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Ripple and Bitrue Drive XRPL Community Growth

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VICTORIA, Seychelles, July 2, 2024 /CNW/ — Ripple, developers of top 10 coin XRP, along with the leading cryptocurrency exchange Bitrue, have recently released a new promotional video highlighting the history of support that Bitrue has shown towards the XRPL community.

This short video, filmed at Paris Blockchain Week in April of 2024, details Bitrue’s involvement in the XRP ecosystem since its launch in 2018. The messaging is delivered by Shruti Kohli, Bitrue’s Global Head of Business Development, and touches on Bitrue’s future plans for the coin.

In the present time support for the coin is growing, not only amid the wider cryptocurrency community but also from Bitrue directly. New tokens that launch on the exchange are often paired with XRP for trading, allowing token developers to directly tap into the XRP community while simultaneously increasing the direct utility of XRP. XRP is also included in all current features on Bitrue, including staking, loans, futures trading, and more.

The exchange has additionally launched an exclusive new staking opportunity celebrating the release of this promotional video. For a limited time only, all users are able to stake their XRP with Bitrue to receive 7% APY over a 7 day period. New users to the exchange also have an additional opportunity in the form of a 50% APY staking option over a 3 day lockup period. Users are encouraged to head to Bitrue.com today to participate.

XRP remains the #1 focus of the exchange, with several projects building on the XRP Ledger set to launch on the exchange within the upcoming months.

Since its launch in 2018, Bitrue has been on a remarkable journey, always championing the utility and adoption of XRP. What follows is a short history of how Bitrue has been at the forefront of driving support for XRP, fostering innovation, and standing strong during challenging times.

2018: Embracing XRP‘s Potential

In July 2018, Bitrue was one of the first centralized cryptocurrency exchanges to list XRP, recognizing its immense potential when others overlooked it. They immediately elevated XRP to one of their Top 4 base currencies, allowing users to trade dozens of altcoins directly with XRP as a base. The response was overwhelming, with hundreds of thousands of XRP holders finding solace in Bitrue’s unwavering support. Moreover, users have been enjoying 0 withdrawal fees for XRP on Bitrue since then.

In addition, Bitrue also became the first exchange to list XRP as its base currency. Today, Bitrue is still the only exchange that lists XRP as a base currency, with dozens of XRP-based trading pairs.

Later in 2018, Bitrue proudly introduced the investment tool Power Piggy, offering XRP holders a passive income instrument. Moreover, they were among the first to offer a passive income instrument for XRP Holders, Power Piggy, making it part of the initial batch of tokens eligible for investment.

2019: Pioneering Innovative Features

Throughout 2019, Bitrue continued to prioritize XRP in all newly launched features. They launched a low-interest crypto lending platform, becoming the first exchange to provide XRP-collateralized lending services for the XRP community.

Furthermore, Bitrue has taken a significant step by running a UNL XRPL validator, demonstrating a strong dedication to the growth of the XRP ecosystem. This validator is part of the Unique Node List (UNL), a compilation of validators that network participants, including servers, trust not to engage in fraudulent activities.

Notable events during the year included Ripple’s endorsement of its partnership with Bitrue in supporting XRP adoption when Bitrue attended Ripple Swell 2019 in Singapore. Bitrue also participated in #XRPMeetupJapan as an official sponsor.

2020: Upholding Resilience in Challenging Times

In June 2020, they further solidified support for XRP by becoming the first exchange to embrace PayString, simplifying XRP addresses into an email-like format. In late 2020, many exchanges delisted XRP due to the SEC v. Ripple lawsuit. However, Bitrue stayed loyal to the XRP community, categorically refusing to delist XRP and providing continuous trading and investment opportunities for the community. Bitrue never delisted XRP, which remains true today.

2021-2023: Continued Holistic Support for the XRP Ecosystem

In January 2021, Bitrue again proved its dedication by being the first exchange to complete $FLR distribution in the form of IOUs and supporting $FLR trading. They continued to extend holistic support during the largest XRP community airdrop event in January 2023, reaffirming the commitment to the XRP community.

Since launching in 2018, Bitrue has also listed and supported XRP native tokens like CasinoCoin ($CSC), Sologenic ($SOLO), Coreum ($CORE), Equilibrium Games ($EQ), and many more. All XRP native tokens can be found listed here. Bitrue is also one of the first exchanges supporting manual relocation and recovery of missing deposits where there are missing tags or incorrect tags for the XRP community.

Today: Looking into the Future

Looking towards the future, Ripple’s recent landmark victory against the SEC is a potential turning point for the broader crypto ecosystem. It highlights the unique opportunities offered by elements like smart contracts and algorithmic currencies. Bitrue is committed to wholeheartedly supporting and actively exploring opportunities to grow in tandem with the XRP ecosystem, fostering its future endeavors and development.

Bitrue is proud to have been part of the XRP journey since 2018. As the crypto landscape evolves, they remain committed to empowering the #XRPCommunity, embracing potential opportunities, and contributing to the bright future of XRP. With XRP continuing to gain strength among the top 10 cryptocurrencies by market capitalization, they stand firm as the steadfast partner that has always prioritized the usage of XRP and supported its ecosystem. Together, let’s move forward into a world where XRP adoption and utility thrive.

About Bitrue

Launched in July 2018, Bitrue is a diversified digital asset exchange that supports trading, loans, and investments. Bitrue aims to utilize blockchain technology to bring financial opportunities to everybody regardless of their location or financial position. It has offices in Asia and Europe and continues to develop new features at a rapid speed to fully service the new wave of the digital economy. More information is available on Bitrue’s website.

 

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SOURCE Bitrue

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Shoplazza Launches the World’s First AI-Native Commerce Operating System with a Unified Suite of AI Agents

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TORONTO, April 20, 2026 /PRNewswire/ — Shoplazza, a leading global commerce platform, announced the launch of the world’s first AI native commerce operating system recently, along with a unified suite of AI agents designed to execute across the entire ecommerce lifecycle. The release marks a major step forward in the company’s evolution from a traditional software platform to an AI-driven commerce infrastructure built for global scale.

At the core of the system is Shoplazza AI Store Builder, an intelligent agent that fundamentally changes how online stores are created. Instead of configuring tools manually, merchants can now generate fully functional, ready to sell storefronts through simple natural language input. By interpreting product information, target markets, and customer profiles, the system automatically builds site architecture, generates localized content, and provides initial go to market recommendations. What once required weeks of setup can now be completed in minutes, with a complete store and launch ready foundation.

Shoplazza also introduced LazzaStudio, an AI powered visual creation agent that streamlines how merchants produce content at scale. From product imagery to marketing creatives and campaign visuals, LazzaStudio transforms traditionally complex production workflows into a prompt driven process. With built in brand learning capabilities, the system generates consistent, high quality assets tailored for global audiences, enabling merchants to deploy content seamlessly across storefronts and advertising channels while significantly reducing production time and cost.

To complete the growth loop, Shoplazza launched AdValet, an AI advertising agent that automates campaign execution end to end. AdValet translates product data and market signals into audience targeting, creative generation, media planning, and campaign deployment. During live campaigns, it continuously monitors performance and dynamically optimizes outcomes through real time feedback and model iteration. This shifts advertising from manual, experience based trial and error to a system of continuous, AI-driven performance optimization.

These agents operate together within Shoplazza’s AI-native commerce operating system, where merchant intent is translated directly into coordinated execution. By unifying store creation, content production, and marketing into a single system, Shoplazza replaces fragmented workflows with an integrated layer of automation that enables faster, more predictable growth.

Shoplazza currently supports more than 650,000 merchants worldwide. With its AI-native architecture, the platform brings together previously disconnected capabilities into a single intelligent system, delivering improvements in efficiency, scalability, and operational reliability for businesses operating in increasingly complex global markets.

Looking ahead, Shoplazza will introduce Athena very soon, an AI admin agent designed to extend automation into day to day business management. Covering areas such as product management, order processing, analytics, and content operations, Athena allows merchants to interact with the system conversationally while orchestrating multiple agents in the background. This will complete a fully connected agent ecosystem spanning store creation, creative production, marketing execution, and ongoing operations.

“Commerce has reached a point where adding more tools no longer solves the problem,” said Jeff Li, Founder and CEO of Shoplazza. “What merchants need is a system that can understand intent and execute across the entire business. That is what we are building with our AI native commerce operating system. It is not just about making things easier. It is about making outcomes more predictable, scalable, and aligned with how modern commerce actually operates.”

About Shoplazza

Shoplazza is a global AI-native commerce operating system that enables brands to build, launch, and scale their online businesses. Built on an AI agent-native framework, Shoplazza integrates storefronts, marketing, payments, and operational workflows into a unified system designed to support scalable, long-term growth across global markets. Learn more at https://www.shoplazza.com/.

 

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SOURCE Shoplazza

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Pricer and JRTech Solutions sign 51 MUSD digital store transformation deal with Sobeys in Canada

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MONTREAL, April 20, 2026 /PRNewswire/ – Pricer AB, a global leader in digital shelf-edge solutions, announces that its Canadian partner JRTech Solutions has signed a major agreement with Sobeys, one of Canada’s leading supermarket chains. The contract includes the deployment of Pricer’s latest electronic shelf label (ESL) technology and the cloud-based platform Pricer Plaza across an estimated 300–350 stores.

The agreement covers the supply of multicolor electronic shelf labels and the necessary store infrastructure, with a total hardware and infrastructure value of approximately 51 MUSD (excluding Pricer Plaza). The deployment is scheduled for an 18-month period starting in May 2026.

“We are very grateful for the trust and that Sobeys has once again chosen Pricer as its long-term strategic partner,” says Mats Arnehall, Chief Growth Officer at Pricer. “This deal confirms our leading position in the North American market and the value of our high-performance system in high-density retail environments. Our scalable cloud platform, Pricer Plaza, will be the intelligence behind every label, enabling Sobeys to act faster and work smarter.”

“After years of close collaboration and shared success, we’re proud to grow our partnership with Sobeys even further with an expanded rollout,” says Diego Mazzone, President and CEO of JRTech Solutions. “That momentum is driven by our ability to consistently deliver reliable, high-quality solutions in complex retail environments. Together, we are positioning our digital smart labels at the heart of a broader digital transformation, driving operational excellence, unlocking real-time intelligence, and creating meaningful value for both Sobeys and their customers.”

Orders will be included in Pricer’s order intake as they are received.

About JRTech Solutions
JRTech Solutions Inc. is the leading North American turnkey Electronic Shelf Label (ESL) provider and the largest worldwide distributor of Pricer ESLs, involved in over 2,000 store installations since 2008. JRTech Solutions is the exclusive Canadian provider of AI-powered inventory scanning robotics powered by Brain Corp for automated inventory management.
For further information: www.jrtechsolutions.com

About Pricer
Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million electronic shelf labels in more than 28,000 stores across more than 80 countries.
For further information, please visit www.pricer.com

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SOURCE JRTECH SOLUTIONS INC.

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Mitate Zepto Technica Joins JST’s Next-generation Edge AI Semiconductor R&D Program as Social Implementation Partner

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– MZT to Lead Product Commercialization through Its Genome-analysis Accelerator “RASEN” –

TOKYO, April 20, 2026 /PRNewswire/ — Mitate Zepto Technica, Inc. (hereinafter “MZT”), based in Tokyo’s Shibuya district, announced on April 20 that it has joined the national research initiative “Next-Generation Edge AI Semiconductor Research and Development Program” promoted by the Japan Science and Technology Agency (JST). MZT participates as a designated social implementation and commercialization partner for the research theme “Accelerating Edge Intelligence for AI for Science” (Principal Investigator: Makoto Taiji, Program Director, TRIP Headquarters, RIKEN).

Logo: https://kyodonewsprwire.jp/img/202604167540-O1-5Sz6I68Q 

This research theme aims to achieve advanced computational infrastructure through the integration of AI technology and next-generation edge semiconductors, with genome analysis as one of its key application domains. MZT participates as an organization responsible for the productization and social implementation of research outcomes through its proprietary genome-analysis accelerator “RASEN.”

Background

Since its founding in 2020, MZT has pursued a distinctive approach to genome analysis: purpose-built ASIC acceleration. Following technology validation through joint research with Tohoku University and other partners, MZT now participates as an R&D institution responsible for social implementation under this research theme.

MZT’s Role in the Program

Within this research theme, MZT will integrate AI research outcomes from RIKEN and Tohoku University into the RASEN architecture, and lead the R&D work toward social implementation through ASIC development and productization. As the industrial partner bridging research and real-world deployment, the company targets social implementation by 2029.

Program Overview

Research theme: Accelerating edge intelligence for AI for science
Promoting agency: Japan Science and Technology Agency (JST)
Principal investigator: Makoto Taiji, Program Director, TRIP Headquarters, RIKEN
Participating institutions: RIKEN, Tohoku University, Keio University, Mitate Zepto Technica
MZT’s participation start: April 2026 (FY2026)
JST program period: FY2025 onwards

Comment from Keisuke Harashima, President & CEO, Mitate Zepto Technica:
“It is a tremendous honor that we can lead the social implementation of this research theme through the acceleration of genome analysis via dedicated semiconductors — a challenge we have pursued since MZT’s founding. RASEN is at exactly the right inflection point, transitioning from research to real-world deployment. We will use this participation to accelerate commercialization across healthcare, drug discovery, and research infrastructure.”

About RASEN

RASEN is MZT’s proprietary genome-analysis accelerator under development, built on a purpose-designed ASIC architecture. In internal validation, RASEN has demonstrated the ability to complete whole-genome sequencing (WGS) analysis in approximately 5 minutes on a standard workstation — without the need for supercomputers or high-performance computing infrastructure. In independent validation studies conducted with Tohoku University, RASEN achieved 99.8% concordance with conventional analysis methods across 12 samples, confirming that its speed advantage does not come at the cost of accuracy.

About Mitate Zepto Technica

Mitate Zepto Technica is a Japanese deep-tech startup developing purpose-built semiconductor solutions for genome analysis. By harnessing cutting-edge chip technology, MZT aims to deliver transformative speed improvements in genomic computation –contributing to the resolution of global challenges in healthcare, food security, and energy through its proprietary products.

Website: https://mitatezeptotechnica.com/en/company/ 

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SOURCE Mitate Zepto Technica, Inc.

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