Connect with us

Technology

Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies

Published

on

AI-driven data identifies critical voter groups and priorities for campaigns and candidates during tumultuous approach to U.S. presidential election

RESTON, Va., July 23, 2024 /PRNewswire/ — Resonate, the leader in AI-powered voter data and intelligence, has released its highly anticipated Voter Landscape Report ahead of the 2024 presidential election. The research represents a leap forward in how segmentation is conducted, replacing time-consuming manual processes or costly consultancy firms with precise findings generated through rAI, Resonate’s powerful AI data engine. Leveraging four primary data sources, including the nation’s largest continuous voter study, and analyzing thousands of data points on today’s most relevant political and policy issues, Resonate identified 10 unique voter segments crucial for campaigns to target and engage as they race to the finish line of the election cycle.

“With the political landscape rapidly shifting by the day, it is now more critical than ever to effectively engage persuadable voter segments from both parties to succeed in the 2024 presidential election,” said Bryan Gernert, CEO of Resonate. “This election will be won by those who best understand the voter and our insights, with more than 2,300 political data attributes, give campaigns a decisive advantage.”

Resonate’s precise, AI-powered data, which has accurately predicted the results of several previous elections, provides campaigns with critical voter insights as the candidate landscape evolves. Armed with voter intelligence and powered with accurate media targeting data, Resonate ensures voters are accurately reached as their sentiment, behaviors and media consumption continuously evolve.  By providing thousands of individual-level insights on every eligible voter — from party affiliation and policy positions to psychological drivers and personal values — these voter segments and any custom segments are available for immediate activation, allowing campaigns to connect with voters on the issues that matter most, exactly when it matters most.

The Resonate 2024 Voter Landscape segments are:

Progressive Professionals: Left-leaning individuals focused on mental health care, climate change, and poverty, married with high incomes and white-collar jobs, active on LinkedIn, Reddit, and NextDoor, supporting policies like increased taxes on capital gains and universal background checks for guns, with an 81% approval of the Biden administration.Safety-Net Seniors: Left-leaning retirees prioritizing climate change and veterans’ support, preferring traditional media, supporting policies like Social Security cuts and new gun regulations, strongly endorsing Medicare and Social Security, with an 88% approval of the Biden administration.Cynical Centrists: Socially conservative, fiscally moderate left-leaning Millennials in urban areas, prioritizing faith, family, and blue-collar jobs, concerned about tax increases, holding strong views on pro-life policies and parental control in education, with less focus on healthcare and workers’ rights.Money-Minded Undecideds: Retired Boomer homemakers with incomes under $25K, prioritizing ethical shopping and bargain hunting, supporting policies on entitlements, healthcare, and strict gun control, advocating for affordable prescription drugs and increased corporate regulation.Cyber Crusaders: Affluent, educated Millennials, often business owners with incomes over $150K, prioritizing religious services, travel, and social media engagement, supporting views like abolishing the death penalty, student loan forgiveness, and zoning laws for multi-family homes.Gen-Z Zealots: Gen Z students heavily engaged with smartphones and social media, supporting pro-choice and LGBTQ+ brands, advocating for environmental regulations, and backing policies including abortion rights, student loan cancellation, higher minimum wage, new gun regulations, and equality issues.Non-Voting Neutrals: Politically disengaged Gen Xers, unregistered to vote, lacking strong political opinions, facing rising costs with minimal media and social platform engagement, attributing inflation to reliance on government benefits rather than work.National Debt Hawks: Right-leaning Gen X professionals in white-collar roles with incomes over $150K, engaging with LinkedIn and traditional media, concerned about partisan politics, national debt, and supporting US military aid to Israel and Ukraine while opposing Trump’s 2024 candidacy.Family-First Millennials: Diverse GOP Millennial parents passionate about mental healthcare and supporting underprivileged youth, engaging heavily with social media, and supporting policies including education, job creation, tax cuts, healthcare reform, and family support.Immigration Conservative Enforcers: Retired Boomer conservative Protestants with incomes of $25K–$50K, supporting pro-Israel brands and prioritizing cancer research and veteran care, advocating for immigration and defense policies, stricter borders, fossil fuel production, abortion bans, and active in voting.

Learn more about the findings of the report in a live presentation Wednesday, July 24 at 2pm EST. Register online here.

For more information, please visit www.resonate.com.

About Resonate
Headquartered in Reston, VA, Resonate is the leader in AI-powered data and intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250M U.S. individuals. Resonate data is delivered directly through top demand side platform (DSP) providers, data append and licensing, the Resonate Ignite platform or through Resonate Managed Media Services. Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a more comprehensive understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/resonate-unveils-2024-voter-landscape-report-highlighting-10-key-voter-segments-for-presidential-election-strategies-302204149.html

SOURCE Resonate

Continue Reading

Technology

GLOBAL VOTING FOR 7 WONDERS OF FUTURE CITIES OFFICIALLY SWITCHED ON

Published

on

By

DUBAI, UAE, Oct. 31, 2026 /PRNewswire/ — New Clark City, Philippines, hosts “switch-on” ceremony as New7Wonders opens worldwide public voting on www.7wondersfc.com to choose the urban developments shaping our future.

New7Wonders today officially launched global public voting for the 7 Wonders of Future Cities, in a landmark ceremony hosted in the Philippines on World Cities Day, marking the beginning of a year of worldwide participation, inviting people everywhere to vote for the cities and urban developments they believe best represent the future of urban life, which will culminate with the official declaration of the seven winning cities and developments on 31 October 2027. 

Hosted and organised by New Clark City, an Official Participant in the 7 Wonders of Future Cities campaign and one of the Philippines’ flagship urban development projects, the special switch-on ceremony brought together city leaders, media and invited guests to witness the activation of the global voting platform. 

Jean-Paul de la Fuente, Director of New7Wonders and Chairman of the 7 Wonders of Future Cities campaign, led the official switch-on. In a ceremonial moment, the campaign website at www.7wondersfc.com was transformed from its presentation format into the worldwide public voting platform, opening the opportunity for citizens across the globe to participate in selecting the urban visions that will define the cities of tomorrow. “Today, from the Philippines to the world, we have switched on more than a voting platform – we have switched on a global conversation about the future of our cities,” said de la Fuente. “For the next year, people everywhere have the opportunity to discover, engage with and champion the places they believe should become global symbols of urban progress.”

The 7 Wonders of Future Cities is a worldwide participation campaign from New7Wonders, the global authority behind the New 7 Wonders of the World and the New 7 Wonders of Nature, and is organised by Global Platform Limited, its Dubai, UAE-based worldwide licensing and commercial arm. Building on the extraordinary worldwide engagement of previous campaigns, which together have generated more than 600 million votes, the new initiative shifts the focus from celebrating humanity’s natural and historical wonders to recognising the places being created and transformed for humanity’s future. Participating cities and developments are brought together through three central themes: Environmental & Nature, Smart City and Human-Centric development. These reflect the conviction that successful future cities must balance ecological responsibility, technological progress and the needs and aspirations of the people who inhabit them.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-voting-for-7-wonders-of-future-cities-officially-switched-on-302925559.html

Continue Reading

Technology

SCANOLOGY Introduces AirGO Pad for On-Site 3D Scanning, Inspection and Reporting

Published

on

By

HANGZHOU, China, Oct. 31, 2026 /PRNewswire/ — SCANOLOGY introduces AirGO Pad, an integrated mobile measurement platform that brings 3D scanning, inspection and reporting alongside the part being measured. Combining computing, industrial 3D inspection software and touchscreen operation, AirGO Pad works with compatible SCANOLOGY wireless 3D scanners to help operators complete the inspection workflow on-site without carrying a separate laptop.

When inspecting a large component, operators need to move around the part while keeping scan data and measurement controls accessible. Finding a suitable place for a laptop—and returning to it to check results or adjust settings—can interrupt that process, particularly where space is limited. AirGO Pad places the inspection interface on a portable tablet, allowing operators to view data and interact with the software beside the component.

Users can connect a compatible wireless 3D scanner and view 3D data in real time, monitoring scan coverage and quality as they work. They can then align data, perform measurements and inspect results on the same device. During scanning, operators can create comparison points, features and other inspection elements as needed. Preconfigured report templates complete the workflow, enabling standardized inspection reports to be generated directly on AirGO Pad.

The platform’s design supports these transitions between scanning, inspection and reporting. Its high-definition touchscreen keeps model details and measurement results within reach. Operators can use the tablet in handheld mode while moving around the part, then unfold the convertible stand to review results on a suitable surface. A neck strap provides additional support when carrying and operating the device.

“Making a measurement system mobile means considering more than how operators carry the 3D scanner. They also need access to their data and inspection tools beside the part. We developed AirGO Pad to bring these activities together, from reviewing scan data to producing the inspection report,” said a product manager at SCANOLOGY.

AirGO Pad supports SCANOLOGY’s third-generation handheld and wireless optical 3D scanning systems, standard CAD/3D formats and wireless PC synchronization for measurement, annotation and review.

For product details or to request a demonstration, visit AirGo Pad product page.

About SCANOLOGY

SCANOLOGY develops industrial 3D measurement solutions for manufacturing and engineering. Its products are used for 3D measurement, automated inspection, and quality control. They are trusted by more than 10,000 enterprises across over 70 countries and regions, serving industries such as aerospace, automotive, and heavy manufacturing.

SOURCE SCANOLOGY

Continue Reading

Technology

SKYWORTH Solar Announces Global Launch of Solavita as a Smart Microgrid Brand

Published

on

By

SHENZHEN, China, Oct. 31, 2026 /PRNewswire/ — SKYWORTH Solar has officially announced the global launch of Solavita, its dedicated brand for smart microgrid solutions. Positioned strategically as “A Smart Microgrid Expert for Diverse Energy Scenarios,” Solavita consolidates the company’s extensive solution portfolio and service infrastructure under a unified global identity, building upon its rapidly expanding international footprint.

Addressing Grid Flexibility and Long-Term System Value

The launch comes as electricity systems face growing demands for flexibility. The International Energy Agency’s 2026 mid-year electricity update highlights the importance of flexible resources and more efficient use of infrastructure as renewable generation expands. For customers, the priorities vary by market: managing electricity costs, using more locally generated solar power, or maintaining essential loads where grid supply is unreliable.

“As renewable energy becomes more distributed, the long-term performance of the whole system becomes increasingly important,” said Fan Ruiwu, Chairman of SKYWORTH Solar. “We see that performance as the foundation of our international energy business. With Solavita, we are bringing our capabilities together around a common approach to solution development and service, while working with local partners to adapt delivery to each market. Our focus is on the value these systems provide throughout their life.”

Solutions for Different Energy Needs

To address the dual challenges of grid volatility and operational cost, Solavita engineers its systems around a core architectural philosophy prioritizing grid-forming stability, intelligent automation, cross-generation efficiency, and multi-tier security. Translating these technical principles into practical applications, the brand introduces a comprehensive solution matrix tailored to specific market demands.

For residential users, the SolaHome suite utilizes an advanced Home Energy Management System (HEMS) to seamlessly coordinate rooftop solar, battery storage, and flexible domestic loads like heat pumps and EV chargers. In markets with dynamic electricity tariffs, such as Germany, HEMS automates energy dispatch to capitalize on low-price periods. This practical value is evidenced by a recent residential installation in Jesteburg, Germany, combines 18.9 kW of rooftop solar with 20.48 kWh of battery storage. Solavita reports nearly €50 in electricity-price arbitrage benefits during the first month of dynamic-tariff operation.

Expanding beyond the home, the portfolio scales up with SolaBiz, which integrates distributed solar, commercial storage, and smart dispatch to help factories and retail spaces manage peak-demand costs and safeguard against grid disruptions.

For larger utility and off-grid demands, SolaMatrix delivers scalable, containerized storage and microgrid management focused on stabilizing renewable integration in weak grid environments.

Finally, ensuring energy access in highly mobile contexts, SolaGo offers plug-and-play balcony solar and portable power systems for outdoor activities and critical emergency backup, completing Solavita’s end-to-end coverage of modern energy applications.

Global Engineering Foundation and Ecosystem Delivery

To guarantee the reliable implementation and long-term asset value of these diverse solutions, SKYWORTH Solar underpins Solavita with a robust global engineering foundation.

On the technology front, the Smart Microgrid Technology Centre connects cutting-edge research with product engineering, supported by academic collaborations with Tianjin University and Hainan University. This pipeline is further strengthened by a comprehensive Haikou test platform—scheduled for commissioning by the end of 2026—to rigorously validate grid-connected, islanded, and grid-forming systems.

The InfraCosmos Digital Platform supports lifecycle data management, operational monitoring and fault identification. It connects system information with service and maintenance, helping teams monitor performance and respond to operating issues.

Beyond hardware and software, this foundation extends to flexible supply chain execution and strategic project delivery. Solavita employs F+D+EPC+O (Financing, Development, Engineering, Procurement, Construction, and Operations) framework for large-scale, asset-light project coordination, alongside a localized PD2C cooperation model actively deployed in markets like Germany and Italy to ensure rapid, market-specific service.

These capabilities underpin Solavita’s positioning as a smart microgrid expert, connecting system development with local delivery and ongoing service. The aim is to make integrated energy systems practical to deploy and support in each market.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/skyworth-solar-announces-global-launch-of-solavita-as-a-smart-microgrid-brand-302925531.html

SOURCE SKYWORTH Solar

Continue Reading

Trending