieanlagen Betriebsgesellschaft mbH, Intertek Group Plc, IPG Automotive GmbH, MAHLE GmbH, Mtech UK Associates Ltd., Mustang Advanced Engineering, Ricardo Plc, SGS SA, TEOS Powertrain Engineering, and thyssenkrupp AG

Key Market Trends Fueling Growth

The automotive powertrain testing services market is witnessing significant advancements with the integration of Internet-based technologies and IT skills into engineering expertise. Ricardo’s Global Test Environment (GTE) is a prime example, offering remote access to powertrain test cells with secure networking technology. This system enables engineers to modify test conditions, monitor results, and investigate issues from any location. Early adopters like Aston Martin have reported reduced test development time and costs. Future upgrades will provide a comprehensive package including software, equipment, and support for OEMs and suppliers. 

The Automotive Powertrain Testing Services market is experiencing significant growth due to the increasing demand for efficient and eco-friendly powertrains. Globally, regulations are driving the need for rigorous testing of powertrains to meet emissions standards. Companies are investing in advanced technologies such as simulation, durability testing, and diagnostic tools to ensure optimal performance and longevity. The trend towards electric and hybrid vehicles is also fueling the market, as these powertrains require specialized testing to ensure safety and reliability. Additionally, the increasing adoption of autonomous vehicles is creating new testing requirements for powertrains to ensure seamless integration with other vehicle systems. Overall, the Automotive Powertrain Testing Services market is expected to continue growing as automakers and suppliers prioritize innovation and compliance. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The automotive powertrain testing services market faces significant challenges due to the high cost of powertrain testing machines and facilities. Priced between USD500,000 and USD1,000,000, these machines are a substantial investment. Setting up a testing facility adds to the expense. Modern powertrains require advanced testing equipment to accommodate various transmission types and keep up with rapid technology changes. The need for high-tech, reliable, and accurate dynamometers drives up costs, making the market’s growth potentially restrained.The Automotive Powertrain Testing Services market faces several challenges. These include the need for driving dynamic and realistic testing conditions to ensure vehicle performance and efficiency. The complexity of modern powertrains, such as hybrid and electric vehicles, adds to the testing difficulty. Additionally, regulatory requirements for emissions and safety testing put pressure on testing facilities to provide accurate and reliable results. Cost-effectiveness and time efficiency are also crucial factors, as testing can be a significant expense for automotive manufacturers. Furthermore, the integration of various powertrain components, such as engines, transmissions, and fuel systems, requires comprehensive testing solutions. Overall, the automotive powertrain testing services market must address these challenges to meet the evolving needs of the industry.

For more insights on driver and challenges – Download a Sample Report

Segment Overview

This automotive powertrain testing services market report extensively covers market segmentation by

Type1.1 ICE powertrain1.2 Hybrid and electric powertrainVehicle Type2.1 Passenger vehicle2.2 Commercial vehicleGeography3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 ICE powertrain- The global automotive powertrain testing services market is experiencing growth due to stricter emission regulations for Internal Combustion Engine (ICE) powertrains. OEMs and tier-1 suppliers are innovating to reduce greenhouse gas emissions and improve fuel efficiency, increasing the complexity of powertrain systems. This complexity, along with vehicle downsizing and light weighting, necessitates more testing facilities. In the US, CAFE regulation norms demand improved ICE powertrain performance, making it a significant purchase factor. These factors are driving the growth of the ICE powertrain segment in the automotive powertrain testing services market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

The Automotive Powertrain Testing Services Market encompasses the testing requirements of various components in Passenger Cars and Commercial Vehicles. These components include Engines, Transmissions, Clutches, Torque converters, Drive shafts, Propeller shafts, Differentials, Electric Powertrains, and Driving Wheels. OEMs specializing in ICE powertrains, Hybrid powertrains, and Electric powertrains rely on these testing services to ensure the optimal performance of their Fossil fuel-based Gasoline powertrains and Diesel powertrains, as well as their advanced Hybrid and Electric powertrains. Manufacturing units undertake extensive Engine Testing, Transmission Testing, Drive Shafts Testing, and Differentials Testing to minimize Carbon footprints and enhance overall efficiency. Electric Powertrain Testing is a critical aspect of the market, given the growing demand for Sustainable transportation solutions.

Market Research Overview

The Automotive Powertrain Testing Services market encompasses the testing of various powertrain components and systems in vehicles. These services ensure the efficient and effective performance of engines, transmissions, and other powertrain elements. The testing process involves the use of advanced technologies such as dynamometers, engine test benches, and diagnostic tools. The services cater to the needs of OEMs, Tier 1 suppliers, and independent testing laboratories. The market is driven by stringent regulations, increasing demand for fuel-efficient and eco-friendly vehicles, and the growing trend towards electric and hybrid powertrains. The market is expected to grow significantly in the coming years due to these factors and the continuous advancements in testing technologies.

Learn and explore more about Technavio’s in-depth research reports

The Automotive Engineering Service Providers (ESP) Market is thriving, driven by advancements in vehicle technology and increased demand for engineering expertise. Parallelly, the Micromobility Market is expanding rapidly as urban areas seek sustainable transportation solutions. Additionally, the Automotive Digital Key Market is gaining momentum, offering enhanced security and convenience through smartphone-based vehicle access. These sectors collectively highlight the automotive industry’s shift towards innovation, sustainability, and digital integration, reflecting broader trends in technology and urban mobility.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeICE PowertrainHybrid And Electric PowertrainVehicle TypePassenger VehicleCommercial VehicleGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Sunlighten Introduces PulseIQ™: The Intelligent Platform Redefining Infrared Wellness

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PulseIQ™ delivers four distinct wavelengths independently, adapting each session to support recovery, relaxation, and performance. 

OVERLAND PARK, Kan., April 21, 2026 /PRNewswire/ — Sunlighten, the global leader in infrared sauna innovation, today announced the launch of PulseIQ™, its proprietary intelligent wellness platform. This breakthrough sets a new standard for how infrared energy is delivered, absorbed, and translated into personalized wellness outcomes.

For decades, the sauna category has remained largely unchanged. Traditional saunas deliver heat. Most infrared saunas claim “full spectrum,” but in reality blend wavelengths together into a single, undifferentiated output.

The result is a one-dimensional experience. The sauna turns on, heat increases, and the body is exposed to inconsistent energy with no control over how it is delivered or absorbed.

PulseIQ™ changes that.

PulseIQ™ redefines how infrared works by delivering red light, near-, mid-, and far-infrared separately and intelligently. Instead of blending wavelengths and losing their effectiveness, PulseIQ™ isolates and controls each wavelength so your body receives the right type of infrared energy at the right time.

This is infrared intelligence. This is PulseIQ™.

A Category Built on Heat. Reimagined Around Outcomes.

Most saunas today operate with a simple on and off experience. As heat rises, there is no control over the wavelengths being delivered. The distinct benefits of each wavelength are lost, reducing the experience to heat rather than targeted infrared energy.

The difference is not just how many wavelengths are present. It is how they are delivered.

Your body responds to each wavelength differently. When they are blended together, your body cannot fully use them. You are not truly receiving distinct infrared light energy.

PulseIQ™ changes that by isolating each wavelength and delivering it with precision. This allows your body to absorb more usable energy, driving better outcomes based on what your body needs that day.

Because wellness is not static. Your body’s needs change daily. Your sauna should adapt with you.

From One-Dimensional Heat to Personalized Infrared Therapy

PulseIQ™ transforms the sauna experience from passive heat to an intelligent, outcome-driven wellness solution.

Powered by Sunlighten’s infrared intelligence platform, PulseIQ™ delivers:

Four distinct wavelengths delivered independently so each can perform its specific role in the bodySix science-backed wellness programs designed around goals like recovery, detoxification, relaxation, and performancePrecision control of energy delivery and temperature to eliminate peaks and valleys and keep the body within optimal therapeutic ranges

Each wavelength is delivered at the intensity and depth your body can absorb, ensuring the energy is not just produced but used effectively.

Red light supports skin health and surface-level repairNear-infrared supports cellular energy and recoveryMid-infrared supports circulation and muscle recoveryFar-infrared supports core temperature and detoxification

By controlling how this energy is delivered, PulseIQ™ helps your body achieve the specific wellness outcomes you are seeking, whether that is faster recovery, deeper relaxation, improved circulation, or daily restoration.

An Intelligent Sauna That Evolves With You

PulseIQ™ is designed not just for today, but for the future of personalized wellness.

“Infrared has never been about heat alone. It is about how the body responds to light,” said Connie Zack, Co-Founder of Sunlighten. “With PulseIQ™, we control the light your body is receiving so it can absorb more of what it needs. That leads to better outcomes, whether you are focused on recovery, relaxation, or long-term wellness.”

PulseIQ™ introduces an intelligent platform that evolves with you, helping you get more personalized results from every session.

“We are building the next generation of sauna technology,” said Aaron Zack, CEO of Sunlighten. “Our bodies are complex and constantly changing, yet most saunas offer a one-dimensional on and off experience. With PulseIQ™, we’re measuring data every day and using it to advance our technology. In the future, your sauna will be able to guide you. If your body needs recovery or support, it will recommend the right program for you. The sauna you buy today should grow with you, adapting to your needs and helping you achieve better wellness outcomes over time.”

Engineering the Future of Infrared Wellness

For more than 25 years, Sunlighten has led the industry through science, innovation, and a deep understanding of how the body responds to infrared energy.

PulseIQ™ builds on that foundation with a clear focus on what matters most to consumers.

Not just heat.
Not just presence of wavelengths.
But how effectively that energy is delivered and absorbed by the body.

PulseIQ™ delivers the most usable infrared energy at precise wavelengths your body can absorb, giving you greater confidence that every session is working toward your wellness goals.

Redefining What Infrared Should Deliver

PulseIQ™ reframes the conversation around infrared saunas.

This is not about turning heat on and off.
This is about controlling the energy your body receives.

With PulseIQ™, Sunlighten introduces:

1 intelligent sauna platform4 precisely controlled, distinct wavelengths6 guided, science-backed wellness programsA system designed to evolve and personalize over time

Better delivery leads to greater absorption.
Greater absorption leads to better wellness outcomes.

This is infrared intelligence. This is PulseIQ™.

About Sunlighten

Sunlighten is the global leader in infrared sauna and light-based wellness innovation. With more than 25 years of expertise, patented technologies, and a commitment to science-backed performance, Sunlighten designs products that help the body perform, recover, and thrive.

Contact:

Maria Dolgetta

mdolgetta@sunlighten.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/sunlighten-introduces-pulseiq-the-intelligent-platform-redefining-infrared-wellness-302748918.html

SOURCE Sunlighten

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Novita AI Ranked as the Best Performing & Reliable Inference Layer

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120+ LLMs through a single API, with day-0 model availability, OpenAI and Anthropic compatibility, and top-ranked performance validated by Artificial Analysis.

SAN FRANCISCO, April 21, 2026 /PRNewswire/ — As demand for open-source AI infrastructure grows, Novita AI is establishing itself as the inference provider for developers and engineering teams that need fast and affordable inference for production AI. The platform covers more than 120 large language models through a single OpenAI-compatible and Anthropic-compatible API, makes every new model available on release day, and ranked #1 for scientific reasoning accuracy across all major inference providers, according to independent benchmarking by Artificial Analysis.

Novita AI is trusted by leading teams across the AI ecosystem, including Hugging Face, Quora, OpenRouter, Vercel, Kilo Code, and Genspark.

“Open-source AI moves at a pace that most infrastructure hasn’t kept up with,” said Junyu Huang, COO of Novita AI. “We built Novita to close that gap. When a new model ships, developers can be in production with it the same day, on infrastructure they can actually rely on.”

Artificial Analysis provides comparison and analysis of AI models and API hosting providers, with independent benchmarks across key performance metrics including quality, price, and output speed. In its GPT-OSS 120B assessment covering all major inference providers, Novita AI ranked as follows (April 2026):

GPQA Diamond (scientific reasoning): #1 among all providers, scoring 79.0% across 16 runs

AIME 2025 (advanced mathematics): 93.3% across 32 runs, at the level of the top providers

IFBench (instruction following): #5, scoring 68.9%, within 0.8 points of the top provider

Source: Artificial Analysis GPT-OSS-120B Provider Benchmarks, April 2026.

New models ship constantly. Novita AI makes each one available through its API on release day, without exception. For engineering teams running evaluation pipelines or production systems that depend on current models, access is never the bottleneck.

Novita AI hosts more than 120 LLMs across every major model family, including Qwen, DeepSeek, LLaMA, Mistral, Gemma, GLM, Phi, and more. All models share the same API format, authentication, and SDK. Teams on the OpenAI or Anthropic SDK can switch to Novita by changing the base URL.

Novita’s API works out of the box with Claude Code, OpenClaw, Codex CLI, and OpenCode.

Novita AI delivers fast inference with the full feature set production AI teams depend on, with no tiered restrictions or add-ons.

Tool calling: compliant with OpenAI and Anthropic function-calling specifications, supporting multi-turn agent workflows

Structured outputs: JSON responses that conform to a specified schema, no parsing wrappers needed

Prompt caching: lower latency and token costs for RAG pipelines and agent sessions with repeated context

Novita AI is an AI and agent cloud platform helping developers and startups build, deploy, and scale models and agentic applications with high performance, reliability, and cost efficiency. The platform delivers fast inference across 120+ LLMs and multimodal models through a single API, alongside GPU Instances, Bare Metal, and Agent Sandbox infrastructure built for production AI.

For more information, visit novita.ai.

View original content to download multimedia:https://www.prnewswire.com/news-releases/novita-ai-ranked-as-the-best-performing–reliable-inference-layer-302748913.html

SOURCE Novita AI

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Arasan acheives the Industrys First ASIL-D Certification for its CAN XL IP Core

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Arasan announces the industry’s first ASIL-D Certification for its CAN XL IP. The certification also covers Arasan’s CAN FD IP and CAN 2.0 IP.

SAN JOSE, Calif., Apr. 21, 2026 /PRNewswire/ — Arasan Chip Systems, the industry’s leading provider of IP for Mobile and Automobile SoC’s, announced today that its CAN XL IP has achieved the ASIL-D Certification. The CAN  XL IP has been independently certified by SGS-TÜV Saar as ASIL-D, the highest safety level of functional safety defined in ISO 26262, the international standard for functional safety in road vehicles.  

The CAN XL IP is backward compatible with the CAN FD and CAN 2.0 standards.  The ASIL-D certification also covers Arasan’s CAN FD IP and CAN 2.0 IP which will continue to be sold as ASIL-D certified independent products. 

Arasan is offering a free upgrade to its CAN XL IP for customers interested in licensing CAN FD until June 30, 2026. The gate count increase from CAN FD to CAN XL is minimal and customers are encouraged to leverage this promotion to adopt the latest version of the CAN Specification, CAN XL. 

“Arasan’s IP have been used extensively in mission critical and life endangering applications in defense, nuclear, aerospace, medical and automotive ADAS SoC’s ” said Ron Mabry, VP of Sales at Arasan. “The ASIL-D Certification attests to our fail safe design philosophy”.

Arasan’s has an extensive portfolio of ASIL-B, ASIL-C and ASIL-D certified products including the MIPI DSI-2 IP for Display, MIPI CSI-2 IP for Camera both of which are seamlessly integrated with the  MIPI D-PHY IP or the MIPI C-PHY IP, JEDEC eMMC IP for storage and UNH Certified automotive grade Ethernet IP when high speed automotive connectivity is required.

For more information, please visit: https://www.arasan.com/product/can-bus-controller-ip/

Availability

ASIL-D certified CAN IP products, including the CAN XL IP, CAN FD IP and CAN 2.0 IP, are available to license immediately from Arasan. Please contact sales@arasan.com to license our CAN IP.

Arasan Chip Systems, founded in 1995 is a provider of IP solutions for mobile storage and connectivity interfaces. Arasan’s focus lies in mobile SoCs, which have evolved to encompass a wide range of applications, from PDAs in the mid-’90s to today’s automobiles, drones, and IoT devices. Arasan remains at the forefront of this “Mobile” evolution, providing standards-based IP that forms the foundation of Mobile SoCs. Over a billion chips have been shipped with Arasan’s IP.

View original content:https://www.prnewswire.com/apac/news-releases/arasan-acheives-the-industrys-first-asil-d-certification-for-its-can-xl-ip-core-302746283.html

SOURCE Arasan Chip Systems, Inc.

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