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Jake Paul’s W Raises $14 Million in Seed and Series A Funding Led by Shrug Capital and Anti Fund to Reinvigorate Men’s Personal Care Aisle

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On track to hit north of $50M in its first year, W is already breaking records as the best launch in Walmart’s ‘Emerging Brands’ category

MIAMI, July 23, 2024 /PRNewswire/ — W, the men’s personal care brand from Jake Paul made to smell great and designed to work harder, today announced it has raised a Series A led by Shrug Capital. Valued north of $150 million, W has raised $14 million in funding to-date, inclusive of seed financing and incubation from Anti Fund. Prominent co-investors include Range Group, 305 Ventures, Uphonest Capital, Quiet Capital and Palm Tree Crew, with participation from individuals including Celsius’ CEO John Fieldly, Fanatic’s CEO Michael Rubin, Lil Durk, Nick Kyrgios, Naomi Osaka, and Carter Reum and Paris Hilton.

“It’s incredibly important to me that W fill the void that’s been apparent in the men’s personal care category for decades,” said Jake Paul, Founder of W. “Everything W does is different — from driving record sales in under a month to our forward-thinking approach to creator partnerships. Our funding to date reflects our investors’ confidence in the immense opportunity we have to build a new type of legacy brand in unique and unexpected ways. I invested my own capital into this company along with my partner and Co-Founder Geoffrey Woo because we strongly believe in W’s runway to achieve a massive and successful future.”

Launched last month exclusively at Walmart, W is already breaking records as the retailer’s best launch in its ‘Emerging Brands’ category history, blowing past seven figures in sales and on track to hit north of $50 million in sales by the end of its first year. W will use the capital to support both SKU and retailer expansion as the company continues on its mission to reinvigorate the men’s personal care aisle through its better-for-you products at a great value.

“The industry is riddled with legacy players that are taking antiquated approaches and in turn are losing market and mindshare,” said Moshe Lifschitz, Shrug Capital’s Managing Partner. “When we think about brands that will shape the next generation of household brands, W has all the characteristics. We are extremely excited to partner with Jake, Woodie, and Geoff and look forward to the many wins to come.”

W has also assembled an all-star team of W Co-Owners — a roster of celebrity and influential brand ambassadors who embody the winning spirit in their respective industries. The equity holders announced to-date include MMA champion and ESPN’s 2024 Best UFC Fighter recipient, Sean O’Malley and hip-hop megastar, Rubi Rose, with more Co-owners to be announced soon. The goal of the Co-Owners is to bring together people Paul admires who represent hard work, ambition, and do things differently across their unique domains of expertise.

“We realized the typical direct-to-consumer playbook wasn’t right for us and instead decided to launch retail-first with Walmart, America’s biggest retailer,” said W’s CEO and Co-Founder, Woodie Hillyard. “I’m extremely excited to see that consumers are reacting so positively to W since our launch just last month. We’re looking forward to expanding our consumer touchpoints and breaking records as one of the biggest CPG brands to hit the market.”

For more information, visit www.getw.com and follow @itscalledw on Instagram and TikTok.

About W
W is a men’s personal care brand founded by pro-boxer, entrepreneur and digital creator, Jake Paul, that is made to smell great and designed to work harder. Founded to give men the confidence to win in all pursuits of life, W’s better-for-you products are designed to work hard when you need them most. Offering a range of accessibly priced products for hair, body, and face, W products are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes. W’s formulas are infused with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection is available in three uplifting scents that were developed with mood-boosting fragrances. W can be found nationwide at Walmart and on Walmart.com. For more information, visit www.getw.com.

About Shrug Capital
Shrug Capital invests in culturally relevant companies and has an impressive portfolio in the consumer space including MrBeast’s Feastables and Liquid Death. The firm was founded in 2018 and is led by Niv Dror and Moshe Lifschitz. Shrug manages over $125 million in AUM and invests across a variety of industries. Shrug has unique access to business leaders, founders, executives, and celebrities who regularly co-invest and work with the companies Shrug partners with. Shrug is known to be super connectors, bridging the gap between leaders in tech and entertainment. More at www.shrug.vc.

About Anti Fund
Anti Fund is a venture capital firm founded by Jake Paul and Geoffrey Woo in 2021. Anti Fund believes the best founders are rebels and iconoclasts, and the “anti” ethos resonates with the very best engineers, scientists, and creators. Startups live and die on two levers: capital and attention. While capital is fungible, the ability to command attention is not. Whether a company sells consumer products or is a research lab producing AI & robotic foundational models, they all must compete on the ability to win mindshare and ultimately customers and revenues. Visit www.antifund.vc for more information.

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SOURCE W Labs Inc.

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GLOBAL VOTING FOR 7 WONDERS OF FUTURE CITIES OFFICIALLY SWITCHED ON

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October 31, 2026

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DUBAI, UAE, Oct. 31, 2026 /PRNewswire/ — New Clark City, Philippines, hosts “switch-on” ceremony as New7Wonders opens worldwide public voting on www.7wondersfc.com to choose the urban developments shaping our future.

New7Wonders today officially launched global public voting for the 7 Wonders of Future Cities, in a landmark ceremony hosted in the Philippines on World Cities Day, marking the beginning of a year of worldwide participation, inviting people everywhere to vote for the cities and urban developments they believe best represent the future of urban life, which will culminate with the official declaration of the seven winning cities and developments on 31 October 2027. 

Hosted and organised by New Clark City, an Official Participant in the 7 Wonders of Future Cities campaign and one of the Philippines’ flagship urban development projects, the special switch-on ceremony brought together city leaders, media and invited guests to witness the activation of the global voting platform. 

Jean-Paul de la Fuente, Director of New7Wonders and Chairman of the 7 Wonders of Future Cities campaign, led the official switch-on. In a ceremonial moment, the campaign website at www.7wondersfc.com was transformed from its presentation format into the worldwide public voting platform, opening the opportunity for citizens across the globe to participate in selecting the urban visions that will define the cities of tomorrow. “Today, from the Philippines to the world, we have switched on more than a voting platform – we have switched on a global conversation about the future of our cities,” said de la Fuente. “For the next year, people everywhere have the opportunity to discover, engage with and champion the places they believe should become global symbols of urban progress.”

The 7 Wonders of Future Cities is a worldwide participation campaign from New7Wonders, the global authority behind the New 7 Wonders of the World and the New 7 Wonders of Nature, and is organised by Global Platform Limited, its Dubai, UAE-based worldwide licensing and commercial arm. Building on the extraordinary worldwide engagement of previous campaigns, which together have generated more than 600 million votes, the new initiative shifts the focus from celebrating humanity’s natural and historical wonders to recognising the places being created and transformed for humanity’s future. Participating cities and developments are brought together through three central themes: Environmental & Nature, Smart City and Human-Centric development. These reflect the conviction that successful future cities must balance ecological responsibility, technological progress and the needs and aspirations of the people who inhabit them.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-voting-for-7-wonders-of-future-cities-officially-switched-on-302925559.html

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SCANOLOGY Introduces AirGO Pad for On-Site 3D Scanning, Inspection and Reporting

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October 31, 2026

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HANGZHOU, China, Oct. 31, 2026 /PRNewswire/ — SCANOLOGY introduces AirGO Pad, an integrated mobile measurement platform that brings 3D scanning, inspection and reporting alongside the part being measured. Combining computing, industrial 3D inspection software and touchscreen operation, AirGO Pad works with compatible SCANOLOGY wireless 3D scanners to help operators complete the inspection workflow on-site without carrying a separate laptop.

When inspecting a large component, operators need to move around the part while keeping scan data and measurement controls accessible. Finding a suitable place for a laptop—and returning to it to check results or adjust settings—can interrupt that process, particularly where space is limited. AirGO Pad places the inspection interface on a portable tablet, allowing operators to view data and interact with the software beside the component.

Users can connect a compatible wireless 3D scanner and view 3D data in real time, monitoring scan coverage and quality as they work. They can then align data, perform measurements and inspect results on the same device. During scanning, operators can create comparison points, features and other inspection elements as needed. Preconfigured report templates complete the workflow, enabling standardized inspection reports to be generated directly on AirGO Pad.

The platform’s design supports these transitions between scanning, inspection and reporting. Its high-definition touchscreen keeps model details and measurement results within reach. Operators can use the tablet in handheld mode while moving around the part, then unfold the convertible stand to review results on a suitable surface. A neck strap provides additional support when carrying and operating the device.

“Making a measurement system mobile means considering more than how operators carry the 3D scanner. They also need access to their data and inspection tools beside the part. We developed AirGO Pad to bring these activities together, from reviewing scan data to producing the inspection report,” said a product manager at SCANOLOGY.

AirGO Pad supports SCANOLOGY’s third-generation handheld and wireless optical 3D scanning systems, standard CAD/3D formats and wireless PC synchronization for measurement, annotation and review.

For product details or to request a demonstration, visit AirGo Pad product page.

About SCANOLOGY

SCANOLOGY develops industrial 3D measurement solutions for manufacturing and engineering. Its products are used for 3D measurement, automated inspection, and quality control. They are trusted by more than 10,000 enterprises across over 70 countries and regions, serving industries such as aerospace, automotive, and heavy manufacturing.

SOURCE SCANOLOGY

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SKYWORTH Solar Announces Global Launch of Solavita as a Smart Microgrid Brand

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October 31, 2026

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SHENZHEN, China, Oct. 31, 2026 /PRNewswire/ — SKYWORTH Solar has officially announced the global launch of Solavita, its dedicated brand for smart microgrid solutions. Positioned strategically as “A Smart Microgrid Expert for Diverse Energy Scenarios,” Solavita consolidates the company’s extensive solution portfolio and service infrastructure under a unified global identity, building upon its rapidly expanding international footprint.

Addressing Grid Flexibility and Long-Term System Value

The launch comes as electricity systems face growing demands for flexibility. The International Energy Agency’s 2026 mid-year electricity update highlights the importance of flexible resources and more efficient use of infrastructure as renewable generation expands. For customers, the priorities vary by market: managing electricity costs, using more locally generated solar power, or maintaining essential loads where grid supply is unreliable.

“As renewable energy becomes more distributed, the long-term performance of the whole system becomes increasingly important,” said Fan Ruiwu, Chairman of SKYWORTH Solar. “We see that performance as the foundation of our international energy business. With Solavita, we are bringing our capabilities together around a common approach to solution development and service, while working with local partners to adapt delivery to each market. Our focus is on the value these systems provide throughout their life.”

Solutions for Different Energy Needs

To address the dual challenges of grid volatility and operational cost, Solavita engineers its systems around a core architectural philosophy prioritizing grid-forming stability, intelligent automation, cross-generation efficiency, and multi-tier security. Translating these technical principles into practical applications, the brand introduces a comprehensive solution matrix tailored to specific market demands.

For residential users, the SolaHome suite utilizes an advanced Home Energy Management System (HEMS) to seamlessly coordinate rooftop solar, battery storage, and flexible domestic loads like heat pumps and EV chargers. In markets with dynamic electricity tariffs, such as Germany, HEMS automates energy dispatch to capitalize on low-price periods. This practical value is evidenced by a recent residential installation in Jesteburg, Germany, combines 18.9 kW of rooftop solar with 20.48 kWh of battery storage. Solavita reports nearly €50 in electricity-price arbitrage benefits during the first month of dynamic-tariff operation.

Expanding beyond the home, the portfolio scales up with SolaBiz, which integrates distributed solar, commercial storage, and smart dispatch to help factories and retail spaces manage peak-demand costs and safeguard against grid disruptions.

For larger utility and off-grid demands, SolaMatrix delivers scalable, containerized storage and microgrid management focused on stabilizing renewable integration in weak grid environments.

Finally, ensuring energy access in highly mobile contexts, SolaGo offers plug-and-play balcony solar and portable power systems for outdoor activities and critical emergency backup, completing Solavita’s end-to-end coverage of modern energy applications.

Global Engineering Foundation and Ecosystem Delivery

To guarantee the reliable implementation and long-term asset value of these diverse solutions, SKYWORTH Solar underpins Solavita with a robust global engineering foundation.

On the technology front, the Smart Microgrid Technology Centre connects cutting-edge research with product engineering, supported by academic collaborations with Tianjin University and Hainan University. This pipeline is further strengthened by a comprehensive Haikou test platform—scheduled for commissioning by the end of 2026—to rigorously validate grid-connected, islanded, and grid-forming systems.

The InfraCosmos Digital Platform supports lifecycle data management, operational monitoring and fault identification. It connects system information with service and maintenance, helping teams monitor performance and respond to operating issues.

Beyond hardware and software, this foundation extends to flexible supply chain execution and strategic project delivery. Solavita employs F+D+EPC+O (Financing, Development, Engineering, Procurement, Construction, and Operations) framework for large-scale, asset-light project coordination, alongside a localized PD2C cooperation model actively deployed in markets like Germany and Italy to ensure rapid, market-specific service.

These capabilities underpin Solavita’s positioning as a smart microgrid expert, connecting system development with local delivery and ongoing service. The aim is to make integrated energy systems practical to deploy and support in each market.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/skyworth-solar-announces-global-launch-of-solavita-as-a-smart-microgrid-brand-302925531.html

SOURCE SKYWORTH Solar

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