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LA ROCHE-POSAY IS THE OFFICIAL SUNSCREEN PARTNER OF THE MUBADALA CITI DC OPEN

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The worldwide expert in UV protection continues its SOS – Save Our Skin campaign to inform the public about the importance of practicing sun safe behaviors both on and off the court

NEW YORK, July 25, 2024 /PRNewswire/ — La Roche-Posay, the worldwide expert in advanced UV protection, is thrilled to announce its partnership as the official sunscreen partner of the Mubadala Citi DC Open. Research suggests sunburns are highly tied to physical activity and a large majority of people who were unintentionally sunburned, were participating in a sports or physical activity.1 The sponsorship aims to raise awareness for sun safe habits during everyday life, but especially while partaking in playing or viewing outdoor sports.

The Mubadala Citi DC Open, one of the oldest and most prestigious tournaments in tennis, will take place from July 27th to August 4th at Rock Creek Park Tennis Center in Washington, DC and is expected to bring in over 80,000 attendees. It is the only combined ATP & WTA 500 tournament in the world and the longest-running pro tennis event to be held in an equal-access public park. La Roche-Posay will have a Sun Safety Booth located across from Market Square next to the match and practice courts on the Southeastern end of the stadium court as well as two sampling kiosks at both the North and South entrances.

“We are excited to partner with the Mubadala Citi DC Open as the official sunscreen sponsor,” says Rachelle Mladjenovic, General Manager at La Roche-Posay. “La Roche-Posay has been dedicated to raising awareness for sun safe behaviors and early detection for nearly 15 years, and our sponsorship of the renowned Mubadala Citi DC Open allows us to showcase and promote this alongside best-in-class tennis matches.”

“We are excited to welcome La Roche-Posay as the official sunscreen partner of the Mubadala Citi DC Open,” says Mark Ein, Tournament Chairman. “As one of the nation’s most historic and popular tennis tournaments, the Mubadala Citi DC Open showcases the best men’s and women’s professional tennis players in the world and is one of Washington’s treasured summer traditions. Our event has experienced recent unprecedented growth, selling out four years in a row and bringing more than 80,000 attendees to Rock Creek Park each year. The partnership with La Roche-Posay, the leading experts in UV protection, is a wonderful one for our Mubadala Citi DC Open fans and exemplifies the continued evolution of this world-class tournament.”

The sponsorship of the Mubadala Citi DC Open will reinforce La Roche-Posay’s 2024 sunscreen campaign that aims to make Every Day A Sunscreen Day. One in five Americans will develop skin cancer by the age of 70, making early detection and daily sun protection key.2 La Roche-Posay is raising awareness of daily photoprotection practices as a matter of public health with their new sun campaign, Every Day Is A Sunscreen Day. The campaign proudly partners with U.S. tennis professionals Frances Tiafoe and Madison Keys and board-certified dermatologist Dr. Mamina Turegano to support the brand’s ongoing dedication to raising awareness of sun-safe behaviors, including daily sunscreen use on and off the tennis courts to help reduce the risk of skin cancer, the most common cancer in America.3

The Mubadala Citi DC Open will support La Roche-Posay’s Every Day Is A Sunscreen Day campaign during session 5 on Wednesday, July 31st, with enhanced, free product giveaways, on-court promotions, and leading the honorary coin toss to begin evening play.

For more information about La Roche-Posay and its range of sun protection products, please visit Sunscreen | La Roche-Posay and follow La Roche-Posay USA on Facebook, Instagram, Tik Tok and Twitter @LaRochePosayUSA

La Roche-Posay products can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, SkinStore.

About LA ROCHE-POSAY

Recommended by 90,000 dermatologists worldwide, La Roche-Posay’s mission is to offer life-changing dermatological skincare. Created by a French pharmacist in 1975, the brand is now available in over 60 countries. It offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin. The key La Roche-Posay product ranges are: Lipikar (dry skin), Anthelios (photoprotection), Effaclar (acne) and Toleriane (sensitive skin). For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter @LaRochePosayUSA, and Tik Tok @LaRochePosayUS.

About the Mubadala Citi DC Open

The Mubadala Citi DC Open tournament, played in Washington D.C., is one of the world’s premier tennis events and benefits the Washington Tennis & Education Foundation (WTEF). The tournament was founded in 1969 by Donald Dell, John Harris and Arthur Ashe in its current location in Rock Creek Park with a vision of making pro tennis accessible for all athletes and fans in the Washington community. Beginning in 2019, venture capitalist, entrepreneur, and DC native Mark Ein’s organization, MDE Tennis, began managing and operating the tournament under an agreement with WTEF. The organization provides underserved children in the D.C. area with a safe environment to learn critical life skills both on and off the courts through academic and athletic enrichment. The Mubadala Citi DC Open tennis tournament is the only combined ATP and WTA 500 level event in the world on the tour calendar and one of only five combined ATP/WTA tour events in the United States. It is also the longest-running professional tennis event at the same site in the United States.

1 https://www.acsm.org/blog-detail/acsm-blog/2021/07/19/sun-protection-sports-physical-activity
2 Solar Ultraviolet Exposure in Individuals Who Perform Outdoor Sport Activities – PMC (nih.gov)
https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/

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SOURCE La Roche-Posay

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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SOURCE SunTec India

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