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Rokid Leads ‘AR+Smartphone’ Revolution, with Hyper-Realistic Visual Experiences

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HANGZHOU, China, July 9, 2024 /PRNewswire/ — ‘AR+Smartphone’ is breaking the boundaries of vision. Recently, Rokid has collaborated with globally leading Android smartphone brands to jointly bring forth a groundbreaking visual experience. This cross-industry partnership not only signifies the deep integration of Rokid’s AR technology into smartphones but also marks the inaugural fusion of virtual and real-world imagery experiences within the Android smartphone sector.

Historically, viewers have been confined to two-dimensional screens on devices like phones, TVs, or computers, offering only flat visual experiences. The desire for 3D content was typically satisfied in cinemas, requiring specialized 3D glasses and limited to specific films.

Rokid’s collaboration with smartphone manufacturers has transformed this landscape, equipping select Android phones with the unprecedented ability to capture and instantly enjoy spatial 3D content. As smartphones, ubiquitous in today’s world and central to the future of consumer electronics, integrate with the AR ecosystem, users gain a powerful tool to create spatial user-generated content (UGC) anywhere, anytime. These UGCs come alive in Rokid’s AR glasses, adding depth to memories and experiences.

The recent alliance with vivo on the X100 Ultra model elevates this experience further with a “Spatial Album + Telescope” feature. Users, wearing Rokid glasses, can now effortlessly zoom in on distant details in scenarios like concerts, stadiums, and wildlife observation, delivering an immersive viewing experience unmatched in conventional settings. Users can see things far away as if they were standing right there.

This collaborative effort between Rokid and Android phone makers showcases a new paradigm of consumer electronics cooperation, reinforcing smartphones’ high-end imaging capabilities while popularizing spatial computing experiences among users. Smartphones can now become tools for creating 3D content, further enriching the currently sparse library of 3D materials in the spatial computing era, reshaping gaming, video, and all digital content experiences.

And Rokid’s glasses seamlessly connect with DP-supported Android devices, providing direct access to on-screen content. Complemented by a dedicated app featuring voice control and other smart interactions, Android smartphones become a powerful control hub for diverse content.

The rise of spatial computing, fueled by AR technology, signals an unstoppable wave. Apple’s Vision Pro and the iPhone 15 Pro series are also unlocking spatial content creation, positioning every smartphone owner as a potential creator and distributor of spatial media. However, Rokid’s collaboration with Android manufacturers charts a different course, offering a more accessible and user-friendly option compared to the slightly more expensive and cumbersome Vision Pro. In the looming spatial computing battlefield, ease of use and user experience may prove as crucial as technological prowess.

Rokid AR Lite, tailored for the mass market, is currently witnessing a surge in popularity on Kickstarter, with early bird offers still accessible. The campaign enters its final stretch, concluding in just two days, marking the last chance for enthusiasts to join in.

 

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SOURCE Rokid

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World’s First: AutoStatSpectra, Software That Automates Spectral Analysis with Bayesian Statistics, Launches a 7-Day Free Trial — a.s.ist Inc.

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Supports a wide range of spectral data, including XPS, FT-IR, and NMR. From automatic determination of peak count and peak shape to background and noise estimation, AutoStatSpectra enables analysis with less dependence on individual analyst experience.

TAIPEI and SINGAPORE, April 27, 2026 /PRNewswire/ — a.s.ist Inc. (“a.s.ist”) leverages research expertise cultivated at The University of Tokyo to drive digital transformation (DX) in manufacturing through white-box AI.

a.s.ist today announced the launch of a 7-day free trial for AutoStatSpectra, its Bayesian-statistics-based spectral analysis software. During the trial period, all features will be available without restriction.

*The “World’s First” claim in the title is based on research conducted by a.s.ist and reflects information available as of April 2026.

Background

In spectral analysis techniques such as XPS (X-ray Photoelectron Spectroscopy), FT-IR (Fourier Transform Infrared Spectroscopy), and NMR (Nuclear Magnetic Resonance), analytical results are heavily influenced by how overlapping peaks are separated and how the number of peaks, the parameters for each peak, and the peak function types are defined.

However, with conventional curve-fitting software, these settings often depend on the analyst’s experience and trial and error, creating challenges in objectivity and reproducibility.

AutoStatSpectra uses Bayesian inference to automatically estimate the number of peaks, peak parameters, and peak function types, while also quantifying uncertainty in the estimates. It delivers statistically grounded spectral analysis that does not rely on the analyst’s subjective judgment.

Key Features of AutoStatSpectra

1. Automatic estimation of peak count, peak parameters, and peak function types

AutoStatSpectra compares candidate models within a user-specified range and automatically selects the optimal number of peaks based on posterior probability. In addition to estimating parameters such as the height, center position, and full width at half maximum (FWHM) of each peak, it also automatically determines the most suitable peak function type for the data, including Gaussian, Lorentzian, and pseudo-Voigt functions. Because uncertainty in each estimate can also be evaluated quantitatively, the software enables highly reproducible peak fitting with less reliance on analyst experience and trial and error.

2. Flexible background correction

In addition to constant and linear background models, AutoStatSpectra supports multiple background-correction methods, including the Shirley method for XPS. Users can flexibly choose preprocessing methods according to different measurement techniques.

3. Batch analysis of multiple files (multi-file workspace)

Multiple spectral datasets can be grouped into a single workspace and processed in batch under common analysis conditions. This supports efficient analysis of large volumes of data, such as condition screening and time-series comparisons.

4. Automatic generation of analysis reports

Analysis results can be automatically output as reports in PDF and Word formats. Comprehensive reports that include fitting plots, model comparison tables, parameter lists, and posterior distribution plots significantly shorten the workflow from analysis to reporting. Data export to CSV and Excel is also supported.

5. Support for diverse data formats

AutoStatSpectra supports a wide range of data formats, including CSV, Excel, VAMAS, and SOF-H.

Demo Video

For a visual overview of how AutoStatSpectra works in practice, please watch our demo video on YouTube:
https://youtu.be/3c2pc3OJgz4 

About the Free Trial
Duration: 7 days (all features available)
Availability: Web app and desktop app
Supported environments: The desktop app supports Windows (x64) and macOS (Apple Silicon)
How to apply: Please contact us via the inquiry form on our official website: https://www.a-s-ist.com/contact/. After reviewing your target data and intended use, we will issue a trial license following a consultation. Please note that the number of trial slots is limited, and applications may close once capacity is reached.
Continuing use: After the trial period, users may continue with either a monthly plan or an annual plan.

About a.s.ist Inc.

a.s.ist is a startup that leverages advanced data analysis technologies such as white-box AI, Bayesian inference, and sparse modeling, built on research expertise cultivated at The University of Tokyo.

With strengths in data analysis for materials development, physical-property experiments, and related applications, the company supports problem-solving in research and manufacturing settings through the development and sale of automated analysis software and the provision of custom digital transformation (DX) solutions. a.s.ist is also exploring the application of emerging AI technologies such as physical AI.

Company Name: a.s.ist Inc.
CEO: Yui HAYASHI
Address: 5-17-24 Iko, Adachi-ku, Tokyo 121-0823, Japan
Founded: June 2021
URL: https://www.a-s-ist.com

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SOURCE a.s.ist Inc.

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The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

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Unlocking New Open Internet Content Environments for Global Advertisers

HONG KONG, April 27, 2026 /PRNewswire/ — The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media strategies. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape.

As the open internet continues to evolve, digital content formats are diversifying rapidly. Short drama, first emerging in Asia as a mobile-first content format tailored to fragmented viewing habits, has quickly gained traction worldwide. It is becoming a key part of daily online entertainment, consumed in short, intermittent viewing sessions, and complementing long-form content such as connected TV (CTV). This creates new opportunities for advertisers to build more holistic brand coverage across touchpoints with varying levels of consumer attention.

According to streaming consultancy Owl & Co., the global short drama app market is expected to generate $3 billion in revenue in 2025—nearly three times the 2024 figure—with the U.S. now the largest short drama market outside China[1]. The analysis further shows that the top 20 apps collectively reach 250 million monthly active users[1]. Mobile app analytics firm Sensor Tower also reports that Latin America and Southeast Asia account for roughly half of global short drama downloads[2].

The rapid rise of short drama underscores the dynamism of the open internet and presents new opportunities for advertisers. Through this partnership with DramaBox, The Trade Desk seamlessly integrates short drama into a unified open internet programmatic framework, enabling advertisers to manage and optimize campaigns across CTV, mobile, and other premium content environments within a single platform—enhancing cross-channel consistency and efficiency.

“Short drama has become a powerful new growth engine for the global open internet digital content market,” said Wang Hefei, Head of Commercial at DramaBox. “As a leading global platform, DramaBox is committed not only to delivering high-quality short drama content to users worldwide but also to exploring sustainable monetization paths. We have chosen programmatic advertising—particularly our partnership with The Trade Desk—because of its proven global infrastructure and capabilities within the open internet ecosystem. This allows us to explore a monetization approach that is scalable, measurable, and capable of delivering real value to advertisers.”

Douglas Choy, General Manager of Inventory Development, North Asia, The Trade Desk, added, “As a new complement to the open internet, short drama—through its short duration and serialized storytelling—not only meets consumers’ fragmented viewing needs, but also provides advertisers with a high-value environment combining scale and frequency. When combined with other premium open internet content such as CTV, it further strengthens brand storytelling continuity across environments. Through this partnership with DramaBox, we look forward to helping advertisers allocate budgets more efficiently into this fast-growing content environment and unlock the full value of the open internet across channels.”

The partnership between The Trade Desk and DramaBox is now live, with advertising inventory now available to advertisers globally.

Data Sources:

Business Insider: These salacious, bite-sized soaps have become a $1.3 billion business in the US, Sep 2025State of Short Drama Apps 2025, Sensor Tower, July 2025

About DramaBox

DramaBox is a vertical short drama entertainment platform serving global users, specializing in bite-sized, high-intensity content tailored to fragmented viewing habits. Through a hybrid content strategy combining translated adaptations and locally original productions, the platform offers a diverse range of short drama genres. Supported by multilingual interfaces and personalized recommendations, it delivers a seamless and immersive viewing experience for users across Asia, South America, North America, Africa, Europe, and Oceania.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/the-trade-desk-powers-open-internet-growth-with-dramabox-short-drama-partnership-302752851.html

SOURCE The Trade Desk

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WEPACK 2026 Concludes on a Record High, Reinforcing China’s Role at the Heart of the Global Packaging Industry

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SHENZHEN, China, April 27, 2026 /PRNewswire/ — The three-day WEPACK 2026 World Expo of Packaging Industry successfully concluded at Shenzhen World Exhibition & Convention Center (Bao’an), marking a milestone edition defined by record-breaking attendance, strong business outcomes, and forward-looking industry dialogue.

Organized by RX, WEPACK 2026 delivered a truly global gathering for the packaging value chain. With unprecedented scale and energy, the event showcased China’s growing integration with the global packaging industry while creating a powerful platform for international collaboration and innovation.

Record Attendance and Global Reach

Over the course of three days, WEPACK 2026 welcomed 137,157 unique visitors, representing 158,659 visits in total. Among them, 13,598 overseas visitors accounted for 19,682 visits, setting new records for both attendance and international participation.

Industry professionals from more than 130 countries and regions gathered in Shenzhen, including decision-makers, buyers, and thought leaders. Nearly 100 professional buyer delegations, comprising industry associations, alliances, and leading enterprises from around the world, conducted in-depth business exchanges across the exhibition halls—further highlighting the event’s strong commercial appeal and global influence.

A Comprehensive Showcase Across the Entire Packaging Value Chain

As a global trade platform spanning the full packaging industry chain, WEPACK 2026 brought together eight concurrent exhibitions, offering integrated solutions across key sectors: From raw paper materials and processing equipment to printing technologies and finished packaging products, the show floor presented a complete ecosystem covering corrugated packaging, folding cartons, digital printing, and label production.

Across the halls, innovation was not just displayed—it was in action. Live production lines, operating machinery, and real-time demonstrations brought solutions to life. From corrugated board and cartons to folding cartons, gift boxes, and paper bags, visitors experienced firsthand the latest advancements in automation, digitalization, and intelligent manufacturing. Meanwhile, packaging solutions across paper, plastic, metal, and glass materials showcased the diversity and creativity shaping the future of packaging.

A Hub for Industry Insights and Strategic Thinking

Beyond business and technology, WEPACK 2026 served as a platform for thought leadership. More than 30 high-level forums and concurrent events were held throughout the exhibition, including the IPIF International Packaging Innovation Forum.

Industry leaders, brand owners, packaging manufacturers, equipment suppliers, and policy experts gathered to exchange insights on key topics such as:

Global pulp and paperboard market trendsSustainability and circular economyDigital transformation and smart manufacturingThe future of the label industry

Each session attracted full audiences, with expert speakers delivering practical insights and strategic perspectives for decision-makers across the packaging value chain.

More Than an Exhibition: A Dynamic Industry Experience

WEPACK 2026 also redefined the traditional trade show experience. The newly launched WEPACK Carnival Zone introduced a vibrant, interactive environment designed to complement high-intensity business activities.

Featuring five themed areas—including gourmet tasting, robotics interaction, golf experience, entertainment zones, and an official merchandise store—the Carnival created a unique blend of business, culture, and leisure. This innovative approach fostered engagement, connection, and memorable experiences for global attendees.

With its record-breaking performance and comprehensive industry coverage, WEPACK 2026 has once again demonstrated its position as a leading global platform for the packaging industry. By connecting markets, technologies, and ideas, the event continues to drive the industry forward—bridging China and the world, and shaping the future of packaging together.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/wepack-2026-concludes-on-a-record-high-reinforcing-chinas-role-at-the-heart-of-the-global-packaging-industry-302752990.html

SOURCE RX (China) Investment Co., Ltd

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