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Disrupting Agriculture: Usman Javaid’s AI Revolution for Smallholder Farmers in Asia

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In today’s dynamic and rapidly evolving agricultural landscape, inefficiencies and exploitative practices have long hindered progress. However, a new wave of innovation is sweeping across the industry, led by visionaries who are determined to make a difference. Join Karla Jo Helms on the Disruption Interruption Podcast as she talks with Usman Javid, CEO of RiCult International, about how he is leveraging innovative AI to transform agriculture and uplift smallholder farmers.

TAMPA BAY, Fla., July 22, 2024 /PRNewswire-PRWeb/ — Although often referred to as the world’s least digitized industry by outsiders, agriculture is undergoing a technological revolution with the potential to change the lives of millions. Extensive evidence shows that digital advisories can improve farmers’ practices, increase yields and incomes, and enhance resilience, indicating a 22% higher adoption rate of recommended inputs and a $10 benefit for every $1 spent. (1) Karla Jo Helms (KJ), host of the Disruption Interruption podcast, talks with Usman Javaid, a leader and innovator in the agricultural technology (AgTech) sector, to discuss the groundbreaking work being done at Ricult International. “Our goal is to disrupt the cycle of poverty and inefficiency by providing smallholder farmers with the tools and resources they need to succeed, with a mission to address their challenges in accessing capital and improving their performance,” Javaid explains.

“Our goal is to disrupt the cycle of poverty and inefficiency by providing smallholder farmers with the tools and resources they need to succeed, with a mission to address their challenges in accessing capital” – Usman Javid

Revolutionizing Agriculture
Under Javid’s leadership, RiCult International has achieved remarkable milestones. The company has not only increased farmers’ incomes by 17% but has also attracted significant investments, securing over $12 million from prestigious entities such as the Bill and Melinda Gates Foundation

He emphasizes the staggering statistics that highlight the urgency of the situation: 75% of the world’s poor are farmers, and 84% of these farmers are smallholders with less than 20 acres of land. These farmers face immense financial exclusion, often relying on exploitative moneylenders due to a lack of access to mainstream financing. The impact of climate change further exacerbates their plight, with shifting weather patterns and rising temperatures threatening crop yields and food security.

Empowering Smallholder Farmers
Ricult International uses AI and data analytics to help smallholder farmers optimize yields, manage resources, and tackle climate challenges. “There is huge potential to make these changes to help people make a better living, but also to help them produce more food,” Javid states. His commitment to leveraging technology for social good is transforming AgTech, bringing hope and opportunity to farmers across Asia and beyond.

Javaid discusses AI’s impact on agriculture, focusing on smallholder farmers, and explores strategies with Helms to improve productivity and mitigate risks, emphasizing Ricult’s efforts to enhance farmers’ access to capital and quality inputs.

Expanding Agricultural Transformation
Ricult is actively expanding its reach across Asia and its numerous regions with significant potential for agricultural transformation. Javaid emphasizes the untapped opportunities in countries like Pakistan, Bangladesh, Thailand, Cambodia, and Laos. “These regions lack access to advanced agricultural technology, and we see enormous potential for change,” he notes. Looking ahead, Javaid envisions a future where technology and access to capital empower farmers to break free from poverty.

Links:
Disrupting Agriculture: Usman Javaid’s AI Revolution for Smallholder Farmers in Asia

https://omny.fm/shows/disruption-interruption/disrupting-agriculture-usman-javaids-ai-revolution?in_playlist=podcast

LinkedIn: https://www.linkedin.com/in/usmanj/

Company Website: https://www.web.ricult.com/

Company LinkedIn: https://www.linkedin.com/company/ricult/

Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.

Disruption Interruption can be listened to in Apple’s App Store and Spotify.

About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.

About Usman Javaid
Usman Javaid is the CEO of Ricult International and Ricult Pakistan, leading an AI-powered solution empowering smallholder farmers across Asia through digital financial technology. Ricult operates as an AI-based data platform leveraging data from agriculture value chain sources like remote sensing, weather satellites, and financial institutions. Under Usman’s leadership, Ricult has scaled operations across Pakistan, Thailand, and Vietnam, impacting over 800,000 farmers with a 17% increase in income. He has secured over $12 million in grants and investments from organizations including the Bill and Melinda Gates Foundation and MIT. Usman holds an MBA from MIT Sloan, with a background in engineering and experience at Nestle pioneering mobile banking services. Passionate about using technology for social impact, he co-founded Ricult at MIT to address agricultural challenges, earning global recognition and establishing the company as a spin-off in 2015, headquartered in Boston.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References
1. Kremer, Michael, and Gilbert Fossoun Houngbo. “Grow Back Better? Here’s How Digital Agriculture Could Revolutionise Rural Communities Affected by Covid-19.” World Economic Forum, 9 July 2020, weforum.org/agenda/2020/07/digital-agriculture-technology/.

Media Inquiries:  
Karla Jo Helms 
JOTO PR™ 
727-777-4629
jotopr.com 

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE Disruption InterruptionTM

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Global Times: Technology helps restore identities of unknown heroes

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BEIJING, June 21, 2026 /PRNewswire/ — At Fudan University, a group of research teams has spent years using cutting-edge technology to restore the faces of China’s fallen soldiers. After successfully reconstructing the appearances of 10 martyrs who sacrificed their lives during the Chinese People’s War of Resistance Against Japanese Aggression (1931-45), they have now achieved another breakthrough: recreating the face of an unidentified Chinese People’s Liberation Army (PLA) soldier who sacrificed his life decades ago.

Using DNA analysis, digital archaeology and facial reconstruction technology, a team has restored the appearance of one of the unidentified soldiers whose remains were unearthed from the battlefield.

By restoring the faces of unknown martyrs, researchers aim to allow the public to see them not as abstract figures in history, but as real individuals who lived through extraordinary hardship and made profound sacrifices, Huang Ping, vice dean of the Institute of Forensic Science of Fudan University, told the Global Times.

Tracing the unidentified

Decades ago, more than 300 PLA troops died in fierce fighting at Majitang in Taojiang county, Central China’s Hunan Province. 

Many of the soldiers had come from Northeast China and had marched south with the advancing army following the Liaoshen Campaign.

The battle successfully pinned down enemy forces and helped create favorable conditions for the subsequent Hengbao Campaign, a decisive operation that accelerated the liberation of Hunan.

After the fighting ended, local residents buried the fallen soldiers near the battlefield, leaving behind a number of anonymous graves that would remain unidentified for more than 70 years.

In August 2024, China’s National Martyrs’ Remains Search Team launched an archaeological excavation at the Majitang battlefield. 

The excavation brought together more than 20 faculty members and students from Fudan University and Wuhan University. Specialists were ­divided into teams ­responsible for ­excavation, cleaning, anthropological analysis, three-dimensional modeling, sample collection and remains preservation, according to CCTV News.

The remains had been buried outdoors for more than 75 years, leaving them exposed to moisture, soil erosion and environmental degradation. Extracting usable DNA from such fragile material was far from guaranteed.

“Exhumation is an extremely serious matter. We cannot take all samples back with us; DNA collection must be completed quickly on site, and we only have one chance to choose,” said Huang.

In theory, teeth are the first choice, followed by dense bone. However, most of the remains recovered from Majitang had no teeth, and intact skulls were extremely rare, with most consisting only of fragments. 

“We can only rely on experience and try to select the densest structures possible,” she said.

A total of 57 human remains were recovered during the excavation, and forensic analysis indicates they belong to at least nine martyrs. Among the nine sets of remains, one skull was relatively well preserved.

According to Huang, a clear bullet hole was ­visible on the surface of the skull. After 3D reconstruction, researchers were able to trace the path of a bullet that penetrated the top of the cranium, which they determined to be the fatal injury. 

Based on comparisons with skeletal development models in their database, the researchers estimated that the soldier was around 20 years old at the time of his death.

Science meets remembrance

After multiple rounds of optimization, researchers were able to extract DNA from the recovered remains, with 24 samples ultimately yielding DNA libraries suitable for further analysis.

Researchers first conducted anthropological examinations to determine basic biological characteristics, including sex, age and physical features, providing a precise anatomical foundation for facial reconstruction.

Based on the 3D model, they applied artificial intelligence algorithms to extract key cranial features and gradually reconstruct facial structures.

“The facial reconstruction we use is a generative model that analyzes the biological contours of different individuals’ skulls to reconstruct the ­appearance of remains, rather than producing a standardized or ‘face-like’ template,” Huang told the Global Times.

“Building on reconstruction based on cranial morphology, we also incorporate supplementary DNA molecular information to refine individualized facial features, such as eyebrow shape and ear structure,” noted Huang.

For the first time in decades, the young soldier’s appearance could be seen again. He has sharp features, a high nose bridge and single eyelids. According to the research team, the reconstruction achieved an estimated accuracy of up to 90 percent.

Searching for a name

Restoring a face is only one step toward restoring an identity.

The next stage involves locating surviving relatives and comparing their DNA with the recovered genetic material.

Authorities have publicly appealed for information and are encouraging anyone with relevant family histories or records to come forward.

For Huang and his colleagues, identifying the soldier would represent more than a scientific achievement.

As many of the soldiers who died in the Majitang battlefield were from Northeast China, the veterans affairs departments in Hunan and Jilin provinces jointly conducted a review to support efforts to locate their families. 

They have compiled a list of 40 martyrs and released contact information to collect leads, ­seeking public assistance in identifying relatives of the young men who died far from home 77 years ago.

The most important thing is the joint effort of government authorities and society as a whole to find leads, Huang said. 

Once potential clues are identified, researchers can then trace possible descendants and compare their DNA with the samples collected today to see whether a match can be made. 

“That is what we are working on now,” he said.

View original content:https://www.prnewswire.com/apac/news-releases/global-times-technology-helps-restore-identities-of-unknown-heroes-302805859.html

SOURCE Global Times

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THE WEEKND KICKS OFF EUROPEAN LEG OF RECORD-BREAKING AFTER HOURS TIL DAWN TOUR WITH TWO SOLD-OUT SHOWS AT COPENHAGEN’S PARKEN STADIUM

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€1 From Every Ticket Sold Across the European Tour Supports the World Food Programme Through the XO Humanitarian Fund and Global Citizen

Hi Res photos:
www.gettyimages.co.uk/search/events/776514872
PHOTO CREDIT: Samir Hussein/Getty Images

COPENHAGEN, Denmark, June 21, 2026 /PRNewswire/ — The Weeknd launched the European leg of his tour with the Denmark stop of his record-breaking After Hours Til Dawn Stadium Tour this weekend with two sold-out performances at Parken Stadium in Copenhagen, marking the next chapter of the massive European leg of the global tour.

The shows featured the tour’s acclaimed new production, including a record breaking 40-foot sculpture created by legendary Japanese artist Hajime Sorayama marketing the largest fine art commission for a live show ever. The sprawling golden ruins, immersive visuals, lasers, flames, and a career-spanning setlist featuring songs from Hurry Up Tomorrow alongside hits including “Blinding Lights,” “Starboy,” and “Can’t Feel My Face.”

The After Hours Til Dawn Tour remains the highest-grossing tour ever by a male solo artist, having surpassed $1 billion in global gross and sold more than 7.5 million tickets across 153 shows. In 2026 alone, the tour has already sold more than 3 million tickets and generated over $440 million in revenue.

Following Copenhagen, the tour continues with multi-night stadium runs across Munich, Lille, Paris, Amsterdam, Milan, Frankfurt, Warsaw, Stockholm, London, Dublin, Madrid, Barcelona and Lisbon before concluding with a final Asia leg later this year.

For more information, visit theweeknd.com/tour

THE WEEKND AFTER HOURS TIL DAWN STADIUM TOUR 2026 EU/UK DATES:
Thu Jun 11 – Manchester, UK – Etihad Stadium
Fri Jun 12 – Manchester, UK – Etihad Stadium
Fri Jun 19 – Copenhagen, Denmark – Parken
Sat Jun 20 – Copenhagen, Denmark – Parken
Thu Jun 25 – Munich, Germany – Allianz Arena
Fri Jun 26 – Munich, Germany – Allianz Arena
Sat Jun 27 – Munich, Germany – Allianz Arena
Fri Jul 3 – Lille, France – Stade Pierre Mauroy
Sat Jun 4 – Lille, France – Stade Pierre Mauroy
Wed Jul 8 – Paris, France – Stade De France
Fri Jul 10 – Paris, France – Stade de France
Sat Jul 11 – Paris, France – Stade de France
Sun Jul 12 – Paris, France – Stade de France
Thu Jul 16 – Amsterdam, Netherlands – Johan Cruijff ArenA
Fri Jul 17 – Amsterdam, Netherlands – Johan Cruijff ArenA
Sat Jul 18 – Amsterdam, Netherlands – Johan Cruijff ArenA
Tue Jul 21 – Nice, France – Allianz Riviera
Wed Jul 22 – Nice, France – Allianz Riviera
Fri Jul 24 – Milan, Italy – San Siro Stadium
Sat Jul 25 – Milan, Italy – San Siro Stadium
Sun Jul 26 – Milan, Italy – San Siro Stadium
Thu Jul 30 – Frankfurt, Germany – Deutsche Bank Park
Fri Jul 31 – Frankfurt, Germany – Deutsche Bank Park
Sat Aug 01 – Frankfurt, Germany – Deutsche Bank Park
Tue Aug 04 – Warsaw, Poland – PGE Narodowy
Wed Aug 05 – Warsaw, Poland – PGE Narodowy
Sat Aug 08 – Stockholm, Sweden – Strawberry Arena
Sun Aug 09 – Stockholm, Sweden – Strawberry Arena
Mon Aug 10 – Stockholm, Sweden – Strawberry Arena
Fri Aug 14 – London, UK – Wembley Stadium
Sat Aug 15 – London, UK – Wembley Stadium
Sun Aug 16 – London, UK – Wembley Stadium
Tue Aug 18 – London, UK – Wembley Stadium
Wed Aug 19 – London, UK – Wembley Stadium
Sat Aug 22 – Dublin, Ireland – Croke Park
Sun Aug 23 – Dublin, Ireland – Croke Park
Fri Aug 28 – Madrid, Spain – Riyadh Air Metropolitano
Sat Aug 29 – Madrid, Spain – Riyadh Air Metropolitano
Sun Aug 30 – Madrid, Spain – Riyadh Air Metropolitano
Tue Sep 1 – Barcelona, Spain – Estadi Olímpic Lluís Companys
Sat Sep 5 – Lisbon, Portugal – Estadio do Restelo
Sun Sep 6 – Lisbon, Portugal – Estadio do Restelo

THE WEEKND AFTER HOURS TIL DAWN STADIUM TOUR – ASIA DATES:
Sat Sep 19 — Tokyo — Belluna Dome – NEW SHOW
Sun Sep 20 — Tokyo — Belluna Dome
Sat Sep 26 — Jakarta — Jakarta International Stadium
Sun Sep 27 — Jakarta — Jakarta International Stadium
Fri Oct 2 — Singapore — National Stadium
Sat Oct 3 — Singapore — National Stadium
Wed Oct 7 — Seoul — Goyang Stadium
Thu Oct 8 — Seoul — Goyang Stadium
Sun Oct 11 — Bangkok — Rajamangala Stadium
Mon Oct 12 — Bangkok — Rajamangala Stadium
Tue Oct 13 — Bangkok — Rajamangala Stadium – NEW SHOW
Sat Oct 24 — Hong Kong — Kai Tak Stadium – NEW SHOW
Sun Oct 25 — Hong Kong — Kai Tak Stadium – NEW SHOW
Fri Oct 30 — Hong Kong — Kai Tak Stadium
Sat Oct 31 — Hong Kong — Kai Tak Stadium
Wed Nov 4 — Kuala Lumpur — TM Stadium National
Thu Nov 5 — Kuala Lumpur — TM Stadium National

ABOUT THE WEEKND:
Filtering R&B and pop through an ambitious widescreen lens, The Weeknd took over popular music and culture on his own terms. The multi-platinum and 7x Diamond certified star is one of the world’s most listened-to artists on Spotify, boasting 111 million monthly listeners and holding the record for the highest number of monthly listeners for over two years. In 2023, the Guinness Book of World Records named him “The Most Popular Artist in the World.”

The Weeknd serves as a Goodwill Ambassador for the World Food Programme (WFP) and was named Humanitarian of the Year by BMAC. From 2020 to now, he has donated over $12million to various charities. This includes $2 million to support WFP’s emergency food and nutrition assistance in the most food-insecure regions of Ethiopia and $4.5 million to help WFP provide over 18 million loaves of bread to feed families in Gaza through his XO Humanitarian Fund, established in partnership with World Food Program USA.

ABOUT THE WORLD FOOD PROGRAMME
The World Food Programme is the 2020 Nobel Peace Prize Laureate and the world’s leading humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate extremes. WFP is the world’ biggest humanitarian agency and provided food assistance to over 120 million people in more than 100 countries in 2025. 

Every contribution helps WFP deliver food, hope, and resilience to families facing hunger. You can join The Weeknd in supporting WFP’s mission by donate through Stop Sult Fonden in Denmark via MobilePay number 68500 or through the Share the Meal app. Even small contributions make a difference – just DKK 5 can feed a child for an entire day.

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BlueNexus Technologies Unveils AquaX Hub at SIWW 2026 — AI Autonomous Operations Extended to Legacy Water Assets

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SINGAPORE, June 21, 2026 /PRNewswire/ — At Singapore International Water Week (SIWW) 2026, BlueNexus Technologies unveiled the global debut of AquaX Hub™ — a compact plug-and-play edge device that brings full AI-powered autonomous operation to standalone water equipment and legacy treatment plants. The launch drew sustained engagement from utilities, industrial operators and engineering firms.

The water sector confronts converging pressures: aging infrastructure, a critical shortage of skilled technicians, and relentless operational cost escalation. AquaX Hub™ answers these directly — extending the AI autonomous operation already proven plant-wide by AquaX Robot™ to a single asset, and delivering comparable monitoring and operational management without a control-system overhaul.

“The industry cannot hire its way out of this problem,” said Jack Zhang, CEO of BlueNexus Technologies. “AI autonomous operation is no longer a future concept — the barrier to entry is gone.”

The AquaX Ecosystem

BlueNexus has built the industry’s first fully integrated AI autonomous water operation platform, spanning three complementary pillars:

AquaX Robot™ is the flagship plant-wide AI agent, built on large language models with proprietary vision, acoustic and infrared multimodal sensing. It optimizes treatment processes 24/7 and predicts equipment failures. Live deployments show up to 90% reduction in on-site staffing, a 50% drop in equipment breakdowns, and approximately 35% lower O&M costs.

AquaX Hub™, making its global debut at SIWW 2026, is a lightweight edge terminal extending that capability to any water system. With an independent local processing module, it monitors and inspects equipment through multimodal sensing and runs a self-contained processing loop. The device integrates seamlessly with existing SCADA, cloud and enterprise platforms via standardized APIs.

i-WaterHub™, the company’s standardized modular treatment plant, operated autonomously by AquaX Robot, delivers 2,500 to 40,000 m³/day for municipal and industrial applications.

Market Momentum

SIWW 2026 convened nearly 500 exhibitors from over 65 countries. BlueNexus has identified priority markets for AquaX Hub™ in Southeast Asia, the Middle East and Africa. “The conversations this week have already translated into concrete business opportunities and we expect rapid deployment in the coming months.” Zhang confirmed.

About BlueNexus Technologies

BlueNexus Technologies is a Singapore-based water-technology company building intelligent, AI-operated systems for the world’s most water-intensive industries. We design and deliver modular water treatment infrastructure that is smarter to run, faster to deploy, and built to operate autonomously.

Web: www.bluenexus.tech

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SOURCE BlueNexus Technologies

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