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Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies

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AI-driven data identifies critical voter groups and priorities for campaigns and candidates during tumultuous approach to U.S. presidential election

RESTON, Va., July 23, 2024 /PRNewswire/ — Resonate, the leader in AI-powered voter data and intelligence, has released its highly anticipated Voter Landscape Report ahead of the 2024 presidential election. The research represents a leap forward in how segmentation is conducted, replacing time-consuming manual processes or costly consultancy firms with precise findings generated through rAI, Resonate’s powerful AI data engine. Leveraging four primary data sources, including the nation’s largest continuous voter study, and analyzing thousands of data points on today’s most relevant political and policy issues, Resonate identified 10 unique voter segments crucial for campaigns to target and engage as they race to the finish line of the election cycle.

“With the political landscape rapidly shifting by the day, it is now more critical than ever to effectively engage persuadable voter segments from both parties to succeed in the 2024 presidential election,” said Bryan Gernert, CEO of Resonate. “This election will be won by those who best understand the voter and our insights, with more than 2,300 political data attributes, give campaigns a decisive advantage.”

Resonate’s precise, AI-powered data, which has accurately predicted the results of several previous elections, provides campaigns with critical voter insights as the candidate landscape evolves. Armed with voter intelligence and powered with accurate media targeting data, Resonate ensures voters are accurately reached as their sentiment, behaviors and media consumption continuously evolve.  By providing thousands of individual-level insights on every eligible voter — from party affiliation and policy positions to psychological drivers and personal values — these voter segments and any custom segments are available for immediate activation, allowing campaigns to connect with voters on the issues that matter most, exactly when it matters most.

The Resonate 2024 Voter Landscape segments are:

Progressive Professionals: Left-leaning individuals focused on mental health care, climate change, and poverty, married with high incomes and white-collar jobs, active on LinkedIn, Reddit, and NextDoor, supporting policies like increased taxes on capital gains and universal background checks for guns, with an 81% approval of the Biden administration.Safety-Net Seniors: Left-leaning retirees prioritizing climate change and veterans’ support, preferring traditional media, supporting policies like Social Security cuts and new gun regulations, strongly endorsing Medicare and Social Security, with an 88% approval of the Biden administration.Cynical Centrists: Socially conservative, fiscally moderate left-leaning Millennials in urban areas, prioritizing faith, family, and blue-collar jobs, concerned about tax increases, holding strong views on pro-life policies and parental control in education, with less focus on healthcare and workers’ rights.Money-Minded Undecideds: Retired Boomer homemakers with incomes under $25K, prioritizing ethical shopping and bargain hunting, supporting policies on entitlements, healthcare, and strict gun control, advocating for affordable prescription drugs and increased corporate regulation.Cyber Crusaders: Affluent, educated Millennials, often business owners with incomes over $150K, prioritizing religious services, travel, and social media engagement, supporting views like abolishing the death penalty, student loan forgiveness, and zoning laws for multi-family homes.Gen-Z Zealots: Gen Z students heavily engaged with smartphones and social media, supporting pro-choice and LGBTQ+ brands, advocating for environmental regulations, and backing policies including abortion rights, student loan cancellation, higher minimum wage, new gun regulations, and equality issues.Non-Voting Neutrals: Politically disengaged Gen Xers, unregistered to vote, lacking strong political opinions, facing rising costs with minimal media and social platform engagement, attributing inflation to reliance on government benefits rather than work.National Debt Hawks: Right-leaning Gen X professionals in white-collar roles with incomes over $150K, engaging with LinkedIn and traditional media, concerned about partisan politics, national debt, and supporting US military aid to Israel and Ukraine while opposing Trump’s 2024 candidacy.Family-First Millennials: Diverse GOP Millennial parents passionate about mental healthcare and supporting underprivileged youth, engaging heavily with social media, and supporting policies including education, job creation, tax cuts, healthcare reform, and family support.Immigration Conservative Enforcers: Retired Boomer conservative Protestants with incomes of $25K$50K, supporting pro-Israel brands and prioritizing cancer research and veteran care, advocating for immigration and defense policies, stricter borders, fossil fuel production, abortion bans, and active in voting.

Learn more about the findings of the report in a live presentation Wednesday, July 24 at 2pm EST. Register online here.

For more information, please visit www.resonate.com.

About Resonate
Headquartered in Reston, VA, Resonate is the leader in AI-powered data and intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250M U.S. individuals. Resonate data is delivered directly through top demand side platform (DSP) providers, data append and licensing, the Resonate Ignite platform or through Resonate Managed Media Services. Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a more comprehensive understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/resonate-unveils-2024-voter-landscape-report-highlighting-10-key-voter-segments-for-presidential-election-strategies-302204149.html

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Achieve named to Az Business Magazine’s ’10 Best Places for Women to Work in Arizona’ for 2026

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Recognition highlights the company’s commitment to creating opportunities for women to grow and lead

SAN MATEO, Calif., July 23, 2026 /PRNewswire/ — Achieve, the leader in digital personal finance, has been named among the 2026 10 Best Places for Women to Work in Arizona by Az Business Magazine. The annual recognition highlights organizations that create supportive environments where women can thrive professionally, advance into leadership roles and build meaningful careers.

The honor reflects Achieve’s ongoing investment in workplace programs that support employee growth, flexibility, leadership development and career advancement. Women serve in leadership roles across the organization and play a critical role in shaping the company’s culture, products and long-term success.

“Creating an environment where women can grow, lead and build rewarding careers is central to who we are as a company,” said Achieve Senior Vice President of Human Resources Heather Marcom. “We’re honored to be recognized among Arizona’s top workplaces for women and remain committed to fostering a culture where employees feel supported, valued and empowered to do their best work.”

Achieve maintains a major corporate presence in the Phoenix area, where hundreds of employees contribute to the company’s mission of helping people move from struggling to thriving financially. The company supports employees through leadership development opportunities, employee resource groups, mentorship and learning programs designed to help team members reach their professional goals.

The recognition adds to a growing list of workplace honors for Achieve. Earlier this year, the company was named among the Top 3 Best Workplaces for LGBTQ+ Employees by BestCompaniesAZ and was also recognized by AZ Big Media as one of Arizona’s Most Admired Companies.

“Strong organizations are built by diverse perspectives and inclusive leadership,” said Marcom. “We’re proud of the talented women across Achieve who help drive our business forward every day and grateful for the impact they make on our employees, customers and communities.”

The 10 Best Places for Women to Work in Arizona list is determined through a public voting process conducted by AZ Big Media and published in Az Business magazine.

About Achieve

Achieve, THE digital personal finance company, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loanshome equity loans, debt relief and debt consolidation, along with financial tips and education and free mobile apps: Achieve MoLO® (Money Left Over) and Achieve GOOD™ (Get Out Of Debt). Achieve is frequently recognized for providing top-rated customer experience and satisfaction by both consumers and leading personal finance review platforms and has 2,200 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas.

Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve.com, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Freedom Debt Relief (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).

Contacts

Austin Kilgore
akilgore@achieve.com
214-908-5097

Elina Tarkazikis
etarkazikis@achieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/achieve-named-to-az-business-magazines-10-best-places-for-women-to-work-in-arizona-for-2026-302833720.html

SOURCE Achieve

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National Press Club Statement on the withdrawal of subpoenas targeting New York Times journalists

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WASHINGTON, July 23, 2026 /PRNewswire/ — National Press Club President Mark Schoeff Jr. released the following statement:

“The Justice Department’s decision to withdraw subpoenas targeting journalists at The New York Times is a welcome and necessary step to protect the public’s constitutional right to an independent press.

These subpoenas should never have been issued in the first place. Compelling journalists to reveal confidential sources sends a chilling message to those who seek to inform the public and threatens the very foundation of press freedom.

Every American should understand what is at stake when the government turns its investigative powers on journalists. It is not routine. It is an extraordinary intrusion that strikes at the heart of the First Amendment and your right to information about your government.

The greatest danger was not the subpoenas themselves, but the message they sent: That sources could be exposed, that whistleblowers should remain silent, and that the American people might know less about the actions of their own government.

A strong democracy depends on a press that can report freely, hold power to account, and inform the public without intimidation.

We urge continued vigilance to ensure that journalists can do their jobs without interference and that protections for source confidentiality are upheld consistently.”

About the National Press Club

Founded in 1908, the National Press Club is the world’s leading professional organization for journalists and a leading voice for press freedom in the U.S. and worldwide.

Contact: Beth Francesco, Executive Director of the National Press Club Journalism Institute, media@press.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/national-press-club-statement-on-the-withdrawal-of-subpoenas-targeting-new-york-times-journalists-302833722.html

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NCC Launches NCC Connect™ to Put Credit, Fraud, and Compliance Inside the CRM Dealers Already Use

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A powerful new solution that embeds credit access, fraud detection, and compliance directly into the dealership’s existing CRM — removing the system-switching that slows deals and exposes dealers to risk.

AUSTIN, Texas, July 23, 2026 /PRNewswire-PRWeb/ — NCC, a leading provider of credit and compliance solutions for automotive dealerships, today announced the launch of NCC Connect™, a powerful platform that runs credit, fraud, and compliance from inside the CRM a dealership already uses — without friction or duplicate entry.

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

As deals grow more complex and fraud more sophisticated, dealers are juggling more disconnected systems than ever — the CRM, the credit system, the compliance tools — switching between them on every transaction. Each switch breaks momentum, invites a skipped step, and slows the path to funding. NCC Connect meets this moment with a single, seamless solution that keeps the full credit, fraud, and compliance engine right where the team already works.

Why NCC Connect Matters Right Now

Dealers lose time and margin switching between the CRM, credit, and compliance systems on every dealAuto lending fraud continues to climb, with industry fraud exposure reaching a record $10.4 billion in 2025, according to Point Predictive’s 2026 Auto Lending Fraud Trends ReportState compliance is tightening, with laws like California’s SB 766 (CARS Act) taking effect October 1, 2026Every disconnected step is another chance for an error, a delay, or a deal that stalls before funding

These pressures are forcing dealers to consolidate, and NCC Connect delivers the edge.

Product Highlights:

Inside the CRM — Soft-pull and hard credit access from all three major bureaus — Experian, TransUnion, and Equifax — without leaving the workflowFraud & Identity Built In — Identity verification and synthetic fraud detection delivered within the credit pull, flagging Red Flag conditions before the deal moves to fundingCompliance on Autopilot — FCRA and FTC controls with automatic, audit-ready documentation stored in the deal record99.99% Uptime — The industry’s highest, so the platform is there when a deal is on the desk

NCC Connect runs soft-pull pre-qualifications and hard credit pulls from any bureau or score model without leaving the CRM, while customer data stays inside the existing CRM structure. Every credit, fraud, and compliance result is captured on the deal record — giving dealers a single, audit-ready source of truth and a faster, cleaner path to funding.

NCC Connect extends the same powerful, credit-first engine behind NCC’s Complete Credit™ platform into the CRM where dealers already work. For dealers, that means more approvals, stronger fraud protection, and faster funding, without changing how the team works.

Learn more about NCC Connect at https://nccdirect.com/ncc-connect/

About NCC:

With offices in Austin, TX, Bettendorf, IA, and Las Vegas, NV, NCC has been a trusted partner in credit-driven retailing for automotive dealerships for nearly three decades. We combine a powerful credit and compliance engine with a fully integrated Desking platform to drive maximum profitability. Our focus on innovation, user-friendly products, and dependable systems — supported by a dedicated account management team — has solidified our reputation as a leader in the industry. www.nccdirect.com

Media Contact

Holly Smith, NCC, 1 8285732722, hsmith@nccdirect.com, https://nccdirect.com/

View original content:https://www.prweb.com/releases/ncc-launches-ncc-connect-to-put-credit-fraud-and-compliance-inside-the-crm-dealers-already-use-302832007.html

SOURCE NCC

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