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Hisense Unveils Strategic Growth Plans for Middle East and Africa

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Hisense Group Chairman Visits Dubai to Outline Growth Strategy in the Middle East and Africa

DUBAI, UAE, July 10, 2024 /PRNewswire/ — Hisense, the global home appliance and consumer electronics brand, has reinforced its dedication to the Middle East and Africa (MEA) region with a focus on future growth. This commitment is evident through the strategic investments and expansion plans outlined by Hisense Group Chairman, Jia Shaoqian, during his recent visit to Dubai, UAE.

 

 

During his visit, he conducted a roundtable meeting with the leadership of Hisense’s key business partners in the MEA region, shared his future vision, and discussed the strategic growth plan for the region. Under the leadership of Jason Ou, President of Hisense MEA, the company is charting a clear course for initiatives and plans, ensuring a strengthened market presence and the delivery of superior products and services to customers across the region.

Significant Market Growth and Expansion Plans

Hisense has experienced exceptional growth in the MEA region, with business revenue doubling since 2019 and brand equity increasing by over 120% during the same period.

“Hisense is committed to bringing groundbreaking technology and high-tech innovation to households in the Middle East and Africa to uplift consumers’ lives. Our growth in this region is a testament to our commitment, and we are excited to continue building on this success,” said Jia Shaoqian, Hisense Group Chairman.

He continued, “Hisense is at a critical growth phase in its lifecycle, and soon we will become a leading global force within the industry. To accelerate this, we are expanding our core business foundations such as investment in technology innovation, R&D centers, expansion of global production bases, global brand-building sponsorship initiatives, enhancing our service network, and amplifying efficiencies in supply chain and logistics.”

Strengthening Partnerships and Collaboration

“With the diversity and dynamic environment in the widely spread MEA region, working closely with our partners in the Middle East and Africa is key to our success. This collaboration allows us to develop local strategies that leverage their expertise and market knowledge. Our goal is to create outstanding experiences and strengthen our connection with both partners and consumers in this vibrant region,” said Jason Ou, President of Hisense MEA.

Local R&D and Production Initiatives

Further demonstrating its commitment to the region, Hisense leverages its existing state-of-the-art R&D center strategically located in Dubai Media City. This center plays a crucial role in product development tailored to the specific needs and preferences of MEA consumers. To ensure efficient distribution and meet surging demand across North Africa and the Levant, Hisense plans to establish new production facilities in the region, starting with Egypt, with the launch scheduled for late 2024. These facilities will not only streamline logistics and expedite deliveries, but also create local jobs and contribute to the economic growth of the region. This investment in local production highlights Hisense’s long-term commitment to the regional market and its vision of enhancing lives through technology.

Enhancing Consumer Experience and Market Share

Hisense’s strategic initiatives in the Middle East and Africa are designed to strengthen the connection between the brand and its customers, creating meaningful and exceptional experiences. By investing in local R&D and production, enhancing partnerships, and leveraging advanced technology and innovations, Hisense is poised to increase its market share and solidify its position as a leader in the region’s home appliance and consumer electronics market.

About Hisense

Hisense, established in 1969, is a global home appliance and consumer electronics brand operating in over 160 countries. Specialising in multimedia, home appliances, and IT solutions, Hisense prioritises integrity, innovation, and sustainability.

With over 50 years of expertise, Hisense offers top-quality products, exceptional after-sales services, and extensive warranties. The company pioneers cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight Control and chip technology, developing 8K ultra high-definition display chips, TV SoC chips, and AI chips. Beyond consumer electronics, Hisense excels in B2B industries such as intelligent transportation, medical technology, and optical modules.

Hisense proudly owns and has acquired renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its position in the market. As a sponsor of major sporting events, Hisense has been associated with events such as FIFA World Cup Qatar 2022™, UEFA EURO 2020™ and UEFA EURO 2024™, and clubs such as Paris Saint-Germain.

With 34 industrial parks, 26 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: https://hisenseme.com/

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Innovid by Mediaocean Positioned as a Leader in the SPARK Matrix™: AdTech Platform, 2026 by QKS Group

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PUNE, India, June 19, 2026 /PRNewswire/ — QKS Group announced today that it has named Innovid by Mediaocean as a leader in the SPARK Matrix™: AdTech Platform, 2026. This comprehensive evaluation provides a detailed competitive analysis, market ranking, and strategic insights to help users evaluate global vendor capabilities and market positions.

This recognition also reflects Innovid’s continued investment in AI-powered execution and the value it is delivering to customers and the industry at large. Earlier this month, the company introduced NIVO, its AI core for agents and orchestration, helping marketers turn intelligence into action across the advertising lifecycle. Early adopters have already reported workflow efficiency gains of up to 90%. 

“Innovid by Mediaocean’s leadership position in the advertising technology market is supported by its breadth across creative management, ad serving, campaign execution, measurement, optimization, and workflow automation,” said Richa Choubey, Senior Analyst, QKS Group. “The platform is particularly strong in helping advertisers manage campaigns across connected TV, digital, social, and linear media while providing greater consistency in execution and measurement across channels. Through cross-channel delivery capabilities, independent measurement, AI-enabled optimization, and interoperability across the advertising ecosystem, Innovid by Mediaocean enables brands and agencies to improve operational efficiency, strengthen performance visibility, and better manage increasingly fragmented media environments. Its integrated approach supports organizations seeking greater control over campaign operations, measurement consistency, and linkage between advertising investments and business outcomes.”

Analyst Assessment: Aligning with Market Dynamics

Innovid operates at the intersection of several of the most significant trends shaping the advertising technology landscape, including the rise of CTV, the growing demand for independent measurement, increasing media fragmentation, and the application of AI to campaign execution and optimization. Rather than competing solely on individual point capabilities, the platform’s value proposition lies in its ability to connect creative management, ad serving, measurement, and optimization workflows across channels that have traditionally been managed in silos.

As advertisers navigate an increasingly complex ecosystem characterized by evolving privacy requirements, proliferating media environments, and heightened expectations for accountability, platforms that can provide consistency, interoperability, and operational efficiency become increasingly important. Innovid’s continued investments in cross-channel measurement, CTV innovation, and AI-enabled workflow automation reflect a clear understanding of these market dynamics. While the AdTech market remains highly competitive and rapidly evolving, Innovid has established itself as a significant independent player with a differentiated position in helping brands, agencies, and media organizations execute, measure, and optimize campaigns across fragmented digital and television environments. Its ability to balance scale, openness, and innovation positions it well as organizations seek greater transparency and control over advertising performance in an omnichannel world.

“Innovid demonstrates differentiated capabilities in creative management and optimization, leveraging AI and automation to improve campaign efficiency and effectiveness,” said Umang Thakur, Vice President and Principal Analyst, QKS Group. “Its support for omnichannel activation, unified measurement, and cross-platform creative governance makes it well suited for organizations seeking to centralize advertising operations and maximize the impact of creative assets at scale.”

Building on a Foundation of AI Innovation

In 2025, QKS Group named Innovid the ‘Most Valuable Pioneer‘ in its AI Maturity Matrix for AdTech, highlighting the company’s ability to embed intelligence across the campaign lifecycle. With the launch of NIVO AI, Innovid has evolved that embedded intelligence into live, scalable execution, addressing the multi-channel complexities and fragmentation challenges highlighted in the QKS report.

“What stands out in this report is the growing need for greater connectivity across the advertising ecosystem,” said Grant Parker, President, Innovid. “Marketers aren’t struggling with a lack of tools; they’re struggling with disconnected workflows, fragmented data, and operational complexity. With NIVO, we’re helping brands and agencies bring those workflows together, turning signals into coordinated action across creative, delivery, measurement, and optimization.”

Access the Report

To download the full report and explore the visit SPARK Matrix™: AdTech Platform, 2026.

About Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Media Contact:
Megan Coyle
Megan@innovid.com

About QKS Group

QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Our portfolio spans the flagship SPARK Matrix™ evaluation framework, SPARK Plus™ analyst advisory platform, QKS Intelligence™ for market and competitive tracking, and QKS Community™ for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence-driven framework and QKS’s closed-loop research methodology–integrating expert-led insights, quantitative modeling, and continuous validation to deliver credible, outcome-focused intelligence. For more available research, please visit Research.

Media Contact:
Anish
PR & Media Relations
QKS Group 
5th Floor, Wing 2, Cluster C, 
EON Free Zone, Kharadi,
Pune, India
Email: support@qksgroup.com
Content Source: https://qksgroup.com/newsroom/innovid-by-mediaocean-positioned-as-a-leader-in-the-spark-matrix-adtech-platform-2026-by-qks-group-1699 
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Innoscience’s current products are not affected by both rulings of the Munich Regional Court

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MUNICH, June 18, 2026 /PRNewswire/ — Innoscience today announced that the Munich Regional Court has just issued a pair of rulings, from which it could be confirmed that Innoscience’s currently marketed gallium nitride (“GaN”) power device products fall outside the scope of Infineon’s asserted German patents and may be commercialized in Germany without restriction.

These rulings are fully consistent with the final determination issued last month by the U.S. International Trade Commission (“ITC”), which found that Innoscience’s current products do not infringe Infineon’s asserted U.S. patent relating to packaging design (U.S. Patent No. 9,899,481). The Munich case concerns the German counterparts of that same patent family. In line with the ITC’s findings, the Munich Court found infringement only with respect to a limited set of legacy products—certain packaged 650–700V transistors—that had already been discontinued. Therefore, any injunction granted would not apply to Innoscience’s current product portfolio. As a result, there is no impact on Innoscience’s ongoing operations or its customers’ use of its products in Germany.

The decisions mark another significant milestone in Innoscience’s string of favorable outcomes across major jurisdictions. They follow the company’s recent success in China, where it secured an injunction and damages award against Infineon, as well as its decisive victory at the ITC in the United States last month. Together, these rulings reaffirm the legality of Innoscience’s current product portfolio and its ability to operate freely in key global markets.

While proceedings in Germany remain ongoing, including Innoscience’s invalidity challenges to the asserted German patent, the growing body of decisions across China, the United States, and Germany underscores that the global litigation campaign initiated by Infineon has not altered the competitive position of Innoscience’s core products. To the contrary, independent judicial findings across multiple jurisdictions have consistently validated the robustness of Innoscience’s technology and reinforced market confidence in the company’s product compliance and innovation capabilities.

Innoscience remains committed to advancing its technology leadership and expanding its global footprint, delivering cutting-edge GaN solutions to customers worldwide in a fair and competitive marketplace.

View original content:https://www.prnewswire.com/news-releases/innosciences-current-products-are-not-affected-by-both-rulings-of-the-munich-regional-court-302805093.html

SOURCE InnoScience

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NetZoom Announces Data Center Infrastructure Management Solution for Higher Education Institutions

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NetZoom® is a robust DCIM for managing College and University data centers, campus infrastructure and smart classrooms

CHICAGO, June 18, 2026 /PRNewswire-PRWeb/ — NetZoom offers an intuitive Data Center Infrastructure Management (DCIM) solution designed to help colleges and universities document, visualize, and manage the infrastructure supporting campus IT services, research computing, smart classrooms, and distributed data center environments.

NetZoom helps colleges and universities establish a reliable source of truth, improve operational planning, and support critical infrastructure without adding unnecessary burden to IT and facilities teams.

Higher education institutions often manage infrastructure spread across data centers, MDF/IDF closets, labs, classrooms, and multiple campus locations while supporting digital learning, campus connectivity, research workloads, and administrative systems. These environments require accurate asset management, reliable connectivity documentation, capacity planning, and operational visibility across IT and facilities.

Common infrastructure management challenges in higher education include:

Lack of a single source of truth for asset managementDistributed assets across the entire campusLimited space, power, cooling, and budget resources as digital learning, research computing, and campus IT services continue to expandMaintaining uptime and resiliency for critical academic, research, and administrative systems

“Higher education institutions are managing increasingly complex data center environments that support students, faculty, research, and campus-wide digital services,” said Uriel Campos, General Manager at NetZoom, Inc. “To manage these environments effectively, teams need clear visibility into their assets, connectivity, capacity, power, and cooling. NetZoom helps colleges and universities establish a reliable source of truth, improve operational planning, and support critical infrastructure without adding unnecessary burden to IT and facilities teams.”

NetZoom also supports IT and facilities teams by centralizing asset, connectivity, capacity, power, cooling, and change management data in a visual DCIM platform. By bringing these functions together, institutions can improve resource planning, reduce reliance on manual tracking, identify capacity constraints, and better understand the impact of infrastructure changes.

NetZoom’s DCIM solution offers significant benefits to higher education institutions including:

Campus-wide infrastructure visibility: Helps IT and facilities teams maintain a centralized view of assets across data centers, MDF/IDF closets, labs, classrooms, and distributed campus locations.Improved planning for space, power, and cooling: Provides visibility into capacity utilization so institutions can better support growing digital learning, research computing, and administrative systems.Reduced reliance on manual tracking: Centralizes asset, connectivity, capacity, and change management data to help reduce spreadsheet dependency, duplicate records, and inconsistent documentation.Operational support for limited IT resources: Helps streamline day-to-day infrastructure management, giving campus teams better access to the information needed to plan changes, troubleshoot issues, and manage equipment lifecycles.Scalable support for evolving campus technology: Allows institutions to start with core DCIM functions and expand into areas such as monitoring, reporting, service management, integrations, and advanced capacity planning as their needs grow.

Availability

NetZoom DCIM for Higher Education is immediately available in both SaaS and On-Premises deployments. For demonstrations, POCs, pricing and deployment options, contact NetZoom at 630-281-6464, email Sales@NetZoom.com or visit NetZoom.com

About NetZoom

Founded in 1995, NetZoom, Inc. is an Illinois corporation with headquarters in the Chicago area. NetZoom offers a flexible and powerful application that integrates with on-premise, virtual and cloud resources and many third-party tools like ServiceNow® to create a complete DCIM solution for data center professionals worldwide to effectively model, manage, monitor and maximize IT and Facility infrastructure.

For more information, visit NetZoom.com

NetZoom is a registered trademark of NetZoom, Inc. All other marks and names are trademarks of their respective companies.

Media Contact

Marketing Department, NetZoom, Inc., 1 630-281-6464, Marketing@NetZoom.com, https://NetZoom.com

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SOURCE NetZoom, Inc.

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