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Automotive Advanced Driver Assistance System (ADAS) Market size is set to grow by USD 33.67 billion from 2024-2028, Decline in sensor prices boost the market, Technavio

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NEW YORK, July 24, 2024 /PRNewswire/ — The global automotive advanced driver assistance system (ADAS) market size is estimated to grow by USD 33.67 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.87% during the forecast period. Decline in sensor prices is driving market growth, with a trend towards growing development of ai-enabled ADAS solutions. However, high costs associated with service and maintenance of adas poses a challenge. Key market players include AISIN CORP., Aptiv Plc, Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Gentex Corp., Harman International Industries Inc., HELLA GmbH and Co. KGaA, Hyundai Motor Co., Infineon Technologies AG, Intel Corp., Magna International Inc., NXP Semiconductors NV, Panasonic Holdings Corp., Renesas Electronics Corp., Robert Bosch GmbH, Valeo SA, Veoneer Inc., and ZF Friedrichshafen AG.

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Automotive Advanced Driver Assistance System (ADAS) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.87%

Market growth 2024-2028

USD 33678.5 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.53

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 40%

Key countries

US, Germany, China, Japan, and France

Key companies profiled

AISIN CORP., Aptiv Plc, Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Gentex Corp., Harman International Industries Inc., HELLA GmbH and Co. KGaA, Hyundai Motor Co., Infineon Technologies AG, Intel Corp., Magna International Inc., NXP Semiconductors NV, Panasonic Holdings Corp., Renesas Electronics Corp., Robert Bosch GmbH, Valeo SA, Veoneer Inc., and ZF Friedrichshafen AG

Market Driver

Automotive companies are prioritizing customer needs and personalized solutions in a connected environment. Artificial Intelligence (AI) technology is increasingly used in Advanced Driver Assistance Systems (ADAS) due to its ability to mimic human brain functions. AI-based ADAS continuously learns and enhances object detection and recognition. NVIDIA DRIVE AutoPilot, for instance, has AI capabilities that significantly improve object detection. Major ADAS manufacturers like ZF Friedrichshafen and Continental have started producing AI-based ADAS solutions based on NVIDIA DRIVE AutoPilot. The demand for effective active safety and reliable driving systems will drive the growth of the global automotive ADAS market. AI-enabled ADAS solutions are expected to gain significant traction due to their power efficiency and reduced development time. This trend will continue to shape the market during the forecast period. 

The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth as software companies and service providers team up with ride-sharing operators, luxury vehicle manufacturers, and automakers to integrate advanced safety features. Night vision systems, drowsiness monitoring, and sensor technology are key trends in this sector. With the rise of vehicle electrification and automation, processors, software, and sensors are in high demand. Passenger cars and commercial vehicles are adopting these systems to meet safety standards and regulations, such as Vision Zero, which aims for road safety with zero fatalities and injuries. Lane departure warning, self-driving vehicles, and collision avoidance systems are becoming standard features. Continental, Seeing Machines, Analog Devices, and other industry leaders are developing AI-oriented automotive solutions using infrared cameras and DMS/OMS systems. Road safety is a top priority, with proactive measures including anti-lock braking systems, electronic stability control, and adaptive cruise control. 

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Market Challenges

The Automotive Advanced Driver Assistance System (ADAS) market growth is being hindered by several factors. One major challenge is the high cost of maintenance and repair for vehicles equipped with ADAS. These systems, which include features like Adaptive Cruise Control (ACC), Blind Spot Detection (BSD), and Automatic Emergency Braking System (AEBS), use sophisticated technology like radar sensors. The repair costs for these sensors are significantly high, with radar sensors for AEBS and ACC costing above USD900, and rear radar sensors for BSD and rear cross-traffic alert costing about USD2,000. This high repair cost is a significant barrier to ADAS adoption, particularly in emerging economies where customers are price-sensitive. Another challenge is the shortage of skilled technicians required to calibrate and repair ADAS technology. This shortage is particularly acute in prominent economies, such as the US, where the automotive industry is projected to need around 46,000 skilled automotive technicians by 2026. The global automotive industry is already facing a shortage of skilled technicians, leading to rising repair and maintenance costs. This shortage is expected to continue, posing a significant challenge to the growth of the automotive ADAS market during the forecast period.The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth due to the increasing demand for safety features in electric and autonomous vehicles. Road safety remains a top priority, with a focus on reducing accidents and injuries. Automakers are responding with proactive measures such as anti-lock braking systems, electronic stability control, collision avoidance systems, adaptive cruise control, and crash test ratings. However, challenges remain, including the need for standardized infrastructure in rural and less-developed areas, and the integration of technologies like Automotive Ethernet, high-definition cameras, and sensors (radar, LIDAR, ultrasonic, image, infrared) with human-machine interfaces. Regulations continue to evolve, with a focus on safety standards and infrastructure improvements. General Motors, microcontroller units, electronic control units, and controllers are key players in this market. Premium vehicles often include advanced ADAS systems, such as vehicle radar, sensing systems, control modules, power electronics, and human-machine interfaces for vehicle speed and engine fuel supply. E-Hailing service providers are also investing in ADAS to enhance safety and improve the customer experience.

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Segment Overview 

This automotive advanced driver assistance system (adas) market report extensively covers market segmentation by  

Application 1.1 Passenger cars1.2 Commercial vehiclesTechnology 2.1 AEBS2.2 TPMS2.3 PAS2.4 LDWS and othersGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Passenger cars-  The passenger cars segment is the largest adopter of Advanced Driver Assistance Systems (ADAS) in the automotive industry, driven by automotive Original Equipment Manufacturers (OEMs) seeking to enhance vehicle safety ratings and differentiate their products. Developed regions, including North America and Europe, lead the adoption due to stringent safety regulations, such as the US National Highway Traffic Safety Administration’s (NHTSA) 5-Star Safety Ratings program, which emphasizes ADAS technologies like Automatic Emergency Braking Systems (AEBS), Forward Collision Warning Systems (FCWS), Lane Departure Warning Systems (LDWS), Tire Pressure Monitoring Systems (TPMS), and rear-view video systems. Key players, such as Daimler AG (Daimler), BMW AG (BMW), and Volkswagen AG (Volkswagen), are pioneering the adoption of emerging ADAS technologies in mass-market passenger cars, fueling market growth. Luxury car manufacturers also innovate advanced ADAS functionalities to differentiate their offerings, collaborating to develop automated technologies, further driving the passenger cars segment’s growth in the global automotive ADAS market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Automotive ADAS Aftermarket is experiencing robust growth, driven by increasing demand for advanced safety features and technological advancements. Concurrently, the global Automotive Advanced Driver Assistance System (ADAS) Sensors Market is also on the rise, with a focus on enhancing vehicle safety and automation. This market is expected to grow significantly, driven by innovations in sensor technology and rising consumer awareness about vehicle safety. Both markets reflect a growing emphasis on advanced automotive technologies.

Research Analysis

The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth due to the increasing demand for road safety and the integration of electric vehicles (EVs) and autonomous vehicles (AVs) into the automotive industry. ADAS technologies, including night vision systems, sensor and processor technologies, and AI-oriented automotive, are designed to enhance safety features in vehicles, reduce accidents, injuries, and road traffic fatalities. These proactive measures are particularly important for luxury vehicles and battery electric vehicles (BEVs), which may have unique safety challenges. The market for ADAS is driven by safety standards and consumer demand for increased vehicle automation and electrification. Companies such as Continental, Seeing Machines, and Analog Devices are leading the way in the development of innovative ADAS technologies, including infrared cameras and AI-based systems, to create self-driving vehicles that prioritize safety and performance.

Market Research Overview

The Automotive Advanced Driver Assistance System (ADAS) market is witnessing significant growth due to the increasing focus on road safety and reducing accidents. Electric vehicles and autonomous vehicles are driving the demand for advanced safety features, including anti-lock braking systems, electronic stability control, collision avoidance systems, adaptive cruise control, and lane departure warning. Automakers are integrating these safety systems into premium and luxury vehicles to meet safety standards and regulations. Road infrastructure plays a crucial role in the effective implementation of ADAS, with standardized infrastructure and cloud data essential for proactive measures. In rural and less-developed areas, high-definition cameras, Automotive Ethernet, and e-hailing service providers are key. Sensors, including radar, LIDAR, ultrasonic, image, and infrasound, are integral to ADAS, along with microcontroller units, electronic control units, and human-machine interfaces. Vehicle speed, engine fuel supply, and vehicle radar sensing systems are controlled by controllers, power electronics, and software companies. Vision Zero, a road safety initiative, is a key focus area for ride-sharing operators and luxury vehicle manufacturers. Night vision systems, drowsiness monitoring systems, vehicle electrification, and vehicle automation are also gaining popularity in the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarsCommercial VehiclesTechnologyAEBSTPMSPASLDWS And OthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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HydraForce, Elevāt, and Bosch Rexroth Announce Enhanced Remote OTA Update Capabilities for Off-Highway Equipment

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SEATTLE, July 23, 2026 /PRNewswire/ — Building on their strategic collaboration, HydraForce, a global leader in motion control systems and Elevāt, an industrial IoT and applied AI platform provider, announced a significant advancement in remote machine management.

The HydraForce Connected Control Unit (CCU) from Bosch, integrated with Elevāt software, is now capable of providing remote access and performing over-the-air (OTA) updates on Bosch Rexroth BODAS controllers.

This enhanced capability empowers HydraForce and Elevāt customers to streamline operations, reduce downtime, and significantly improve machine performance and serviceability. By leveraging the integrated solution, OEMs can use the Elevāt platform to remotely diagnose issues and deploy critical software updates to the BODAS controllers on their equipment without requiring on-site service personnel.

“The ability to remotely access and update Bosch Rexroth BODAS controllers using the Elevāt platform takes our collaborative vision of bridging hydraulics, electronics, and digital services to the next level,” said Russ Schneidewind, director of business developmentat at HydraForce.  “The cooperation between Elevāt and Bosch Rexroth is directly addressing the industry’s need for complete, future-ready solutions.”

Adam Livesay, co-founder and CEO of Elevāt, commented, “At Elevāt, we believe the future of equipment service is connected, intelligent, and proactive. This collaboration helps OEMs deliver the next generation of service by  accelerating software deployment and enabling faster issue resolution in the field. The addition of remote BODAS controller updates is another key milestone toward a fully integrated ecosystem that simplifies the connection between hardware, software, and digital services—helping manufacturers bring intelligent equipment to market faster while creating new opportunities for recurring customer value.”

HydraForce and Elevāt plan to further their collaboration with additional remote machine management capabilities to be announced in the future.

About HydraForce HydraForce is a global designer and manufacturer of motion control systems, encompassing hydraulic cartridge valves, manifolds and electronic controls for a variety of off-highway industries, including farming, construction, marine, material handling, mining, and forestry. HydraForce was acquired by Bosch Rexroth, becoming a significant part of the Compact Hydraulics Business Unit. Bosch Rexroth and HydraForce combine their presence in complementary regions to provide comprehensive coverage in Europe and North America, while enabling growth in Asia.

About Bosch Rexroth As one of the world’s leading suppliers of drive and control technologies, Bosch Rexroth ensures efficient, powerful and safe movement in machines and systems of any size. The company bundles global application experience in the market segments of Mobile and Industrial Applications as well as Factory Automation. With its intelligent components, customized system solutions, engineering and services, Bosch Rexroth is creating the necessary environment for fully connected applications. Bosch Rexroth offers its customers hydraulics, electric drive and control technology, gear technology and linear motion and assembly technology, including software and interfaces to the Internet of Things. With locations in over 80 countries, around 31,900 associates generated sales revenue of 6.5 billion euros in 2025.  To learn more, please visit www.boschrexroth.com.

About Bosch Having established a presence in North America in 1906, today the Bosch Group employs around 38,000 associates in more than 100 locations in the North American region (as of Dec. 31, 2024). According to preliminary figures, Bosch generated consolidated sales of $18.7 billion in the U.S., Mexico and Canada in 2025. For more information visit www.bosch.us, www.bosch.mx and www.bosch.ca. The Bosch Group is a leading global supplier of technology and services. It employs roughly 412,000 associates worldwide (as of December 31, 2025). According to preliminary figures, the company generated sales of 91 billion euros in 2025. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 490 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 82,000 associates in research and development. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a limited liability company with a charitable purpose. The remaining shares are held by Robert Bosch GmbH and by a company owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch. Additional information is available online at www.bosch-press.com, www.bosch.com.

About Elevāt Elevāt is a leading industrial IoT and applied AI platform purpose-built for off-highway OEMs. Elevāt enables manufacturers to connect machines, unlock actionable intelligence, and deliver next-generation digital services across the entire equipment lifecycle. Additional information is available online at www.getelevat.com

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SOURCE Elevat, Inc

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FutureSports launches as new index provider transforming sports statistics into tradable financial instruments

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Backed by leading financial and sports institutions, firm will leverage partnerships to bring critical new hedging vehicles to sports ecosystem

CHICAGO, July 23, 2026 /PRNewswire/ — FutureSports, the new independent index administrator transforming professional and college sports statistics into rules-based, benchmark financial indexes, today announced its emergence from stealth. Backed by a broad range of leading financial and sports institutions, FutureSports in the coming months will announce a series of partnerships, collaborations and products that will bring significant new risk management and trading opportunities to the massive ecosystem supporting the most popular sports.

FutureSports previously raised a seed investment round co-led by Marquee Ventures, spun out of the ownership group of the Chicago Cubs. Major financial industry leaders joined the round, including CME Ventures (the corporate venture capital division of CME Group), Robinhood Markets, Inc., WEDBUSH and DRW Special Investments (an investment arm of DRW). Other investors include Motivate VC, Phoenix Capital Ventures, and John and Linda Henry (Fenway Sports Group).

The company also announced the addition of industry experts to its board of directors, including Chairman Mark Wassersug, longtime Chief Operating & Information Officer of Intercontinental Exchange (ICE); Tim McCourt, Senior Managing Director, Global Head of Equity, FX, and Alternative Products at CME Group, and Erik Hammer, Managing Partner at Marquee Ventures.

The firm will soon unveil its first series of exclusive partnerships with major sports leagues, paving the way for institutional investors and companies in and around the sports industry to manage their risk in an unprecedented fashion and participate in regulated, tradable, broad-based index futures contracts based on team and athlete statistical performance. FutureSports creates rules-based financial indexes, known as FutureSports Performance Indexes (FSPI), that accurately represent the performance of teams and athletes in prominent sports leagues. By utilizing transparent, rules-based methodologies based on officially reported statistical outcomes, the company creates continuous values designed to underpin tradable financial products, such as listed derivatives, exchange-traded funds (ETFs) and over-the-counter (OTC) swaps.

Potential market participants will include league broadcasting partners, team and athlete sponsors and endorsers, insurers, stadium owners and operators, private equity investors, lenders, and apparel manufacturers. Asset managers, pension funds and professional trading firms are expected to participate in the contracts and contribute to liquidity in this new uncorrelated asset class. Retail investors will also be able to participate in the first-of-their-kind trading vehicles, which the company expects to capture the interest of sophisticated traders looking for more traditional financial trading instruments

Leigh Taylforth, FutureSports Co-Founder, said: “The global sporting industry generates $650 billion a year, yet there has been no liquid, robust opportunity to hedge the extensive and varied industry risks that range from weather events, to injuries, to unanticipated behavior issues and more. That is about to change. We’ve been truly gratified to see the interest our business has generated within the sports and sports-adjacent industries and the quality of investors we have attracted already.”

Rhett Dinsdale, FutureSports Co-Founder, said: “Up until today, we have been operating in stealth mode while developing our products and establishing key relationships that we expect to be fundamental to our success as we move forward. The recent rise in popularity of prediction markets has only reinforced the concept we created several years ago, that sports as an asset class has huge utility within the sports and entertainment industries, with indexes serving as key institutional instruments to manage risk. What is sorely needed is the type of reliable data and financial instruments that institutional investors have leveraged for so long within the regulated derivatives industry, and we’re excited to bring these to market.”

The Executive team includes Co-Founders Taylforth and Dinsdale, who each have more than 20 years of experience in derivatives trading for market makers, investment banks and hedge funds, along with:

Dave Abbott, Chief Technology Officer – formerly Managing Director at Sportradar;Steve Byrd, Head of Partnerships – formerly Chief Operating Officer (COO) at STATS LLC & Chief Commercial Officer at Sportradar US;Jodie Gunzberg, Head of Index Services – formerly Managing Director at S&P Dow Jones Indices, Morgan Stanley & CoinDesk;Tom Jenkins, Head of Business Development – formerly Head of Index Partnerships & Strategy at FTSE Russell;Josh Kravitt, Head of Operations – formerly Director at CME Ventures;Sunny Modi, Head of Product – formerly Head of BI at Ardent Leisure Group;Mike Philipp, Chief Legal & Strategy Officer – formerly partner at Morgan, Lewis & Bockius LLP;Charlie Thornton, Chief Regulatory Affairs Officer – formerly Chief of Staff and COO at the U.S. Commodity Futures Trading Commission (CFTC).

About FutureSports

Under development since 2022 and launched in 2026, Chicago-based FutureSports has created a proprietary index methodology for measuring on-field, on-ice and on-court performance for a range of professional sporting teams and athletes. Partnering with many of the most recognizable sports leagues and financial market participants, FutureSports transforms live, play-by-play statistical data into rules-based, benchmark indexes that may be referenced by exchange-listed financial products. The indexes are designed to serve the same benchmarking function as the leading equity, commodity and fixed income indexes utilized every day across major global exchanges to track performance and hedge risk in the financial markets. For more information, visit www.futuresports.com.

 

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SOURCE FutureSports

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Capital Group Canada Launches Three Active Equity ETFs on TSX

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The ETF suite now includes five active equity ETFs and two active fixed income ETFs designed to sit at the core of investment portfolios

TORONTO, July 23, 2026 /CNW/ — Capital International Asset Management (Canada), Inc. (“Capital Group Canada”) has launched three new active exchange-traded funds (ETFs) that begin trading on the Toronto Stock Exchange (TSX) today. The three equity strategies are designed to give options for investors looking to diversify their portfolios with non-domestic exposures including U.S., international and developed market securities.  

The new active ETFs are:

CAPU – Capital Group U.S. Equity Select ETF (Canada): Seeks long-term growth of capital and income through investments primarily in common stocks of U.S. issuers.CAPN – Capital Group International Developed Equity Select ETF (Canada): Seeks to provide prudent growth of capital through investments primarily in equity securities of issuers in developed markets outside North America. CAPQ – Capital Group Global Developed Equity Select ETF (Canada): Seeks to provide prudent growth of capital through investments primarily in equity securities of issuers in developed markets.

“As demand for ETFs continues to grow, our expanded lineup gives investors more ways to access Capital Group’s distinctive active investment approach, including our deep research capabilities and multiple portfolio manager system,” said Rick Headrick, president of Capital Group Canada. “As one of the world’s largest active investment managers with over 90 years of experience, we are able to share the benefits of our global scale and offer competitively priced active ETFs designed to sit at the core of an investor’s portfolio.”

“Clients tell us they are looking beyond borders for opportunities to build diversified portfolios,” said Angela Shim, head of product and development at Capital Group Canada. “The three equity strategies expand Capital Group Canada’s core offerings in U.S., international, and global equities, giving investors flexible solutions that can help them navigate global markets and stay focused on their long-term investment goals.”

The three ETFs closed their initial offering of units on July 22, 2026.

The additions expand Capital Group Canada’s ETF lineup to seven, building on a prior launch of two equity and two fixed income ETFs. Details of Capital Group Canada’s full suite of active ETFs can be found here.

About Capital Group

Capital International Asset Management (Canada), Inc. is part of Capital Group, a global investment management firm originating in Los Angeles, California. As Capital Group approaches its 100th anniversary in 2031, its long-term strategy remains firmly rooted in its mission to improve people’s lives through successful investing. With over 9,000 associates and 34 offices around the world, Capital Group manages US$3.6 trillion in assets for millions of wealth management and institutional clients around the world*.

*As of June 30, 2026.

For more information, visit: www.capitalgroup.com/ca/en

SOURCE Capital Group Canada

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