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MarTech Veteran Joins Ortto’s Leadership Team, Accelerating Global Expansion

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The appointment comes as the company challenges the marketing automation status quo and sets its sights on global growth.

SYDNEY, July 17, 2024 /PRNewswire/ — Ortto, a complete platform for data-driven marketing automation, has announced Eric Holmen as the new President and CRO. The veteran martech executive brings a wealth of experience in growing SaaS businesses and challenging legacy martech platforms.

Holmen’s 25 years in SaaS have been entirely marketing tech focused, innovating new channels that we consider core marketing capabilities today, and which Ortto has combined into a modern, powerful platform. During his time at Splash, an event marketing SaaS company, Eric doubled the business while navigating market challenges including the global pandemic. Previously, Eric was SVP of Marketing and Sales at Silverpop – an early email marketing platform acquired by IBM, SVP of Worldwide Sales at Airship – the inventor and global leader of commercial push notifications, and President at SmartReply – an early commercial SMS leader acquired by Genesys.

“We’re thrilled to welcome Eric as our new Chief Revenue Officer. His exceptional track record in martech leadership, both as a CRO and CEO, coupled with his deep commitment to customer success, makes him the ideal leader to drive Ortto’s next phase of growth. Eric’s passion for the future of marketing technology aligns perfectly with our mission to empower businesses to orchestrate seamless, data-driven customer journeys. His expertise will be crucial in expanding our market reach and accelerating our growth, enabling us to bring our unified platform for customer data, messaging, and analytics to a wider audience of businesses seeking to optimize their customer journey marketing,” shared Ortto co-founder and CEO, Michael Sharkey.

“I was committed to finding a company with a great culture, large market, seasoned investors and, most importantly, an amazing product,” shared Holmen of the rubric he built to guide his next career move.

“It took time — six months during which I was advising startups in the martech space and exploring a pipeline of opportunities. When I was introduced to Ortto, I knew it checked every box. It compresses incredible marketing power into the most intuitive UX in the market. It’s the kind of tech that gets audible ‘wows’ during demos, and you only have to read customer reviews to understand how successfully it enables marketers to do their best work.”

The new appointment marks an exciting new growth chapter for Ortto. In the past 12 months, they’ve expanded product capabilities with AI-powered live chat Talk, grown their top-rated global customer support team, and secured 46 badges in the G2 summer reports.

About Ortto Inc.

Ortto (formerly Autopilot) brings customer data, marketing automation, and analytics together to help marketers engage at every stage of the customer lifecycle. Launched in 2015, Ortto has team members across Australia, Europe, and the US. To date, the company has raised $35M in venture funding from backers including Blackbird, Rembrandt, and Salesforce Ventures.

Media Contact

chloe@ortto.com
Chloe Schneider, Head of Content

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Waytek Presents Product of the Year Award to Eaton eMobility for ssVEC and mVEC Power Distribution Modules

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The award recognizes Eaton eMobility’s ssVEC and mVEC power distribution modules for delivering compact, heavy-duty power distribution in demanding vehicle applications.

CHANHASSEN, Minn.  , Nov. 11, 2026 /PRNewswire-PRWeb/ — Electrical components distributor Waytek, Inc. is proud to present Eaton eMobility with its Product of the Year Award for the Severe Service and Multiple Vehicle Electrical Center lines of power distribution modules (ssVEC and mVEC).

“We are proud to recognize Eaton eMobility for developing solutions that help our customers build more capable and resilient electrical systems.”

The Product of the Year Award is given to the supplier that has delivered an innovative product that provides significant value to customers and demonstrates excellence in product development and collaboration with Waytek.

“Eaton Mobility’s ssVEC and mVEC power distribution modules give vehicle manufacturers and upfitters a compact, dependable way to manage electrical power in demanding applications,” said Rob Iversrud, Sr. Product and Category Manager, Waytek. “Their rugged design makes them well suited for trucks and specialty vehicles where space, durability, and reliable performance all matter. We are proud to recognize Eaton eMobility for developing solutions that help our customers build more capable and resilient electrical systems.”

Waytek selected the ssVEC and mVEC lines based on their ability to address customer needs for compact, protected, and dependable power distribution. The modules’ combination of severe-service durability, connectorized output, IP66-rated protection, and application versatility provides meaningful value for customers building electrical systems for trucks and specialty vehicles.

“We are honored to receive Waytek’s Product of the Year Award for our ssVEC and mVEC power distribution modules,” said Michael Meleck, Director of Sales, Eaton eMobility. “This recognition reflects our commitment to developing durable, space-efficient electrical solutions for the demanding conditions our transportation customers face. We value our relationship with Waytek and the opportunity to help customers improve the reliability and performance of their vehicle electrical systems.”

Designed for trucks, specialty vehicles, and other demanding transportation applications, Eaton eMobility’s ssVEC and mVEC modules provide compact, heavy-duty power distribution in high-demand, harsh environments. Learn more about the ssVEC and mVEC lines at Waytek.

About Waytek

Waytek, Inc. is a customer-driven distributor of automotive wire and DC electrical components serving OEMs (original equipment manufacturers), wire harness manufacturers, and upfitters across North America. A family-owned business founded in 1970, Waytek commits to providing exceptional service to our customers, shipping more than 99.9 percent of in-stock orders the same day.* Waytek partners with product manufacturers known for premier quality and takes pride in creating a consistent sense of purpose and unity for our employees. With a mission to provide an exceptional customer experience, we do our part so our customers can do theirs.

About Eaton eMobility

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. It makes products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. The company is guided by its commitment to do business right, to operate sustainably and to help its customers manage power. By capitalizing on the global growth trends of electrification and digitalization, Eaton is helping to solve the world’s most urgent power management challenges and building a more sustainable society. For more information, visit www.eaton.com.

*For online orders entered by 4:30 p.m. CT.

Media Contact

Steve Green, Waytek, 1 612-364-5650, steve.green@waytekwire.com, www.waytekwire.com

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Palmetto Publishing Releases Dr. Paul J. Carr’s History of Riverhead’s Suffolk County Fairs

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The newly published volume chronicles the Suffolk County Agricultural Society’s annual exhibitions from 1818 through 1941 and the farming economy of eastern Long Island that surrounded them.

CHARLESTON, S.C., Nov. 11, 2026 /PRNewswire/ — Palmetto Publishing has released Farming, Community, and the Legacy of The Suffolk County Agricultural Society’s Fairs, a local history by Dr. Paul J. Carr, written with Riverhead Town Historian Georgette Lane Case. The book documents the agricultural fairs held at Riverhead, New York, and the farming communities of the East End of Long Island that built them.

The Suffolk County Agricultural Society was founded in 1818 and held its first cattle show in Smithtown. For seventy-six years its annual exhibition took place in Riverhead, where growers competed for premiums over pumpkins, potatoes, cauliflower, cattle, and poultry. Balloonists ascended over the grandstand. Jockeys complained the track was too narrow. Semi-pro ballplayers drew betting crowds, early aviators flew above upturned faces, and President Theodore Roosevelt rode onto the grounds on horseback to address the gathering.

Carr sets the fairs down year by year, from 1865 to 1941, then follows the attempted revivals that came after. The fair buildings were auctioned in 1945 and a school rose on the ground. Around that chronology runs a second account: how land once dismissed as waste was proved fertile, how the railroad carried cauliflower to the city and politicians to the midway, and how potatoes, sod, oysters, and later vineyards reshaped the North Fork. The book also tests several durable local legends against the record.

Dr. Paul J. Carr stated, “I walked into the Riverhead Town Historian’s office in 2020 expecting to catalogue documents, and Georgette mentioned she had always hoped to write a pamphlet about the fairs. The research outgrew a pamphlet almost immediately. No full account existed, and it seemed wrong to leave it that way.”

The research draws on newspaper accounts, premium lists, treasurers’ reports, and the holdings of the Riverhead Town Historian’s office. The narrative moves through the post Civil War years, the Roaring Twenties, the Great Depression, the Long Island Express Hurricane of 1938, and the approach of the Second World War. The book is intended for genealogists, local historians, students, and general readers researching Long Island families, farms, businesses, and landmarks. It sits alongside county histories and historical society journals, and arrives as farmland preservation and the North Fork wine economy continue to draw attention to the region’s agricultural past.

Farming, Community, and the Legacy of The Suffolk County Agricultural Society’s Fairs is available for purchase online at Amazon.com and BarnesandNoble.com. For more information about the author, please visit any of their social media platforms.

Facebook: Riverhead NY Fair History

Instagram: riverheadfairhistory

Website: https://riverheadfairhistory.com/

About the Author: In 2020, Dr. Paul J. Carr walked into the Riverhead Town Historian’s office expecting to catalogue documents. Georgette Lane Case, the town’s historian, mentioned she had long hoped to write a pamphlet on the Suffolk County Agricultural Society’s fairs. The research that followed, covering the Riverhead fairs from 1865 to 1941 and the farming that surrounded them, outgrew a pamphlet almost immediately and became Farming, Community, and the Legacy of The Suffolk County Agricultural Society’s Fairs.

Carr’s interest in history accumulated over many years rather than arriving all at once. He has been an avid reader of history, pursued graduate studies in the subject, taught social studies, served as an archivist at the Long Island Rail Road Museum, and volunteered at the Riverhead Historian’s office. That combination shows in the book’s method: treasurer’s reports and premium lists sit beside balloon ascensions, diving horses, and the occasional runaway sulky. He describes the project as a celebration and a dedication to the East End’s farming ancestors.

Georgette Lane Case has served as Historian for the Town of Riverhead, New York, since 2001. She works to preserve and promote the town’s rich and diverse heritage, and serves as a research resource for genealogists, historians, students, and the public, fielding questions about local families, businesses, landmarks, and community history. Her documentation of Riverhead’s past is aimed squarely at the future, at ensuring that later generations understand how their community came to look the way it does.

About the Book:

Title: Farming, Community, and the Legacy of The Suffolk County Agricultural Society’s Fairs
Author: Dr. Paul J. Carr With Georgette Lane Case, Riverhead Town Historian

Publisher: Palmetto Publishing
Publication date: 11/03/2026
ISBN-13: 9798318840555, 9798318840562, 9798318840579

Available for interviews: Author, Dr. Paul J. Carr With Georgette Lane Case Riverhead Town Historian

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Argá Medtech Completes Enrollment of Paroxysmal AF Cohort in the COHERENT-AF Pivotal IDE Study

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Prospective, multicenter study evaluates the Coherent Sine Burst Electroporation Ablation Platform, a sine wave-based pulsed field ablation technology, in drug-refractory atrial fibrillation; persistent AF cohort enrollment continues

SAN DIEGO, Nov. 11, 2026 /PRNewswire/ — Argá Medtech, a medical technology company developing sine wave-based pulsed field ablation (PFA) for cardiac arrhythmias, today announced the completion of enrollment in the paroxysmal atrial fibrillation (PAF) cohort of COHERENT-AF, its pivotal U.S. Investigational Device Exemption (IDE) study of the Coherent Sine Burst Electroporation (CSE) Platform. The PAF cohort enrolled 150 intention-to-treat subjects across 27 sites in Europe and the United States. Enrollment in the persistent AF (PersAF) cohort is ongoing and expected to complete in the next two months.

“Completing enrollment in the paroxysmal AF cohort is an important milestone for COHERENT-AF,” said Emile Daoud, MD, Director of Electrophysiology Research; Hatton Research Institute at Bethesda North Hospital, Cincinnati, Ohio and the leading enroller in COHERENT-AF. “In our procedures, the CSE Platform has consistently delivered pulmonary vein isolation with a streamlined, single-catheter workflow, and the ability to address the pulmonary veins, posterior wall and cavo-tricuspid isthmus without exchanging catheters has been a meaningful advantage in our lab. We look forward to the completion of the persistent AF cohort and the 12-month effectiveness results.”

COHERENT-AF (ClinicalTrials.gov: NCT06784466) is a prospective, multicenter, non-randomized pre-market study evaluating the safety and effectiveness of the CSE Platform in adults with symptomatic, drug-refractory PAF or PersAF. The study plan includes enrollment of up to 410 subjects in the United States and Europe, including 150 intention-to-treat subjects in each of the PAF and PersAF cohorts. Additional subjects will be enrolled in a second phase of the IDE investigation.

All subjects undergo pulmonary vein isolation (PVI) with the CSE system. Posterior wall and other left atrial substrate and cavo-tricuspid isthmus ablation may be performed with the CSE system at the operator’s discretion. Each cohort is evaluated separately against prespecified performance goals for safety and effectiveness, with subjects followed through 12 months.

“Reaching full enrollment so quickly in the paroxysmal AF cohort reflects the commitment of our investigators and study teams,” said David Neale CEO, Argá Medtech. “We are now focused on completing the persistent AF cohort and generating the evidence needed to support FDA and CE-Mark regulatory submissions of the CSE Platform.”

About the Coherent Sine Burst Electroporation Platform

The Argá Medtech CSE Platform features a single ablation catheter that can be configured by a simple stylet exchange to deliver circular, linear and focal ablation lesions. The CSE generator delivers controlled bursts of microsecond sine-waved based pulsed field ablation (PFA) across two, four or eight electrodes and can be titrated to treat the full spectrum of atrial tissue from thin-walled RV to thick septal or intramural circuits.

CAUTION: Investigational device. Limited by Federal (or United States) law to investigational use.

About Argá Medtech

Argá Medtech SA is a venture capital-backed medical technology company dedicated to developing and delivering innovative technology to help patients affected by heart rhythm disorders. Its PFA platform uses sine waves to deliver energy and includes the SineBurst™ Ablation Catheter and the SineWave™ Ablation Generator. The company is based at Biopôle Lausanne in Epalinges, Switzerland, with U.S. operations based in San Diego, California. Investors include Advent Life Sciences, Earlybird, Gilde Healthcare, High-Tech Gründerfonds and MedFocus. For more information, visit argamedtech.com.

Media Contact

Janice Barstad

janice@argamedtech.com

+1.952.380.8490

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SOURCE Arga Medtech

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