Connect with us

Technology

THE IAMS™ BRAND LAUNCHES ONLINE KITTEN AND PUPPY HUBS TO EMPOWER PET PARENTS IN CANADA WITH EXPERT INFORMATION

Published

on

Online tool provides science-backed resources and expert advice to give puppies and kittens a happy and healthy start

BOLTON, ON, July 4, 2024 /CNW/ – The IAMS™ brand, proudly part of the Mars family of brands, announced today the launch of the IAMS™ Puppy Hub and Kitten Hub, two online tools featuring expert knowledge and advice for new and soon-to-be pet parents. Each Hub will bring science-backed knowledge, advice, and reliable information to Canadians whether they are in the early stages of considering a new puppy or kitten, bringing one home, or watching them grow.

The launch of the Hubs come at the perfect time as more Canadians adopt puppies and kittens during spring and summer, according to data collected by the Animal Humane Societyi. New pet parents are also more likely to make common mistakes that can be avoided with early education. For example, research from VMSii shows over a third of pet parents feed puppies and kittens adult pet food before starting them on age-appropriate diet plans.

“The internet is often the first resource pet parents turn to when they need more information,” says Animesh Kumar, Marketing Director, Mars Pet Nutrition Canada.. “We wanted to provide an all-in-one, centralized space where pet parents could find reliable and credible information related to their new pet. This is another example of how the IAMS brand is going beyond nutrition to meet the evolving needs of today’s pet parent.”

The IAMS Puppy and Kitten Hubs focus on three areas:

Preparing for a puppy/kitten: From picking a breed for the household, to buying the right accessories, each Hub has expert tips to guide Canadians before they get a pet.

Bringing a puppy/kitten home: The Hubs educate and empower new pet parents to give them more confidence in their first year, including training and tracking health.

Watching a puppy/kitten grow: Each Hub provides age and breed-appropriate tips on topics such as nutrition and teething for a growing pet.

The IAMS Puppy and Kitten Hubs will continue to evolve. Features coming soon include a Dog Breed Selector, which recommends the right breed based on a questionnaire, the IAMS Food Finder which suggests IAMS products according to a pet’s unique needs, and PETconnect by IAMS™, a complimentary online chat that connects pet parents to licensed vet technicians or pet experts.

To celebrate the launch of the new IAMS Puppy and Kitten Hubs in Canada, the brand is also giving away complimentary IAMS Pet Shower Kits (while supplies last) to welcome the arrival of their puppy or kitten! Each kit includes “pawty” decorations, first-year essentials, and informational resources – everything a new or soon-to-be pet parent needs to host a welcoming party for a new puppy or kitten, while offering pet parent support as they embark on this new journey.

The IAMS Pet Shower Kit also includes a Wisdom Panel™ pet DNA test which delivers insights into breed mix, genetic health, physical traits and more. With over 20+ years of experience in genetic testing and chosen by 4+ million pet parents, Wisdom Panel gives pet parents the knowledge to provide the best care. The pet DNA tests can be ordered from www.wisdompanel.com and will be available on a first-come, first-served basis, for a limited time.

To access the IAMS Puppy and Kitten Hubs click here and here.

For more information about the IAMS Pet Shower Kits, visit https://www.iams.ca/en-ca/iams-pet-shower-kits.

About the IAMS™ Brand

The IAMS™ brand is dedicated to helping dogs and cats live happy, healthy lives and believes high-quality nutrition truly makes a difference. IAMS is driven to create pet-specific nutritional solutions that are tailored across every life-stage, pet size and health need. Through years observing the behavior of dogs and cats, combined with research and dietary findings, the IAMS brand believes that the right diet can help pets support immunity, maintain muscle, and promote healthy digestion. IAMS products are made with high-quality ingredients and unique recipes that give your pet our best nutrition possible. When you choose IAMS dog or cat food, you’re choosing high-quality food that will help you see visible differences in your furry friend. For more information, visit IAMs.com

_____________________________
i Animal Humane Society Adoption Stats, 2019-2023
ii VMS; Analysis of purchasing behavior of 54,000 puppies and kittens, 2019

SOURCE Mars Petcare

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Threekit Launches AI Sales Agent for Manufacturers

Published

on

By

The Threekit Sales Agent helps sellers who are overwhelmed with the complexity of selling manufactured products. It gets sellers to a proposal in seconds rather than hours and works with existing CPQ, B2B commerce, and ERP systems.

CHICAGO, June 18, 2026 /PRNewswire/ — Threekit today announced the Threekit Sales Agent, built on its new native AI platform. The Agent makes guided selling effortless by digesting a wide variety of customer requirements and recommending valid configured solutions instantly.

For 30 years, CPQ and ERP have been the backbone of how manufacturers quote, make and order products. But the modern seller expects something faster and more intuitive in the age of AI.

The Threekit Sales Agent is the first sales tool manufacturing sellers actually love.

Reps start with what they already have: notes, voice memos, photos, documents, RFPs, line drawings, competitive quotes. The Agent doesn’t wait for a complete spec. It reads the customer’s intent, works toward a valid quote, and takes the next step on its own – asking the rep what’s missing, flagging conflicts before they become errors, and proposing the next valid configuration the rep didn’t see.

When requirements change mid-deal, the Agent reasons through the impact and adjusts the proposal in place. No starting over. It catches a rule violation the rep would have shipped, spots an incompatible option and recommends the fix, and keeps the deal moving toward a quote it knows is valid. Threekit Sales Agent can be deployed across direct sales, channel sales, dealer networks, websites, and ecommerce.

“There’s a huge gap in the Guided Selling stage that sits in front of CPQ and B2B systems on the path to a quote,” said Matt Gorniak, CEO of Threekit. “There’s massive demand to use AI to make complex products easier to sell. We see it directly – revenue for our AI Sales Agent has grown more than 229% in the last year.”

Threekits AI platform built for enterprise trust, safety, reliability, and proof: more than 10M configuration-to-quote sessions monthly, a 99.8% SLA, ISO 27001 certification, and 150 enterprise customers. Threekit’s AI Sales agent has grown revenue 229% in the last year.

About Threekit

Threekit helps manufacturers make complex products easier to sell. Its AI Sales Agent reasons over product data, configuration logic, visual selling, governance, and enterprise integrations to drive a deal from customer request to valid, configured proposal on its own.

View original content to download multimedia:https://www.prnewswire.com/news-releases/threekit-launches-ai-sales-agent-for-manufacturers-302803654.html

SOURCE Threekit

Continue Reading

Technology

CENTEGIX Launches The Safety Signal Podcast, Where Crisis Meets Connection

Published

on

By

New podcast hosted by CMO Robb Monkman and national school safety leader Ron Self debuts with Chief Development Officer Dr. Roderick Sams

ATLANTA, June 18, 2026 /PRNewswire/ — CENTEGIX, the leader in incident response and everyday safety solutions protecting more than 18 million people across 50 states, today announced the launch of The Safety Signal, a new podcast dedicated to the people, innovations, and conversations redefining what it means to feel safe at work.

Safety is earned in the moments most people never see. The Safety Signal brings you the people who live those moments, trading worst-case theory for what actually works.

Hosted by CENTEGIX Chief Marketing Officer, Robb Monkman, alongside co-host, Ron Self, a nationally recognized school safety leader, each episode bridges the gap between crisis and connection, bringing together educators, healthcare leaders, safety experts, and innovators to explore safety not just as a crisis response, but as a driver of culture, retention, trust, and organizational improvement.

“We are not just talking about technology,” said Monkman. “We are talking about the teacher who can focus on her students. The nurse who can focus on her patients. The leader who can focus on their people. That is what safety looks like when it actually works.”

Debut Episode: Safety as a School Improvement Issue

The first episode of The Safety Signal is available now, featuring CENTEGIX Chief Development Officer Dr. Roderick Sams, known to colleagues and partners as Rocky. A former award-winning principal, teacher, and coach, Dr. Sams brings a career built in classrooms and school buildings to a conversation about why safety sits at the center of every school improvement challenge facing leaders today.

Topics covered in the debut episode include the real cost of teacher turnover, the downstream impact of unsafe environments on enrollment and community trust, and what school leaders wish they had known sooner.

“Success is determined by where you end, not where you start,” said Dr. Sams. “Safe schools give every student and every educator a fighting chance at that.”

Where to Listen

The Safety Signal is available now at:

Website: https://www.centegix.com/resources/the-safety-signal-podcast
YouTube: https://www.youtube.com/watch?v=GJZvrdMqaTg
Spotify: Available now
Apple Podcasts: Available now
Amazon Music: Available now

Available wherever you get your podcasts.

About CENTEGIX

CENTEGIX is the leader in rapid incident response and everyday safety solutions, protecting more than 18 million people across 18,000+ locations in 50 states. The CENTEGIX Safety Platform, including CrisisAlert wearable panic buttons, Safety Blueprint critical incident mapping, Visitor Management, and Reunification, gives organizations the tools to plan for and respond to any emergency, from the everyday to the extreme. CENTEGIX serves K-12 and higher education, healthcare, government, commercial, and public safety organizations nationwide. CENTEGIX is backed by Charlesbank Capital Partners and Gauge Capital.

For more information visit www.centegix.com

CONTACT: marketing@centegix.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/centegix-launches-the-safety-signal-podcast-where-crisis-meets-connection-302803514.html

SOURCE CENTEGIX

Continue Reading

Technology

ICON International Launches Content and Entertainment Solution, Establishing New Pathways for Brand-Funded Film and Television

Published

on

By

Industry Veteran Aaron Tabas to Lead Offering with First Wave of Partnerships Including Imagine Entertainment, Pro Shop and more

STAMFORD, Conn., June 18, 2026 /PRNewswire/ — ICON International, the media-backed financial solutions company, today announced the official launch of its Content and Entertainment solution, a new practice dedicated to solving the industry’s most persistent challenges in content funding, production, and distribution. ICON will debut the offering this month at the Cannes Lions International Festival of Creativity (June 22–26), where its executives will meet with brands, agencies, and producers to discuss how the new practice is rewriting the economics of brand-funded entertainment.

The new offering, led by industry veteran Aaron Tabas, has already established strategic partnerships with leading talent agencies, creators, and distributors. Leveraging ICON’s core strength as a media and financial solutions partner, the new offering gives brands, creators, and distributors access to innovative, flexible financing structures that make content initiatives more streamlined, cost-effective, and impactful.

“ICON has always sat at the intersection of media, content, and advertising,” said Reid Steinberg, EVP, Media Director at ICON International. “This new offering formalizes what we have long done best—connecting brands with culture through financial expertise and strategic partnerships.”

Three Core Solutions for Content Financing and Distribution
ICON’s Content and Entertainment solution offers partners three proprietary funding models:

Working Media Solution: ICON unlocks funding for a brand’s content initiatives by creating added value around its existing media investments.Media Trade Solution: ICON funds content projects on behalf of brands and distributors in exchange for future advertising inventory.Independent Financing: ICON serves as a traditional film and television financier, bringing its brand and distributor relationships and marketing expertise to the table alongside capital.

“Working with ICON has changed how we think about brand partnerships,” said Marc Gilbar, President of Brands, Partnerships & IP at Imagine Entertainment. “They came to the table not just with financing, but with a deep understanding of what it takes to make engaging content. ICON has given filmmakers and brands a new roadmap to making their most ambitious projects possible.”

Projects at Launch
From documentary film to scripted prestige television to indie features and viral social content, ICON has already assembled a diverse portfolio of projects that demonstrates the full range of what its funding and distribution models can offer clients. Across each, the throughline is bringing together best-in-class creative partners and giving them the resources to tell stories at the highest level.

Amelia, Feature Documentary in Partnership with CNN Films, Imagine Documentaries, Storyville Films and produced in association with ICON and Sandbox Films: ICON is a core funding partner on Amelia, a feature documentary billed as the definitive portrait of Amelia Earhart. Produced by CNN Films, Imagine Documentaries and Storyville Films, directed by Academy Award Nominated and Emmy-Winning Julie Cohen and Betsy West and set to air on CNN, the project represents the kind of premium, culturally significant content ICON was built to support. The partnership was brokered by CAA Media and Entertainment Partnerships and signals the caliber of relationships the solution brings to the table.The Artist, Limited Series in Partnership with The Network: ICON’s reach extends to scripted prestige television with The Artist, the Gilded Age murder mystery limited series from creator Aram Rappaport featuring an ensemble cast that includes Mandy Patinkin, Janet McTeer, Patti LuPone, Hank Azaria, and Zachary Quinto. ICON funded the program for The Network, the free, ad-supported streaming platform demonstrating the model’s ability to support not only individual titles but the platforms that distribute them. The Artist premiered on The Network over the 2025 holiday season and is streaming now at thenetwork.stream.Social Content Series, in Partnership with Dude Wipes and Pro Shop: ICON executed a social content series for DUDE Wipes in partnership with Pro Shop, a leading golf media company. The series, executed by Skratch Golf with its unique media rights, featured the PGA TOUR’s best players navigating pressure-packed on-course situations during one of the year’s most attended events, the Waste Management Phoenix Open. The program generated more than 3 million views across Skratch Golf’s media channels and exceeded engagement benchmarks.dAte, an Independent Feature Film: ICON is also putting its Independent Financing model to work on dAte, an indie horror film currently in production with Squid Farm Productions. The project showcases ICON’s role as a traditional film financier pairing capital with the brand relationships and marketing expertise that independent filmmakers rarely find in a funding partner.

“What we’ve built is a fundamentally different way for brands and creators to work together,” said Aaron Tabas, who leads ICON’s Content and Entertainment solution. “The projects we’re bringing to Cannes reflect what’s possible when you remove the financial friction from the creative process. We’ve partnered with some of the best producers, agencies, and distributors in the business, and we’re just getting started.”

ICON at Cannes Lions
ICON’s Content and Entertainment team, led by Tabas, will be on the ground at the Cannes Lions International Festival of Creativity, June 22–26, meeting with brands, agencies, producers, and distributors to discuss partnership and financing opportunities.

About ICON International
ICON International is a media-backed financial solutions partner that transforms underutilized resources into measurable growth. With the trust of over 350 organizations, ICON combines strategic know-how, creativity, financial expertise, and unmatched media partnerships to create enterprise value for its clients. For more information, visit www.iconinternational.com.

Media Contact: iconinternational@jainepr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/icon-international-launches-content-and-entertainment-solution-establishing-new-pathways-for-brand-funded-film-and-television-302803559.html

SOURCE ICON International

Continue Reading

Trending