Technology

Typeform Delivers Solution to Help Companies Capture and Convert More Customers

Published

2 years ago

July 1, 2024

Innovations including video capabilities, data enrichment, and AI-powered analysis enable businesses to boost customer acquisition with end-to-end solution

LONDON, July 1, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify, and convert leads to boost revenue growth. The capabilities were designed with growing businesses in mind, providing go-to-market (GTM) teams with an intuitive platform to streamline customer acquisition. Now it’s easier than ever to create engaging experiences to collect zero-party customer data, automatically enrich responses, and harness the power of AI to automate marketing workflows.

“For over a decade, Typeform has continuously redefined online engagement,” said Aleks Bass, Chief Product Officer, Typeform. “With the launch of Typeform for Growth, we’re once again leading the charge, empowering businesses to interact with audiences in more dynamic and personalised ways. This new suite of capabilities consolidates multiple tools into one seamless solution, making it easier than ever to understand, engage, and convert customers.”

Typeform has been on a mission to make collecting data more engaging and enjoyable for both creators and respondents since its beginning, empowering more than 150,000 customers to gather the information they need to grow their businesses. Today’s launch expands on that vision by introducing new features that enable companies to collect data in more interactive ways and integrate it throughout their technology stack. With a more complete customer picture, GTM teams can enhance engagement and personalise every journey, all while increasing efficiency. The innovations come at a critical time, as McKinsey & Company’s 2023 Global B2B Pulse found that 77% of companies using direct one-to-one personalisation observed an increase in market share.1

Key benefits of Typeform for Growth include:

Use interactive, multimedia forms to stand out. Capture more leads with on-brand, hyper-personalised forms that include a mix of text, audio, images, and video. In 2023, forms created with Typeform saw an average completion rate of 47.3%, more than 25 percentage points higher than the industry average completion rate of 21.5%, according to Typeform’s The Data on Data Report.

Video forms: Record, edit, and embed personalised videos into forms to connect with customers, boost engagement, and increase conversion rates.

Gain deeper insights with less lift. Enrich data directly in Typeform to better understand customers and streamline customer acquisition workflows, eliminating the need for a separate lead data enrichment tool.

Automated enrichment: Focus on asking the important questions and let Typeform fill in the rest with real-time B2B data enrichment.Data quality controls: Protect the integrity and quality of data with reCAPTCHA and advanced spam-blocking measures.

Convert more leads into pipeline. Create touchpoints for all leads and use automation to connect with high-value leads faster. Leverage AI to improve marketing and sales efficiency and effectiveness.

Workflow automation: Automate scoring, routing, and emailing to quickly prioritise and connect with promising opportunities. Smart Insights and Ask AI: Uncover key data insights by using AI to analyse large volumes of data and query data with natural language.

“The way Typeform integrates data across sources provides deeper insights than what we’ve had access to before,” said Justin Lubomirsky, Senior SEO Manager, OrCam. “With a more complete image of our audience, we can better customise content, creating more effective customer engagements that positively impact our business.”

The suite of capabilities is available now in the company’s newly released Typeform for Growth plans, providing companies of all sizes, industries, and budgets access to sophisticated marketing tools in one platform. Existing customers can upgrade their plan immediately to gain access to the new features.

To learn more about how Typeform is helping companies drive growth, visit: www.typeform.com/growth.

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

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1 Brailovsky, E., Hernandez, F., Plotkin, C. L., & Stanley, J. (2023, April 13). The multiplier effect: How B2B winners grow. McKinsey & Company. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-multiplier-effect-how-b2b-winners-grow#/

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Technology

Quote.com Announces New Senior Leadership Additions

Published

15 minutes ago

April 22, 2026

ST. PETERSBURG, Fla., April 22, 2026 /PRNewswire/ — Quote.com, a leading tech-enabled, omnichannel performance marketing organization, today announced the addition of two new executive team members to support the company’s continued growth and strategic expansion. Chase Nichols joins as Chief Marketing Officer and Ben Hochstetler as Senior Vice President of Marketing.

Quote.com announced the addition of two new executive team members, Chase Nichols and Ben Hochstetler.

The appointments strengthen Quote.com’s leadership team as the company continues to invest in execution, growth, and expanding its ability to help consumers access insurance solutions more easily and efficiently. “We are excited to welcome Chase and Ben to the Quote.com leadership team,” said Nick Stommes, Chief Executive Officer at Quote.com. “Both bring deep industry expertise, experienced execution capability, and a strong focus on operational excellence that will help accelerate our growth while improving how consumers access and compare insurance options. Their leadership will play a critical role at Quote.com as we continue scaling our platform and strengthening our partnerships.”

Chase Nichols joins Quote.com as Chief Marketing Officer; Chase is responsible for all performance marketing planning, organization, and execution, and is focused on driving efficient, measurable consumer touchpoints. With nearly two decades of experience in financial services and performance marketing environments, he brings a data-first approach to scaling growth while balancing brand development and direct-response marketing.

Ben Hochstetler joins as Senior Vice President of Marketing, leading digital marketing strategy and execution across Quote.com’s omnichannel performance marketing footprint. He brings more than 15 years of experience building and scaling performance marketing execution in highly competitive and regulated markets.

About Quote.com

Quote.com is a tech-enabled omnichannel performance marketing organization that delivers high-quality, mission-critical demand at scale to industry-leading partners. The company serves customers across multiple insurance verticals, including auto, home, life, and Medicare insurance. Quote.com provides significant value to consumers by providing an independent, third-party comparison-shopping experience.

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SOURCE Quote.com

Technology

Young Voices Across Oceans: Telling China’s Story Fiji Special Showcases GDI Achievements

Published

16 minutes ago

April 22, 2026

SHENZHEN, China, April 22, 2026 /PRNewswire/ — This year marks the 5th anniversary of the Global Development Initiative (GDI). Shenzhen Media Group’s “Telling China’s Story” program presents a special Fiji season, taking the perspective of young Chinese people to the Pacific island nation of Fiji. It documents the implementation of numerous cooperative projects which are smaller in scale but well-designed, showcasing the heartwarming stories and broad prospects of China and Fiji working together to promote common development and share the fruits of cooperation, vividly illustrating the practical achievements of the GDI.

The program will air from April 20th to 22nd, 2026. The first episode features Chinese actor Zhao Xiaotong, food blogger Yang Beichuan, and Wu Dongwei, a doctoral student at China Agricultural University, who visit the China-Fiji Juncao Technology Demonstration Center in Nadi, Fiji, to explore how this “Happiness Juncao” from China has taken root and grown in the South Pacific island nation, benefiting people’s livelihoods.

This “Happiness Juncao” has yielded “win-win results” in Fiji, bringing tangible changes to local families. Internet technology engineer Ashmir not only gained a stable income by learning Juncao (a type of grass cultivation) to grow mushrooms, but also successfully paid off his car loan.

During this filming, a “Mushroom Team” of young Chinese people joined Ashmir in a Fijian market to promote mushroom dishes and introduce locals to various new ways to enjoy mushrooms. The humble mushroom became a bond of friendship across mountains and seas, conveying the warm sentiments of mutual understanding between the Chinese and Fijian people amidst the bustling market atmosphere.

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SOURCE Shenzhen Media Group

Technology

Laminar Wins Gold 2026 Edison Award for Physical AI that Powers the Self-Driving Factory

Published

16 minutes ago

April 22, 2026

Top honor recognizes Laminar’s innovation and transformation in the CPG manufacturing industry

BOSTON, April 22, 2026 /CNW/ — Laminar, a physical AI solution helping the world’s leading manufacturers run more productive and sustainable factories, announced that it received a Gold 2026 Edison Award in the Manufacturing & Logistics category. The award recognizes Laminar for enabling food and beverage manufacturers to unlock new levels of productivity and sustainability through innovation – running faster production lines while cutting water, chemicals, and downtime.

“Laminar is leading the way CPG manufacturers implement physical AI on the factory floor with first-of-their-kind self-driving processes,” said Annie Lu, Laminar Chief Executive Officer and Co-Founder. “Our patented spectral sensors and complete library of ML models enable a new, transformative approach to closed-loop automation, making the goal of the self-driving factory achievable today. We are honored the Edison Awards recognized our commitment to building a new category of technology and reshaping the future of manufacturing.”

Laminar’s physical AI transforms operations by enabling CPG manufacturers to transition from manual, timer-based operations to self-driving. Deployed across six continents for Coca-Cola, AB InBev, Danone, and Unilever, Laminar delivers measurable sustainability and profitability gains from the same investment. Laminar’s self-driving processes include:

Self-Driving Clean-in-Place Self-Driving Product Changeover Self-Driving Batch Optimization Self-Driving Quality ControlAnd more

The Edison Awards, established in 1987 and named in honor of inventor Thomas Edison, celebrates game-changing innovation across industries worldwide. Drawing a global community of innovators across 60+ countries, the Edison Awards elevate solutions that reimagine our future.

Recognition for Laminar’s Innovation

Headquartered at Greentown Labs in Somerville, MA – North America’s leading cleantech incubator – Laminar is a woman-founded startup backed by top-tier investors, including Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital.

Recognized for its innovation and impact, Laminar received AB InBev’s 2024 Cheers Award for outstanding startup partnership and was named Unilever’s 2023 Supplier Startup of the Year. Laminar’s solution is also deployed in World Economic Forum Lighthouse factories recognized for their leadership in cutting-edge technology.

About Laminar

Laminar’s physical AI helps the world’s leading manufacturers run self-driving factories with more sustainable, efficient operations. Our patented spectral sensors and complete library of ML models transform manual operations into self-driving processes that cut water, chemicals, and downtime in real-time. Deployed in factories across six continents and trusted by global leaders like AB InBev, Coca-Cola, and Unilever, Laminar is building a new category of physical AI that will power the future of process manufacturing. Learn more at runlaminar.com

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SOURCE Laminar