Technology

Feldspar to Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences

Published

2 years ago

July 8, 2024

For the first time, integrated sensing technologies will capture athletes’ footsteps directly on the track, transforming performance analysis through real-time data.Through patent-pending technologies, the performance running track will enable athletes to achieve faster running speeds, beyond what is currently possible.Paving the way to new visually captivating experiences for live sports fans, the track is the first of its kind to offer historically hard-to-reach insights and real-time analytics.AI-driven data analytics tool to help transform coaching, allowing athletes to train and compete more effectively, identify risk areas of potential injuries.

LONDON, July 8, 2024 /PRNewswire/ — Feldspar Limited [“Feldspar”], the UK-based technology company, today announced that it is building the world’s first sensor-enabled performance running track, poised to redefine athletic performance and live sports entertainment. This pioneering innovation represents the first major technological advancement in track and field running in nearly 60 years, laying the foundation for an unparalleled new immersive experience in live sports.

For the first time, Feldspar’s performance running track will incorporate advanced sensors in addition to camera-based methods to directly measure the movement of athletes through their footsteps and stride to capture data in real-time, bringing new levels of precision in analysing running performance.

Feldspar’s next-generation modular sports flooring and tracking software solution will integrate patent-pending technologies and state-of-the-art materials into the track design, enabling a novel and unprecedented way of energy return and conversion*. This performance innovation will allow athletes to achieve a faster running speed compared to what is currently possible today and push the boundaries of human performance.

Offering complex and historically hard-to-access data, such as stride length, acceleration rate and max velocity in real-time, this technology has the potential to revolutionise the spectator experience at live sports events as well as to attract new enthusiasts who value innovative, visually captivating, and tech-driven premier sports entertainment.

To further enhance performance, Feldspar will also integrate an AI-powered data analytics tool and sports tracking software intended to redefine professional coaching and optimise training for athletes. This includes adjusting competition strategy before, during and after races, and identifying potential areas of injuries based on granular individual data and in-depth athlete profiles.

Alvina Chen, Founder and CEO of Feldspar said, “While we have seen a high level of innovation in running shoes, apparel, and training methods in recent years, it’s incredible that the modern synthetic running track itself has remained largely unchanged since the 1968 Summer Olympics.”

Chen continued, “There is a huge opportunity in revolutionising this sport. By digitising the running track Feldspar is not only providing new avenues for athletes’ development and pushing the boundaries of human performance but also moving athletics towards a new era of exhilarating, high-energy live international events, similar to what we see in other sports, like football and motorsports.”

Chen added, “Our ambition with our next generation running track is to set a new benchmark for athlete performance and fan engagement for future world competitions, including the Olympic Games, and beyond.”

Feldspar is working with the UK’s top engineers, industrial designers, and data scientists to develop the high-performance, premium running track prototype, with real-time testing set to begin later this year. Production of the flooring solution is expected to begin in 2025.

Founded by former professional track runner Alvina Chen, the inspiration to reinvent the running track struck during her international racing career.

The company has secured initial backing from Hong Kong-based investors which will be used to develop the high-performance running track prototype.

Follow Feldspar to receive the latest news on the product and the what’s next.

* Feldspar’s performance flooring is intended to be able to convert significantly more of a runner’s energy from vertical to horizontal, which enables a faster running speed. It also has the potential to provide substantially higher energy return, compared to other commercially available sports flooring used in premier athletic competitions today. This is based on Feldspar’s modelling.

About Feldspar
Feldspar is a technology company with a vision to transform athletics with the world’s first integrated smart flooring system. Engineered to boost the performance of athletes and elevate fan engagement at global sports events, the innovative solution seamlessly integrates cutting-edge flooring and sensor technology into the modular track, setting a new standard in the industry. For more information, visit www.feldsparsport.com.

Media contact: press@feldsparsport.com

Video – https://www.youtube.com/embed/g7vXILBxCZ4?autoplay=0

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SOURCE Feldspar Limited

Technology

GIGABYTE Named Official PC Monitor Sponsor of FINAL FANTASY XIV Fan Festival 2026 in Anaheim

Published

30 minutes ago

April 23, 2026

LOS ANGELES, April 23, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer company, today announced its role as the Official PC Monitor Sponsor of the FINAL FANTASY XIV Fan Festival 2026, taking place from April 24 to April 25 at Anaheim Convention Center in California, USA. As part of the sponsorship, GIGABYTE will power the event’s PvP tournament stage with its MO27Q2A OLED gaming monitors, delivering an immersive and competitive gameplay experience for both players and fans.

At the center of the showcase is the GIGABYTE MO27Q2A, the OLED gaming monitor engineered to elevate the experience of FINAL FANTASY XIV. From richly detailed environments and dramatic lighting effects to fast-paced raid mechanics and PvP encounters, the MO27Q2A enhances every aspect of gameplay with deep contrast, vibrant color accuracy, and ultra-fast 0.03ms response time. Its OLED panel brings Eorzea to life with true blacks and exceptional clarity, while 280Hz high refresh rates ensure smooth, responsive performance during intense battles, making it an ideal display for both competitive play and immersive exploration.

Beyond the MO27Q2A monitor, GIGABYTE’s expanding monitor lineup continues to deliver cutting-edge display technology for gamers and creators alike. Featured models include the MO27U2 and MO32U, offering high-resolution visuals and immersive performance for both competitive and cinematic experiences, as well as the GO27Q24G, designed for smooth, responsive gameplay with high refresh rates and versatile performance in the budget friendly segmentation.

To further celebrate the partnership, GIGABYTE will be hosting a special social media giveaway in collaboration with the FINAL FANTASY XIV team, featuring 30 exclusive merchandise prizes. Fans can participate via a Gleam-powered campaign by following GIGABYTE and FINAL FANTASY XIV social channels for a chance to win. The giveaway will run from April 23 to April 30, inviting the community to engage and celebrate the event together.

With its focus on OLED innovation, high refresh rates, and gamer-centric features, GIGABYTE continues to push the boundaries of display performance, empowering players to experience their favorite titles with unmatched precision and immersion.

For more information on GIGABYTE monitors and the giveaway experience, please visit the official event page to learn more.

Media Contact:
GIGABYTE USA PR Team
City of Industry, California
gbtusa_marketing@gigabyteusa.com

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SOURCE GIGABYTE

Technology

Fun Services Announces Full Integration of Cliffhanger Productions Amusements Operations Beginning 2026

Published

30 minutes ago

April 23, 2026

TOTOWA, N.J., April 23, 2026 /PRNewswire/ — Fun Services is proud to announce the full transition and integration of Cliffhanger Productions Amusements operations under the Fun Services brand, effective January 1, 2026.

Following the acquisition of Cliffhanger Productions Amusements contracts in 2023, Fun Services has continued to operate and service events under the Cliffhanger name during a multi-year transition period. Beginning in 2026, all clients, events, and bookings will be managed directly through Fun Services.

This transition marks a significant milestone in the company’s growth, reinforcing its commitment to delivering high-quality amusement rentals, event services, and customer support across the region.

“Over the past few years, we’ve worked closely with Cliffhanger clients to ensure a seamless experience,” said Anthony Lombardi III, CEO of Fun Services. “As we move into 2026, we’re excited to officially bring all operations to Fun Services, allowing us to expand offerings, streamline service, and continue building strong relationships with our clients.”

Fun Services will continue to provide the same popular attractions and event equipment that clients have come to expect, including:

Mechanical ridesCarnival game trailersInflatablesFull-service event setups

Clients can expect enhanced booking processes, expanded inventory options, and continued reliability backed by the Fun Services team.

Anthony Lombardi, Owner of Fun Services, added, “This transition allows us to grow while maintaining the quality and consistency that Cliffhanger clients are used to. Our focus remains on making every event successful, safe, and memorable.”

All existing contracts and relationships will be honored, with no disruption to scheduled events. Clients will now work directly with Fun Services for all future bookings, inquiries, and event planning needs.

For more information or to book an event, please contact:

Fun Services
(973) 450-9610
info@njfunservices.com
https://eventsbyfunservices.com

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SOURCE Events by Fun Services

Technology

Alchemy Technology Group Acquires IOvations to Grow Its Northeast Presence

Published

30 minutes ago

April 23, 2026

HOUSTON, April 23, 2026 /PRNewswire/ — Alchemy Technology Group, an IT advisory, consulting, and reseller firm and a portfolio company of Avance Investment Management, has acquired IOvations, a Burlington, Massachusetts-based cybersecurity solution provider.

The acquisition expands Alchemy’s cybersecurity portfolio and further extends its geographic reach into the Northeast, giving customers access to deeper expertise in cloud security, advanced threat detection, and Zero Trust architectures. IOvations brings long-standing customer relationships and proven experience helping organizations build modern security strategies.

“IOvations is a perfect fit in our acquisition strategy,” said Wes Davis, Co-CEO and Co-Founder of Alchemy Technology Group. “They have a terrific, longstanding customer base in a dynamic growth market for us. We love quality businesses built on the same core principals as Alchemy: trusted relationships, elite domain expertise, and a history of execution.”

For IOvations’ customers and partners, joining Alchemy provides access to a broader set of capabilities while preserving the specialized security focus they rely on today.

“Becoming part of Alchemy strengthens our ability to support our clients and their evolving needs,” said Jim Sacco, CEO and Founder at IOvations. “Our clients will gain access to expanded expertise in cloud, data, digital workspace, AI, and application development, while continuing to work with the same IOvations team they know and trust. Culturally, there is a strong alignment around our client-first approach, focusing on positive outcomes, investing in technical talent, and building long-term relationships.”

This transaction marks Alchemy’s second acquisition in as many months. With the support of Avance, Alchemy intends to continue its strategy of building a national platform through targeted acquisitions that complement its strong organic growth.

About Alchemy Technology Group

Alchemy Technology Group is an award-winning reseller of next-generation technology solutions and a provider of high-touch consulting and advisory services. Focused on critical software solutions such as cybersecurity, digital workspace, data, cloud, application development, and AI, Alchemy was purpose-built to go beyond the offerings of a traditional VAR and take a truly client- and vendor-centric approach. For more information, visit www.alchemytechgroup.com.

About IOvations

IOvations is a Burlington, Massachusetts-based cybersecurity solutions provider focused on helping customers protect critical systems, data, and users. The company specializes in modern security architectures with a focus on Zero Trust strategies and protecting critical infrastructure. IOvations works closely with customers to design and operate practical, resilient security programs that keep pace with evolving risks and regulatory requirements. For more information, please visit www.iovations.com.

About Avance Investment Management

Avance Investment Management is a private equity firm with a passion for building great businesses in partnership with talented founders and management teams. Avance focuses primarily on thematic investments within the Services, Technology, and Consumer areas in the U.S., seeking attractive opportunities with catalysts for growth and fragmented spaces with consolidation opportunities. Avance’s team has a long history of partnering with founder-owned businesses, industry executives, and management teams and aims to add value to each investment through the application of its STAGE™ value creation framework. Avance has offices in New York and Miami. For more information, please visit www.avanceinv.com.

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SOURCE Alchemy Technology Group, LLC