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Market Veep Spotlights Two Manufacturers in Marketing Case Studies

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Manufacturing Strategies Leading to Website and Lead Generation Success

BURLINGTON, Mass., July 19, 2024 /PRNewswire/ — Market Veep, a leading digital marketing agency specializing in tailored strategies for industrial organizations, announces exceptional results achieved for two prominent clients in the manufacturing sector: ReNEW Manufacturing Solutions and Prime Attachments.

Manufacturing Strategies Leading to Website and Lead Generation Success

“We’re so proud of the partnerships we’ve built with our clients and the success we’ve been able to achieve for and with them,” says Jennelle McGrath, CEO and Founder of Market Veep. “Manufacturers hold such a special place in our hearts and there’s nothing we love more than seeing them not just reach their goals, but absolutely crush them.”

Market Veep’s manufacturing clients have leveraged a diverse array of services to achieve their brand awareness and lead generation objectives effectively. Through website strategy and development, they ensure their online presence is not just functional but optimized for user engagement and conversion. Complemented by robust SEO practices and strategic backlinking, they’re able to bolster their visibility across search engines, driving organic traffic and enhancing their digital footprint.

Social media marketing initiatives amplify their reach, engaging with targeted audiences through compelling content and community interaction. Email marketing nurtures leads and maintains meaningful engagement throughout the customer journey. Leveraging Facebook lead generation ads facilitates direct engagement with potential customers, further expanding their lead base.

Through these integrated strategies, Market Veep’s manufacturing clients have elevated their brand presence and consistently generated quality leads, fostering sustainable growth in their respective industries.

Read more about the specific case studies below or visit www.marketveep.com for more information.

A MANUFACTURER THAT COMBINES TRADITION WITH INNOVATION GREW WEBSITE TRAFFIC BY OVER 14,000% IN JUST 9 MONTHS

ReNEW Manufacturing Solutions is propelling niche market manufacturing companies forward while preserving the legacy of their original founders. They partnered with Market Veep to design a website that would convey their emphasis on precision, technology, and forward-thinking.

“These companies are the backbone of the US economy, and we support manufacturing, industrial plants, OEMs, and these are really good jobs for skilled labor, so to continue it on in these communities is a big benefit,” remarks Cres Ferrell, CEO of ReNEW Manufacturing Solutions. “The name ReNEW is partially to come in and renew the business and help with some processes and automation, and the work the [Market Veep] team is doing for marketing.”

In addition to the ReNEW website, Market Veep crafted websites and established a digital marketing presence for two sister companies: Absolute Machine & Tooling and TIW Machine & Fabrication.

User experience and conversion paths were front-of-mind through the entire project, ensuring that visitors from different industries and seeking out different capabilities would be able to navigate the websites easily.

Just months after the ReNEW site and the two sister sites launched, they saw favorable email, social media, and website performance for all three businesses.

ReNEW Manufacturing Solutions:

2,330% increase in total sessions per month9.3% email click rate compared to 4.3% benchmark28.6% click-through rate compared to 12.6% benchmark

TIW Machine & Fabrication:

372.7% increase in total sessions per month5.7% email click rate compared to 4.3% benchmark22.6% click-through rate compared to 12.6% benchmark

Absolute Machine & Tooling:

11,550% increase in total sessions per month1,092% increase in social media impressions850% increase in social media interactions

ReNEW continues to make acquisitions in the manufacturing sector. Their latest addition, Interfuse Manufacturing, was founded in 1974 and has become a leading manufacturer of machined components for markets including cranes and heavy equipment, mining, refractories, and transportation end markets. The company will add 75,000 sq. ft. of manufacturing space and 56 employees, providing geographic expansion this business to the ReNEW platform along with marquee customer relationships and exposure to industrial markets in Pennsylvania.

“Most of these companies [that have been acquired] have very little to zero marketing, and SEO and marketing are not in their vocabulary. Which is fine, these companies are successful even in spite of that,” continues Ferrell. “But there are a lot of things we can gain now by leveraging those types of activities and bringing them into the companies.”

B2B FACEBOOK CAMPAIGN GENERATES 373 LEADS IN 30 DAYS

Nestled in the heart of Garfield, MN, Prime Attachments stands tall as a pioneering force in the skid steer attachment manufacturing sector. Today, Prime Attachments proudly distributes their innovative skid steer attachments across the United States and Canada, cementing their reputation as a leader who delivers unmatched performance and value.

Prime Attachments’ previous Facebook Ads campaigns focused on generating link clicks with the intention of converting users on the website, but these efforts did not yield significant conversions. They needed a more effective campaign strategy to convert clicks into revenue.

Market Veep crafted a strategic approach aimed at optimizing conversions and enhancing lead generation. The campaign’s focal point was the client’s downloadable product catalog. Facebook lead forms were used to simplify the user journey and improve conversion rates without adding friction for the audience. Most importantly, this high-value conversion offer brought in bottom-of-the-funnel leads that had serious interest in purchasing.

“Choosing to use Market Veep’s services has been one of the best decisions we have made!” remarks Amy Thompson, Vice President of Prime Attachments. “We are a small company looking to grow and they are making our presence known faster than we could have imagined. The team has really done a great job listening and understanding our company and product in order to create relevant content that speaks to our customers.”

Market Veep’s strategy generated incredible results in the first 30 days:

373 Leads Generated: The campaign successfully generated 373 high-quality leads through Facebook lead forms, marking a significant improvement in lead acquisition compared to previous efforts focused solely on link clicks.$1.56 Cost Per Lead: Market Veep achieved an impressive cost per lead of $1.56, whereas the average cost per lead on the platform is projected by some to be as high as $17 per lead. This efficiency allowed Prime Attachments to achieve a greater ROI for their ads.

Additionally, the campaign was recognized as “High-Performing” by Facebook, highlighting its exceptional performance and effectiveness in achieving above-average results within the platform’s advertising ecosystem.

“Not only has everyone on the Market Veep team been fun to work with, they have been so helpful and their level of communication is top-notch,” continues Thompson. “We can’t wait to see where Market Veep takes us next!”

Website: www.marketveep.com

LinkedIn: https://www.linkedin.com/in/jennellemcgrath/

Podcast: https://podfollow.com/findingbusinesshappy

About Market Veep

Market Veep is an INC. 5000 fastest growing company winner, HubSpot accredited, and diamond certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Netty winner for Boutique Agency of the Year, and Most Innovative Web Design.

Since its founding, Market Veep has helped manufacturing companies improve their sales and marketing funnels to increase leads and revenue. We’re a full-service inbound marketing agency fiercely committed to helping every company we work with grow into the best version of itself it can be. Our clientele includes CNC machining, welding and fabricating, laser cutting, finishing, chemical manufacturing, electronic component manufacturing, and other industrial applications.

They host the “Finding Business Happy” which is about living your best life inside and outside of work. The show is an ideal listen for CEOs, Founders, CMOs, Sales Directors and C-Suite Executives who know they want to accelerate lead generation while fostering a positive company culture.

About ReNEW Manufacturing Solutions

As experienced industry professionals themselves, the team at ReNEW Manufacturing Solutions understands the importance of a fair price, fast production, and quality results. They also know the value of looking ahead.

They’re not just investors, but partners in progress. Their mission is to help you, the owner, reap the rewards of all the years that went into building your business and to continue the legacy you have built. ReNEW acquires generational industrial companies in a way that will ensure a brighter future for the owner(s), the staff, and the local community. Customers can continue to count on the same quality-driven business that works faster than the competition at a fair price, and you can secure your future.

Visit their website to learn more.

About Prime Attachments

Prime Attachments are simply a different breed. Bigger. Stronger. Tougher. Designed to conquer even the toughest tasks, every one of our skid steer attachments is crafted from quality commercial-grade materials and is rigorously tested and evaluated before leaving the shop. That’s why we can confidently say that Prime Attachments are “Built to be Badass”.

Visit their website to learn more.

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SOURCE Market Veep

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Northern Hemisphere Heat Drives Demand for Cooling and Sun-Protection Products on Yiwugo

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YIWU, China, July 24, 2026 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The final whistle may have blown on the World Cup, but the intense heat gripping the Northern Hemisphere shows no sign of letting up. Europe has experienced unusually hot weather this year, sparking not only a surge in demand for air conditioners but also a boom in portable handheld fans. Merchants on Yiwugo say that in previous years, European customers would begin placing orders in March or April and take their time completing their annual procurement. This year, however, the purchasing season has stretched well into summer, with a flood of new buyers coming in, most of them looking for small handheld fans. With customers eager to capitalize on the peak summer season, delivery timelines have also become significantly tighter. Whereas orders in previous years could generally be fulfilled within a month, merchants are now frequently being asked to deliver within about a week, leaving manufacturers scrambling to keep pace with demand.

Lingpan Official Flagship Store has specialized in the production and sales of small fans, insulated cups, and related products for 15 years. This summer, demand from European customers for high-speed small fans has risen sharply, accompanied by urgent delivery requirements. Many customers began requesting shipment just one week after placing their orders, hoping the products would arrive in time for the World Cup and the ongoing heatwave across Europe. One long-standing European customer purchased only five models of small fans from Lingpan last year. Anticipating stronger demand ahead of this summer, the customer expanded the order to 10 models. The first shipment sold out soon after arriving at port, prompting several subsequent repeat orders. European buyers have shown particular interest in high-speed cooling fans and placed great requirements on product quality. So far this year, Lingpan’s fan sales have more than doubled compared with the same period last year, with total purchases reaching approximately RMB 1 million.

Beyond Europe, the owner of Lingpan, Ling Pan pointed out that the Indian market has also undergone significant changes over the past two years. Indian customers are showing great interest in panda-shaped fans, drinking cups, and related products. Procurement volumes among many Indian buyers have increased substantially, with average annual purchases now reaching several hundred thousand yuan.

Unlike European countries grappling with sudden heat waves, Asian markets such as Japan and South Korea, where summers are consistently hot and air conditioners and fans are already everyday essentials, have shown much stronger demand for sun-protection products. From April 1, 2026 to date, sales of sun-protection masks on Yiwugo have increased by 31.6% YoY, while sales of sun-protection face shields surged by 72.42% and sun hats rose by 8.1%.

Chen Jia, a Yiwugo merchant, has engaged in the production and sales of sun-protection masks and sun-protection face shields for eight years. Chen operates the Xiao Zhen and Xiao Mian Sun-Protection Products Workshop in District 4 of the Yiwu International Trade Market. In recent years, the company has customized cooling nylon fabrics for customers in Japan and South Korea. Sun-protection masks and sun-protection face shields made from this material not only offer UPF 50+ protection, but also maintain a more structured shape and are less susceptible to snagging or deformation. Their protective performance remains effective after routine washing, and the products can last for more than five years under normal use.

In 2024, a TV shopping operator from South Korea contacted Xiao Zheng and Xiao Mian through Yiwugo and began placing orders after inspecting the products in person. Over the following two years, the company continued to improve the fitness and design of its sun-protection products. It introduced sun-protection face shields with breathable mesh panels and incorporated soft supports around the nose area to prevent the masks from rubbing against lipstick. These product upgrades have steadily driven up customer ratings on the client’s store. Annual procurement, initially valued at around RMB 300,000, has risen year by year, and the company has since developed into a recognized brand in the local market.

Persistent heat across the Northern Hemisphere has been creating new forms of cross-border consumer demand while enabling Yiwugo merchants to keenly capture shifts in overseas markets. From the strong sales of small portable fans in Europe to the rising demand for functional sun-protection products in Japan and South Korea, the diversity of orders reflects both consumers’ need for relief from extreme heat and the ability of Yiwu manufacturers to strengthen their presence in global markets through product innovation and rapid fulfillment. Faced with a rapidly changing international market, many merchants are continuing to refine product designs, upgrade fabric techniques, and enhance supply efficiency. By leveraging Yiwugo to broaden their export channels, they are keeping pace with overseas consumption trends and capitalizing on the expanding market for cooling and sun-protection products, turning the summer heat into new momentum for cross-border trade.

View original content to download multimedia:https://www.prnewswire.com/news-releases/northern-hemisphere-heat-drives-demand-for-cooling-and-sun-protection-products-on-yiwugo-302833166.html

SOURCE Yiwugo.com

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Snorkel AI Highlights First Wave of Open Benchmarks Grants Projects

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SAN FRANCISCO, July 24, 2026 /PRNewswire/ — Snorkel AI today highlighted the first group of projects supported through Open Benchmarks Grants, a $3 million commitment to support open-source datasets, benchmarks, and evaluation research.

Launched in February 2026, Open Benchmarks Grants has received hundreds of applications from researchers, labs, and engineers working to address a growing challenge: AI systems are advancing faster than the field’s ability to rigorously measure their performance on realistic, consequential work.

“From complex environments and huge autonomy horizons to rich, sophisticated outputs, these projects tackle some of the field’s hardest evaluation challenges,” said Fred Sala, a member of the Open Benchmarks Grants steering committee and assistant professor at the University of Wisconsin–Madison. “I’m excited to see the broader research community use, validate, and build on them.”

Open Benchmarks Grants provides selected teams with funding, expert data development support, research and engineering collaboration, and platform resources. Supported projects include:

Frontier-Bench (formerly Terminal-Bench 3.0), developed with Laude Institute and the Harbor community, is a harder, more domain-diverse successor to Terminal-Bench 2.1 — built in the open, task by task, under continuous adversarial review.Agents’ Last Exam, developed with UC Berkeley RDI and the RDI Foundation, evaluates agents on long-horizon, economically valuable professional workflows. It spans 55 sub-industries and includes more than 1,500 tasks toward a 5,000-task target, sourced and validated by more than 300 industry experts.OSWorld 2.0, developed with XLANG Lab, evaluates computer-use agents on 108 long-horizon workflows across 31 self-hosted web environments and professional desktop applications.Continual Learning Bench, developed with UC Berkeley SkyLab and the University of Wisconsin–Madison, measures whether agents genuinely improve across sequential, stateful tasks.SlopCode Bench, developed with the University of Wisconsin–Madison, measures how code quality degrades as coding agents repeatedly modify and extend their own solutions.Terminal-Bench 2.1, developed with Stanford University, Laude Institute and the Harbor community, evaluates agents on challenging work in terminal environments. The release corrected 28 tasks and introduced continuous validation.

With support from Open Benchmarks Grants, Terminal-Bench Science is also now in development, extending the Terminal-Bench framework to computational research workflows across the life, physical, earth, and mathematical sciences.

Beyond the grants program, Snorkel led the development of Senior SWE-Bench with the research teams at Princeton University and the University of Wisconsin–Madison. The benchmark evaluates coding agents on senior-level engineering work, including implementing features from realistic instructions, investigating bugs that require runtime analysis, and producing code that follows existing codebase conventions.

Open Benchmarks Grants was established with support from Hugging Face, Prime Intellect, Together AI, Factory, Harbor, and PyTorch. Applications remain open and are reviewed on a rolling basis.

Learn more and apply for a grant at benchmarks.snorkel.ai.

About Snorkel AI
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. 

media@snorkel.ai

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SOURCE Snorkel AI

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Payzli Vaults to No. 3 on Tampa Bay’s Fast 50, Up From No. 22 in One Year

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Payments technology company, Payzli earns a second consecutive Fast 50 ranking, crediting the climb to accelerating partner and merchant growth on its proprietary technology stack.

TAMPA, Fla., July 24, 2026 /PRNewswire/ — Payzli, the partner-first payments technology company, has been named the No. 3 fastest-growing company in the region on the Tampa Bay Business Journal’s 2026 Fast 50 – a 19-spot climb from its No. 22 debut last year, and the company’s second consecutive year on the list.

The ranking was announced July 23 at the Tampa Bay Business Journal’s Fast 50 event in Tampa, where Co-Founder and Chief Revenue Officer Naim Hamdar accepted the award alongside members of the Payzli team.

Payzli attributed its growth to a compounding effect: a national network of ISOs, agents and ISVs bringing merchants onto a technology platform Payzli built and operated in-house. 

That platform rests on three proprietary pillars:

Payzli Connect: the company’s payment CRM and merchant-and-partner dashboard, giving agents and ISOs daily residuals visibility and giving merchants a single place to run their account.Payzli POS: AI-powered point-of-sale and business software purpose-built for service businesses, including salons, med spas, wellness studios, and independent operators.Payzli Transact: an online payment gateway built on Visa Platform Connect through Payzli’s partnership with Visa Acceptance Solutions.

The Visa Acceptance Solutions partnership is central to how Payzli frames its credibility: rather than assembling a growth story on top of borrowed infrastructure, the company processes on rails backed by one of the most established networks in the industry alongside Fiserv and TSYS – a point that matters to the partners and merchants deciding where to place their volume.

“A second year on this list, and a jump to No. 3, isn’t about one good quarter. It’s about a network deciding to build with us and stay,” said Naim Hamdar, Co-Founder and Chief Revenue Officer of Payzli. “Every rank on this list represents partners we’ve earned and merchants who trust us to run their payments. We built the technology in-house so we could keep the promises the industry usually breaks: nothing hidden, a real person in reach, and daily residual visibility our agents can actually count on. That’s what this ranking measures and it’s why we’re doing it all, for the joy of business.”

“They say nothing in Tampa moves fast except the afternoon thunderstorms, so making the Fast 50 two years running feels pretty good,” said Kapil Pershad, Co-Founder and Chief Technology Officer of Payzli. “In all seriousness, this is a credit to our team and the businesses that trust us to power their growth.”

The Fast 50, produced by the Tampa Bay Business Journal, recognizes the fastest-growing private companies in the Tampa Bay region. Payzli’s return to the list and its move into the top three reflects a merchant-first product suite and a rapidly expanding national partner network across the payments and embedded-finance landscape.

About Payzli

Payzli is an end-to-end payments technology partner that makes accepting payments simpler and affordable for businesses of all sizes and risk levels. Founded in 2020 and headquartered in Tampa, Florida, Payzli brings together in-person processing, an advanced online gateway, AI-powered point of sale, and mobile and contactless payments – backed by its own technology, honest pricing, and dedicated human support. Built partner-first, Payzli equips ISOs, agents, developers, and independent software vendors to grow, with direct integrations to major processing platforms, in-house underwriting, a flexible credit policy, a Visa Acceptance Solutions foundation partnership, and sponsor-bank backing from Esquire Bank, a NASDAQ-listed strategic investor in Payzli. For more information, email partners@payzli.com or visit payzli.com.

Payzli is a registered trademark of United Payment Systems LLC. United Payment Systems LLC is a registered ISO of Esquire Bank (Jericho, NY), Commercial Bank of California (Irvine, CA), and KeyBank, National Association (Cleveland, OH).

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SOURCE Payzli

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