Marketing mix models now respond to what’s happening today, not three months ago.

OAKLAND, Calif., June 18, 2026 /PRNewswire/ — LiftLab, the Full-Funnel MMM and Incrementality Testing platform, announced PlatformSense: a real-time intelligence layer connecting LiftLab’s Agile MMM to live ad platform data for daily updates to channel effectiveness.

Most MMMs rely on historical data to identify effective channels and investment levels. While this is grounded in statistical rigor, it cannot capture real-time changes: a creative losing effectiveness mid-campaign, a competitor eroding auction position, or a seasonal demand shift moving faster than expected.

Marketing teams rely on two separate sources: platform dashboards, which provide speed but lack verifiability, and MMMs, which are credible but slow. As a result, decisions are often instinct-driven. This gap can lead to significant financial loss. Effective spend scales slowly, while inefficient spend persists. According to industry research, 60% of marketing budgets are lost to planning and execution inefficiencies, making every misallocated dollar more consequential.

“MMMs implicitly assume that all impressions are created equal. Most marketers instinctively know this is wrong, so they often override MMM recommendations. PlatformSense changes this by incorporating real-time signals allowing marketers to discern impression quality as it actually varies. This is not just an improvement — it solves a fundamental problem plaguing econometric measurement for decades,” said John Wallace, CEO, LiftLab.

PlatformSense addresses this gap by connecting LiftLab’s MMM to live platform data — click-through rates, conversion rates, and verified spend signals — delivering daily channel effectiveness updates. The long-term model remains grounded in historical data for reliability, and the daily intelligence layer surfaces current insights. The two work together: stable response curves and live performance signals.

The result is sharper, faster decision-making. When a new creative outperforms, PlatformSense detects it within 24 hours, not after the next quarter model refresh. If a channel becomes inefficient, budget recommendations adjust before overspend accumulates. During seasonal peaks and campaign optimization windows, the model reflects current performance, not historical averages. 

PlatformSense is out of beta and available to enterprise omnichannel brands, D2C/eCommerce brands, and next-generation CPGs. To learn more or schedule a demo, visit https://liftlab.com.

About LiftLab

LiftLab is the Full-Funnel MMM and Incrementality Testing platform trusted by category leaders like SKIMS, Pandora, Birkenstock, and Cinemark. LiftLab enables brands to maximize the value of every media dollar by lowering CAC, improving ROAS, and building long-term brand equity on the P&L.

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SOURCE LiftLab

The new California space triples the size of existing location.

FULLERTON, Calif., Jun 18, 2026 /PRNewswire/ — S3 Recycling Solutions, a nationally recognized IT asset disposition (ITAD) company serving clients across North America, announced the expansion of its California operations with the relocation to a new 34,000-square-foot facility at 2350 Artesia Ave in Fullerton. The move triples the company’s existing California footprint and supports increasing demand across the Western United States.

The company expects to complete the transition to the new facility within 60 days.

“This expansion represents a strategic investment in infrastructure, people, and systems to support long-term growth and increasing client demand across the West Coast,” said Rod McDaniel, CEO of S3 Recycling Solutions.

S3 encourages organizations looking for a secure, transparent, and scalable ITAD partner to schedule a pickup today.

The California expansion coincides with several major milestones for S3, including:

the 10-year anniversary of Rod McDaniel’s leadership.the two-year anniversary of S3’s acquisition of iGlobal Asset Management.the 2025 acquisition of assets of ERS in Gallatin, Tenn.S3’s implementation of an enterprise resource planning platform, Makor ERP 2.0. The system unifies operations into a single platform, enabling real-time visibility, improved processing speed, serialized chain-of-custody tracking, and enhanced reporting capabilities for clients while increasing operational efficiency.

The new Fullerton facility will operate as a full-service processing location aligned with S3’s Tennessee operations and is expected to significantly increase processing capacity, improve turnaround times, and support continued client growth throughout healthcare, enterprise, and technology sectors.

S3 plans to pursue R2v3 certification at the new Fullerton facility, with a target completion date in Q2 2027. S3’s Tennessee facility currently maintains R2v3 certification, as well as ISO 9001, ISO 14001, and ISO 45001 certifications, which support quality management systems, environmental responsibility, and employee health and safety standards across the organization.

In 2025, S3 processed more than 500,000 devices across its operations in Tennessee and California. In 2026, S3 is projected to achieve more than 3,000 percent revenue growth since 2016, a benchmark that has been accomplished through acquisitions, operational standardization, technology investments, and enterprise client expansion across North America.

About S3 – S3 is a full-service ITAD firm that helps businesses responsibly and securely manage their electronic and biomed assets. S3 customers reduce the cost of ownership of their assets while receiving the industry’s highest safety and security standards. For more information, visit www.s3rs.com

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SOURCE S3 Recycling Solutions

New Venture Climate Alliance guide details how Singapore anchors climate technology commercialization across Southeast Asia — a practical resource for companies, investors, and ecosystem stakeholders, produced through the philanthropic HSBC-supported Innovation Scaling Initiative

SAN FRANCISCO, June 18, 2026 /PRNewswire/ — Today the Venture Climate Alliance (VCA) has launched the Singapore Climate Technology Ecosystem Guide, a practical resource designed to help climate technology companies, investors, and ecosystem stakeholders navigate one of the world’s most important growth markets for climate innovation and regional expansion.

Developed through VCA’s Innovation Scaling Initiative and supported by HSBC, the guide provides insights into Singapore’s climate technology ecosystem, including the capital stack, policy and regulatory frameworks, corporate landscape, and pathways for expansion across Southeast Asia.

As climate technologies move beyond innovation toward commercial deployment, founders and investors increasingly face questions about where to establish regional operations, access customers, attract capital, and scale solutions. The guide aims to address these questions by providing practical intelligence on Singapore’s role as a platform for climate technology commercialization and regional growth.

The research draws on more than 200 publicly available sources, interviews, and insights from ecosystem leaders across government, investment, corporate, and startup communities.

“HSBC is proud to support the Venture Climate Alliance’s practical guide for climate tech start-ups and investors entering the Singapore market and beyond. Too often progress is slowed by market complexity—policy nuance, fragmented demand, partnership dependencies, access to capital and perceived and actual risk —rather than technology. This report turns ecosystem insight into actionable guidance to reduce friction and help innovators scale from pilots to deployment.”

Kiran Sura, Global Head of Sustainability Partnerships, HSBC

“Climate technology is at an inflection point; the solutions exist but scaling them into new markets remains one of the sector’s greatest challenges. Southeast Asia is a standout global growth opportunity combining urgent need, rising demand, and an increasingly sophisticated capital ecosystem. Singapore sits at the heart of this, offering the stability, connectivity, and financial infrastructure innovators need to move from validation to large-scale deployment. Guides like this help turn ecosystem complexity into actionable insight, helping founders and investors to make faster, better-informed decisions about where and how to grow.”

Thomas Miles, Senior Manager, Sustainable Finance & Transition, Climate Tech, HSBC

“Across the ecosystem, we heard a common challenge: companies don’t just need capital. They need the partners, policy support, corporate demand, and regional connections that must come together for a solution to scale. Singapore’s strength lies in how it brings these elements together within a highly connected ecosystem. This guide was developed to help founders, investors, and ecosystem stakeholders better understand that landscape and identify practical pathways for commercialization and regional expansion across Southeast Asia.”

Kate Costaris, Venture Climate Alliance

The guide identifies four key strengths that position Singapore at the center of climate technology commercialization across Southeast Asia:

Access to capital through a deep ecosystem of venture capital, growth investors, institutional capital, blended finance vehicles, and government-supported funding programs. Singapore accounts for over half of ASEAN’s green, social, sustainability, and sustainability-linked bond and loan issuance.A coordinated policy environment that provides regulatory clarity and long-term support for climate innovation and deploymentDense corporate networks that create opportunities for pilot projects, commercial partnerships, and customer acquisitionStrategic regional connectivity that enables companies to coordinate growth and deployment across Southeast Asia

The release marks the first in a planned series of Innovation Scaling Initiative market guides exploring key growth climate technology markets globally.

The full guide is available here: https://ventureclimatealliance.org/resources/singapore-guide

About Venture Climate Alliance

The Venture Climate Alliance (VCA) is a global non-profit network of leading venture capital firms that provides general partners and portfolio companies with practical tools, market intelligence, support, and connections to help identify opportunities arising from the transition to a low-carbon economy and navigate climate-related risks. Founded by VCs for VCs, the VCA membership represents more than US$60 billion in assets under management. The VCA helps its members shape best practices, address ecosystem-wide challenges, and embed commercially relevant, climate-aligned strategies within portfolios from day one.

About the Innovation Scaling Initiative

The Innovation Scaling Initiative (ISI) is a two-year program designed to accelerate the commercialization and deployment of climate technologies. Philanthropically sponsored by HSBC and delivered by Venture Climate Alliance in close collaboration with its members, ecosystem partners, and Node, the initiative works to address critical scaling barriers facing climate technology companies through research, ecosystem engagement, market intelligence, and strategic convening.

About HSBC

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 56 countries and territories. With assets of US$3,306bn at 31 March 2026, HSBC is one of the world’s largest banking and financial services organisations.

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SOURCE Venture Climate Alliance (VCA)